Ever wondered how to deal with customers who try to reject your pricing strategy?  Are you sick of people trying to haggle down your rates? Well, join us today as Neil discusses how to handle price objections. In this episode, Neil looks at how your premium pricing should be used as a selling point, offering alternative options to those who haggle and why if you are a good tutor, you should be getting paid highly for your expertise.

KEY TAKEAWAYS

• You should make your premium pricing a non-issue, better still make this a selling point. Always acknowledge your price difference, if you do not have a price difference with your competitors then ask yourself why? Are you setting your rates high enough to reflect the massive value you deliver to your students and clients?

 

• When you come across a client that is questioning your rates you need to ask if the cost is really their main consideration. If it is, this type of client may not be the best fit for you as a tutor, because if their first interaction with you is by them trying to haggle it’s you, then they are probably not going to be pleasant to deal with going forward.

 

• If the customer begins to object to your pricing strategy, offer them, alternative tutors, at the bottom end of the market. Explain that you are perhaps not a good fit for them, but you can recommend somebody at a lower price point. Ask them a soft version of whether they are looking for the cheapest option or the option that offers them the best results.

 

• Always agree with your customers. Agree that yes, they could find a cheaper tutor, but would they like a cheap tutor or would they like a good tutor? Let them join the dots to the implication that they can’t have both a good tutor and a cheap tutor, these two options simply do not go hand in hand. Offering a discount on a block booking discount for a large number of lessons could be an option for your client.

 

• If you are a good tutor you should be getting well paid for your expertise. Remember that being amongst the most expensive is usually thought to be the best. If you offer your services at a very cheap rate, you will be interpreted as being not very good. Being expensive will automatically position you as being better than others whose rates are lower than yours.

 

BEST MOMENTS

“I don’t think there has ever been a better situation in which to run a tutoring business. I don’t think there has ever been a situation quite as advantageous to us.”

“You are almost giving them an invitation to argue that they should be allowed to work with you.”

“Don’t be average. Aspire to be exceptional.”

 

VALUABLE RESOURCES

• Listen to The Tutor Podcast on the Apple Podcasts (https://podcasts.apple.com/us/podcast/the-tutor-podcast/id1369191372)!
  • Build Your Online Course Week 1: https://podcasts.apple.com/us/podcast/build-your-online-course/id1369191372?i=1000477109724

Course Planning Week 2: Who Am I?: https://podcasts.apple.com/us/podcast/build-your-online-course/id1369191372?i=1000477109724

Who are They? (Know Your Punters): https://podcasts.apple.com/gb/podcast/who-are-they-know-your-punters/id1369191372?i=1000478984529

Read the Weird Things Guitarists Do book by Neil Cowmeadow, which is available now on Amazon. Link - https://www.amazon.co.uk/Weird-Things-Guitarists-Do-Misconceptions/dp/1519026579/

Contact Neil via this website - com!

ABOUT THE HOST

Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years’ experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS!

CONTACT METHOD

[email protected]