Hanson & Hunt

Arik examines the complex topic of companies and brands making the decision to take a public stand on politics and key societal issues.

LINKS

Most Loved Brands 2020

Survey reaffirms consumers are serious about brands taking stands

Best Buy says 30% of 1,000 new tech hires will be people of color or women

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In our August 2020 episode, we discuss:

Instagram Reels (3:00)

Cision’s State of the Press Release (5:50)

Employee perspectives on COVID-19 (9:05)

Spotlight: Country Time's bailout relief fund (13:25)

Our "hills to die on" (15:10)

The benefits of mixternal collaboration (28:55)

How to brag better (35:45)

QUICK NEWS & QUICK TAKES

Facebook launches its new TikTok clone, Instagram Reels

Let’s be Reels! Can Instagram’s newest feature take on TikTok?

We tested Instagram Reels, the TikTok clone. What a dud.

Cision’s State of the Press Release

Employee perspectives vary on COVID-19 as companies chart the next normal

SPONSOR EVENT

Career Coffee: Creating and Energizing a Personal Advocacy Network

SPOTLIGHT

Country Time launches littlest bailout relief fund for kids’ lemonade stands

TALKING POINTS

Hot takes wanted: What's a marketing/advertising hill you're willing to die on?

11 benefits of mixternal collaboration

“Brag Better” by Meredith Fineman

Brag Better: Master the art of fearless self-promotion.

Brag Better x INGO: How to brag better from home and online

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Brandpoint

Minnesota PRSA

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In our July 2020 episode, we discuss:

Edelman's Trust Barometer Special Report: Brand Trust in 2020 (3:40)

What Black Lives Matter supporters want brands to do (4:45)

What companies and employees are posting on LinkedIn (5:55)

COVID-19’s impact on marketing (7:00)

Spotlight: Arby’s audio tweets (9:05)

The impact of the Facebook boycott (11:15)

Andy Krall of Brandpoint (18:00)

Reuters Institute Digital News Report 2020 (20:30)

Preventing comms burnout (28:45)

OPENING

CONVERGENCE Summit 2020

QUICK NEWS & QUICK TAKES

Trust Barometer Special Report: Brand Trust in 2020

What Black Lives Matter supporters want brands to do

Companies continue to speak up as the conversation on LinkedIn shifts to injustice

Four points about COVID-19’s impact on marketing

MINNESOTA PRSA EVENT

The Power of Language: Understanding Complexities when Communicating with Diverse Audiences

SPOTLIGHT

Arby’s audio tweets

TALKING POINTS

Facebook's future keeps getting murkier

Facebook has a PR problem, not a long-term revenue problem

Walmart, McDonalds, and Geico are the latest companies to reportedly pull advertising from Facebook amid a growing boycott

Facebook and Instagram to study racial bias against African Americans, Hispanics on their platforms

Reuters Institute Digital News Report 2020

You can’t do everything so slow yourself down

Microsoft analyzed data on its newly remote workforce

I Started a New Job in a Pandemic

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Brandpoint

Minnesota PRSA

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Arik interviews Marsha Pitts-Phillips, the Diversity and Inclusion Officer for the Minnesota chapter of the Public Relations Society of America, and the president and founder of MRPP & Associates Communications.

They discuss a variety of topics relevant to the communications landscape right now, including what companies are saying during this period of social unrest, the vulnerability of leaders, increasing diversity in PR and communications, and more.

LINKS

Town Hall (Video): Ethical Public Relations, Press Conferences, and Public Engagement During Crisis

Other Town Halls from the University of Minnesota's Hubbard School of Journalism and Mass Communications

Minnesota PRSA helps establish National Multicultural Endowment Scholarship Fund

Marsha Pitts-Phillips

MRPP & Associates Communications

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In our June 2020 episode, we discuss:

QUICK NEWS & QUICK TAKES

Instagram will (finally) pay influencers

Podcasting: Connection and Community During Quarantine

The State of Journalism 2020

SPOTLIGHT

'Your job seems too boring'

TALKING POINTS

Partisan politics complicates PR and comms for business

Amazon’s TV package about warehouse safety puts an old practice back in the spotlight

How to make a good impression in a virtual job interview

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Brandpoint

Minnesota PRSA

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Arik interviews Casey Hall of Lumberjack Social. They discuss several trends in social media to pay attention to during the COVID-19 pandemic: Executive use of social media, brand journalism, Instagram, TikTok, pandemic-related content from brands, and Twitch.

LINKS

Lumberjack Social

Key insights: Day one post COVID-19, the mobile app economy takes centre stage, the martech-scape and more

U.S. consumers are flocking to TikTok

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Brandpoint

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In our May 2020 episode, we discuss:

QUICK NEWS & QUICK TAKES

Cision's 2020 Global State of the Media Report

CEOs see record engagement on LinkedIn during pandemic

CEO social profiles critical comms tools during COVID-19

Do The Right Thing: The role of social In COVID-19

SPOTLIGHT

How Kaiser Permanente owned TikTok with its #OwnTheCurve COVID-19 campaign

TALKING POINTS

How to advertise in a pandemic

Every COVID-19 commercial is exactly the same

Leading with action can reduce the risk of a COVIDwashing backlash

26 ways to get ready for the rebound: A playbook for what to do right now

How to deal with a boss who micromanages your work from home

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Brandpoint

Minnesota PRSA

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GlobalWebIndex Social media flagship report: The latest social media trends to know for 2020

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Brandpoint

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Thank you for listening. We understandably devoted most of our time in this episode to discussing various aspects of COVID-19 communications.

Please take note of a Minnesota PRSA event you also may find helpful, that we mention toward the end of the show: "Communicating during COVID-19: A virtual town hall for communicators by communicators."

In our April 2020 episode, we discuss:

TALKING POINTS

2020 Edelman Special Report on COVID-19

People want to hear from brands during the pandemic

When this is over: The comms community’s 10 hopes for the post COVID-19 world

PRSA resources for communicating in a time of COVID-19

COVID-19 resources - International Association of Business Communicators

COVID-19 resources for PR professionals - The Institute for Public Relations

The newly refreshed PESO Model graphic and process

Imposter syndrome or incompetence? How do you know the difference?

EVENT NOTE

MINNESOTA PRSA: Communicating during COVID-19: A virtual town hall for communicators by communicators

SPOTLIGHT

Getty Museum challenges quarantined people to recreate famous works of art, with hilarious results

Getty Museum - Twitter

CLOSING

Leading from home

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SPONSORS   

Brandpoint

Minnesota PRSA

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

LINKS

How social networks are surging and changing during the COVID-19 outbreak

Content marketing that is truly making a difference during the COVID-19 outbreak

Blue Cross joins Allina to launch skilled volunteer effort to create masks for hospitals and clinics

LinkedIn: Life Time Inc.

How to take your next conference call from your "tent"

Brands are creating Zoom backgrounds to class up your quarantine

MORE INFORMATION

TheTalkingPointsPodcast.com

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Brandpoint

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.