Hanson & Hunt

As consumers spend more time with user-generated content, on a variety of social channels, there are more opportunities for companies and brands to showcase it. Also this month, is cancel culture affecting brands? Plus, the cost of content production, and we address the mantra of 'fake it until you make it.' Is that good advice for your comms or marketing career?

WHAT DO YOU THINK?

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EPISODE SUMMARY

Intro  

Talking Point: User-generated content 

Spotlight: Starbucks teams up with Netflix

Quick News & Quick Takes: Is cancel culture affecting brands?

Quick News & Quick Takes: A mandate for internal comms

Quick News & Quick Takes: The cost of content production

Listener question: Should you 'fake it until you make it'?

Closing

ARTICLES AND LINKS

User-generated content represents 39% of time spent with media

New report finds social media video now sees as much consumption time as traditional TV

Starbucks and Netflix team up on new social content series

Cancel culture: Confusing, complex and contentious

Five firefights: Where Internal Communication leaders need to shake things up in 2022

The average cost of a B2B content asset is $2,791

Half of companies outsource content, but quality is a persistent challenge

Can we all just stop faking it?

Arik's Jan. 26 webinar: Discover social media trends for 2022

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We're grateful this month to be able to share some audio clips from several former journalists now working in communications and marketing, and have them talk about some challenges of making the move away from news and offer some advice for those thinking about it. Really interesting perspective! Also this month, new data on how long your content performs on the most popular channels. Plus, Pinterest's 2022 trends, Kevin's lessons for communicators from the Disney+ doc "Get Back," and a listener question about wanting to leave a new job soon after starting it.

WHAT DO YOU THINK?

We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. 

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EPISODE SUMMARY

ARTICLES AND LINKS

U.S. newsroom employment has fallen 26% since 2008

How to adapt your skills when switching from journalism to the dark side

How to transition from journalism to marketing

Common misconceptions about switching from journalism to PR

What journalists should know before switching to PR

How long does your content last?

Pinterest Predicts: The 2022 trends your audience will love

Level up your digital marketing in 2022


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You can learn a lot about social media - from the person who manages it for your organization. So what should you ask them? We have a few questions to bring to them. Also this month, channel data in the 2021 Global Comms Report from Cision and PRWeek. Plus, what's working right now on Instagram? Also, the importance of analytics and PR, and a listener question about getting off to a good start as a first-time manager.

WHAT DO YOU THINK?

We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. 

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EPISODE SUMMARY

ARTICLES AND LINKS

10 questions you should ask your social media manager

Small Business Revolution Season 6: Minneapolis and St. Paul, Minnesota

Deluxe to launch sixth and final season of Small Business Revolution series

Cision/PRWeek 2021 Global Comms Report

The intersection of analytics and PR is too critical to ignore

Carousel posts becoming more popular for brands on Instagram


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Why is there so much crappy thought leadership content out there? We talk about that and what B2B and B2C brands could do to improve it. Also this month, Arik clues you into what he's telling his clients about their reliance on Facebook. Plus, an interesting report on the future of corporate communications, key findings from an annual blogging survey, and a listener question about the potential for ageism in the hybrid and remote work environment.

WHAT DO YOU THINK?

We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. 

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EPISODE SUMMARY

ARTICLES AND LINKS

2021 LinkedIn-Edelman B2B Thought Leadership Impact Report

Market oversaturated with 'poor-quality' thought leadership

Arby's will pay college running backs to declare 'Tonight, I'm getting Arby's!'

Is Facebook becoming a liability for brands?

2021 Future of Corporate Communications Study

Survey of 1067 bloggers shows which content strategies are working in 2021

What’s Next for Content Marketing?


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Those who create content for blogs and websites are well aware their traffic hasn't been the same for several years. We discuss a post that tees us up for how you can try and break through – perhaps with email newsletters, influencers and employees. And we get into it a bit about the notion that you need to create and distribute your best content possible, all the time. Also this month, a monster of a brand anniversary, the often forgotten truth of 'the long tail' of content marketing, plus a listener question about the job titles you see in communications job postings.

WHAT DO YOU THINK?

We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. 

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EPISODE SUMMARY

ARTICLES AND LINKS

The incentives to publish no longer reward the web’s creators

The remaking of The Mash: A Monster Miracle

Your obsession with demand gen is going to suffocate your B2B marketing

“State of Marketing” report from Salesforce

Content’s defining problem (and how to solve it)

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The 'return to the office' might be delayed again for many organizations but comms plans still have to be in place for the hybrid workforce. We discuss some things to consider and the challenges of the future workplace. Also this month, we salute the Mayo Clinic for a social media milestone, provide some tips for thought leadership, and more.

WHAT DO YOU THINK?

We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. 

SPONSOR

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EPISODE SUMMARY

ARTICLES AND LINKS

Big disconnect at the office? Most managers say remote workers are ‘more easily replaceable’

What employees are saying about the future of remote work

The Mayo Clinic Center for Social Media and Social Media Health Network

What thought leaders have in common

8 reasons why a YouTube channel is a requirement for your brand

The Car Mom

Why you shouldn’t engage with customer complaints on Twitter

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Measurement of your communications efforts and programs is tricky. There's a lot you could track. So what should you pay attention to? From data dashboards to content scoring and focus groups, we talk through some ways to get smarter about your metrics and reporting. Also this month, we look at what Pfizer did to get the word out and build trust in their COVID-19 vaccine, how companies are now working with NCAA athletes, what defines "best-in-class" brand social media activity, and more.

WHAT DO YOU THINK?

We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. 

SPONSOR

Brandpoint

EPISODE SUMMARY

ARTICLES AND LINKS

Look at analytics to know what your audience really thinks about your content

Businesses value the role of PR and communications more than ever

Pfizer's vaccine branding victory delivers lessons for marketers everywhere

Let's make a deal: NCAA athletes cashing in on name, image and likeness

New research shows social media has created a more competitive landscape for brands

Could Gen Z free the world from email?

Digital Summit Minneapolis

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Our June 2021 episode includes:

Social media advice for 2021 (:55)

Guest: Jen Hartmann, John Deere (13:15)

Spotlight: The Carolina Panthers and social engagement (32:55)

FleishmanHillard's Authenticity Gap study (34:40)

Brand films (39:40)

Listener question: How should I network post-pandemic? (45:05)

LINKS

TALKING POINT

Focus more on Facebook, customer service efforts on social in 2021

Why you need a content mission statement

Jen Hartmann, John Deere (LinkedIn / Twitter)

Jen Hartmann's tweet about how "we're all just getting started"

SPOTLIGHT

Carolina Panthers/Social engagement on Facebook

QUICK NEWS & QUICK TAKES

FleishmanHillard Authenticity Gap study reveals brands are failing on nearly half of what consumers expect of them

The 2021 Authenticity Gap (PDF)

Why big companies like DoorDash, 3M and HP are making films

LISTENER QUESTION

Post-pandemic networking

CLOSING

These common grammar mistakes make you’re* company look dumb

How grammar mistakes influence people’s perceptions of companies

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Our May 2021 episode includes:

State of Writing in 2021 (1:00)

Guest: Sarah Mitchell, Typeset (4:40)

Spotlight: Alaska Air's boomer hype house (21:00)

Ragan’s Communications Benchmark Report (24:30)

Altimeter's 2021 State of Digital Content (27:30)

Listener question: Should I start a business blog? (32:15)

LINKS

TALKING POINT

State of Writing in 2021: Writing is hard

Have content marketers thrown in the towel?

Sarah Mitchell, Typeset

SPOTLIGHT

How Alaska Air came to focus on a boomer hype house for its latest marketing flair

QUICK NEWS & QUICK TAKES

The role of communications pros expands dramatically amid relentless global crises

Altimeter: The 2021 State of Digital Content

MORE INFORMATION

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Our April 2021 episode includes:

Executive use of LinkedIn (:50)

Guest: Lee Odden, TopRank Marketing (6:15)

Spotlight: Dove leads on diversity (27:45)

The State of Journalism 2021 (29:10)

Corporate email study (33:50)

Listener question: Brands and Clubhouse (38:50)

LINKS

TALKING POINT

Learn why and how executives should become active on social media

Webinar: The Business of Executive Thought Leadership

Brandfluence – Why growing executive influence is essential for B2B marketing

How to become a LinkedIn thought leader in 9 easy steps

Georgia voting law: Business reacts

LinkedIn publishes new guide to key content trends amid COVID-19

Lee Odden, TopRank Marketing

SPOTLIGHT

Dove offers to pay other brands to diversify their ads

QUICK NEWS & QUICK TAKES

New Muck Rack survey: The State of Journalism 2021

Corporate email: Too much of too much

MORE INFORMATION

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