#007: How To Attract The Clients You Want To Have In Your Chair
Imagine this: you have a booth rental business, or aspiring to go rental, and you have a full clientele and they are people you love to have in your chair, you look forward to seeing them every few weeks, you enjoy the conversations you’re having, you truly like spending time with them because it doesn’t feel like a job, it feels like you’re hanging out with friends, and at the end of your busy day you’re tired but you don’t feel drained, in fact you reflect on your day and grateful for the clients you have, because, as Marie Kondo would say, they spark joy!
The plan is to have these clients in your chair for years to come because when you can create great relationships with your clients they will become raving fans and loyal customers.
If you’re not there yet, don’t worry, you can get there and because you’re here listening today, you’re going to be well equipped to get there faster and easier.
I first want to bring your attention to the mistake I see many hairstylists make when it comes to attracting, building and maintaining your clientele.
The mistake is taking anyone who will sit in your chair. At just about any cost.
You’re often told that you need to sit around and wait for walk-ins and take anyone who will come in. You’re also told that even if a client is difficult or challenging, that you just gotta deal with them because it’s money in your pocket. So if you want to build, you just have to suck it up buttercup, get thicker skin and do your best.
I’m here to tell you that’s terrible advice. And if you’re telling yourself this is what you have to do in order to build your clientele, you can stop giving yourself terrible advice too.
In today's Hairchair Boss episode, I’ll be sharing five key areas you want to be super clear about so that you attract, build and retain clients that you’re going to love having in your chair every time.
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