Hanson & Hunt

By Arik Hanson and Kevin Hunt

Get relevant news and advice about public relations, corporate communications, social media and marketing each month from Arik Hanson and Kevin Hunt. Arik is a solo marketing and communications consul... more

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FAQs about Hanson & Hunt:

How many episodes does Hanson & Hunt have?

The podcast currently has 206 episodes available.

Hanson & Hunt episodes:

March 12, 2020131: Being social and working in social, COVID-19 comms, blog post dates dilemma
Note: One of our discussion items this month is about the communications aspects of the coronavirus (COVID-19). This episode was recorded before March 11, before the most recent developments (the classification of the virus as a pandemic, the restrictions on U.S. travel related to Europe, the NBA's decision to suspend its season, etc...)

In our March 2020 episode, we discuss:
The impact of the coronavirus on communications (5:30)
New data from Shareablee on brand social engagement (7:40)
The "State of Writing 2020" report (8:55)
Spotlight: McDonald's teams up with Oreo (10:50)
The date-less blog post dilemma (12:50)
Jessica Smith's 2020 outlook for content strategy (19:15)
The connection between being personally active on social media and working in social media (28:10)

OPENING

Twitter: Mary Worley at UWEC

Greg Swan/WTF is Social Media in 2020? (Video)

QUICK NEWS & QUICK TAKES

Lead your business through the coronavirus crisis

A working guide to communicating about coronavirus

How to communicate COVID-19 information in your organisation

Are brands getting smarter about social?

State of Writing 2020

SPOTLIGHT

The Shamrock Shake is back at McDonald's along with a brand-new dessert

TALKING POINTS

The top arguments for and against including dates on blogs and content

Things to consider and remember in social + sport in 2020

Personal social media as a job requirement/Christian Lowery tweet

CLOSING

IABC Minnesota's Convergence Summit (March 19)

MORE INFORMATION

TheTalkingPointsPodcast.com

Apple Podcasts page

Spotify page

Subscribe to Arik's weekly email

SPONSORS

Brandpoint

Minnesota PRSA

Learn more about your ad choices. Visit megaphone.fm/adchoices
...more
42min
February 27, 2020 130: Bonus/Shahbaz Khan, Timberwolves/Lynx
Arik interviews Shahbaz Khan, director of digital content for the Minnesota Timberwolves and Minnesota Lynx.

LINKS
Shahbaz Khan - Twitter

Timberwolves - Twitter

Timberwolves - Instagram

Timberwolves - Facebook

MORE INFORMATION

TheTalkingPointsPodcast.com

Apple Podcasts page

Spotify page

Subscribe to Arik's weekly email

SPONSORS

David James Group

Brandpoint

Learn more about your ad choices. Visit megaphone.fm/adchoices
...more
22min
February 13, 2020129: The role of comms in trust, job-hopping, plus antisocial social media
In our February 2020 episode, we discuss:
Is it time for brands to hold their tongues on hot topics? (2:05)
Poppulo's Employee Communications Report 2020 (3:55)
LinkedIn's growth (5:40)
Spotlight: An IG account mocking influencers (8:55)
Spotlight: Winona, Minnesota's response to Winona Ryder (10:40)
Are we in the era of antisocial social media? (16:25)
Lessons from the 2020 Edelman Trust Barometer (24:00)
Job-hopping in communications (31:00)

QUICK NEWS & QUICK TAKES

Time for brands to hold their tongues on (some) hot topics

Poppulo Employee Communications Report 2020

LinkedIn reaches 675 million members

SPOTLIGHT
Influencers in the Wild

This new Instagram account is dedicated to capturing the hilarious fourth wall of people taking photos for Instagram

BONUS SPOTLIGHT

Watch Winona Ryder's Super Bowl commercial, a love note to Winona, Minn.

Long-form version of Winona Ryder's video feature

Winona Ryder commercial (Super Bowl)

Winona Ryder commercial (Extended)

Welcome to Winona website

Winona, Minnesota's "Welcome to the rest of Winona" website

TALKING POINTS

The era of antisocial social media

2020 Edelman Trust Barometer

Competence is not enough

Earning trust

Millennials, Gen Z are ditching the job-hopper label

Misunderstood generations: what Millennials and Gen Z actually think about work

MORE INFORMATION

TheTalkingPointsPodcast.com

Apple Podcasts page

Spotify page

Subscribe to Arik's weekly email

SPONSORS

David James Group

Brandpoint

Minnesota PRSA

Learn more about your ad choices. Visit megaphone.fm/adchoices
...more
51min
January 23, 2020 128: Bonus/Social media trends for 2020
LINKS

In 2020, social media will be less social

13 top B2B social media marketing trends and predictions for 2020

12 social media trends to watch in 2020

MORE INFORMATION

TheTalkingPointsPodcast.com

Apple Podcasts page

Spotify page

Subscribe to Arik's weekly email

SPONSORS

David James Group

Brandpoint

Learn more about your ad choices. Visit megaphone.fm/adchoices
...more
15min
January 16, 2020127: Gen Z's impact on the social feed, skills communicators need plus 'content chaos'
In our January 2020 episode, we discuss:
Facebook's ban on deepfakes (3:00)
A study that says comms directors are in “content chaos” (4:50)
How social media 'stumps' marketers (7:00)
Spotlight: Panera addresses angry tweets (9:45)
The differences between a heritage brand and an innovator brand (12:05)
Gen Z's impact on social media marketing (19:20)
The skills communicators need to succeed (26:50)

QUICK NEWS & QUICK TAKES
Facebook bans deepfakes

Study: Most comms directors are experiencing “content chaos”

Comms leaders reveal their ‘top 3’ content challenges for 2020

Social media 'stumps' marketers

SPOTLIGHT

Panera hires Phyllis from 'The Office' to address angry tweets

TALKING POINTS

Heritage brands are finally waking up

Gen Z is reinventing social media marketing

'Creativity' most in-demand soft skill for 2020

CLOSING

Arik's LinkedIn post about tough-to-spell names

MORE INFORMATION

TheTalkingPointsPodcast.com

Apple Podcasts page

Spotify page

Subscribe to Arik's weekly email

SPONSORS

David James Group

Brandpoint

Learn more about your ad choices. Visit megaphone.fm/adchoices
...more
48min
December 19, 2019 126: Interview with Nick Westergaard of Brand Driven Digital
We're closing out 2019 with this interview episode featuring Nick Westergaard, chief strategist and partner at Brand Driven Digital. Nick also teaches at the University of Iowa, speaks at numerous conferences, hosts the "On Brand" podcast, and has written two books: "Brand Now" and "Get Scrappy."

We talked with Nick in his office in Iowa City about his background, what organizations should consider if they're thinking about starting a podcast, the dangers of "checklist marketing," how brands can stand out in a crowded online world, what it means to be scrappy in your content production, the state of social media marketing heading into 2020, and more.

Nick Westergaard (LinkedIn)

NickWestergaard.com

Brand Driven Digital

MORE INFORMATION

TheTalkingPointsPodcast.com

Facebook Group

Apple Podcasts page

Spotify page

Subscribe to Arik's weekly email

SPONSORS

David James Group

Brandpoint

Learn more about your ad choices. Visit megaphone.fm/adchoices
...more
38min
December 12, 2019125: South Dakota's anti-meth campaign, prioritizing earned media, plus Tom Snee
In our December 2019 episode, we discuss:
The FTC's new advertising disclosures guidance for online influencers (2:30)
The Spoken Word Audio Report from NPR/Edison Research (3:55)
Content marketing planning for 2020 (4:55)
Spotlight: South Dakota is on meth (7:10)
Cision and PRWeek's 2019 Global Comms Report (15:20)
The 2020 Relevance Report from the USC Center for Public Relations (18:35)
Doug Kessler's view of the state of content marketing (25:25)
Tom Snee, University of Iowa (31:00)
Social Media Breakfast MSP's employer branding event (42:30)

Quick News & Quick Takes

FTC demystifies influencer disclosure with new resources

The Spoken Word Audio Report from NPR and Edison Research

4 major content marketing trends for 2020: How to prepare for next year

Talking Points Spotlight

‘Meth. We’re on it,’ South Dakota says in ridiculed ad campaign that cost $449,000

Behind the scenes of the “Meth. We’re on it.” campaign and how it got approved

"Meth. We're On It." is a new antidrug campaign in South Dakota. Seriously.

The cold, hard truth: The PR and ad industries are still hooked on “vanity metrics”

Talking Points

3 surprising stats from PRWeek/Cision’s Global PR Report

Cision and PRWeek release 2019 Global Comms Report: The Path To Progress, Demonstrating The Rise Of Earned Media

2020 Relevance Report from the USC Center for Public Relations

Something happened

Five years of Crap content: an anniversary of sorts

Talking Points Shoutout

Tom Snee, University of Iowa

Closing

Brands being social: How to build & nurture an effective employer brand

MORE INFORMATION

TheTalkingPointsPodcast.com

Facebook Group

Apple Podcasts page

Spotify page

Subscribe to Arik's weekly email

SPONSORS

David James Group

Brandpoint

Learn more about your ad choices. Visit megaphone.fm/adchoices
...more
46min
November 27, 2019 124: Interview with Lisa Grimm
Our interview episode for November features Lisa Grimm, former director of social media and influencer marketing at Whole Foods. She previously held marketing and communications at space150 and Mall of America, among others. She talks about how she's spending her time during her current sabbatical, shares some great takeaways and tips from her responsibilities and projects while navigating the evolution of social media at Whole Foods, offers a few marketing trends she's thinking about today, and more.

MORE INFORMATION

Show page and links

Facebook Group

Apple Podcasts page

Spotify page

Subscribe to Arik's weekly email

SPONSORS

David James Group

Brandpoint

Learn more about your ad choices. Visit megaphone.fm/adchoices
...more
36min
November 07, 2019123: Ideas for video series, blogging data, using paid social for PR, plus Joshua Carter
In our November 2019 episode, we discuss:
Social Media Breakfast MSP's podcasting event (2:20)
PRWeek & Boston University's 2019 Bellwether Survey (3:10)
How to promote podcasts (4:20)
Results from a poll of B2B marketers (6:30)
Spotlight: An issue for Panera (10:00)
Ideas for a behind-the-scenes video series (12:45)
How blogging has changed (18:40)
Using paid social for PR (24:50)
Shoutout interview: Joshua Carter, Tunheim (30:50)
MORE INFORMATION

Show page and links

Facebook Group

Apple Podcasts page

Spotify page

Subscribe to Arik's weekly email

SPONSORS

David James Group

Brandpoint

Minnesota PRSA

Learn more about your ad choices. Visit megaphone.fm/adchoices
...more
49min
October 24, 2019 122: Interview with Scott Severson of Brandpoint
Our interview episode for October features Scott Severson, president of Brandpoint. He talks about the content marketing strategies and tactics involved in employer branding. And he offers ideas for getting started, measurement and how a positive employer brand supports an organization's recruiting and reputation.

MORE INFORMATION

Show page and links

Facebook Group

Apple Podcasts page

Spotify page

Subscribe to Arik's weekly email

SPONSOR

Brandpoint

Learn more about your ad choices. Visit megaphone.fm/adchoices
...more
24min

FAQs about Hanson & Hunt:

How many episodes does Hanson & Hunt have?

The podcast currently has 206 episodes available.