Hanson & Hunt

Hanson & Hunt

By Arik Hanson and Kevin HuntBusinessMarketing
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Hanson & Hunt episodes

  • 131: Being social and working in social, COVID-19 comms, blog post dates dilemma

    Note: One of our discussion items this month is about the communications aspects of the coronavirus (COVID-19). This episode was recorded before March 11, before the most recent developments (the classification of the virus as a pandemic, the restrictions on U.S. travel related to Europe, the NBA's decision to suspend its season, etc...)

    In our March 2020 episode, we discuss:

    • The impact of the coronavirus on communications (5:30)
    • New data from Shareablee on brand social engagement (7:40)
    • The "State of Writing 2020" report (8:55)
    • Spotlight: McDonald's teams up with Oreo (10:50)
    • The date-less blog post dilemma (12:50)
    • Jessica Smith's 2020 outlook for content strategy (19:15)
    • The connection between being personally active on social media and working in social media (28:10)


      • OPENING

      Twitter: Mary Worley at UWEC

      Greg Swan/WTF is Social Media in 2020? (Video)

      QUICK NEWS & QUICK TAKES

      Lead your business through the coronavirus crisis

      A working guide to communicating about coronavirus

      How to communicate COVID-19 information in your organisation

      Are brands getting smarter about social?

      State of Writing 2020

      SPOTLIGHT

      The Shamrock Shake is back at McDonald's along with a brand-new dessert

      TALKING POINTS

      The top arguments for and against including dates on blogs and content

      Things to consider and remember in social + sport in 2020

      Personal social media as a job requirement/Christian Lowery tweet

      CLOSING

      IABC Minnesota's Convergence Summit (March 19)

      MORE INFORMATION

      TheTalkingPointsPodcast.com

      Apple Podcasts page

      Spotify page

      Subscribe to Arik's weekly email

      SPONSORS   

      Brandpoint

      Minnesota PRSA


      Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

      42 min
    • 130: Bonus/Shahbaz Khan, Timberwolves/Lynx

      Arik interviews Shahbaz Khan, director of digital content for the Minnesota Timberwolves and Minnesota Lynx.

      LINKS

      Shahbaz Khan - Twitter

      Timberwolves - Twitter

      Timberwolves - Instagram

      Timberwolves - Facebook


      MORE INFORMATION

      TheTalkingPointsPodcast.com

      Apple Podcasts page

      Spotify page

      Subscribe to Arik's weekly email

      SPONSORS   

      David James Group

      Brandpoint


      Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

      23 min
    • 129: The role of comms in trust, job-hopping, plus antisocial social media

      In our February 2020 episode, we discuss:

      • Is it time for brands to hold their tongues on hot topics? (2:05)
      • Poppulo's Employee Communications Report 2020 (3:55)
      • LinkedIn's growth (5:40)
      • Spotlight: An IG account mocking influencers (8:55)
      • Spotlight: Winona, Minnesota's response to Winona Ryder (10:40)
      • Are we in the era of antisocial social media? (16:25)
      • Lessons from the 2020 Edelman Trust Barometer (24:00)
      • Job-hopping in communications (31:00)


        • QUICK NEWS & QUICK TAKES

        Time for brands to hold their tongues on (some) hot topics

        Poppulo Employee Communications Report 2020

        LinkedIn reaches 675 million members

        SPOTLIGHT

        Influencers in the Wild

        This new Instagram account is dedicated to capturing the hilarious fourth wall of people taking photos for Instagram

        BONUS SPOTLIGHT

        Watch Winona Ryder's Super Bowl commercial, a love note to Winona, Minn.

        Long-form version of Winona Ryder's video feature

        Winona Ryder commercial (Super Bowl)

        Winona Ryder commercial (Extended)

        Welcome to Winona website

        Winona, Minnesota's "Welcome to the rest of Winona" website

        TALKING POINTS

        The era of antisocial social media

        2020 Edelman Trust Barometer

        Competence is not enough

        Earning trust

        Millennials, Gen Z are ditching the job-hopper label

        Misunderstood generations: what Millennials and Gen Z actually think about work

        MORE INFORMATION

        TheTalkingPointsPodcast.com

        Apple Podcasts page

        Spotify page

        Subscribe to Arik's weekly email

        SPONSORS   

        David James Group

        Brandpoint

        Minnesota PRSA


        Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

        51 min
      • 128: Bonus/Social media trends for 2020

        LINKS

        In 2020, social media will be less social

        13 top B2B social media marketing trends and predictions for 2020

        12 social media trends to watch in 2020

        MORE INFORMATION

        TheTalkingPointsPodcast.com

        Apple Podcasts page

        Spotify page

        Subscribe to Arik's weekly email

        SPONSORS   

        David James Group

        Brandpoint


        Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

        15 min
      • 127: Gen Z's impact on the social feed, skills communicators need plus 'content chaos'

        In our January 2020 episode, we discuss:

        • Facebook's ban on deepfakes (3:00)
        • A study that says comms directors are in “content chaos” (4:50)
        • How social media 'stumps' marketers (7:00)
        • Spotlight: Panera addresses angry tweets (9:45)
        • The differences between a heritage brand and an innovator brand (12:05)
        • Gen Z's impact on social media marketing (19:20)
        • The skills communicators need to succeed (26:50)


          • QUICK NEWS & QUICK TAKES

          Facebook bans deepfakes

          Study: Most comms directors are experiencing “content chaos”

          Comms leaders reveal their ‘top 3’ content challenges for 2020

          Social media 'stumps' marketers

          SPOTLIGHT

          Panera hires Phyllis from 'The Office' to address angry tweets

          TALKING POINTS

          Heritage brands are finally waking up

          Gen Z is reinventing social media marketing

          'Creativity' most in-demand soft skill for 2020

          CLOSING

          Arik's LinkedIn post about tough-to-spell names

          MORE INFORMATION

          TheTalkingPointsPodcast.com

          Apple Podcasts page

          Spotify page

          Subscribe to Arik's weekly email

          SPONSORS   

          David James Group

          Brandpoint


          Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

          48 min
        • 126: Interview with Nick Westergaard of Brand Driven Digital

          We're closing out 2019 with this interview episode featuring Nick Westergaard, chief strategist and partner at Brand Driven Digital. Nick also teaches at the University of Iowa, speaks at numerous conferences, hosts the "On Brand" podcast, and has written two books: "Brand Now" and "Get Scrappy."

          We talked with Nick in his office in Iowa City about his background, what organizations should consider if they're thinking about starting a podcast, the dangers of "checklist marketing," how brands can stand out in a crowded online world, what it means to be scrappy in your content production, the state of social media marketing heading into 2020, and more.

          Nick Westergaard (LinkedIn)

          NickWestergaard.com

          Brand Driven Digital

          MORE INFORMATION

          TheTalkingPointsPodcast.com

          Facebook Group

          Apple Podcasts page

          Spotify page

          Subscribe to Arik's weekly email

          SPONSORS   

          David James Group

          Brandpoint


          Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

          38 min
        • 125: South Dakota's anti-meth campaign, prioritizing earned media, plus Tom Snee

          In our December 2019 episode, we discuss:

          • The FTC's new advertising disclosures guidance for online influencers (2:30)
          • The Spoken Word Audio Report from NPR/Edison Research (3:55)
          • Content marketing planning for 2020 (4:55)
          • Spotlight: South Dakota is on meth (7:10)
          • Cision and PRWeek's 2019 Global Comms Report (15:20)
          • The 2020 Relevance Report from the USC Center for Public Relations (18:35)
          • Doug Kessler's view of the state of content marketing (25:25)
          • Tom Snee, University of Iowa (31:00)
          • Social Media Breakfast MSP's employer branding event (42:30)


            • Quick News & Quick Takes

            FTC demystifies influencer disclosure with new resources

            The Spoken Word Audio Report from NPR and Edison Research

            4 major content marketing trends for 2020: How to prepare for next year

            Talking Points Spotlight

            ‘Meth. We’re on it,’ South Dakota says in ridiculed ad campaign that cost $449,000

            Behind the scenes of the “Meth. We’re on it.” campaign and how it got approved

            "Meth. We're On It." is a new antidrug campaign in South Dakota. Seriously.

            The cold, hard truth: The PR and ad industries are still hooked on “vanity metrics”

            Talking Points

            3 surprising stats from PRWeek/Cision’s Global PR Report

            Cision and PRWeek release 2019 Global Comms Report: The Path To Progress, Demonstrating The Rise Of Earned Media

            2020 Relevance Report from the USC Center for Public Relations

            Something happened

            Five years of Crap content: an anniversary of sorts

            Talking Points Shoutout

            Tom Snee, University of Iowa

            Closing

            Brands being social: How to build & nurture an effective employer brand

            MORE INFORMATION

            TheTalkingPointsPodcast.com

            Facebook Group

            Apple Podcasts page

            Spotify page

            Subscribe to Arik's weekly email

            SPONSORS   

            David James Group

            Brandpoint


            Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

            46 min
          • 124: Interview with Lisa Grimm

            Our interview episode for November features Lisa Grimm, former director of social media and influencer marketing at Whole Foods. She previously held marketing and communications at space150 and Mall of America, among others. She talks about how she's spending her time during her current sabbatical, shares some great takeaways and tips from her responsibilities and projects while navigating the evolution of social media at Whole Foods, offers a few marketing trends she's thinking about today, and more.

            MORE INFORMATION

            Show page and links

            Facebook Group

            Apple Podcasts page

            Spotify page

            Subscribe to Arik's weekly email

            SPONSORS   

            David James Group

            Brandpoint


            Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

            36 min
          • 123: Ideas for video series, blogging data, using paid social for PR, plus Joshua Carter

            In our November 2019 episode, we discuss:

            • Social Media Breakfast MSP's podcasting event (2:20)
            • PRWeek & Boston University's 2019 Bellwether Survey (3:10)
            • How to promote podcasts (4:20)
            • Results from a poll of B2B marketers (6:30)
            • Spotlight: An issue for Panera (10:00)
            • Ideas for a behind-the-scenes video series (12:45)
            • How blogging has changed (18:40)
            • Using paid social for PR (24:50)
            • Shoutout interview: Joshua Carter, Tunheim (30:50)

              • MORE INFORMATION

              Show page and links

              Facebook Group

              Apple Podcasts page

              Spotify page

              Subscribe to Arik's weekly email

              SPONSORS   

              David James Group

              Brandpoint

              Minnesota PRSA


              Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

              50 min
            • 122: Interview with Scott Severson of Brandpoint

              Our interview episode for October features Scott Severson, president of Brandpoint. He talks about the content marketing strategies and tactics involved in employer branding. And he offers ideas for getting started, measurement and how a positive employer brand supports an organization's recruiting and reputation.

              MORE INFORMATION

              Show page and links

              Facebook Group

              Apple Podcasts page

              Spotify page

              Subscribe to Arik's weekly email

              SPONSOR

              Brandpoint


              Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

              24 min

            About Hanson & Hunt

            From the publisher's feed

            Get relevant news and advice about public relations, corporate communications, social media and marketing each month from Arik Hanson and Kevin Hunt. Arik is a solo marketing and communications…