Hack That Funnel Radio

Boom. What is up guys? It is Monday baby and you are here with Ben Moote to Hack That Funnel Radio today we’re talking about how this game sometimes make you sick. So for the last three days, four days, five days, it’s been five days. I’ve been sick. Like I’m not talking about sick like I’ve been having, like if you could have a panic attack that’s an illness. That’s what it felt like. Like it was. I would sit at my desk and as I was working, suddenly I’d have instant vertigo and then all of my body would start tingling and then it would feel like I was extremely heavy. Like, suddenly I was a thousand pounds and then at the same time I’m still having vertigo. So I felt like I was a thousand pound elephant on a tight rope. And my heart started going, my heart, I was looking at my Apple Watch,  I have a watch and my heart rate was going from 55 to 170 back to 65 and it was, it was like everywhere. And I was freaking out. I was having serious issues and suddenly I had this headache and like my whole, I had serious pressure and I was exhausted and I just kinda keeled over like for the next couple of days I just laid in bed and I felt absolutely horrible. And the question is why the day before that I have a conversation with a good friend of mine who plays in the funnel game with us. And then we were talking about how to hack your mind because in a lot of ways we have these blueprints of why, why we don’t make money. Um, he was talking to me, he was saying, asking me why I hadn’t reached a certain income goal yet, and I was telling him that I hadn’t reached it yet because I, I’d make an excuse because you know, that would require me to do this. I don’t have the time for that. He goes, yeah, but you can systemize that you’ve done that before. Like, just turn that back on. Like, yeah, I could do that. Um, he’s like, so why don’t you, I’m like, well, because I really want to work on this product. And he goes, then it’s interesting to me every time you get to the point where you could have massive success, you pivot entirely to something else. What is going on? And so I had, I had given him a consultation that morning and he turned to me and was like, okay, I got more out of this last hour and a half than you can imagine. Like you’ve decreased my entire week. So let me help you with your mind because this is where I’m good. I’m a sales guy. The reason you’re not succeeding, Ben, it’s because you haven’t hacked your brain. You’re still relying on old money blueprints. Those of you who know I can’t remember even what it’s called. Holy Cow. I’m in trouble. Let me just pull up, pull it up on my computer really quick. I’m in trouble. Oh, for those of you who know the book, secrets of the millionaire mind, there it is. For those of you who know the book secrets of the millionaire mind, this is odd. Mainly what’s talked about in the main first beginning and as a sales professional, he saw this all the time. He was like, I’ve seen people who have the ability to make sales who are capable of making sales and you only make a certain amount and get sick right before they’re able to go forward. And then they just go back to the room of blueprints. What’s the difference? Why is that? And so we started talking and he’s like, Okay Ben, I need you to get out a piece of paper. So it got on a piece of paper. For those of you who are on YouTube, you can see the piece of paper. If you, if you’re not on YouTube, that’s okay. I’m going to read it out to you. We’re going to be good. And he said, I need you to write it. Take out a piece of paper. What are you going to use? You’re going to write every reason, everything you heard about money as a child.  So what are all the statements I’ve heard about money, wealth and rich people as a kid? What are those things that I’ve heard? And then how has that affected your life so far? And then what you’re supposed to do is you write down this big list and at the end of the day, you read this every single day you put your hand over your heart and you say, what I heard about money isn’t necessarily true. I choose to adopt new ways of thinking about thinking that support my happiness and success. And then if you follow the millionaire mind and then put your hand on your head and say, I have a million mind. So I started writing out my list. I got sick the day I started writing out this list and the day I got better last night, yesterday was the day I had a breakthrough where I finally was able to let this go. Literally, it lifted most in, in my, in my personal opinion, most illness is all emotional. And so this was definitely true for me. This is just the way it is. I, as an entrepreneur, as a funnel hacker, I worked with a lot of people who are, who work in the health industry or who work in this industry. I’ve worked for like everywhere. And I’ve heard all the different pitches, all the different ideas, and I love listening. One of the things that I love from all my naturalist wellness friends is that they talk about the importance that your health is first mental. And so and you, you make sure that your head is right and then everything kind of takes care of itself in a lot of ways. You can do other things that’ll support it, but that’s the underlying issues. And so I started to go in here and this is the things, these are the things that I’ve listed while I list this. I want you to get out a piece of paper or start taking mental notes or flip out your phone. If you’re not driving or you’re not running, cause you don’t want to run into a tree. Um, take out your notes and take, take, you know, whatever resonates with you. Write this down. This is very interesting. Here are the things that I’ve heard. I’m not made of money. We can’t afford that. That must be nice to have money all in quotes just because they have money that Dah, Dah, Dah, Dah. Okay, well at least he gives his money to good causes. You’ve heard that one. Do you know what that money could do for such and such person in that situation? I think they were undeserving of the money to begin with or they didn’t do what they should have done with that money when we don’t have any money anyways. Why are we sitting yet?  It isn’t fair. They have money just because just magically fell on them. We’ll never be millionaires. I remember when my mother told me that once, and she may or may not remember it. And you know what? We all have money blueprints. I’m not saying anything against my mother. Me and my mother are. Me and my mother are best friends. I love my mother to death and I wouldn’t say anything negative about her ever. I remember when she told me that, and I racked my brain on the flowers. I’m like, if you sum up all the money that dad’s made over his entire life, you will hit $1 million at some point. We won’t be millionaires. We just won’t have it all. At one point. That’s the difference. And she’s like, that’s what I’m saying. And I’m like, yeah, but at that point you’re still limiting yourself. So I disagreed, but I’d heard it keeping on going, I’ll never get x paid off my car, my house, my student loans. It’ll never be paid off. It’s not. It’s not worth it to pay those things off. It’s okay to seek wealth so long as you seek other things first. Like, I’m okay if you get wealthy and you’re, and you’re doing other things that are more important, that one, just Kay, if someone is willing to pay you, this is my dad, it’s my dad’s had floods. If someone’s willing to pay you, you work your best for them to prove that you are a, you were a good choice. And so they keep you. My father was one of the best people you could have hired and he is extremely meat in that he is strong, he is persevering. He will be the one of the most courageous people out there. But he’s not the person who will throw it in your face. And so he was laid off a lot. And so once I started getting to the age every two weeks, a month after they laid him off, they always wanted to rehire him. And he was like, I can’t trust you. Ooh, I need to write that one down. I can’t trust you. And so he came to me with those beliefs and said to me, Ben, when someone is willing to pay you, so willing to hire you, you work your butt off to prove it. You prove to them every single minute that you are worth the higher, and that helped me a ton in the employee space, but when you get out of the employee space, I was, I was doing that same type of heavy lifting work for someone to pay me $7 an hour or someone who made 150 an hour. You do the math. It’s all because of the belief. Here’s another one. Everyone who starts a business loses their families. I’m not willing to risk it. It’s something I heard as a kid. By the way, All those families, I knew them and they were rich. Rich people are too busy to spend time with their families. Rich folks, values are all different. Money confuses good people. My whole goal is to be a good person. Like I was an eagle scout at age 13. I wanted to meet, not just being an Eagle Scout, I want to be an eagle scout faster than I could possibly ever be. And then I wanted to keep going. Like I want to earn all my palms and all that stuff for all of it. You know what Eagle Scout is and all this stuff that comes afterwards. Okay, I want to join order the Arrow and I want to do all this stuff.  I always wanted to be the good kid. I was wanting to make everybody happy. That belief money confuses good people. I was wanting to be the good person. I never wanted money because it would confuse me. I’m scared to death of that. Money can be like a poison, corrupting good people. I’m still writing them down as they come. And as I was writing these down, I literally got sick and it’s okay so long as you keep working on it.  There were a couple of days I did not work on it. I just felt horrible and I just laid there feeling horrible for coming. Honey, are you okay on, I don’t know. I really don’t know. I’ll be okay, but this sucks and the light bulb turned on when I was literally able to say, those beliefs are not true. A lot of these things you write down as statements, you heard some of them and you’re like, well, yeah, that’s the fact, like money corrupts people. That may be a fact for you, but it’s not the truth. The truth is different. There are people who have money and who are good people. There are people who deserve every ounce of that because not because of what they do with it, because of who they are and what they stand for and what they’ve done to provide value in the marketplace for it. There are things that you don’t remember as a kid that had been implanted. They may or may not be correct, but your job is to write them all down and simply state, you don’t state these are all wrong. Put your hand over heart. You don’t say, these are all wrong and I will never do these. No. What you state is what I heard about money isn’t necessarily true. I choose to adopt new ways of thinking that support my happiness and success. I choose to adopt new ideas. I choose to change. I choose to change a lot of what we do in this whole space of business. We talk about making them money. We talk about getting the rapport or standing on stage. We talk about getting to know all these different things. They’re great like they’re ego boosters so it’s nice. Okay, but the real reason a lot of people are already in business and they stay in business is because it is the biggest self help program available because you hit these walls, you hit these blueprints, you hit these pain points and the only way to get past them is to grow yourself first. You have to grow yourself before you can grow anybody else before you can grow your team, before you can grow your systems, you have to change, but you have to be excited to change. I was scared to death of changing last week I changed and that change has adjusted everything. I whole mind focuses. How can I change? How can I adjust? How can I find out? How can I, how can I do this now? How can I do that? And suddenly the world is so much bigger and the opportunities literally all around and I’m just like dying. Okay, we get out of here. I got out of school for business and when I was in college and I’m like, okay, I just need to find a good business that has a good idea and maybe I’ll be an entrepreneur if I can find an idea. Now I have way too many ideas, way too many opportunities and were all really big ideas and I’m so excited. I’m so excited! But you’ll find in your life, in your business, if you’re committed to this game, there are going to be things that you’re going to hit. They will impede your progress, but there is a way to hack your mind. There’s a way to hack your mind. And the way to do it is literally to be excited to change. Put your hand over your heart and say, what I heard about this isn’t necessarily true. I choose to adopt new ways of thinking that support my happiness and success. Then you can put your hand on your head if you want and do the rest. Thank you to so many people, guys, you don’t. A lot of the times you see the person on the video, you see the person who is talking, you see all these things. We stand on the shoulders of somebody else who gave us the confidence and the hope and the faith to do more. And that’s all you need is the confidence, the hope and the faith. Faith is just belief in action. Doing it. Just get out there and do it. Okay? You’re gonna fail. You’re gonna fall on your face. That’s fine. Keep falling in your face. Okay? Eventually I learn how to walk and you’ll be a bypass like the rest of us. Okay, guys, have a wonderful day. This is really important to everything. Learn to change, learn to grow. That’s how you hack your mind. That’s how you overcome the sickness and that’s how you become somebody who can change the world.

Ben:                          Hey there, everybody! Today we have something very, very special. We have a special interview with Amanda Dake who is not only a hockey mom, she is also a speaker, author and creator of the funnel attrition. So Amanda, thank you for coming on the podcast and really appreciate it. I love being able to talk with you.   Amanda:               Thanks Ben. I’m super excited to be here with you today. Ben:                          So really quick, everybody gets into this funnel game a little bit different. I know I came in back in, I came in officially in 2013 when Click Funnels started in 2014 this is when I came in. What was your story like? How did you get involved? Were you involved in this space before click funnels existed? What’s your story about why you came into this, this world? Amanda:               Well, something that a lot of people may not know about me was I was a high school science teacher for 12 years before I started this official entrepreneur journey. And after 12 years of that you know, I realized my purpose here is to have as much impact on as many people as possible. And while I was impacting, you know, people while I was teaching, it just wasn’t big enough for me. Right. I was only able to reach about 120, 150 kids a year. I knew that I just needed more. And not only that, you know, teachers just don’t make a lot of money and it takes a lot of time. And so there are a lot of other factors that came into my decision to just leave that career and start something on my own. In 2011, I started my own business and I was basically just helping different businesses with their social media.                                     Facebook was relatively new at that time. Twitter was brand new at that time. And WordPress was king really, uh, for website. Every, every website, every business had some type of WordPress something. So really I was self taught to master all of these systems and I started helping local restaurants and businesses like a fitness studio and other things with their social media management running very basic ads cause that’s really the only kind of ads you could run back then. Primarily for lead generation to make sales or anything online. And then updating their current websites, not building new ones. But I realized to these small businesses, we’re spending thousands of dollars for these web developers to be on retainer to go in and update, save their hours of operation or add a new photo or something like that. So my goal for these businesses was to help them save time and save money and maximize what it is that they’re trying to do in the community.                                     That worked out really, really well. And I just like with funnels, I was able to go out, like I set my intention, I went out and I got, you know, four or five clients and that replaced my income as a teacher and allowed me to have the freedom and flexibility that I wanted to have in my life. So one of my clients, his name is Seth Humphrey, he’s actually been my performance coach, uh, for the last four years. And um, but he is the fitness owner that I was helping with his social media and his lead Gen and everything like that. Well, Seth went through a program, much like Garrett White’s warrior training. In fact, his coaches were graduates of that training. So it was kind of like a level down from Gareth’s program. Well, Garrett white is a huge proponent of click funnels, right? And he’s been in since the beginning.                                     And in Gareth’s program, the only this he focused on, you know, your fitness and your family and everything else like that. He also focuses on helping you increase your business. And naturally he was telling all of the people in his program to use click funnels. So Seth said, hey, we’re getting ready to use click funnels. You need to figure out what that is cause we’re going to start doing it. And I was like, okay, this was back in 2014 when basically click funnels was just born, like very much Beta and maybe even just right out of Beta. So I was like, alright, let’s go. And so I taught myself the platform, relatively simple to use. Uh, it was the first version of it, which I think is called the classic editor. Now if you go in, you can see what it kind of looked like.                                     It’s, it’s just, it’s really spectacular how things just kind of have fallen into place. Um, I remember at that first funnel hacking live and all the other sense, but Garrett White was a speaker and really if we boiled it down and took out all the layers, Garrett is why I was doing what I was doing because he was coaching my guy on what to use. And so I remember I met him at in person at that event and I cried literally because it was like one of those full circle moments like, oh my gosh, you’re the reason that I’m here and now I’m here talking with you. I’m getting my picture with you. And it was a, it was a very powerful emotional moment, but it just made me realize how sure my path was. Like it was, it was really awesome. Ben:                          Garrett commands this presence and I love watching him speak every single time because it doesn’t matter if he’s on stage or you’re watching a video, the minute he gets on, he demands your attention and you listen because I don’t think anybody knew this. He was a PE teacher too. Yeah, he was a PE teacher. So when you hear him yelling and staring it up, I imagine myself as 11 year olds going on. So that’s really cool that everyone’s coming from an education background. I think it’s interesting too, the, everyone’s coming from the education background is trying to create a bigger education, a bigger movement, and a bigger change. You’re making, you’re doing the exact same thing, but you’re playing in the funnel space and helping people understand how to build funnels that will change lives. Right? Amanda:               And that’s the Funnel Kitchen! Yeah, I do, I help a lot of different types of businesses and people, but I love working with coaches and consultants and others that want to have like more massive impact on the people they’re trying to help. And, uh, what I’m able to do is really help them create more leverage in their business, uh, with online courses. And you know, I have a master’s degree in education and, uh, I actually started working on my phd, for awhile. And so my experience and education, uh, paired with their level of genius and their goals, it really helps solidify their product or offering that they can reach more people. So a lot of the people that I work with, they, and most of us had started out working one on one with clients, right? And there’s only so much of us to go around and one on one while it’s really important to have those types of clients, I think don’t, I don’t ever want to get rid of that part, but it’s really hard when you’re starting out to command the type of prices to make it worth it.

Hey there everybody! This episode we’re going to talk about what you do if you’re not a funnel builder. I got started in this Funnel game six years ago. It was on my birthday, about six months into my corporate job. In those six months I was going, “This is not where I want to be.” I wasn’t feeling fulfilled. I literally felt like I had to get to know my wife again every time I came home. I felt like my life was being sucked out of me and it was like I was a phantom or something. I didn’t have a life outside of work. And my life outside of work and something I had to reengage in all over again. It was painful. My job was to make the big guys look good. That was my job. Make the big guys look good and we’re good to go. That didn’t feel very good for me either. So what was the point? I didn’t understand. Well, you get to climb the ladder. I liked, I like Robert Kiyosaki’s idea of building a ladder and that’s kind of where I went. That made much more sense to me and I totally got hooked on Robert Kiyosaki that it was kind of my introduction. I bought first product on my birthday jumped into the online marketing world, started digesting, started learning. I learned, that I needed an opt in page. And then… oh, I need an autoresponder. Oh, there’s html code. Suddenly building out and online business sucked. Like I suddenly had to be a tech guru. Now I love, I love Microsoft Excel. I’m good at html, WordPress, not so much. I’m not the king there What I do understand drag and drop. And so I started building businesses websites. So I’d build a website for a business and I would use drag and drop templates with like Weebly or wix in order to build that for them. So that way in my excuses, now I built it for you. You can use it. It doesn’t take a genius to understand drag and drop and now you can use it for your business no matter where you go. But I didn’t understand it and that’s okay. Once they started talking about needing an often page, the sales funnel, one click upsells, I was like, ton, this is not going to be an option for me. Month later, oh no, right? One month later I got a free book from this guy called Russell Brunson called 108 Split Tests. Now I had done a lot of research on the important of testing. I learned about it when I was at my corporate job. Super big deal. So here’s a guy talking about it, something legitimate in online marketing. This guy must understand only marketing the way it’s supposed to work. So I went and I bought 108 split tests. Well, that has a traffic secrets upsell. I bought it. That had another upsell, and I bought that. At that point they were like, “Oh, he is a hot buyer!” We can sell this kid something. This is before Click Funnels. I ended up joining the Russell Brunson’s Inner Circle and then when I joined the Inner Circle, they did something really cool. They said, ps were coming out with this software. We’re coming out with a software, it’s called a Click Funnels. Right now we think and we’re going to open up a Beta to everybody here. Now it’s going to break. It’s not going to be perfect, but we’re going to open up. I was like, okay, cool. This is going to be neat. Everything was unique. It was all very different, very different, and I got in and my world exploded. There was something I could use. I didn’t have to be a techie. I didn’t have to be crazy, but I did have to understand how something worked. There was a learning curve, but I could do it. So what’s an, I do like a geek guy. I went and read all their support documentation. I read it, I watched the videos, I asked questions. I was that kid. This worked. It didn’t require me to do all this fancy stuff. I could do something called an API connection. That was a little complicated for me, but that’s okay. They, they said grab this code and paste it here. So I do it and it worked. I started building funnels in a month that I didn’t think I was going to be able to do in several years because I was not a tech guru. Click Funnels made that bridge for me. So you say to me, Ben, I’m not a funnel builder. I say, that’s fine. Are you a marketer? And if you’re a marketer you should understand the basics of funnel building. Okay, that’s it’s simple as going into Click Funnels, understanding the flow of a funnel, how to make it work, how drag and drop one click upsells, how do they work? Very simple. They come with templates so that way you can just add the template into your page. You’re good to go. It’s tight. It’s really, really nice. It works really, really well. Okay, so I started learning with Click Funnels. Everything changed for me. I’m telling you, if you’re not a funnel builder, learn, take a little bit of time and understand this drag and drop system because it will change your life. If you understand everything that Russell Brunson talks about, if you understand that hacking your funnel is the way to go, but you’re like, I’m not a funnel builder, Valley guys, there are a lot of other painful situations for you to be in. It used to be a lot more difficult. It’s kind of like, you know back when you had the rotary phone or you had to choose, now you got your cell phone, which is not only your cell phone. Now with your business on demand can, you can walk around all day with this sucker and do everything or you’re going to tell me, Ben, I’m not a mobile phone person in today’s world. Are you serious? Are you serious? I mean I have family that are still on flip phones. I understand, but they at least have a mobile phone. Someone mentioned funnels as a “funnel bubble.” Okay, well was there good thing before you get scared and in the economy, a bubble is a good thing. It means there is growth in bubble explodes in that growth outpaces what it shouldn’t be doing. We’re not there. The funnel is still growing. We’re in a space where this is going to expand and become something amazing. You’re going to see big people start implementing this throughout all of their systems because it’s working and it’s powerful. But the way to make it work is to understand it. There is a limited small introduction, little bit of education that you need to do in order to understand how funnels work. Even if you’re not a funnel builder, understand how it works. Be able to drag and drop, understand the basics, and then if you’re really stuck and if you’re really stuck, hire somebody else to do it. Just hire somebody to do it. There’s a lot of places you can find somebody but at least understand the basics so that way you can be in charge of your marketing, your business and you can be on the next bubble of growth that is growing in today’s industry. So moral of the story, same way that the phone became something totally new, the Internet is becoming funnels and it’s your job to learn that, especially for your business. Understand that, go through it and it’ll make a difference for your business. The world’s going to keep changing. The funnel will adjust, but today what is working is a marketing funnel. So learning to be at least a C grade funnel builder. Let someone else do the rest. If you need to have built, put in the dedication and understand so that way you’re not caught off guard when this bubble grows and you still have a website.

How’s it going guys? Today we’re going to be talking about the biggest issue in the Internet marketing industry.  That holds a big promise. So I have to start out with this little summary. The biggest issue in online marketing, what is it? What’s the industry’s issue been like? I tell, I’ll talk out with, start out with a story because I’ve don’t start with a story. You’re not gonna get it.  You’re gonna be like, yeah, whatever. So when I was a kid, my parents took me from when I was in elementary school, my parents would take me from sport to sport to sport, to sport. I tried basketball, I tried baseball. I tried, I don’t even know what else I tried. All I know is it was all agonizing. It was horrible. And I was not a sports guy. I tried running but sucked. Like I could not figure out what my sport was and I really just wanted my sport to be Saturday morning cartoons. I love that. I’m gonna take that any day of the week. A watch me some X-Men and Power Rangers- I was that kid. I ran funny. Finally, we were living in Washington state and I was playing at recess and the big thing out there where I was at was soccer. And I was playing soccer with the big kids and there was this kid who was really freaking good and he kind of took me under his wing as I cured, this is how you be a goalie and stuff. And of course the horrible story do you get hit right and where it hurts, does how it works in soccer.  And I realized I can get hurt, but that’s as bad as it’s gonna hurt. I jumped into soccer, I played it for three seasons. I had a great time in elementary school, and I was on the absolute worst team possible. We lost every game. We may be scored twice a season. The best team in the season, what’s called the in the league, was called The Sharks and still am an elementary school. But it’s so good. There were The Sharks and they had these really cool uniforms is like green and purple and purple and green and the socks rotated again. It was really, really crazy. And there were so good that their coach made rules about what they had to do before they could score on us. So they had to pass it so many times forward and backwards and do these things before they could shoot on goal. And one of the guys who was a hothead was just like forget this and went into the goal and he made the goal and the coach pulled him out of the game. I was like, good, okay, you’re not supposed to go, go, go. Which made us feel horrible. We lost all the time, but that was just sad.  I love the game. I still love playing. I loved talking to the other team members. I was the dream kid. Well our coach had enough and our coach was like, you know, I did this for my son. I’m burnt out. I’m done. And you got us all little pins and a, those pins I still hold on to today. Well, all these other kids went in, they started off, they’re really cool team. They were supposed to be the best in the league.  and they wanted to be the best in the league. They wanted to be The Sharks. And they put me in the, in the little lottery system to figure out where I was going to go. And I had no idea. They put me in the very best team I was in with The Sharks and I was the kid who couldn’t play. Like I sucked at this day, I can comparison like they would maybe we were going to be running down the field and they’d like give me the ball and I would shoot it like 50 feet the other direction. Like I was bad.  And  after keeping on going, they just kept moot. Come on, Moote. Come on, come on. One of the kids, the hothead that I talked about earlier, he joined my class. So he was in my class when I was in school and suddenly I think his name’s Bryce. But we became like friends and he was like, dude, you come to practice and of course I’m going to practice. He’s like, all right, you’re gonna do great. And gradually I stopped seeing myself as the kid who was meant to fail. I stopped seeing myself as the kid on the team who failed and they’re the team that always won. I stopped seeing that they won. They’d won every game since second grade and they played fall and spring, fall and spring, and they had not lost a game ever since. Second Grade was a tight knit group, very focused. My very first game I played with them, I played for only the little times so it’s not my fault. They lost and they literally came back and they just started balling. They started crying and I’m looking, going, I’m playing with the cool kids. Why is everybody sad? Like losing? It’s normal to me and I got to see behind this curtain and they all started crying and the coach goes, you’re taking hard. I can see that. If you never want to lose again, I will create the hardest regimen for you guys ever and if you follow it, I will guarantee you we’ll never lose, but you have to follow it. Everyone said, yeah, that’s what I’m going harder. I saw behind this veil where the perfect jobs of soccer and my sixth grade mind, we’re human and I couldn’t be here. I was human. By the time that that season was almost over, I was a starter on the team. I was passing the ball where it was supposed to go. I was making my own goals. I was doing better than anybody thought I could even my parents. And we actually had to move early. My parents moved a lot. My dad always got another job somewhere else and his physical therapy. And so we were moving a 350 miles away. And my last game, all of the kids gathered around me and they signed my jersey. That Jersey is still gold to me guys. This is the biggest issue with the Internet marketing space. The issue is we think we’re on the dumb team and we think that people on the camera or the people in the podcast or on the cool team, and we could never be like them.  We could never push beyond this. I was listening to Tony Robbins talk about this yesterday and he literally said, everyone says I can’t be Tony Robbins. They don’t understand, and you’ve got to do big boys. They don’t understand. I created Tony Robbins. We are the masters of our destiny and we are limited by our view. And when you look at those videos, whether the guy is sitting next to his Mercedes or whatever he’s doing, whatever the person is doing, it doesn’t matter. Even if they’re just, you know, they’re successful and they’re talking to you. Understand, as my wife tried to tell me for years, they put their pants on one leg at a time. These people are human.  I got to see this firsthand when I started to work at a bigger company and our online marketing industry. For those of you guys who are on the podcast, I used to work at ClickFunnels for a very short period of time and I got to meet Russell Brunson, the man… he’s human. We’re all human and the only difference between the A players and the B players and the C players, which I was and have been for years on the online marketing world is how you perceive yourself. There is nothing different. The only difference is who is willing to push through constant pain and keep pushing. You make a decision, you move forward. The biggest issue with the online marketing industry is we’re trying to sell wealth and in selling wealth we have to show that we have wealth and in showing that we have wealth, we scare folks off. People look and they go, I’m not bad and you sell the dream, but in truth, until you help people get over that hump of believing that they can be whatever that aspirational goal is until you can help people understand that they can be there too by seeing through the curtain, pull the curtain aside, let them see you cry at them. See Life happen. I promise when that happens, 1) they will follow you harder. You will build a culture that is unstoppable. 2) You’ll make more money. People buy from people they trust, but you have to be able to take that curtain back. If you could get that right, just about everything else can come pretty easily. There’s an education process. That happens in any thing you do. You’re going to suck at something for awhile, but sucking at something does not mean you cannot make it and you keep pushing and you keep focusing. You have tenacity, which is another second thing my coach would yell at us. Tenacity, Moote tenacity! It was our call. You have to keep forward pushing forward. You can get there. You can be one of the cool kids, you can be the cool kid on the team. You can be one of them. You can be just like them because at the end of the day, we’re all human. That’s the biggest end issue with the online marketing industry.

Ben:                          Hey there everybody! On today’s episode we have Austin Ford we’re gonna be talking about how he makes the rain fall for people who are ready to make money online. Austin:                    What’s up everybody? How’s it going? I’m glad to be here. Thanks for having me here, Ben. Ben:                          Absolutely. Thanks for being here! So you have you built, so I met you, met you a while ago, but we met really at funnel hacking live when it’s first time I actually saw your face and you were just getting ready to launch your own challenge, right? You’ve hacked a whole bunch of challenge funnels. Now you have your own system that helps people do the same. I’ve had an agency for a while and we build funnels for people, right? Austin:                    Yes! We would do Facebook ads, we would do bots, we would do all types of different funnels, webinar funnels, squeeze pages, high ticket application funnels, like all kinds of stuff. A myriad of things for clients, right? And last year, I got a lot of anxiety, every time somebody new came into my business. And I was like, and the reason I got anxiety was, was because my agency, my team had to reinvent the wheel every time we got a new client because they’d always want something different, right? And I got to a point where I was just frustrated with everything I was about to shut my entire process down and restructure the company I would’ve had. And I made a post in the Two Comma Club group coaching program, which Ben’s part of too, and I put a post scenario, I said, hey guys, like, you know, like this is giving me anxiety. Austin:                    And I said,I can’t take it anymore. Like what should I do? Right? And I remember Steven Larson jumping on there and commenting and saying, Yo dude, like less than one a phone call, right? So we ended up jumping on a phone call and the hour conversation, I can sum it up into two or three words. He said, Austin, you’re a nobody, right? Because nobody knew what I did. And the problem was I was doing everything and he was like, you need to ditch down and do one thing. All the stress will go away and your income works flowed, right? So he wanted me to be the bad guy. I didn’t want to be the black guy. Got off the phone call, jumped on ’em. I jumped on a two CCX cruise a couple months later and I was sitting down at my hito bar next to this named Latasha. She’s an influence marketer.                                     And I was telling her the same thing about my anxiety and my agency and all this other stuff. And she’s like, you need to niche down and do one thing. And she says, why don’t you just focus on challenge folks? Right? And I was like, ma’am, you’re so right. Right? So I ended up jumping off the ship. We had never built a challenge funnel in my agency before. So I went to, I went out there, I spent like $1,200 the first week hacking, dozens of different challenges, right? And I went through the entire process, all this funnel hacking, but Ben talks about a lot, right? I just went through the process. I pull up the emails, I looked at their sales page, I looked how they were selling stuff at the end. And that’s how I kind of became the challenge funnel cake.                                     So fast forward a little bit, I restructured my entire company. We restructured our entire booth at funnel hacking live where me and Ben met and we were, yeah, we were setting things up. And that’s when we launched our first challenge to teach other people how to create and build the challenges. And from there it’s been absolutely successful. We’ve had 150 people go through the program and we’ve had countless people come out of the program launching their challenge funnels, making 40 50, 60 a hundred thousand dollars their first month with a challenge funnel. So these are like, this is like one of the greatest things that I have ever laid my hands on and it also allowed me to kind of break free and I don’t have any more pressure on my chest. Right. I feel like I know what I need to talk about. I know what my message is now.   (listen to get more...)

This is the story. I have built funnels for hundreds of clients. I have at the time of this making this blog post, hundreds of funnels, had hundreds of clients, tons of my own funnels. And I was going to Funnel Hacking Live and I said, you know what? I have something worth providing. I want to put it together, we’re going to sell those darn sucker. And so I started putting it together and I started getting marketing together and they offered a booth at funnel hacking live and I went, yeah right… A booth. I wonder what if I, what if I bought one? So I made the $2,500 investment and got a booth. I was freaking out.  But at this point I’d spent more than that on ad several times and it hadn’t made anything. So this point I’m like, it’ll be a great educational experience and I hope I make money. So I’m kind of expecting things at this point. And I went and I gave out tons of stuff! Like it took off on fire like I never thought it would, which told me, yes, I’m speaking in the right spot, which is why I’ve created the podcast. And it changed my entire business focus fact that I can provide something of worth. And uh, and it was specifically, that was great. That was a wonderful event. That was a wonderful moment. But then we switched over and a week later I sold a product to that group. And this is the video of what happened after I sold it. And so you’re going to keep trying, you’re going to keep building funnels up there, you’re going to keep throwing offers out there. You’re just going to keep going, keep going. Like even when things don’t work, keep throwing it out there because every time you do your learning, I can’t tell you how many courses I’ve taught or I had maybe 45 people at four or five people on four or five people on a course. And I still did all six modules. Sometimes there’s nobody on late guys. I practice. And sometimes you practice in front of an audience of new buddy. But eventually it works. Eventually it works. And I want to share with you the emotional glory and happens when it does. So this is a video I shot right after the sales pitch on, on the Webinar that I did in the week after and a shot at right after. And you can enjoy it. I’m going to be really honest. I would freak out moment guys. I have built so many funnels, for myself.  And I never felt like it was actually going to work. I never did it so often. I always believed the success was for somebody else. I always believe that it was, it was so ingrained, I just could not make it work. I believed in the system. I believed it could work, but I didn’t believe that it would work for me. I spent a lot of money, probably more than I needed to. I haven’t made money back entirely. That’s fine. But I found what works and it works for me. That works for me. So, just to give you a bit of a timeline for some of your, like Ben, you’re just having this realization now. Come on. Oh, it’s painful. It’s painful because I should have known this, but I did not have the belief in myself. I don’t mind doing this for clients. I love doing it for clients and I believe in the clients. And it’s that belief in the client work and the client that really makes them feel special. I believe they can do it, but when I turn to myself, I don’t have that at all. I didn’t, holy crap. So I did that. So I launched funnel prospect or I did the map. I did the event. Um, a lot of people thought I was an influencer. A lot of people thought a lot of stuff. I wasn’t trying to make myself something that wasn’t just was people were responding that way. Here’s chicken. I didn’t get all that many optins from it. So then I spent some money on Facebook ads and got some opt ins. They’re interesting to see, which I got sales from a funnel hacking live or from Facebook. And I’ll see that later. I did my five hour training was like a six hour training and then it didn’t record. And so I spent the next couple of days rerecording it and editing it. And then I just told everybody it was live. I’m still crazy busy. Like I should be working hardcore right now and I will, but I have three sales already for the $297 product. I know. Let’s not allow them money to a lot of people. My very first sale online, my very first sale was $297 and I spent $1,500 to get it. And I had no idea where it came from. All I know is okay, this works. But I felt like it was like that one in 1,000,001 in a thousand. It’s kind of like when I was just at funnel hacking live and they pulled my name for a free ticket. I was like, what do you mean a free ticket chicken? And just threw me off entirely. I didn’t know if it was actually gonna work. If felt like it was just one of those random lotto things. It’s not, this can work and it can be done. Um, there is an initial investment of time, lots of time, lots of trying, lots of failing. Oh my gosh. Lots of failing. But when you know things and you’re able to teach them, teach them, get out in front of people and teach them and then make them an offer and people, it just resonates. I don’t, I don’t know why it resonates. Three sales to two 97, three sales at 97 and 11 sales for just the funnel map. That was four 95 for the funnel map. Um, the early sales were $97 and the late sales for two 97. So I have six people in the course so far and the replay isn’t even up when the replays up. We’re going to be doing a, I’ll be doing an email campaign, um, to try and go get people to buy before the replay is down. And then it’s creating the membership area and cutting up the videos and creating some kind of a workbook kind of thing. I didn’t think it was going to work in the word. No, mine is just kind of blown right now. Like I have a headache, from everything I’ve been doing from everything that’s breaking and everything that I’d still need to do. Um, but this whole online information business thing, you see all the people on the stage, you know, it’s possible, it can happen. Did you see it happen for yourself? Put some wind in your sails. I’ll tell you what, the wind is just blowing in the sails right now and I’ll want to do is work on that. I don’t want to do client work, which is the main goal. Um, I only want to work with two or three clients just because I don’t have the time. And, uh, those clients I want to work with. I want to get them like super success. This point I can get people small success. Um, but I’ve got so many on my plate, I can’t focus. I just can’t and it’s really painful. So we’re going to be unlocking that here soon and I’ve got my whole, well, let me show you. Oh, I’ve got my giant white board of course behind me. Then I’ve got this little white board. I’ve drawn up my map or my value ladder. I know what I’m doing. I’m building up the podcast, the YouTube channel, the blog, a little bit of the blog. I’m telling them map. Then I’m going to be doing and then the map with all the upsells, which I’ve just proven now. Oh my gosh guys. You have no idea what that takes off my shoulders. Yeah. Believe it’s real. Oh, and I haven’t even made any money. Really. I’m still negative. I don’t care. Next is going to be a done for you hack, which I’m going to sell, which I don’t have done yet. Um, I’m creating that with my, with everybody. And then it’s going to be the high ticket sales. So high ticket done for you funnel builds. So that’s my map. That’s where I’m going. And it’s crazy. All my life, I sweated sweat for money. Oh, my life and those five hours. Yeah, that was definitely a lot. But I think the six hours plus the five hours plus all the hours in between, let’s divide that by the amount of money that I’ve made. This can work and these are assets I’ve been building assets that will continue to make money. That’s, that’s the cool thing. Like I built on that foundation. Suddenly what everybody says is like, it’s becoming a reality in my life. And it’s really weird. But I’m really grateful. So wanted to share that one with you and that realization because if you’re filling the exact same way, it’s just a matter of time. And as a matter of failing forward and being able to take a couple of hits. I mean I’ve been in this game for five years. Yeah. It takes you take a couple hits, you learn the game the best where you can. I learned it in the agency style first and more like freelancer and then I’ve learned it for myself. But it’s learnable. You can do it. And did you have a coach? You can go a lot faster. So, which I did, which I won’t tell you that story, but that by paying for that coaching program just kicked my rear end gear and this is all happening because of it. So signing off, I should actually get back to work guys. Please believe. Please make it happen and I can’t wait to see where I go from here. This is going to be so tight. Okay. Gotta go. I got clients asking me questions and stuff. Goodbye.

There’s a side to this whole online business thing that nobody is willing to talk about. It’s the reason why you don’t launch your funnel. It’s the reason why you don’t launch your product or you do your Facebook videos or do you know your YouTube videos or your podcasts or all the reasons you’re things you should be doing. The reason that you’re not doing it, the reason you’re not launching and the reason is quite honestly emotional. If it was as simple as take these steps, anybody can do it. Everybody wouldn’t be able to do it and they’d be fine. And that is true, but there are emotional hurdles that you have to get over and nobody really prepares you for. I was really considering the fact that I should position myself as a funnel therapist because when I help my clients, I would toast them through. Okay, you’re gonna feel like crap. It’s okay. No, no, no, no. You’re not crap. It’s all right.  You know what? It’s okay. We got this. When did you see this? When we got this? When life’s great. There’s some coaching that needs to happen and not everybody’s there to help you. It kind of follows the pieces. And what I wanted to do is share with you, when I was preparing for a launch, I was actually preparing to launch this podcast. I want to share it with you kind of the behind the scenes. I do something really weird when I have a moment that I know is like serious. I start recording, I start talking about how I feel. And so what I want to show you is a video of myself emotionally breaking down before I publish this podcast. There are reasons behind that. There are, there are things in your mind that are trying to keep you from succeeding. And it’s just the way our brains are wired.  Some of us, our brains aren’t wired to be out there in public. Like we’ll have a freak out about it. Some of us have a freak out about actually making money and we do everything we can to not make money. All of us are wired differently and you kinda need a therapy session. The therapy session that I choose because it helps me get over it and it helps everybody else is to share the crap, share it and get the heck over it so that way I can show that you can get over it. You can keep moving. It’s a release. And then I have to keep moving because everybody is watching. It’s something that I learned from a great friend of mine and I highly, highly recommend it. The whole publishing game, it’s really about being real. And so I want to share with you what it’s like because we absolutely honest, it’s put up as this great grand thing that you are just gonna break down the barriers and be the man or be the woman you’re going to make it happen. Tell you what, it’s not that easy. You might have moments where you have a panic attack of sorts like you see me have here. I’m going to show you that just so you know, I turned out healthy. I’ve got a friend that I reach out to and talk to about this kind of stuff. Every once in a while he’s like, dude, you get anxiety. No, I don’t. My anxiety sucks. And then I’m like, Huh, anxiety sucks. I don’t got it. And I just move on. I’m feeling like I can’t do anything. Like I’m stuck. And like there’s no freaking room. So if any of you seen like spider man inspired or mind is stuck under all the rubble, that’s out oh three. Oh that’s the most recent one. That’s a homecoming. I feel like that it’s like, I can do this. I can make a difference. I can do all this stuff. And the minute that I start to do things, this building, this invisible building falls on me and I can’t move. I’m just emotionally stuck and because my emotions are stuck, my brain function, I can’t think about what to do. Every time I start to like, my emotions get more dramatic. I’m sitting here in front of my computer and, uh, trying to look at the, to do lists, trying to look at the, uh, at the at which are pressing some pressing things. I gotta do a super, super pressing. Um, I looked at my to do list and I started to listen to the, to the music that usually picks me up and gets me going. And right now all it’s doing is just making me want to cry. I’m not telling you any of this to say, please pity me. I’m publishing this because it sucks and I’ll find a way through it. Whether or not that means I have to say yes, I have anxiety and this is how I deal with it. Whenever the reason, whatever it is. Like that’s life. I’m doing this to state. It happens to everybody at every step. This is the, it’s gotta be at least the eighth product launch I’ve ever done. It was painful and I’m excited for it. I’m, I’m more than excited, but at the same time I am right now frozen. I don’t know why. No, that was just like pressure building in my chest. You’re like, Ben, go see a doctor. It’s I think you got it all down. I could sing in front of people. I can. I can act in front of people. I can do all that stuff. This is art. Truth is, life is going to be hard. That doesn’t mean you stop. Let me do adjusting to move forward. That’s what every superhero film is about. I said, every great character arc is ever about. You look at Arthur, you look at you, any character arc. It’s all about finding that weakness and moving forward. Anyways, it’s hard, but you have to understand that you are today living your origin story and every day is an origin story and there’s a reason that they can make iron man one, two, three and then creating a vendors and then throw them in a vendor’s movies and then still have this character are going because he deals with something that is eating at him and the overcomes until at the end of the day he is iron man. Those of you who’ve seen endgame, you understand that. Every part of your story is part of your origin story. It is a hero’s journey. Life is a hero’s journey. It’s just the way it goes and we all have ups and downs. We all are humbled and smacked around. It makes us more human, more relatable, more open to others. It makes us more capable of moving forward.

Ben:                          Hey everybody, welcome to Hack That Funnel Radio. I’m so happy that you are here. We’re going to be talking today with Bailey Richard, who has built a business for herself that she loves building on everyday and has made her $1 million. We’ll be talking about that.                                     Bailey built her dream business.  Now I’ll let her kind of talk about her backstory, but really she’s built a dream lifestyle business where she can do what she wants, where she wants and how she wants to do it. She’s done it successfully and she’s gone on a path that a lot of us have and some of us think may have been the perfect way to be, you know, to succeed. But she changed in a lot of ways. I’ll let her talk about that but thank you for being on Bailey. I appreciate it. Bailey:                    Thank you so much for having me. It’s a pleasure from the first time I heard about you, it was on the 30days.com when they did the summit and you were leading the summit, you’re doing all the interviews and on the background I believe you are scheduling everything. I’m making it all work, correct?                                     Yes, that’s true. I actually doing this summit was my idea. I had come to wrestle and said, hey, why don’t we do a ClickFunnel summit? He had already been thinking about doing the 30 days concept but as a book and so essentially I said, hey, if you let me organize and manage this summit project, we can do the book in the summit together. What do you think about that? And he said, let’s do it. Ben:                          Well, and that’s, that’s the best way to go at, at someone who’s as busy as Russell as you come over and like, I’ll just take care of everything and just we’ll add it onto yours and it will be great. Yup. You don’t have to do anything. Right. Bailey:                    Exactly. Ben:                          That is so cool. And then I saw you spoke on stage at funnel hacking live. Yeah. I’m just talking about the summit funnel. Bailey:                    Yup, exactly. This past February, so we did such an amazing job with the 30 day summit, had such incredible results. This was in the fall of 2018 that Russell said, you know, I think that we should talk about the concept of virtual summits at funnel hacking live. What do you think? Would you like to speak on that? And I said, absolutely.  Ben:                         That is so cool. Oh No, I can’t imagine how scary it is on that stage. There were like 3000 people there. Bailey:                    Oh, there was more. I think there was about 4,000  Ben:                         That was so big. And they’re doing it again at the same place… Bailey:                    yeah. You know, it’s funny though because the truth is it’s so dark you can’t see anybody pass the first or second row. And so you know, really if you just, you know, keep just thinking that you’re playing to those individuals. That’s really the key. Plus, you know, admittedly I have a background speaking on stage and doing things like that and yeah, I think to be honest, I was actually a bit more nervous when I was dancing in the back with Russell and dean Graziosi and like all of the other incredible, you know, set, you know, such wonderful entrepreneurs and speakers and I was nervous there. But then once I finally got out on stage and I just really got in my group, it all went away. And it was just like I was chatting with some friends who teaching, you know, one of my web classes.                                     It became more natural because you’ve already practiced how many different times on stage. And essentially I was giving the same presentation tweaked of course for funnel hacking live, but you know, it was about summits and summits are one of the things that I do teach on. So I knew the material inside out. And when you’re that comfortable with the thing that you teach, I mean, you can’t forget it. I mean it’s really, it’s almost impossible when you have your own summit. So just a summary of your own summit. You have your own courses, you have your own, you have your own coaching business. Like how did you get started in this? Because everyone has their own little story. What’s your story? How far back do you want me to start? It’s a good question. Um, so yeah, when did you want to go online?                                     Okay. Okay. So, I feel like I had to just like briefly kind of back up to the fact that, you know, just like you, I, you know, I was in the corporate world for a while as well, so I was always taught that there was this American dream you were supposed to follow. I was Valedictorian of high and high school. I won a scholarship to go study engineering and I went and got my bachelor’s and master’s in engineering and eventually wound up working as an environmental engineering consultant out in California and so it was, I actually spent a couple of years doing that before I decided that I wanted to pursue something else. I was about 25 years old when I started having honestly a quarter life crisis. I was legitimately having panic attacks, anxiety about my future because I just woke up one day essentially and realize that the path that I was on, I could be on for the next 50 years if I didn’t make a change and what does that, the life that I wanted to have and all of this was kind of coming about around this time.                                     You might ask, well, why did it take two or three years for you to feel this way? It was really all because of something called the PE, the professional engineering license. It’s you, you go to school for Engineering, then you get a job and you get all this experience and then you qualify for your PE exams so that you can get licensed as an engineer. Right. And so that’s what was happening with my career at the time because basically after you get your PE, you know, that was the carrot on the stick. That was the thing that I was getting at. Like I want my PE, I want to be a licensed. But once you get that, then it’s not that your career is over of course, but there’s no next challenge and I’m a person that just thrives on having the next challenge, figuring you know out the next problem.                                     And I think in general, that’s why I like engineering because it’s all about solving problems and finding solutions and things. And ironically, so is business but just in a different way. And so after that carried on a stick wasn’t there anymore after I passed the exams and it was like, well what are you going to do for the rest of your life? You could either stay at the company you’re at now. Usually they give you a raise, maybe you on a few more difficult problems. They trust you more and maybe you get to be project manager or something or you can move to a different company and do the exact same thing. But for me that just, it wasn’t enough. And I realized, okay, this isn’t actually what I want to do for the rest of my life. And that’s when I started to pursue online business. Bailey:                    Now. So you asked me when did I go online?

Hey everybody. Welcome to Hack That Funnel Radio. Today we’re going to talk about why hacking works and when it fails. Plus I’m going to give you a golden nugget. The whole goal of this entire system is to teach you how to Funnel Hack and how to hack, not just funnels, how to hack ads, how to act copy, how to hack the customer, how to hack competitors and everything. How do you hack, and I want to tell you really quick a story about hacking, why it works, why it doesn’t, plus a little gold coin. Then we talked about, so hacking works, period. Okay. Anytime you’re going to do anything, you should always begin with the hack. Hey, you ever, you’ve ever heard the expression that we stand on the shoulders of other successful people? Every time somebody won something like, well, I stand on the shoulders of giants. I stand on the shoulders of my predecessors. They always talk about that kind of stuff, right? The reason they talk about is because they’re giving due diligence. However, we as marketers, a lot of the time we come in and we’re like, forget what the market’s doing. It’s something epic and it’s going to be amazing and this is my picture. You don’t go on. You find out is it working today? Are you selling to people who are actually being buying today? Are you using this system, that system that’s worked? Are you using ads that work? Are you even in the right platform? You don’t look at any of that. Like Facebook will work rock on and it’s like we had this weird idea of a business plan when you get started in business, it doesn’t matter what you’re doing, doesn’t matter if you’re doing marketing, doesn’t matter if you’re doing operations. We have a weird idea of a marketing plan. We’re just going to say, this is going to work because a x, Y, z person sold it to me. But you don’t pay attention to the pieces. And a lot of us burn out through it and you get sober and out that you don’t do, you end up not doing anything. It’s all about information overload. And so the whole goal of this is just to tell you we all start on the shoulders of somebody else, okay? Now, when I grew up, my dad would always talk about how great his dad was. Okay? Now my parents are beautiful, they’re spectacular. My mom will always look back and she’ll say, you know what? Here’s the way that, the family has gotten better over time. My grandpa had these flaws. My Dad had less of those flaws and he had his own. Now I have different flaws. I stand on the shoulders of my father who stood on the shoulders of my grandfather. He stood on the shoulders of my great grandfather. All of us are trying to produce better generation than the last. That is life and that’s how it works. I’ll never forget the summer that I got to spend with my grandpa and we got to talk and I got to learn who my grandpa is. I got to work in the area. I lived with him and my grandma. I had a wonderful time, but I got to learn who I am because of my grandpa. I live with my dad, but being able to stand on my shoulders with my dad, I kind of understood like our family tree to a small degree. Hacking is the exact same way. When you start a business, you should start with what’s working already. Start on what’s working already. I got this really cool coin. It says Amore Fatina and it has a flame on it. The phrase means “love the flame, love the fire” and it says on the back, “Not merely to bear what is necessary, but love it.” I could tell you the story behind where I got the coin, but I loved the coin and I love the coin because of this. We all start on this journey of entrepreneurship and we’re like, I’m going to go into the fire. I would go through aims and it’s going to be amazing. And a lot of us love the burn until we get burned. And then we start to love the fire less and less. There’s like, oh, what’s the fastest way to money? Just can someone just tell me how to do this, right? Hacking is the way to just do it, right? There’s going to be times when you’re going to have to love the fire. You’re gonna have to love the flame. This is where funnel hacking does not work. If you want the get rich quick scheme, if you want the way to be able to make your business work like this, if you just want to get things fired up, hacking is not the way to skip all you. All the things that you’re going to have to learn there is still going to be fired to be gone through. Business is still business. Doesn’t matter whether you’re hacking it or you’re building it from darn scratch. The question is how long are you going to be in the fire? That’s the main question. How long are you going to be in the fire? Love the fire, but don’t live in the fire. Make the track out of the fire as fast as possible so you can get into new fires such as, I have so much business. How can I survive? That’s where you want to be. You don’t want to be in, Dang it, I’m still losing $1,000 in this business. Like I’m getting clients. I’m getting this, but man, it sucks. You don’t want to be there and I don’t want you to be there. So as much as you need to love the fire in order to hack correctly, you also need to love the hack business is all about standing on the shoulders of what’s already successful, as well as making sure that you love being a business owner. All of us are going to be entrepreneurs. We’re all going to push and make this thing work and once it starts to work, then you can be a CEO. You can be the person who reads a book a week and Dah, Dah, Dah, Dah, all that stuff. But for now, hack, hack, hack, hack hacking is your custom blueprint to what you should be doing in your niche. A lot of us go out and we buy the course, oh, that’s a cool course. I need that bonus. We all do that because it’s a shiny ball, and we’re like, oh, they figured it out for me. Oh, I don’t have to do it myself. Do you know how much easier it is to go and say, how is this person doing this? And reverse engineer it can. You’ll have people who will teach you how to do it. Very specifically step-by-step. You have super honest, really helpful people. That can be super, super helpful, but even when I buy a course from them, I still want the shortcut. I don’t want to spend three months trying to optimize it and burning in the fire. You got to spend a month. How do I do that? You hack the hack comes first. Always. That’s the key. Stand on the shoulders of success. Love the fire, but don’t live in the fire. That’s where funnel hacking is successful and where it fails. You wanting the quick get rich quick hack isn’t the way to go. If you want to find success and be able to live in the fire, little as long hack, okay? It’ll get you out of the fire so that way you can go into the next fire. You can continue to grow, your business can grow and you’re going to have success all around. Guys, will you talk about all this stuff about becoming a better person? Just becoming a better person. We talk about doing that and going through the fire. That’s the fire. Stand on the shoulders of success. When you become a better person, when you are going from generation to generation, all of the above. Stand on the shoulders of success. When you’re building your business, especially when you’re doing the marketing, because the marketing is what makes the money. Stand on the shoulders of what works on the marketing side. Go and find out what’s working today and model it. That’s all you gotta do. So hack on what works, love the fire, and you’re on the path to success! Thank you for being here. If you like this at all, it would mean so very much. If you could leave a review, whether you’re on iTunes, Google play, Spotify, soundcloud, youtube, or wherever you want, leave a quick review and let me know what your favorite story has been. Well, what you’ve learned, that’s been most impactful. It takes less than a minute and it would literally mean the world. Go leave a real quick review!

Hey there everybody. Welcome to Hack That Funnel Radio. Today we’re talking about the backstories that we’ve all gone through. What is brought all of us here? What is the common thread that brings all of us funnel hackers together? A lot of us consider ourselves Funnel Hackers. Some of us don’t. That’s okay. We’re just funnel builders. We’re digital marketers, we’re agencies. It just kind of all depends on where you see yourself and that’s totally fine. But there’s treads that I’ve seen all the way through. So I’ve been at this game for a while now and it’s been really interesting. One of my favorite questions to ask anybody, whether I’m going to Funnel Hacking Live or Traffic and Funnels or Offer Mind or whatever event I’m going to is- so how did you get started? Why are you here? And the backstories are so similar. It’s like, we were all like trying to accomplish this one particular goal, and they all went in the same direction. So what I want to do is just kind of describe the generic path. And as I do that, look at why you’re here, look at why you do Funnel Hacking and see if you match this at all. See if you are generic or if you are a true-blue funnel hacker, this is going to be fine I tried MLMs and it didn’t work. I was selling stuff on Amazon. I was selling stuff door to door and it really stunk. I wanted to faster way. I wanted to be able to have a business without ever talking to people because I’m not very personable. I’m very introverted. I’m not an extrovert like all those other people. At the end of the day, I really just wanted to be able to take care of my family. I was in a place where I couldn’t take care of my family, and I wanted to be able to provide more. I wanted to be able to be at home with my family most of all. At that point, I was working away from my family constantly. I was on my drive and I wanted to know what could I do that would actually keep me home that was legitimate and that would be able to provide for my family. I have a dream. I had this passion, I just woke up inside of me like a fire in my belly and I could not move without thinking about this and I needed to be able to share it somehow. And I didn’t know how to share it. I didn’t know if sharing it would even make an impact. At this point, but I knew that I had a calling. There was something I had to do and I was driven to do it. These are some of the general reasons why we all get started in this path. It’s like a hero’s journey. We’re all called to something, but before we’re called, we’re all in a place of some kind of a pain or in some place of discomfort where we’re not in a comfortable situation and we hope for something better. We’re looking for something that will work. And you want something that’s big. You want to be able to stay at home with your family. You want to be able to share your dream, would you believe you’re called to? Do you want to do all these things like you received these callings and these ideas. You have this big external desire, but really internally, your whole goal is to provide for yourself and you might want to make your family safe. You want to make an impact. You want to be able to sleep at night comfortably without going through panic attacks because the road that you’ve already taken up to this point, it doesn’t make any sense. And you can’t imagine being in your current situation for another 30 years in your life. There are these internal and external desires to start playing and suddenly like there’s extreme discomfort and we suddenly get this call to action where we can do it and we’re ready to do it, but there’s this reason we can’t, and this is, this is like, this is what I hear a lot of the times is, you know, I wanted to do it, but my wife wasn’t really supportive of the idea. I wanted to build my business, but I felt like I was in the wrong product at the wrong time. I just couldn’t get it moving. I didn’t really know how to make this work. I mean, how do you actually do this? Really? You have the other people that say, you know, I wanted to do this, but there was no path for me to get this out of my head, out of my heart into something tangible. There’s a wall that we all hit. We have this, we have this discomfort, this need to move forward and we all hit this wall and it’s impedes our progress and it makes things much more just comfortable, uncomfortable. We just keep pushing and we just cannot get past this wall and we don’t know why. We say, why are we uncomfortable, but we can’t stop and we feel stuck. We feel like we can’t do anything more. We’re just in a place where moving forward isn’t an option and it causes extreme discomfort and we can’t figure out why can’t we just x? Why can’t we adjust readily? We all hit this big old wall and then this thing happens. I had a friend reach out to me. I was online late one night and I saw an ad or I was on line late one night and I found a YouTube video from somebody who actually felt, I felt like they knew what they were doing and I felt like they had a path that matched where I needed to go. I went and I bought a product and the way that they bought product was beyond compare. I was on Facebook and I saw an ad that literally told me how to be able to get my goal, grow my gym without having to talk to people one on one- I could grow it online. There are all these different ideas, these different things, these epiphanies, these Aha moments. A lot of them come for us as Funnel Hackers and digital marketers. I’m not going to leave you guys out. A lot of it happens to us when we are late at night, when we have been struggling for awhile. We’re literally knocking on the universe’s door or hitting this waltzing. Come on, give me something, shed little light on me. Let me know where I’m supposed to go. And as we’re knocking on that door, suddenly something comes up. Whether it’s an ad, a person, or whether it’s a literal person. Like somebody is not just like a YouTube video can be an actual person. It could be whatever. But it usually comes late at night for us and it usually comes while we’re exhausted from looking. We finally relaxed and something just clicks or something that’s just there and there’s just this little burst of light and you go, Ooh, and you followed that little burst of light. How far can this go? Is this anything like I’ve been searching for? So cool. I love it. Suddenly you have this light bulb moment. You have this, you have this, this moment of hope. There’s this ray of hope that’s come shining down and it’s lit that fire in the belly. It’s lit that that hope in the mind, that desire in your heart and you’re just like, you suddenly have all this energy you’ve been pushing against the wall and you get tired and you just kind of lay back suddenly because there’s little bitty light turned on. You are ready to push full individually last, make this happen. Let’s do this. This is what works. This is how it all clicks. And you are just ready and you push and you go and at some point they lay out the plan for you. This is how you’re going to do it because we’re going to go, okay, that’s my plan. And you lay out the plan and you come to this point where the plan doesn’t work. Things don’t exactly get worked out the way they’re supposed to. Whether the plan was the fault or whether we were the fault, things did not pan out. And it comes a time for you to say, do I stay or do I go, okay, do I give up on this or do or do I keep believing that this is possible? I guarantee you that as you keep dreaming it’s possible. You will find that that light that you felt is actually a smallest ray of the sunshine that shines when you reach that transformation moment. When you get all those desires that you want it, but you also become somebody new and that hope, that dream of getting to that point, and I’m not talking about putting a laptop on your, on your lap and sitting at the ocean, I’m talking about real situations, not fake marketing stuff. I’m talking about really being able to live on your own terms, but at the same time be able to take care of your family, your loved ones, be able to have the dream car, be able to do all these things, but at the same time be real person and live and enjoy life. Be able to transform your life aside from all the external stuff they tell you it’s there and I tell it to you. Having spoken to so many people and having gone down this path multiple times, this is the funnel hacker path. This is the digital marketer path. This is why we’re here. This is our calling and I challenge you to keep pushing forward, keep moving forward. There is a conflict. There is a make or break moment in your business right now in your life. My challenge is to face it head on.  Do not go back, do not quit, keep moving, and as you keep moving, you will find that when you accept, yes, I will do this. Just like when you were pushing on that wall and praying for that beam of light in the do or die moment, that light will come again and it will shine. The brighter that is the backstory of the funnel hacker. That is the backstory of all of you guys. You are living in a movie that has yet to be written about how spectacular your challenges were and yet you overcame and built something that changed not your life, but thousands of lives around the world. That is your calling. That is what is beating in your heart and you now have the tools to be able to do it. That is why we’re here because it can happen. Okay. That is our path. That is our calling and what we do does matter, so keep moving forward. I told you this is kind of a unique podcast. I really meant it guys. I hope you enjoyed this in some small way, truly and whatever you’re doing, just keep focused. Everybody wants to hack. Everybody wants a shortcut, that’s fine. There are paths that are faster than others and we’re talking about those. But really what I want you to make sure you are doing is not trying to shirk the challenge because after the challenge, the light comes in, the light chains, all the brighter and you want to be able to stand in that light and basket it for woman to go, yeah, I made it, I made it guys, I’ll see you in that light. Thanks for watching. Thanks for listening today. Sweet, awesome sauce. I hope you found something in this episode. The major might explode now would you like to take to the next level? What if I give you the keys to the funnel hacking kingdom? What I want to give you is my master pack. Five day training for free I’ll have to do is go to hackthatfunnelradio.com put in your email, submit, and you’ll get my funnel hacking master pack right now, 100% free. It will teach you what to hack wire to hack how to hack and winter. Let’s go!