Handmade CEO Podcast

This is one of my all time favorite episodes! In this episode I'm interviewing Kenny Straub from Cork & Candles, a highly successful brick and mortar candle shop in Pennsylvania. Cork & Candles offers customers a unique experience when they enter the shop; a fragrance library filled with scents that bring back powerful emotions and memories, and that allows them to create a candle to take home with them by the end of their visit. Customers can even bring their favorite beverage to pair with a fresh charcuterie board or flatbread from their in-house menu.

Kenny chats with me about the origins of the business, how his family has built a successful candle business around customer experience, and some of the marketing initiatives that have made his family owned business such a success.

To shop Cork & Candles, and see photos of their beautiful fragrance library, head to https://www.corkandcandles.com/

In this special solo episode I'm walking through some of my tops tips for getting ready for your 2023 craft shows as a handmade business owner!

In this episode, we're chatting with special guest Kara Laws. Kara is a business educator and currently owns a business called Launched. Kara has built six businesses, sold four, and still runs two! Kara has worked with over 500 business owners and has personally coached some to hit over 1 million in revenue. Kara created “Launched” because she was getting the same feedback from the women that she taught: “I wish there was a place that taught me all the steps, in the right order. I did so many things wrong at the beginning.” So, Kara created a program to teach business owners HOW. How to open a business, how to avoid expensive mistakes, how to start growing, and how to do everything in the right order.

Head to https://launchedacademy.com/business-essentials-checklist/ to get Kara's free Business Essentials Checklist. For makers, join Happening Hands at www.happeninghands.com to gain access to Kara's workshop on how to start your business!

Did you know that 98% of press releases that go out, do nothing? But, if you have an irresistible story, your press release could be transformative and boost your small business's visibility like crazy! Today's special guest is Mickie Kennedy, the CEO and Founder of E-Releases. Mickie believes that with some effort and a little money, the possibilities are endless. He is an expert at helping small businesses, authors, and startups increase their visibility and credibility. Mickie founded eReleases 24+ years ago after realizing that small businesses desperately need a press release service they can actually afford, giving them access to the media and to a national newswire – all with a personal touch. His press releases have resulted in articles being published in the Wall Street Journal, CNN, Bloomberg, and many more prestigious new outlets. In this episode you'll get some tips on how to make your story irresistible, and what to expect when gearing up for a press release campaign.

Take Mickie's free free master class on How to Build a PR Campaign Designed to Get Massive Media Coverage at https://www.ereleases.com/plan

Thank you for tuning in! In this episode, we'll be chatting with special guest Maddy Aucoin. Maddy is a copywriter and brand messaging strategist for values-driven brands. Maddy loves working with brands to create clear and fun copy that connects with their audiences. She's also the creator of the Bad*ss Biz Club community for businesses who prioritize people, profit, and the planet.

You can find Maddy on her website at www.bymaddyaucoin.com, and on Instagram @bymaddyaucoin!

Thank you for tuning in to today's episode! Our special guest joining us today is Monica Sharma-Patnekar, and we're going to be chatting about how to connect with your customers and build brand loyalty through your marketing.

Monica is an eCommerce brand mentor & consultant, a purpose-driven (digital) brand, marketing & strategy professional with 17 years of global experience building brands. She’s worked across diverse sectors and companies, from Fortune 500 to scale- & start-ups. Monica offers high-touch coaching & mentorship to small business, conscious, eCommerce & product, and retail entrepreneurs.

Grab Monica's Desire Over Demographics freebie, and learn the 4 types of questions you should ask your customer: https://www.businesswithmonica.com/handmade-ceo/

In this episode, I'm speaking with special guest Michelle Pontvert, life-first Web Designer & Marketing Strategist obsessed with creating simple yet crazy effective marketing solutions for online business owners. Most Web Designers can make you a pretty website, but she's here to help you solve real-world business problems so you aren’t spending so much of your time & energy figuring out how to market and sell your amazing stuff with your website.

Don't miss out on grabbing Michelle's free Website Self-Audit to see if your website has the 6 essential elements for a high-converting website: https://www.michellepontvert.com/website-audit-guide

Today’s special guest is Meredith Russell, creative business coach, artist, and the Founder of Craft Theory, a brick and mortar community art studio in Lakewood, Washington. Since opening in November of 2021, Meredith has hosted over 240 art classes in her space, and Craft Theory has supported more than 60 local businesses in her area. If you've thought about starting a local community art studio, this episode is for you!

Learn more about Meredith's business at https://craft-theory.com/

Have you ever wished that you could sell in a handmade marketplace that doesn't take all the fee profits from it's makers for capitalistic gain? Meet Jon Lincoln, the Founder of goimagine, the only handmade marketplace that gives 100% of its profits to charities that help children in need. Jon took his background in tech, found a need in the handmade community, and is giving back with his unique approach to start transforming the online economy into an engine for social good. He calls it the "caring economy", and I'm so excited to share his story with you.

Interested in selling with goimagine? Use code HH23 for your first month of goimagine FREE. 

Interested in buying from a goimagine maker? Head to www.goimagine.com and support a maker, and a charity, today!

Welcome to a new season of the Handmade CEO Podcast! We're kicking off Season 4 and Episode 150 with a very special guest - Dawn Kennedy - business mentor, the CEO of Convoy Road Coffee Roasters, podcast host, attorney, and author! Dawn and her husband launched Convoy Coffee Roasters and have scaled the business to over six-figures in just 2 years! She is also the author of The Profit Accelerator and host of the Profit Accelerator Podcast. If you're ready to streamline your small business and learn more about how to own your business decisions for more success, this is the episode for you!

To work with Dawn, head to www.dawnkkennedy.com, or join her Business on Purpose Facebook Group to find other awesome entrepreneurs running vision led businessess.