This episode of the RETHINK Retail Podcast was recorded live at eTail West 2023 on February 28th, 2023.

In this episode of the RETHINK Retail Podcast, host Gabriella Bock sits down with Hamid Saify, SVP of Digital Retail at Liquid Death.

Since launching in January 2019, Liquid Death has built a list of impressive achievements, including working with Tony Hawk and creating Super Bowl ads. Together, the pair delve into Liquid Death's strategy for engagement and consumer retention, which prioritizes entertainment and curiosity while veering from traditional marketing methods.

Additionally, Hamid shares his insights into the company's unique approach to marketing, which includes an internal creative team and a focus on user-generated content.

Listen in to discover what Liquid Death is offering for the first time to its consumers and what this product offering means to the brand.

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Host: Gabriella Bock

Produced by Gabriella Bock