Hackers Incorporated

By Ben Orenstein and Adam WathanBusiness Entrepreneurship Technology

Hackers Incorporated episodes

January 27 Ben Spent $600 on Amp credits
The boys are back and Ben has been coding!
Amp vs Claude Code vs Codex. Clawdbot. The Agentification Era.
Sorry about Ben's audio. We think it was Riverside's fault, sadly.
1 hr 1 min
January 13, 2025 2024 year in review and plans for 2025
In this episode, Adam and Ben sit down to reflect on how things went in 2024 in their business and personal lives and talk about their plans for 2025.
1 hr 29 min
October 04, 2024Catching up
Adam and Ben are back on the mics after nine months to give an update on their lives.
Timestamps
(00:00) - Catching up
(00:18) - Fitness update
(18:13) - House updates
(24:53) - Ben update
(35:11) - Tailwind Labs update
Links
Adam on X
Ben on X
46 min
May 25, 2024Hiring for tiny teams with Justin Jackson
Adam just wrapped up a big hiring project at Tailwind Labs, adding both a new engineer and a new designer to the team. In this episode he talks through the process with Justin Jackson, founder of Transistor, to compare notes and record what worked, what didn't, and how he will approach hiring in the future after going through this process.
Timestamps
(00:00) - Talking hiring with Justin Jackson from Transistor
(01:05) - Adam's recent hiring project at Tailwind Labs
(02:00) - Justin's history with hiring at Transistor
(03:51) - How Transistor recruited their team
(05:48) - Background on Adam's hiring project
(16:54) - How to stand out as a candidate
(26:29) - Who applied at Tailwind Labs — and who didn't
(35:26) - Who ended up getting the offers
(39:28) - The interview process
(53:49) - Finding candidates, relationship building, and increasing luck surface area
Links
Job postings for the roles at Tailwind Labs
Adam on X
Ben on X
Justin on X
1 hr 40 min
April 02, 2024 Ben steps away from Tuple
After almost six years, Ben has stepped away from day-to-day work on Tuple and moved to its board. Friend of the pod Aaron Francis interviews Ben about the whole beautiful, complicated, enriching experience. As a treat, the boys dive into what's next for Aaron as well.
1 hr 12 min
January 17, 2024Building the HEY Calendar with Jason Fried
37signals have talked a lot about how they build new features for existing products using Shape Up, where they carefully hammer the scope to avoid letting anything ever drag on for more than six weeks. But there's not a lot of information out there about how they approach new product development, where it can take over a year to actually get the first version out the door.

In this episode, Adam goes deep with Jason Fried about building and shipping their new HEY Calendar product, and whether or not Shape Up was part of that process.
Timestamps
(00:00) - Building the HEY Calendar with Jason Fried
(01:04) - Why build a calendar
(04:12) - How 37signals approach new product development
(07:30) - Deciding on scope before launch
(13:13) - Was there a six-week version of the HEY Calendar?
(15:38) - Deciding how much time to spend on a new product
(17:46) - Was the HEY Calendar built using Shape Up?
(22:20) - Working on one feature at a time vs. in parallel
(28:47) - What cycles look like at the early beginnings of a product
(38:49) - How a project starts
(45:46) - Increasing surface area vs. finishing things
(47:57) - The development process for HEY Calendar going forward
Links
Adam on Twitter
Ben on Twitter
Jason on Twitter
Jason's walkthrough of the HEY Calendar
HEY Calendar
51 min
January 14, 2024Ben and Adam review 2023
In this episode, Adam and Ben sit down to evaluate how things went in 2023 in their business and personal lives. The dudes share kind of a lot in this one! More personal flavor than usual. Lots about fitness, mental health, gathering, and rascally-ness.
Timestamps
(00:00) - Ben and Adam review 2023
(03:17) - Ben wants to be more of a rascal
(07:58) - Health update
(30:06) - Ben wants to prioritize creating "gatherings"
(39:06) - Following your intuition
(52:49) - Tailwind Labs business review
(01:07:37) - Productivity
(01:20:11) - 2023 lowlights — things to improve in 2024
Links
Adam on Twitter
Ben on Twitter
1 hr 37 min
December 04, 2023Revisiting the Tailwind Labs business model
In this episode, Adam and Ben talk through the Tailwind Labs business model. Is Tailwind UI the best way for the company to make money? Or is there a different model where incentives are better aligned with growing the Tailwind CSS community as a whole? One potential model is offering a marketplace for templates and UI kits.
Timestamps
(00:00) - Black Friday
(04:58) - Continuously improving stuff
(12:50) - Tuple Rooms
(16:15) - Revisiting the Tailwind Labs business model
(27:28) - Brainstorming a Tailwind CSS marketplace
(39:54) - Should Tailwind Labs build a SaaS?
Links
Adam on Twitter
Ben on Twitter
46 min
November 27, 2023Launching features like products
In this episode, Adam and Ben catch up on recent events at Tailwind Labs and Tuple. Adam spoke at Rails World and the impromptu Tailwind CSS meetup in Amsterdam. Ben shares his learnings from some recent feature launches at Tuple.
Timestamps
(00:00) - Burpees
(02:47) - Rails World + Tailwind CSS Amsterdam meetup
(11:27) - Launching Tuple Triggers
(25:57) - Tuple App Veil
Links
Adam on Twitter
Ben on Twitter
Adam Wathan - Tailwind CSS: It looks awful, and it works - Rails World 2023
Tuple Triggers
Tuple App Veil
40 min
October 26, 2023Building the right team with Jason Fried
Adam wants to start the process of growing the team at Tailwind Labs, but knowing exactly who, when, and how to hire people (and have them actually work out) is a lot harder than expected. In this episode, he sits down with Jason Fried, founder and CEO of 37signals, to get all of Jason's best advice about hiring.
Timestamps
(00:00) - Talking hiring with Jason Fried
(02:04) - Knowing when it's time to hire
(04:57) - Grouping different responsibilities into single roles
(11:49) - Example: Delegating some of Adam's responsibilities at Tailwind Labs
(20:47) - Hiring to get more done vs. free up more time
(23:58) - Stuff Jason has successfully delegated at 37signals
(31:09) - Hard truths about hiring and growing a company
(40:39) - Patrick Collison — Fast
(44:13) - Anxiety about making bad hires
(53:28) - Letting people go
(54:55) - Jason's advice on making new hires successful
(58:49) - Giving feedback
(01:01:32) - Assessing good judgment
(01:05:18) - Reviewing candidates
Links
Adam on Twitter
Ben on Twitter
Jason on Twitter
Patrick Collison — Fast
1 hr 12 min