Hack That Funnel Radio

Ever wanted to get an infamous 2-Comma-Club award? Learn what it takes and the best route to get it AND build a funnel agency from Blake Nubar, the record-keeper for the fastest 2-Comma-Club Funnel!

Hey there everybody, welcome to Hack That Funnel Radio! We have a very special episode today. I want to give you a peek into what impact actually looks like. I had a friend who recommended that I do this on my podcast and so this is not something that I would normally do, and I’m not trying to do this as a “Ben is awesome” moment, but what I am trying to do is to share what it looks like when you start to make a difference. There’s this idea out there called the “ripple effect” and we all kind of have an understanding of that in our heads. But listen to this for a minute, when you drop a pebble into water, it starts to make ripples, right? They all start to go out and then that ripple will touch something else and that will move. And because that moves, it changes the direction. Any little thing that you do changes the way that everything else works. It’s like the universe is waves. You want to get really deep into quantum physics and all that stuff and how everything is made up of waves. So in truth, everything you do creates an impact and you have the ability to make an impact. And some of the times we don’t really get to see what that impact looks like. But I’ve been blessed, I’ve asked a lot of people for testimonials and so far I’ve been able to see it and they’re like, oh, Ben is amazing. After putting together so many testimonials, I have come to the conclusion that we have a much bigger impact on others than we give ourselves credit for. -------- Oh my gosh, this is all about Ben. So my name is Dee Williams. This is Nancy. Hey, what's up? My name is Dave Ray. I’m Andy Curry. Hey, this is Jeanie Schulman. Hey, my name's Jim - I've been an internet marketing business probably over 15 years. My name is Shanda. My business is Inner Chi Wellness. And I am a professional business coach and trainer and I just wanted to do a little shout out about how awesome Ben Moote is. Ben Is just one of those people who is the salt of the earth. Massive integrity. You can feel his passion and working with people. I was a Newbie. I wasn't really sure, and I don't even think I had a lot of standards around what I was even putting up. If Ben was like, nope, we're not going to do it this way, you're gonna make sure you look great, vanishes so easy to work with. He was able to meet me where I am and he was able to take what I had and take it to the next level. I'll tell you right now, my business would not be where it is today without Ben. I was on Ben’s masterclass, because I just wanted to learn how to figure out what the topic editors are doing, any niche. He did such an amazing job. He gave me, you know, everything that I needed, all the pathways that I needed in order to be able to replicate it for my business. He walked me through the process of how to take my message and really construct a powerful offer that resonates with my audience. The stuff that took him like 15 minutes to do and it would've taken me days to do. But overall business standpoint, Ben knows his stuff. He's really good at talking about strategy. In fact, there have been many cases within Ben would say, okay, hold on one, what's the overall goal? What's the strategy? We would talk about that. We'd figure out exactly what the end game was like motivating his iron. Yeah. I was like, okay. And I made lots of money. Like that was the biggest hurdle. It's impossible. I thought to find somebody who has technical wizardry and design smarts and the ability to just be a master copywriter all in one person. It's just a, I didn't think that person existed. I made 30 40 times moment. Really good information. Thank you. So, so much Ben. It was an incredible help. Thank you for just a, yeah, just taking me from from zero to 60 and in no time and he's just such a sweetheart. So easy to work with. And, and a real source of comfort, feeling like having a partners. I didn't feel like I'm totally alone in this anymore. Thank you Ben, for everything you've done for my business. Thank you for being a connection and joy in my life. If you have the opportunity to wear it within, you should definitely go for it. I can't recommend this guy enough, so listen right now, this is a serious note. If you are even thinking about or wondering or questioning, should I work with them? The answer is without a shadow of a doubt. Yes, yes, yes. If you're looking for someone to build a funnel for you or to do business consulting or just to be a friend, then is your main, and for anybody looking to work with Ben, just know that you are hiring a Rockstar, so congratulations and again, April the bed like you. I love him as an individual. All the things that he has done. What impact your business. You want to work with Ben? He's a nice guy too. Love you, Ben. ------------- Sweet, awesome sauce. I hope you found something in this episode. The major mind explode. Now would you like to take it to the next level? What if I give you the keys to the funnel hacking kingdom? What I want to give you is my master pack five day training for Free I'll have to do is go to www.hackthatfunnelradio.com put in your email, submit, and you'll get my funnel hacking master pack right now, 100% free. It will teach you what to hack, where to hack, how to hack and when to hack. All you have to do is go to www.hackthatfunnelradio.com and get it now at www.hackthatfunnelradio.com

Ben: Hey everybody! Welcome to Hack That Funnel Radio. Thanks for being here today! We have a special interview with one of the best affiliate marketers in the ClickFunnels community and other communities around. Today’s episode is something really, really cool. We’ve got somebody on who has made $1 million as a ClickFunnels affiliate. Now he’s promoted click funnels, he’s promoted an active campaign, he runs a lot of different products, but he’s made $1 million in that. And so I want to introduce him to you. His name is Spencer Mecham. Ben:                          Why don’t you tell us a little bit about yourself? Why did you even get started in this marketing game? Like a lot of people are in the game and they’d been going for forever and they’re not making any money. What got you started and then what turned you on to affiliate? Spencer:                Ah, yes. I have a great email sequence that explains all this. I’ve written down this story so I don’t forget it.  It all began in Hawaii. Me and my wife were huge Hawaii fans. We love to go there as often and as long as possible. At one point when I was in college, we moved there for, for probably six months. We actually moved in with her parents because they were living there for six months at the time too.                                     It was like this random, crazy thing. They were like, Hey, we’ve got an extra room. And we were like, ah, it’s amazing. We’ve got two extra bodies that can fit in that room. And so we moved in and the goal was to move in and then I’ll get a job and we’ll kind of go from there and then we’ll move out after a month or something. But it was the hardest thing on planet earth to get a job. I’ve never had an issue getting a job, you know, it was crazy. I’d go in and I’d go to apply it like every, like the lowest, most menial tasks I could possibly find anything and nothing. I couldn’t get one interview the whole time I was there. So it was this crazy hard, for a variety of reasons.                                     And so I can actually remember sitting at home and I’m as bummed as can be. I’m like, I can’t even get a job like working as a grocery bagger, I can’t get it down to anywhere. And that’s why I started searching. That’s when like I started searching everywhere online, how do you make money, not in physical locations. And so the first way I made money on my own was- have you ever heard of Mechanical Turks? No? So Amazon has this little teeny thing where entrepreneurs like us go out and they have like these really menial tasks, like crazy, menial. They’ll say like, Hey, I’ll pay you a penny each time you like go into this data sheet and like, you know, select these things and do this. I’ll give you one penny.                                     Right? And you’ll just do it over and over and over and over again. And by the penny you’re making money. And so I was, I can’t remember all the tasks I was doing, what they were seriously like 10 cent, 30 cent, 50 cent tasks where I like take surveys, things like that. So that’s what I was doing because I had nothing else to do. Everybody else was at school or work. My wife was interning at the local preschool. So just me home alone, sitting on the computer, feeling bad. I said, Hey, at least I’m making money. I did that for three weeks. I’m just like, I’m making like 80 bucks a week doing and I’m working, I’m doing stuff once a week much for like five hours a day on your computer, clicking.                                     I also realized I had zero skills to bring to the table though as well. So anyway, I did that for a while and that kind of brought me into the mindset of, okay, now I’m going to Google. Like, how do I make more than like 7 cents an hour online, you know, and eventually I get into the stock market. That leads me to the stock market for a year and the stock market is the way I’m going to make money. I start losing a bunch of money there. That led me into- okay, the real estate business is for me, you know, real estate is how you make money. Not! I’m still terrible at real estate. And I’m like, we’re trying it for years. The hardest part.  And then I didn’t give up but I wasn’t making enough money to live either.                                     So I get a job in an SEO agency and this is where affiliate marketing comes in. This coworker, he shows me one day while we’re doing SEO for clients, you know, and he’s like, hey, check out what I’ve been doing. He’s goes this website. He’s made the reviews, vacuum cleaners- it’s like Kirby and the dust bunny or you know, whatever it is. He’s got this site and he’s like, I made $10,000 last month. And seriously, if you go look at this website, it’s literally the ugliest thing you’ve ever seen. Like nineties, it’s ugly. I don’t know where he even got the designs for this, but… so I’m looking at it like, there’s no way. There’s no way I could do worse than this mess and 10 grand a month. And so that was when I was like, I’m going to do affiliate marketing.                                     I’m going to do better than him! And then kind of the rest is history. So then multiple years of me like trying and failing in the affiliate marketing world happened. And then maybe two and a half years ago, things started to slowly click right at that point, I finally have like marketing skills. I’ve spent years building marketing skills and buying courses and trying things and failing. And I started to see little successes and hone in and focus on those little successes. And now I’m a little more successful. So when I got into affiliate marketing, I was like my first sale that I made online. I spent three grand and I made a year or  $297 or $197 you spend three grand to be an affiliate and then I spent three grand on Solo ads. Okay, so you made some money, but I was like, I can not do that again.                                     So that was the pain point now where you are where you are in the affiliate marketing world where you ask, what’s the biggest mistake that you see people trying to do when they start to do affiliate marketing? Are they all trying to throw money at the issue or they all trying to vote wrong? Are they not getting less? What’s the biggest issue that I think they’re not setting up their business and that they need this. You need a system in place before you send traffic to anything and, and not just as an affiliate, right? That’s true for everything. And you need more than just a pitch like, Hey, I’ve got a product, I’m going to throw some traffic towards it. Right. Which is what not only affiliates do, but like most small business owners do the same thing. So I said, I’m selling this and I’m gonna run some ads to it because I’ve got a product, but you need a system, you don’t need a product, you need a system, right?                                     A system of multiple products and a system of multiple channels and avenues of reaching audiences and stuff. And so what I see is most people not setting up a funnel, they’re setting up like single pages. They’re not setting up email automation, they’re not setting up retargeting. They’re starting on the front end and, and sending traffic instead of starting on the back end and saying- okay, I’m going to get a few products, 5 to 10 products I want to promote. And at the same in the non affiliate marketing goal, right? It’s called a “value ladder” and I’m going to get some products and then I’m going to create this some, some version of a funnel where I can capture lead information and then send them on to start selling them. And then I’m going to create an email automation that increases my profits.                                     And once that back end’s in place, then you can go over and say, okay, now I’m going to start throwing as much traffic as possible because I’ve got my system in place and I don’t have to focus on that anymore. I can just focus on traffic and know that like, hey, you know, every bit of traffic that I get, I’ve set up everything to really maximize how much money can be made off that traffic. Now some ads you might have not made much money anyway, but that is the biggest problem. You know, affiliates right now. That makes sense. Cause I built it out and I built a list that I could email once a day and I could do that, but I didn’t have, I have like slightly automated sequence for that launch.                                     I didn’t have anything after that. Like I didn’t know what I was going to do with that. Like I built lists, I’m pretty sure I built like a full list of maybe 10,000 people, which doesn’t sound hugely. This is from my personal visits or my personal is like I just haven’t go that big list I built, I built a big list. But because of like the fact that I don’t email people often like email is dead when it comes into my hands. It’s not the emails that are dead. I suck at email! So I have a thousand people left who kind of listen. That’s so funny cause I that, that now that you’re saying that, it reminded me, that was my first mistake that I made as an affiliate to I, I created a youtube channel that I got lucky in like a couple of videos exploded.                                     I quickly threw in like a random little like thing that pops up, you know, and the youtube video, it’s like, Hey, I’m on this random thing. Then I didn’t have anything in place and I have a list. So that’s still sitting there. The channel is still bringing in traffic. My list is like 2000 people that are sitting in a MailChimp list and they’ve never once received a single email from me because I didn’t have it done ahead of time. And like you said, I’m just, I got too much going on and maybe I’m just too lazy, I don’t know. But to sit there and send them emails every two days or whatever, like I’m just not good at that. Where if I had sat down for like one day and built out a 10 or 15 email sequence that sold them stuff, that’s probably a couple, at least a couple thousand dollars, you know, a months worth of income that could have gone in just by me building that one day sequence. I don’t know. That would’ve been really helpful. And that’s the issue. Like I didn’t, I heard all the things and I had it in my head. But then once you get to that point where like, okay, now I got to start, you don’t, there’s no like, so you have your, your, your course like you built, you built your affiliate business. At what point did you state I need to build my own stuff? Was it like in conjunction with as bonuses? Was it like why, why did you start building your own stuff?                                     My own stuff as in my, like my own list or what do you mean, like my own course or like your own course where you actually started to, yeah. I mean, you start to get this, there’s always in the back of your head is an affiliate. But like what could go wrong here, you know, and isn’t affiliate anything go wrong. Your traffic’s coming from Youtube. Youtube can shut you down if you’re affiliate, you know, you’re number one program is, um, program a or click falls or whatever. They could shut you down or they could sell the company. Or like, there’s a million things that can happen, right? The only thing you really own is that list. And that list is only gonna really respond positively to you if you’ve built that a lot more than just a list, right? If you build out some kind of brand and like they know you and like you’ve, you know, you’ve personalized yourself or your business with these people to where they’re more than a list to you and you’re more than just some guy emailing them every once in a while to them, right?                                     You are a brand that they follow and believe in. So at what point did I decide that? I couldn’t really say like, it’s all been very transitional, you know, the way it is that everybody, like you do this, you see some success and then you kinda just look around like I do like, what’s next? You know? And, and somewhere along the way I was like, well, what’s next is I got to stop relying on other people and try this myself. You know? And so, um, I, you start to see a little success. It really is. Your road just kind of starts to happen, I think as an entrepreneur, right? Like it kind of builds itself one brick at a time in front of you as you’re growing, you know, you see a little success and that kind of opens up some new doors and you just follow it and take the best route as you go.                                     And that’s kind of how it’s been for me. So you literally, you don’t see the whole path, you’re just taking steps and be like, okay, where’s the next door? And you’re just going through all the open doors that open up that are best for you. You’re not like, there’s not some main master plan, just like just take action and it works out. And so I think there always is some kind of master plan in my head, but that’s just never, but then it just changes everything. Weak in my end is always something like, oh, you know, two years from now I’ll be doing this. But like even like 18 months from now, the idea of like being a course creator was never once in my head. I was like, I want to take courses, I want to sell affiliate products, you know, and now here I am like half of what I do is all based around creating courses and selling courses and things like that.                                     And I mean same thing with affiliate marketing, you know I was like I want to be in the stock market. That’s real passive income. And then I find it really marketing starts to work. Like we’ll obviously go all in on a, like you lost three grand in the stock market, you made 10 in affiliate marketing, who cares what you want? Like take that road, you know? Right. Yup. But you had to test all those roads to figure it out and they’re like everyone’s testing all these things. So you’re figuring it out. When was the point where you realized this wasn’t just a fad or easy money? Like this is where you were going to build the foundation. This is where like this is what was going to work and this is how you’re going to set junior family free. Cause like you love the lifestyle, the lifestyle or going back to Hawaii, we’re going to, we’re going to, you know, run an English.                                     So like when did you get to that point where you’re like, we’re at that point, let’s go take a vacation. My big first success, a lot of people might know this, that are listening might not, was the ClickFunnels, uh, dream car. That was like my big first affiliate success. I’d have like a bunch of small ones up until then. But as the background of that, once you get a hundred active ClickFunnels users that have signed up under your link as an affiliate, you get a free car. And so I was at like 20 or 30 when it was like, when it, when it finally dawned on me- oh, I could, this could be real, right? I could actually win this car!                                     Like in the beginning, it’s just kinda like this you’re not really thinking it’s going to happen when you try, but I don’t know. Once you actually start to see success, you think it could happen. And so somewhere around there, I think it’s going to happen. And that’s when I talked to my wife and we actually set up all these plans. I was like, when I hit a hundred, we’re going to go do this. And I think it was Hawaii and I said, when I make my first six contracts, we’re going to go to Europe. And we still haven’t done that yet, but it’s still on the promise. It’s still being planned, I still owe it, so it’s gotta happen. I do think it’s really important to set timelines and goals and things like that, right?                                     Of like, like your goal can’t be all just to make seven figures and retire, right? Like, that can be your long term goal, but, but if that’s like your one goal, then you’re going to fizzle out. So you’ve got to set those little, those little mini goals of like, I’m going to get to 50 and then I’m going to take my family to this place and we’re gonna spend a few days and it’s going to be awesome. You know, and then after that we’ll set up another goal that’s like, it’s close enough that I can see it, you know, and see it coming in the next few months or a year or whatever. So a couple of months ago, I can’t even remember when I went through and I like hacked everything that you’d ever done on all the Facebook, all the, all the pages and all the ads. I think everything was a blast. Ben:                          The biggest key components that makes up all of this work for you is your ecosystem. It’s you got Facebook going, you got youtube going, you’ve got your emails going, like you have this symbiotic ecosystem that’s going. Is that part of like the back system that you need to build before you start doing things that we have multiple communication channels so people actually want to listen to you? Or is that, does that not as necessary?   Spencer:                I think not necessarily, like if you’re, if you think you’re going to build your whole eco system in the beginning, then you’re just going to overwhelm yourself and like you’re trying to like trying to put content in your Facebook group, set up a continent youtube channel, and you just can’t fill it on.                                     You fizzle out. Right? Cause especially most, most people at that point are still at a job, right? They don’t have five hours to create content. So, um, I think you’d start with one. Like I very much started with youtube and that’s all I did for awhile. Right. And then once, once you feel comfortable and systemized in one, then you can add another. So I, I was crushing it. Like once I got through I was like, I know youtube really well. I’ve got a system for putting out youtube videos consistently. Then I added a Facebook group. Well there were no email automation, so let, maybe I’ll go back. Yes, you should build your, you know, automation from the beginning.                                     The first thing you should have an email automation. The way I recommend doing it is building a weeks worth of emails and then adding to your automation every couple of days, just throwing in one marina at the end of it. Um, but then yeah, then you’ll add the youtube or whatever it is for you. And then you’ll add like a Facebook group. And the Nice thing about each one you add is it’s actually much easier each time you add something because you’ve already got content and it’s just a matter of figuring out how you’re going to take that content and reapply it. So I’ve got this channel, I put up this 10 minute video or whatever. Well that’s great. Now I can hop into my youtube, my Facebook group and make a post and like five minutes. I’ve already got the whole outline and everything how it’s going to work for me. I just added the blog. We added our blog like six months ago. We started going all into our blog. Well that’s great. That’s so easy, right? We are already making youtube videos that are like searchable and 10 minutes long and are answering questions. Let’s just add a blog post. So I like that system mimic makes sense because I’m one of those. When I take action, I take a massive amount of action. I’m like, okay, we’re going to build a whole ecosystem.                                     I like doing it all like I know we’re going to go in, let’s dive it like there’s no reason to jump into the kid pool and I have to get out of it to get to the big kid. Cool. And so I’m just like, let’s just throw it in. So I’m, so that makes sense. Going step by step and it does get easier. That’s good to know. When we’re at funnel hacking live, people were walking around and wanting to take a picture with you wanting to get a golden nugget from. And it was weird, right? I was walking with you cause like at that point we become friends to some degree and we were just talking, I’ll take it.                                     And so like we were talking and walking and people would stop me and you’d be like, oh my gosh. Like it was still shocking at one point. When did that happen? And do you think you’ll ever really get used to it? Like it’s a weird phenomenon. When did it happen? The first time that had ever happened and the last time then would have, because I’ve only been to one eight. I’m only in that one tiny circle. Ben:                          Last question is if you had to answer, like if you had this poor starving kid who was like, I need to make money this month, like what is the fastest route to making money that you would suggest? Would it be owning the affiliate product, whether it be creating your YouTube channel? What, like what is the path that you’d be like, oh, just hop on this path and see it ‘til the end. Just push for the next 30 days. Spencer:                I love YouTube, but I love YouTube because it’s passive, not fast. Um, it’d be, I would say it’s Facebook. Like when I look at Facebook’s, the way Facebook is built, anybody can make money in 30 days on Facebook, just through their own personal profile.                                     So like whenever people ask me like I need money now and then we kind of cut out most if we cut out affiliate marketing because the things I teach, cause those are all to not make money now they’re to retire in five years. Right. I would say get on Facebook. Choose your niche, go join 20 groups, go make 5,000 friends. Right? So Facebook is built Facebook hands you an audience of 5,000 people just without that, like without you having to do anything except for like click, add, add, add. Right? And like half the people who have no idea who you are still like okay, um… and then they need to know who you are at that point, right? Like so then you can’t just like, but my crap, you know like who is this? I always say like build that out, go out a ton of friends, go join a ton of groups and then go post and then go post crazy like start consistently posting on your own profile and on these groups if made tons of tons of times a day like to where your name comes to their mind every time that subject is brought up.                                     Like socially, if I was trying to sell my affiliate marketing course right that way I would post five posts a day about affiliate marketing, engaging posts on my Facebook page. I would post in these groups. I go respond to people’s questions in these groups. Right? I’d be like very, very active for I guess if you need to make money in 30 days, I’d be active for 15 days. Right? They’ll take 15 days to where people are like, oh, I know this guy. He’s like, but yeah right. He’s always talking and like posting himself. Um, and then you start doing these little offers, right, where you’re posting lead magnets and then, well, I would say if you need money now, client offers, right? Hey, I’m taking on five people, I’m going to build your funnel. I’m going to set up your ads, you know, something for 500 bucks.                                     And literally, anybody can do that. Like anybody, you can learn a skill in 15 days, that can be enough and you can build your audience in 15 days if you are desperate enough and willing to do that. So the fastest way to hack profits isn’t necessarily to go and create a massive system. It’s just to go and work like a dog and Facebook. If you need speed, yeah. I’d say hop on a Facebook work like a dog. There are so many people willing to hire on Facebook and looking right. And if you could spend 500 bucks, that’s nothing to a lot of these business owners. And while it may feel like a lot to you and, and honestly you just need to be a little ahead of them, right? Like go learn email marketing, go take a course on you to be any on marketing.                                     Go take a course on AdWords. 90% of people I talked to are totally clueless on AdWords, but every single one of them, their business could benefit from it. You could go take an AdWords course in three days and you know, AdWords and you can go grab five clients. 500 bucks a month is, is tiny to a lot of these businesses. So yeah, that’s how I do it. Ben:                          Nice. Thank you. I think you got a cool thing going. It’s like the funnel hacking thing. Like I don’t know how well it’s doing in terms of audience, butbut I think you’ve got a cool idea. Like I keep telling my like I don’t, because I don’t, honestly, I don’t watch any content ever and like I’m terrible at that. But I keep seeing you alive. Spencer:                I want to go in and watch like what this guy’s business looks like right from me and like get a good idea. But then I forget and I don’t, because I seriously don’t ever watch anybody’s content, which that’s all the conversation, but I think you’ve got a good thing I think should build up. I like the same strategy, right? Get 5,000 followers in the dozen friends and the click funnels group and then just start posting like, hey, we went inside this guy’s business today. You know, let me know if you want access and then do those stupid ladder posts and you’ll get, you’ll explode and then go do lives like in other people’s groups. And the funny thing is I’ve been reaching out for interviews because I did those lives for the other, for another business. I’m like, this is funnel hacks because I did those people like, you still doing that cause you do that, my group, like, could you give value to mine?                                     I’m like, yeah, I’ve thought I wasn’t gonna be able to even reach out to you. We’re desperate for, for anything. The youtube video that’s coming out. And so I talked about group owners are desperate, like it’s so hard to like keep pumping out value for these guys. And so interviews as the easiest way. So I would do that. And then all you really need is some is a small lead magnet, right? Like start building your audience. Um, and then, and then for you, like you can just publish your content. You don’t even need an automation in the beginning. You can just can’t email out the content that you’re creating. So yeah, I would say make, make a crick, make a lead man. You probably have like 40 lead magnets. Ben:                          Just start capturing. Yes sir. I will go live in groups and start posting on your own Facebook. Maybe you do a lot. I don’t really know. I can do a lot more. Yeah, I, I’m pretty bad honestly. Like I think my Facebook group is awesome, but I like just hate Facebook. So what I did, and this might take too long now at this point, I’ve created a list of, in my Facebook friends, I have a list of all of the entrepreneurial ones, like my original like 500 friends that I actually care about that are like living around here. And then that’s on a list called entrepreneurs. And when I post, I exclude regular friends and just do my entrepreneurs do, can you do a youtube video about that and pump Thompson up on, on Youtube? Yes. Like that is, that is attractive because everybody’s afraid of being businessy on their, on their Facebook page. Ben:                          And I was talking to Josh 40 and he was like, yeah, you need to delete everybody who is in not your family and friends. And I’m like, that’s painful. But he said, go meet everybody that’s not your family and friends that are your family and friends and dope devoted business. Yeah. I hate when people recommend. Yeah. That drives me nuts. And so I, because like, I’ll even like, I’m ready to do it, but at the time I’m like, I feel like I’m tearing off the bandaid. Yeah. Well, I mean, I don’t know, to me like to me that takes an approach of like, the only thing I care about on planet earth is making money and building my business. And if you’re a friend of mine, I don’t care. I’m deleting, you know, like I want my face or pages just to make money. I got to know that’s what it says to me. Ben:                          So that’s what I did. And it works. It works pretty well. Um, cause yeah, I hate, I, well it would work pretty well if I posted a lot. I never post, but oh, back when I did post, that’s how I did it. I did that a lot in the beginning. Like when I was selling my course, I posted in Facebook groups, you know, I posted screenshots and uh, and I’m just so glad that doesn’t happen anymore. But everyone kind of does that and beginning all right. That’s why I’m getting people all the time. So you’re a crypto guy. Ben:                          So, um, we’re going to ask two more questions. And this is all post the interview. So what we’re gonna do is we’re going to shut this down here. If you want to go in and see these next two questions, but I need you to do is go to hack that funnel, radio.com when you sign up, you’re automatically going to get my master’s pack that teaches you how to hack, but we’re also throwing in the last few questions of every interview, so go ahead and go and often there, I’ll get you these two questions from Spencer. I want to thank you for being on and if you have not done it yet, go sign up. I’m going to go make these answers. So juicy. Good, so sign up. Spencer Mecham:            Nothing. Was that cool or was that cool? Guys, I hope you enjoyed it as much as I did, but I actually do something very, very special. After the interview is done, I actually record two more questions. Those two questions spark a whole new conversation and I record those and I’m happy to give you access to that. All you have to do is go to hack that funnel, radio.com when you enter your email address there. I will automatically give you access to every single interviews, two extra questions in the conversation that sparks off of that. Go to hack that funnel. radio.com Ben:                          yeah, your access now.

So today is really, really special. This is something that not a lot of people get an opportunity to do. There are a lot of things that don’t make a lot of sense in this marketing world. There are a lot of things that just don’t click as you’re building, you get lost as you’re confused, it doesn’t work. This train is moving as far as Hack That Funnel Radio. We got this going and I’m really excited, but now it’s time to take it to another level. And the question is, what can I help you with? What question do you have? What is the thing that just lingers just beyond your reach and just can’t understand it or what are you done well and where are you trying to go next? What can I help you with? I’ve set up a really cool system for you, so if you go to hackthatfunnelradio.com scroll down to the very, very bottom, you’re going to be able to click on a little microphone and when you click on the microphone and it’ll automatically record your voice. You can ask any question to me within three minutes, you may chat, whatever you want to say. Let me know what your question is and I’ll do something very special for you. Not only will I guarantee you an answer, I will also make sure that if I can I give it something that resonates. If it’s something that’s really, really good, I’m going to put this on the podcast. If that sounds cool like, but what I need you to do is go to hackthatfunnelradio.com let me know what your question is and I’ll make sure you get an answer, but if it’s a really good question, if it’s something that everyone has, I’ll happily do a podcast episode about it and I will feature you! Don’t get too scared or anything. It’s nothing to be scared about. Just if you have a question, this is the opportunity for you to let me know what that is without trying to type it in without having to try to try to express it in a strange way that’s not normal. Just click a button and talk. Let me know what your thoughts are there. Let me know where you’re a little lost, why funnels are working, why funnels aren’t working, why is hacking kind of silly? Why does whatever your thoughts are, let me know where you’re at and how I can help you. It’s really, really simple. Just go to hack that funnel, radio.com scroll to the bottom and click on the button and literally my job is to help you. You know, a lot of the times everybody starts these businesses and your whole goal is to make money. Your whole goal is to make an impact and achieve all of your goals. Maybe you want to be able to stand with the two Comma Club award next to Russell Brunson. There’s all these things you want to do, but at the end of the day, what’s most important is seeing the ripple effect. It’s seeing the lives that you change. It’s seeing the fact that because you did this one thing, it inspired somebody to go and push this way and who did they touch? That’s really the whole reason you do everything is because of impact and connection. It’s not the thing that you know, maybe the number one pain point right now, a lot of us pain point is money. You didn’t make some money now and so the question is how can I help you? What can I do for you that would make this podcast and this video series much more powerful? What can I give you? Just go to hackthatfunnelradio.com scroll to the bottom and let me know and allow me to serve you at a level that a lot of people don’t get to be served on at all. Let me go ahead and give you the best that I’ve got. Six years of doing this and being in this industry. Let me know what I can do to help you change your paths that we don’t have to spend six years, five years, four years, struggling before something takes off. All right, so go ahead and get to it! Let me know what you’re thinking, where you’re at, where you want to go, and what question you have and I will do my best to answer it for you!

Hey everybody, it's Ben. Thank you for coming to hack that funnel radio. This is going to be a really quick episode. I just want to give you something for free. All right! So, no strings attached, I literally just want to give you something 100% for free. So for the last four episodes, I've been putting together something that I think you were going to re really gonna like I put together a free course. So how cool is that? So we've been talking a lot about what funnel hacking is, why is it important and you know, all those different pieces. And I thought to myself, what if I gave you the keys to the hacking kingdom? Would you be okay with that? Okay. So this is what I do. All right? So I have put together a five videos, maybe a couple of bonus ones. That's literally how to hack step by step. Oh, what do you hack? Why do you hack it? How do you know if it's working? What are ways to hack? What if you're on a budget? Okay. Everything that you need in order to get moving forward and funnel hack correctly and appropriately. And so I put it all together for you. Now that's not all though. And as well as putting together at least at least five videos, maybe some bonus videos. All right. And so as long as I'm so excited, I'm stumbling over everything. Um, as long as well as putting those five videos together for you, I am also putting together, or you're also going to get a couple of special treats. So this podcast is going to have a lot of interviews on it. If you've been here for a while and you're just going back to the beginning in order to watch all these, you know that k I put a lot of in interviews together and after each interview I ask two specific questions and the answer to those questions are only given to those who sign up for the free course. So you sign up for the free course. I'm also going to give you those bonuses. All right, that sound okay? There's a whole bunch of other bonuses that I'm going to give you, but literally we're just going to keep this super, super quick so that way you guys can make the most of today. So what I want you to do is go to hack that funnel, radio.com if you're going to hack that funnel, radio.com you enter in your email, you're going to get the five day five day course, okay? It's going to come out to you piece by piece parts, a couple of bonus videos. Plus you're going to get the interviews after as I do them. So as I do them that we put into a membership area or something like or or page or something like that. Well, we'll get that out for you. So that will also be there for you so you'll have that area. How cool is that? Okay. Now there's one other thing I want to give you. If you have any questions at all, if you're like Ben, funnel hacking sounds great, but my industry isn't really hackable. Come on, have you got questions like that? Whatever your question is that that's your question. Shoot, I want to be able to hear it. So what I've done is if you go to hack that funnel, radio.com you scroll all the way to the bottom, I put a little piece of code there and you literally click on it and you speak. You asked your question to me, I will put your voice on the podcast and we will hear your question and my answer. Does that sound good? Like a whole episode around, does that sound good to you? So if you have any question whatsoever, go down there, speak it to me, let me know what it is. We'll get it working out for you. Or if you just want free stuff, go to hack dot funnel radio.com and you'll be all taken care of. Guys, it's been fun putting together for you. We'll keep doing podcasts obviously, and I hope you enjoy, but go to hack that funnel, radio.com to get your free course with all the bonuses right now. Sweet, awesome sauce. I hope you found something in this episode that makes your mind explode. Now, would you like to take to the next level? What I'd like to give you are the "keys to the funnel hacking kingdom". What I want to give you is my FunnelHacker's MasterPack, five day training for Free! All you have to do is go to www.hackthatfunnelradio.com, put in your email, submit and you'll get my Funnel Hacking Master Pack right now, 100% free. It will teach you what to hack, where to hack, how to hack and when to hack. All you have to do is go to and get it now!

Hey there everybody, it's Ben Moote with hack out funnel radio. Today we're going to talk about why I sang in the bathroom when I was three years old and I still do. So today Now - a funny story. When I was a kid like um, my mom would take me to the bathroom like at Walmart or Kmart or whatever, not Walmart at the time. One, I don't think Walmart existed, checked me like Kmart or do you know that at the grocery store target. And she would wait outside the bathroom. And once I got old enough and uh, she always knew I was fine cause I would sing at the top of my lungs, I would sing cause there was this, I don't know what it is about a bathroom, but there is something I would have asked for med. It just makes your voice sound great and I would just sing and let it out. I don't remember any of this. I was out as too young, but apparently I did it a lot. Uh, because I was, there were women who would walk by and my mom would say, yeah, yeah, that's my son. Yup. And I do it to this day and it's not something that I talk about in period, but I, uh, there was a period of my life where I didn't sing at all. Um, when I was about, uh, 11 years old, we just moved. Um, I didn't have anything that I liked that there was nothing I liked. We'd moved. I felt really insecure. I felt really awkward. I didn't really know where I fit in. And a school got out really late. I missed all of my afternoon cartoons and my whole routine was thrown off and my mother came to my dad and said, Dale, your son is really lost and you need to help him like you need you man demand kind of a thing. I mean, my dad, we got along all right. It wasn't that, it wasn't an issue. We'd done some things together. He was awkward around me. I was awkward around him. It was just kind of strange. I came home from school one day and uh, he, he was home. He'd come home early and he was going through the cds and he pulled out three dog night. He goes, have you ever heard of these guys? I'm like, no. He went over to the stereo that he bought when I was a baby. I mean, this thing has got speakers, like tall, tall freaking speakers, right. Snotting the summer. It's like two big speakers he puts in the back. They still watch TV with it this day and uh, and he turns it on as high as it could go. It was three dog night and he turned on Jeremiah was a bull frog and we listen to Jeremiah was a bullfrog. Um, one is the loneliest number that you'll ever do. Uh, we listened to Mama. Oh, why does that go? Ah, that ain't the way to have fun son. If you have, you know, three dog night, you'll know Kay and I would sing. I in my, I felt really awkward at the time. I does like playing this music. He's singing along, I guess this music's fun. Okay. Add music. And uh, I felt kind of awkward and he had a good time with it and he just turned to me and said, if you ever get home and you have nothing to do, you can put in any CD and sing as loud as you want. And Sunday, new years, except in like church. And so there was one day I came home and I plugged it in and I, of course I went to his CD cause I knew his CD. I plugged it in. And what did I sing? Three dog night, I Sang Jeremiah was a bull frog ma, I can't remember that song. One of the loneliest number. I sing three dog night all the time. Okay. The halls of Shambhala. I sang it to death. Nobody knew it, but I sang it and it became my thing and I held onto it. It was, it was like this breath of fresh air. And there came a point where, um, there was a choir or there was a play that was going to be on in the community. And they asked if anybody knew how to do it or wanted to be in it. And I said, I don't know why I was interested, but I've been seeing it at home. I said, hmm, might be fun. And so I went to my music teacher and I asked if she had a three dog nights, a joy to the world. And she goes, I do. She even changed the words that way. It was good for a grade school kid and she took it out and she started playing and I rocked out to she's, yes. And when she just did it. This turned into something that my s my teacher at the time, my sixth grade teacher, he loved three dog night. He was those as like his last year before he retired and he loved three dog night and suddenly I was the favorite student and it was so weird. And uh, I got the part and then my family started doing plays with me. We all started singing suddenly we were the mood family quartet during Christmas. We went Christmas caroling. We'd all sing together or asked to sing in church. And it's something that I've carried with me my whole life. But you'll see me do every once in a while I'll randomly sing and something that I treasure and it's something that I've held on to, no. Why do I talk about singing? What does singing have to do with tacking that funnel on? A lot of us were introduced to this whole marketing world and kind of the same way. Okay. We were in the right spot. We were hitting the right pain. We just, something wasn't working in our lives and we just needed a note for me. You know what that story is, if you've watched any of these previous videos or listened to the podcasts, like you know, I was working my nine to five. I worked at my corporate job. It was my first corporate job at a college and it was extremely unfulfilling. I felt like I doing nothing except playing in excel all day and it, it, it, I felt so unfulfilled. I felt lonely, I felt under utilized and I didn't know what to do. What came as a breath of fresh air? How to make money from home. Oh Gosh. That would be nice. I would love to have a legitimate business from home. I want that. Okay. And it hit me like a breath of fresh air and I've held onto it ever since. It's been one of those price things and I've spent years holding onto it. A lot of us don't get success right away, but we, hold on, why do we hold on to that? We hold onto it like it's a good song. Like that song that you've gotten in the back of your head, the one that you've known for years, it's something that you hold onto that hope that you can make something work. And for those of us who have been lucky enough to see some success, whatever or your level of success is, it's intoxicating. And every time you get those small wins, you just started growing, growing, you get those big ones, you're like, let's do it again. It's so much fun that it's literally something that hooks you for life and that's okay. But a lot of the times for the first couple of years, you suck. Kind of like I sucked when I say I was not a great singer when I was three years old, I was not there great when I started singing. Uh, that ain't the way to have fun son and one is the loneliest number. I was not that great. There was one year where my parents invested in getting me a voice teacher who I loved to death. If you're watching, I love you to pieces. Um, and got me a voice teacher and uh, and it was Christie and she, um, one year I won an award as most improved, which in truth means last year you sucked in this year you're actually pretty good. It takes years to get good at something and that's okay. What you hold onto is that song you hold onto is that hope and you keep moving. We would all like the results yesterday. Oh, I would love to sing on Broadway. It would be so much fun. I'd love seeing Carnegie Hall. Like I've done jazz. I've done, I've done classical. I've done broad. I, I love musicals, love musicals. Um, and I, I enjoy basically any music. I'm not too too crazy about anything in particular, but I love Broadway stuff and uh, I got to tell you it's something I'll never let go of. And I always want to get better at. I always, I always want to see how I can sing higher and sound better. How can I make it loud when I sing low? How do I, there's always room for improvement. It's something that hooks you in, stays the same. Is True for funnels. All right? We got this. We got an option rate. I didn't make any money, but I got it to work and now I have a list, okay, let's suppose to do something with lists. What do I do with this list? Or, okay, I made a sale. How did I make a sale? How does this work? Analytics? Oh Gosh, okay. Um, let's do analytics. All right? That's part of the game. It's something that hooks you and you just keep going because you have hope. It will work and I'm here to tell you, let that song ring. Let it keep going. Let that hope keep driving you because as you keep peek focused, as you keep going, it will come. You will be the vocalist, you will be no funnel guy. You will be that Gal who makes the difference in the world. You can be that person. I hardly believe that. The whole reason I'm in this game is because you guys change the world and I have loved these past three years as I built for clients. I've loved being able to help you change your message. It's been the most fun in anything I've done in years. And so let the song keep going. Let it keep going. Keep believing we all want things to happen yesterday we all say, I don't have the time for this. I don't have the money for this. I don't have this. Just keep moving forward. Just keep swimming. Just keep singing. Just keep funnel hacking and we'll get there. You'll learn and if you want the shortcut funnel Hackett, no joke. All right guys, thank you for being here. I'll talk to you guys later. And uh, once again, I'm preparing something really, really special for you. So watch out for that. I believe it's in the next episode. We'll see guys. So what I need you to do, keep watching. Let me give you something 100% for free. I think I have it done. So let's get it going for you. Talk to you soon. Okay, Bam. Thank you for being here. If you like this at all, it would mean so very much. If you could leave a review, whether you're on iTunes, Google play, Spotify, soundcloud, youtube, or wherever you are. Leave a quick review and let me know what your favorite story has been. Well, what you've learned, that's been most impactful. It takes less than a minute and it would literally mean the world. Go lever a real quick review, and I'll be working on the next episode for you.

Shazam everybody!   Thanks for being here at Hack That Funnel Radio!   Let’s talk about information overwhelm and how you get one this stuff. Information is great, but too much of it can destroy you. How do you manage each step?   I’m an information junkie. I do way too much! I opened up all the streaming products I’ve bought in figuring this business out, and I had about 30 tabs open in my browser. I sat back and said, I couldn’t watch all of this if I had a full lifetime! But I buy when I’m in pain.   We all do!   it’s just something that’s built into the human experience.   When we buy something, we start to go through it, and soon we get overwhelmed in the details of the product…just in time to be distracts for the next shiny thing that can fix the overwhelm of the first product. We constantly end up bouncing back and forth between all these things!   We go from information overwhelm to new opportunity within information overload, back to information overload - it’s a never-ending cycle of information overwhelm…. STOP.   Stop.   I’ve done this so much. This is like my life as an online marketer. It’s not only learning, it’s buying everyone in sight - going through half of it - and going to buy the next thing. It’s a process that takes a little bit of self-discipline to control that never-ending onslaught. The reason you’re overwhelmed is because you are standing there, getting ready for your exercise with your goal of a 5k in mind at the end of the month. So- what do you have to do? You get a coach. You’re amped up. You’re going to go running this much and this much and then you’re going to do this two times a day this and then change your diet and then… you realize that this kind of stinks! You’re overwhelmed and tired and not sure where you fit in the whole plan that’s supposedly for you.   Well guess what? Those people that have wild success stories, that hit that magical million dollars you hear about? They are the people that go through the training, and hit pause and do the one step that’s put before them first. Those are the people that start to make things work in their business gradually. They’re the people that take the action.   A lot of us don’t take the action. We want to see miles ahead of where we are, because we’re the exception. We’re the special ones that can “handle it.” We want to make sure that we’ve timed all the lights before we put the car into drive.   Guys, you can’t drive your car only when there’s a green light. So many of us only want the “fastest route” and we end up avoiding the green lights all the way through- when honestly, the fastest way is probably to just follow traffic rules and do our time in traffic. Just go through the lights!   A lot of us know we’ve got a destination, and we’re peak focused. We start to go, and then we start to realize that hey, this is hard! The minute you realize it’s hard, you start looking or something that’s just a little easier than this because it’s hard!   You know what the hardest part about doing a business? It’s getting started. It’s moving forward. Just getting moving forward.   When I was a kid, I made a goal that I wanted to be an Eagle Scout by my birthday at age 13. It was the fastest I could possibly do it. My mom reigned me in, sat me down, and we wrote a checklist of goals to get that ultimate goal accomplished. It was for everything I ever needed. I had the ability to swap out merit badges, but it was the whole plan. I used to go to my scoutmaster, checklist in hand and say “Help! I need to learn this!” And I became, with my mother’s help, an Eagle Scout.   Now that you’re an adult, you probably don’t have someone to push you down the tracks at a set pace towards your goal.   I did my physical fitness merit badge for Scouts - a three month endeavor - three separate times. The third time I finished it, the last thing I had to increase my stretch just a little bit to meet all the requirements. I was burning out. My parents were not very hopeful in their son’s ability to do anything physical by that point. But, my mom sat me down and said, “Okay, we’re going to increase your stretch in the next half hour.” And we went slow and steady, and I was ale to hit those benchmarks.   I had already done all the work, it was just that last piece that I was missing, that needed to be clicked into place for me to hit my marks. A lot of us do this exact same thing- we do all the heavy lifting, and we just don’t have anything or anybody pushing us through that last shove. So, a lot of us turn to spending money as a “quick fix” to get us through.   But here’s the issue with spending money: Money replenishes, quick fixes don’t work, and we end up spending more money in trying to find that magical answer.   Your self discipline is the one reason you’re not making it. It was the one reason I wasn’t cutting it. When I realized it, I sat down and said, what do I have to do to get this done already?  This needs to just be done! I took massive action. In one day, I did more in a month on a project I had been struggling with for months. I showed my results to a masterclass team I was working with, and was amazed at the positive feedback I received. They were shocked by the amount of progress I was able to do in a day. That by itself was a testament to the power of just sitting down and “just doing it!”   If you want to get rid of information overload, focus on the step in front of you. What is the task you need to get done next?   Take the step.   Make a plan.   Keep taking steps one at a time.   Go find that one piece of information you need - stop buying into extra products that you don’t need, just find the information you need.   This is a process called “just in time learning.” This was made extremely popular by a friend of mine.   Make a list of the things that are holding you back. You know what they are. When I was trying to get my Eagle Scout, you better believe I knew what was holding me back. I did that merit badge three times because I didn’t have the self discipline to do it all the way the first or second times- I missed days. When you miss one day, you’re more likely to miss two, three, four days.   Stop!   Your job right now is to take action one step at a time.   So, in funnel hacking, what is that step?   Do you know who your competitors are?   Who are you modeling?   What are they doing that’s working?   Do you have a funnel?   Is it working?     How do you do it all?   One step at a time.   That’s all you have to do!   Wherever you are right now on your journey, write down what you need to get done. What’s holding you back? Get yourself a blank sketchbook and write it all out. Go to town! Maybe it’s not the most ideal system, maybe it’s not picture perfect. But do it anyway.   Write it down. And don’t stop stepping.

Hey there everybody. It's been welcome to hack that funnel radio. Today we're talking about why information products suck. So here's the ugly truth. A lot of us buy a lot of information products. If you're like me then you are on a buying frenzy. Like I was at Byron Heat for three years while I was building this out with clients. Like I would just buy an everything like Facebook training. That sounds great. You made a million. Yeah, apply that training. I was just in heat. I was ready to buy everything cause I want to learn, learn, learn, learn, learn, learn, learn. Guess what? Learning does not equal profits. So back in the day, never. You need a lot of us. We can know that. But we don't really know that one behind was like in elementary school I had just moved. Uh, so my family moved around a lot when I was young. I'll start there. My family moved around a lot when I was young and um, we had just moved from Washington to Idaho and I was living in Idaho. I was still, I wasn't among friends. I didn't really know anybody. I felt extremely awkward. And uh, as I was sitting at my desk, um, this gal raises her arm or the teacher asks a question and galleries are armed to answer and the teacher points or it says everybody take note. She always has her hands up, hand up and she's always asking a question. This is a smart girl. You're going to go far. Now I still know that girl to this day. She's a spectacular girl and she is extremely smart. I stroke for the next seven years, six years, uh, middle school and high school to be smart. I wanted to be smart. Oh, I want to just be smart because if I was smart, I was I going to fail? Am I am I teachers or are be proud of me. Oh, that's all. I just wanted them to be able to look at me and now look at me like I was a failure again. I didn't want them to look and be like, that's the kid that struggles. I didn't want that. And I was like, I'm going to change whatever the freak I have to change. And so I hung around. The smart kids didn't quite fit in and they knew that. But you know what? I liked them. We had fun. I was, I didn't mind being a nerd and I was turned into a total nerd and I loved it. And so I spent years trying to be smart. Guess what? Being smart is you just about as much money as being cool. It didn't, it doesn't go very far. I trust me. So what does make you money? What really makes you money? At the end of the day, if it's not an information product that's being sold to you for nine 97 does it have a pathway to success? Yes. More than likely. What? Can it suck? Yes. Why can it suck? I realized this when I did my very first funnel hack and a, I don't know how to explain it other than the fact that after all of the education I've taught, I've taught about bought tens of thousands of dollars, $20,000 now 30,000 worth of products. Guys, I'm in this game and nothing taught me more than the day I spent funnel hacking, learning about my market, learning about what it was selling, learning about what headlines were using, what funnels were working. That day in and of itself taught me more than anything else. And the question is why, why did it teach me more? The king of clickfunnels is Russell Brunson. I love Russell Brunson to this day. Met Him several times, great guy, love everybody at click funnels. And he turned to me earn, he didn't turn to me. I'd always say that I didn't stop saying that. He, he was telling a story where he was talking about when he hadn't made any money as a funnel builder yet or as, as as a business period. And, uh, he was trying to build funnels and it wasn't really working and he was mostly buying everyone's products. And then it got to a point where he couldn't buy anymore anyone's products anymore. And once he got to that point where he couldn't buy any more products, he did something very unique. He watched what people were doing, how were they selling, what was the email sequence? How did they structure their emails? How do they structure their video? Why was their sales page set up this way? And he modeled it. Now what's he want a hundred percent successful. No, but he was successful faster. Like it all came together more quickly. And once he started to figure out, oh, you need upsells. Oh you need this, you need that. You have the potato gun story and you have all of these other businesses that just started to take off for him. Okay. The key to getting all of this working is to understand funnel hacking. And a is, is literally that simple. Everybody skips this cause it's boring and it's, it's killer. But let me tell you, I've spent six, eight months with clients on Facebook ads and they blame me when the Facebook ads don't convert. The funnel doesn't convert. I hate to tell you, I'm the analyst. I'm the person who put the numbers together for you. I'm the person optimizing everything for you. I know what's not working and I'm adjusting and it's working, but there was a time period between your launch and getting it right that it takes a while. Especially when you start with nothing, which is what most people do. They're like, oh yeah, well I was thinking about doing this. Well, is there a click funnels template for that? Yeah, and they do that and they build it out and they have someone else build it out. Does anybody do a funnel hack? No. Why not? Because it's boring. If you model what's already working, the design, the headlights, the video copy model, don't steal model. They are already, they've already spent thousands of dollars, hundreds of thousands of dollars proving this. Did you know that in the, especially the ecommerce space, a lot of the two comma club awards, they spent at least $600,000 to make a million. That's not that great of a return. Guys. It's not that great, but they spent the money. Why? Because the funnel was working. Now, would you be smart or stupid not to try to learn how they did it and model that same process. You'd be smart, but I tell you right now, you would rather listen to somebody talk to you for hours on end about how they did it. Rather than go and buy the product or then go in and learn how they do it, just go through it. Take screenshots. Just truly guys, it's the easiest thing in the world to do. It is the number one way to learn, especially the number one way to shortcut all of this. There's this thing called growth hacking. Have you heard of growth hacking? Growth hacking was built off of funnel hacking. It is literally going and seeing what works, model it and then blow it up. Okay. It's just growth hacking is the professional term. If you want to go super professional, it's marketer research. We do market research here, but we're looking for a growth hacker cause that's kind of a new term. If I had said funnel hacker inside of a business, they'd be like, uh, there was a time when I didn't have a job. Um, I had my business had failed hard and this is before I got my job at my big marketing company and, uh, I was applying everywhere I could and I put funnel hacker on resumes. Tell you what, fastest way not to get anybody to respond to you. Okay? You need to understand funnel hacking, growth hacking, market research, they're the same and it's absolutely required. Let me ask you a question. If you were to do math, would I give you a calculus problem without teaching you the basics of Algebra and geometry? No. Y Calculus is a hardy freaking hard. Okay. I didn't take that class. I don't know how I got out of that, but I did. Um, I took precalc and Oh my God, I didn't do well in that class. Um, and which is why I worked with funnels because it's basic numbers division. Got It. Okay. That's cool. Multiplication. Yeah. Fractions. I can do that. Okay. And so it literally, you ha there's everything builds on the basis of something previous calculus builds off of Algebra, pre-algebra, multiplication, addition, division, all of that. It builds off of that. You have to understand that before you get there. The same is true in anywhere you go. If you're going to look at philosophy, you have to understand where the philosophies came from, what are their roots? Okay. What are all the creation stories from? What are all these people talking about? Okay. Where does that come from and how does that create our current reality? It's important to know in the same way. And guess I'm a geek. I study all of that because it's smart to be smart, but now it's just relaxing to go and see all this stuff and learn. Okay. But, um, if you want to understand quantum physics, multi world theory, string theory, you have to understand physics, which means you have to understand chemistry and science to, to a basic degree. Okay. Everything stands on that. Why would marketing and your business be any different? Instead of talking to somebody who has found the way and is going to chain pay you on how to do it, go find it out yourself. Take the time, go through their system, make notes of everything and get a piece of paper. Get a pen, write down all of the genius things that happened and model it how you, the fastest way for you to hurt yourself is to think that you're the genius that's going to change the world without going back to what was working. I'll tell you what, if Steve Jobs started his business, if he started, uh, if he built, not started the business, if he, if he's sold the iPhone without understanding what an MP three player was or a cell phone, do you think the iPhone would have taken off? No. They came out, if you remember, the first thing they came out with was the iPod after the iPod. They came out with the, with multiple variations of that and then they came out with the video iPod. I remember when that came out. My sister was so excited, she saved all of her money and went and bought one and the next year they were everywhere for cheaper and so she was really upset. But that's okay. Literally, there are steps you need to take that the marketplace has taken, but you need to do those steps if you're going to create an offer, if you're going to create a funnel, if you're going to create a sales message, whatever you're going to do, you must stand on the shoulders of those who have gone before. You must. You must because I guarantee you if you try, you're gonna spending six to eight months losing money and not want and wondering why funnel don't, why don't funnels work and why doesn't Facebook app work? Why doesn't follow at work? Why doesn't any of this work? That's why it doesn't work. Because you thought you were a genius and you didn't work on what's currently working today. You didn't stand on the shoulders of what's working. It's literally that simple and it's funny because as I've gotten my funnels to work, I started to be able to rub shoulders with this coming. Some of the bigger guys up here and in the world and funnels that are, that are working and they're like, oh gosh, you understand it? And I'm like, this isn't a secret. Nobody tells funnel hacking is the key that unlocks the door. But you need to do it ethically and you need to take the time and I guarantee you it will shortcut faster than that force will. Now, nothing against information products. I sell information products, nothing against information products. The goal of an information product is to give you the information that you need for forget to get from here to here. That's the goal of f of an information product, okay? That's it. But I guarantee you, if you take that information product and you add on a funnel hack anymore, you've won, okay? But the key is to do that. It is to funnel hack. Don't just think that they're going to go and get all the results for you because you bought their course. It doesn't work that way. What does work is getting your butt out there. Do a little bit of research and it all works out. Guys, this is why funnel hacking works. It's, it's simple, but it's so boring. Everybody skips it, but it is literally that easy and I don't know if I can take a sledgehammer to this anymore. I'm sure I will, but not in the next couple episodes you've heard it enough. So thank you for watching this guys. This has been episode number two. Thank you for being here and hang on for episode number three, four and five specifically I'm creating something that I want to give you guys for free. There's something I'm, I've been building, I've been working out. I want to give it to you 100% for free. I haven't quite built it yet. It's coming, but it's not there yet. So what I'm doing is I'm getting it ready for you. And so by video four five I podcast four or five youtube, wherever you are, you should be able to watch that. All right, so if you could do that for me, just keep watching. Stay on. I'm going to give you something spectacular for free. It's going to be worth it. I can guarantee it. I'll see you guys over there and Bam, thank you for being here. If you like this at all, it would mean so very much. If you could leave a review, whether you're on iTunes, Google play, Spotify, soundcloud, youtube, or wherever you are, leave a quick review and let me know what your favorite story has been. Well, what you've learned, that's been most impactful. It takes less than a minute, and it would literally mean the world. You'll leave a real, yeah, quick review and I'll be working on the next step to sell for you.

Hey everybody, my name is Ben Moote and this is hack that funnel radio. All right, there is a term that is the most misunderstood term in all of marketing, especially online marketing. And I want to talk to you about it right now and so you've gotta be ready for this. There's a lot of terms out there, Kate, I'm sure you've heard about this one. If you're watching me on youtube, you're seeing me. Where it k a this is going out by the way, that youtube is going out to my podcast. It's going out to my blog. It's going couple of different places. All right, so that's really, really cool. So you, wherever you are, you can catch me in multiple different areas. But the question is what does this term like, what does this term that nobody understands and why doesn't anybody understand it? The term ready for this, the term is funnel hacking seeming, I don't know what a funnel hacking is. Look, I've been a funnel hacker for over five years. Then I know what I'm doing. I've been funnel hacking since click funnels was Beta then I don't want funnel hacking is, and I've been, I'm, I'm an, I'm a market, I am a professional. I don't do hacking. I do marketer research. Oh congratulations. Okay. Funnel hacking is the most misunderstood vocabulary word period in the funnel world in marketing world ever. And the reason it's misunderstood is because everyone sees it as the shortcut, which it is, but no one understands why it is the shortcut. Nobody, it, nobody knows how it works. They all just think, oh, I have build a funnel. And that's a funnel hacking. And it's incorrect. And the reason I know this is because I've spent literally the last six years doing this. On June of 2013 on my birthday, I bought my very first product from a funnel and said, what is this? Like a whole system was an automated business online and I was like, oh my gosh, I don't have to create a brick and mortar business in order to free my family myself. I can create an online business and that Aha hat, oh, I can do this, and then took that steps, took the next steps. The next six months I quit my job. After quitting my job. Over the next six months, I fell into Russell Brunson's lap. Literally just started buying everything I could find from this guy and Russell Brunson, the creator of clickfunnels, creator of.com secrets of book expert secrets, a soon to be traffic secrets like he was ingenious. I joined the inner circle. I was doing absolutely every little thing I could to be inside of this and understand how it works. I used all my savings that I had for a business in that in learning, and I said, okay, time to make money. I'm going to put in, I'm going to build out the most perfect funnel anyone's ever seen. This is going to be spectacular. Then I'm going to pay for ads or I'm going to start blogging or I'm going to do something and it's going to get people there and it's all going to work. So I build out my funnel. I built out an affiliate offer on the backend and I started running traffic to it. I run traffic around traffic around traffic, didn't work, and instead of trying to figure out why it wasn't working, I felt like I'd failed. Like I had put so much money and effort and sweat and belief into this idea that this was the thing that was going to make everything work. And I'm an analyst, analyst and now list. I'm an analyst before anything else. And so I looked at the numbers. I knew it wasn't working because the numbers sucked. It hurt and and money was just, I didn't have any more at that point. It was, it was falling apart. I was broke, I was lost. I was confused and I didn't like it, and so what did I do? This funnel game works. I knew it worked. I knew in my heart it worked. I'd gone through all this training. I've gone through all this indoctrination. I'd quit my job. I knew this. So I went and I created another funnel and another funnel and another fall and another fall. I created 15 full product funnels with membership areas, products done, 15 different full products. I can tell you one of the most painful things is hurting so bad that you're willing to do anything and you do anything and it still doesn't provide it and you're left wondering why. So you'd go back and you educate yourself more. You'd go when you try to do more and it still leads you to the same exact issue. I sat down before I got on this, on this journey, and all I wanted when I pictured was I wanted a house for my wife. We'd been married for a year. I wanted that house for my wife. She had it. We had this little perfect idea of what I wanted our house to be like on a hill. Um, had enough square footage. Um, I could have my own little office where I would do stuff and I would work with a team and she could do whatever she wanted to do. I didn't care if she worked. I didn't care what she did, but she was happy in all truth. All I wanted to do was I wanted to provide, cause I now had a job in six to eight months. Okay. And not being a provider was killing me. I grew up in a culture where you are the provider as a husband. You provide, you are the one who responsible to do this. My wife was bringing home more money than I was easily. I wasn't bringing home anything and uh, it was, it was painful. It was beyond painful. Any money that I made, like I, I made oh two sales, one for $7 and one for $297. As an affiliate. I'll tell you that money did not come home. It went back into the system of me trying to make it all work and it never did. So what do you do? Well, I knew how to build funnels. I knew this, I loved it. I was involved. I was, I was, I promised my soul to this. I felt like I had to do something. I was a funnel hacker and so I decided I would jump and I would do this for other people. And a good friend who reached out and told me, Ben, you're not a failure. You don't know how to do this for other people in. A lot of people don't know how to do this from the start though, help them. So, oh, okay. So I went and did that. I didn't even build a funnel. I was so scared of funnels. I didn't build a funnel for myself. I went on upwork and I built out my own little upwork profile and I sold my time on upwork. And at first I was like $7 an hour and things started to work and I started work with a bunch of customers and I build hundreds of funnels. Some of them got some really good five figure results, six figure results. At one point I couldn't tell who was going to win. It was like a 50 50 I had no idea. Just let me help you. We'll take it as far as we can go, and everyone was like, oh my gosh, Ben, you know so much. I'm like, yeah, I built 15 for myself. That didn't go anywhere. I can definitely coach you on how to do not what I did. I did that. I earned minimum wage at worked for two years. Heaven, thank you. And that made something, but it wasn't out of funnels. It was funnel services I fell on, still didn't convert, never converted unless it was somebody else's funnels and they worked 50 50 I learned how to drive traffic. I learned how to write copy other and how to become an amazing clickfunnels designer. I learned all the different types of funnels I learned from an EAC single. I learned from Vick's transits. I learned from Russell Bronson. I learned from Frank Kern. I learned from everybody I could and every, all the dollars I made, I put back into my education because I wanted to make this work. Not so much everybody else. Yes, because that's where I was going. But I wanted this work from he got started. That's why I got into this two years pass, making minimum wage. I had my wife wanting to quit her job and she was turning to me and asking, do you think we can actually do this on your income and this hole in my stomach? I've never felt like if I was, it's really hard to explain. And then for those of you who are, who are watching, you're seeing the pain on my face. For those of you who are listening, I hope you, I hope you've never been there, but there were such moment of despair, like my stomach sunk so low in my heart started to beat so slow. I just wished I was dead. So one of this to work and I said, yes honey, I can make this work. And do you know how, why? I knew I could make that work because I could work 80 hour weeks and I could make it work. [inaudible] I could make this work, I could provide. At that point I had a customer come to me and the customer said, I would really appreciate it, Ben, if you did everything for us. Like, you know how to video edit, you're not a new copy. You know how to do emails, you know how to do everything, you know, to build it all. You know how to integrate it. You know how to do an advanced integration with Zapier and all these different other systems. Why don't you do this for us and we'll pay you a really good salary. And I said, that's fine, but if we're going to do that, I'm not a salary. A really good, um, I wanted to say, I, I still remain a freelancer. Um, I was going to be a freelance. I was going to be my own agency. I was not gonna do that. So I took money as a, as a freelancer agency, we're going to give you this certain amount per month. I was like, okay, cool. But if we're going to do that, I'm going to make sure that you get results. So I'm going to give me like a couple of days to wrap my brain around everything I may not have done right. I didn't say this out loud. Give me, give me a couple minutes to figure out like what I've missed. So I stepped back and I started going through everything. I start listening to frank, I start listening to Russell, I start listening to, uh, Steven Larson at the time. I started listening to everybody. And the thing that stood out that was really funny, I was watching the funnel hacks Webinar again, and we're, we're Russell sells click funnels for nine 97. And uh, as well as, as well as his training course. And I purchase and uh, and I realized he teaches the entire thing is funnel hacking. [inaudible] officially, but I've only been a funnel hacker for a year, but I've been funnel hacking for s five years and I've been in funnels for sex, but I've only been a funnel hacker for a year. And what is the difference? When I was watching the Webinar, I realized, he's telling me I need to go and look at people who are doing it correctly and model them. Stop trusting the customer. No was what works. Quote unquote customer doesn't know. Only the market knows what's working right now. And if I can take what what the market tells me is working and implement that, I can, I can funnel hack like I can, I can make that work. We can add hack, we can copy hack, we can, we can video hack. But you do all these different things. We can make this work modeling without copying. I can do this. And so I came back to them. I said, that's great, but the first month all I'm going to do is funnel hack for you. And they said, Ben, that sounds spectacular. And they, and we put it down, we wrote it all, we signed the contracts and with went, what is funnel hacking? Really? I mean at the end of the day, what is funnel hacking? I got started and I'm like, okay, this is great. I've got money in the bank. This is wonderful. Um, what do I do? Where do you, where do you go to funnel hack? At the time it was in the mortgage industry. Where do I go to funnel hack mortgage industry? How do I find what funnels are working like? I can't just Google it. That's just googling whatever. SEO is the best. It's not googling exactly what's making money. How can I tell if somebody is making money, how could I find that person? How can I do this? It took the first week of just figuring out how to hack, researching, documenting, trying, failing and going over and over trying to figure out how to hack correctly. How do you do funnel hacking? How do you do market research one-on-one for funnels? How do you do it? That was my main question and it took me that first week. The second week I actually started doing it and we started going into different people and modeling what was working and I took all of their systems and I had a white board at the time. I wrote everything on the Whiteboard, everything I possibly could in map got all the possibilities. Week number three, I thought I had a good idea with number four. I went and funnel hacked a little bit more and they came back to them with an idea of how to do the build. That is funnel hike. Now I'm going to tell you what happened is the end result because it blew my socks off. Um, a lot of the times when you launch something, uh, it's, it's the most painful experience. Cause I've talked about with my last 15 launches, right? It's, it's like you are ready to take off for the air, but you usually do a little bit of a hop and skip, but we'll stay on the tarmac and you end up in the mud pit at the end of the track. It's painful and you're like, Gosh, why would I put myself through that again? And so I'm going, please, oh please. Oh please. I've done everything I possibly can to make this successful. Come on, we can do this. And it launched and we were getting leads for dirt cheap off of ads that I had had hacked off of the full funnel that I had funnel hacked. The whole copy of that had copy hacked the systems, the way that people went through it, everything was hacked and it worked for, it's been spectacular. The problem is they worked so well that their system broke, so I literally had to take a step back. We rebuilt their entire system inside of clickfunnels, the entire application to get to get a mortgage. I built the whole thing in clickfunnels and put it through there and I tracked the cost and click funnels. You'll never guess what it was costing less than a hundred dollars to get somebody there. Now you tell me if I can give you somebody who is interested in getting a mortgage. Now it's filled out a full application. Is that worth $100 to you as a real estate agent who, Oh yeah. I know people who spend 150 $300 for one of those leads, like it made sense and I said Hot Dang. Diggity everybody I tell about this, they're all freaking out. I think I didn't did I this then do they actually do this? And so I said, no, there was no way. So I went and I found another customer at the time and the dentist industry and they wanted their funnel and they wanted the ads and they wanted this great. I'm not doing anything for a week. I'm going to funnel hack. They're like, whatever that is great. Go find what's working in, use it. Wonderful. So I went into that and I funnel hacked and I found out what worked and what didn't. And I built it out and we tested and a, the first month I didn't, I didn't know how to funnel hack quite right. So the first month didn't do so great. The second month was spectacular. We get somebody as an applicant in order to get into a, who would apply to get a free cleaning for $40 sometimes 20 and it just blew the industry socks off and it was spectacular. And this customer was like, wow. Um, all right. And so then the next issues come up. How do we follow up? How do we do this? How do we make sure they get in the office, they all the other things that happen outside of the online funnel and it just exploded. I went to my next customer, I did the funnel hack and it worked again. The last year I've been doing nothing but funnel hacking. Before I do anything else, I refuse to do a full on funnel hack. What is a funnel hack? A funnel hack is researching what's working in the industry so that way you don't start at the beginning. You start where successes, you start on what successful is that will you stand on the shoulders of what's already already is working? There is no reason for you to go back and start with science and Algebra when you're trying to figure out quantum physics. It doesn't work. The same is true for anything, especially marketing and that's what funnel hacking is. That's the essence for the last year. I've been funnel hacking correctly and I'll tell you what's changed in my life. I can be paid what I'm worth as a funnel hacker. That means a lot. As a true blue funnel hacker, that means a lot. Okay. Number one, I can charge what I'm worth. Number two, I can get customers results. It's not so much that I get a lot of money. I can then turn that money into profits for the customer and for myself. That is my new goal. We now have our house. My wife isn't working. She's trusted that I'm able to do this because the last year I've proven I can. We now have a lot of dogs. We had a dog and a cat back in the day. Right now we have, uh, we have at least seven dogs and two cats. Um, and then we're fostering dogs constantly. That's what my wife loves to do. She's a dog fostering machine and an animal foster and she works with local rescues and she does spectacular work that I can drop my hat and help her with when I need to, which changes everything because we do that. I now have a dog that is a permanent resident in my room. His name is chicken. Um, he is a little Chihuahua. Yes, I have a dog named chicken. Uh, he's a little Chihuahua and he, uh, he has some sort of doggy autism. I'm not joking. Like he has a really hard time with input and so he lives in my room. Um, I'll see if I can introduce you to him really quick ticket. Nah, he's asleep. That's okay. You'll see him at some point in one of the episodes or hear from him. If you hear something in the background, it's him barking. It's, I try to keep him quiet, but he might be drinking or eating or playing. So the number one thing that's important is not, I can provide there is, and this whole of I can't be somebody. I can't be that person I'm supposed to be. And that's taken care of. Like I can stand on my own two feet and I can provide for my family. This podcast is all about how you turn funnel hacking to work for you because that's what I'm doing now in my business. I've used it for clients, I've helped clients gain massive success. Now it's my turn to use it for myself. And along the way, I'm going to teach you how to funnel hack how it works piece by piece so that when you're not extremely lost, because trust me, it happens. Hey, funnel hacking is a science. It's not an art funnel. Hacking is all about using tools and understanding frameworks in order to model what worked in the past, what worked successfully in the past, not just something that someone built and you found it because you googled click funnels, dentist crawl, click full sentence, Todd, this must work. Somebody built the funnel for it. [inaudible] go. Please don't get a lot of people build funnels, okay? This is the path to making marketing work and especially funnel marketing. So I want to welcome you really quick again on our inaugural podcast. Thank you for being here guys. Over the next couple of podcasts, I'm literally drafting out, uh, something I want to give away to you for free. Okay? So I'll launch that and one of the ones that are coming up. So keep listening and we're going to give you something for free. Um, I'm still building it. Want to make sure it's 100% worthwhile, you're going to get for free. It should definitely be paid for. Um, it's definitely something I should charge, but I'm going to give it to you 100% for free because you know what someone needs to shed light on why funnel hacking isn't just building and how you can do it correctly. That's what I'm here for and that's my goal. So guys, thank you for joining me for this full podcast podcast number two. We'll start eventually as we go. Keep watching. If you're on youtube, subscribe if you're on the podcast, make sure that you subscribe to the podcast so you keep getting that information. Guys, this has been thank you so much for being here and I will see you in the next video. Take care and Bam, thank you for being here. If you like this at all, it would mean so very much. If you could leave a review, whether you're on iTunes, Google play, Spotify, soundcloud, youtube, or wherever you are, leave a quick review and let me know what your favorite story has been. Well, what you've learned, that's been most impactful. It takes less than a minute, and it would literally mean the world. You'll leave a real, a real quick review, and I'll be working on the next episode for you.