Hanson & Hunt

What should your organization be thinking about when it comes to Twitter? Should you stay or go? Also this month, audio content continues to make an impact, a new resource from Tik Tok filled with good advice for marketers, and what consumers expect your CEO to say and do. We also have a listener question about how to choose a host for a company podcast, and more!

WHAT DO YOU THINK?

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EPISODE SUMMARY

Intro

Talking Point: Time to leave Twitter? 

Spotlight: Popeyes trolls the Timberwolves

Quick News & Quick Takes: 2022 Spoken Word Audio Report

Quick News & Quick Takes: TikTok's new resource for marketers

Quick News & Quick Takes: Morning Consult report on consumer expectations of CEOs

Q&A: How to choose a podcast host

Closing: Apologies on social media

ARTICLES AND LINKS

Musk buying Twitter perfect chance for brands to abandon platform once and for all

What marketers want from a Twitter reimagined by Musk

Why Elon Musk might be the best thing that ever happened to Twitter

Brandpoint: In the know on the top PR trends for 2023

Tweet from Popeyes referencing Karl-Anthony Towns

The spoken word audio report 2022 from NPR and Edison Research

New resource for businesses from TikTok

What consumers expect from CEOs

The case against the Twitter apology

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The social media platforms, and marketers, are prioritizing short-form and live video. We’ll offer some ideas to help your organization tap into the trend. Also this month, the lack of a career path in content marketing. Plus, what could you do with nine people assigned to your Instagram account? We also have a listener question about how to handle being called 'the social media intern.' Arik defends his stance on the decline of grammar. Plus, get the details on a Minneapolis Hanson & Hunt listener meet-up, and more.

***MINNEAPOLIS LISTENER MEET-UP***

Register for a Hanson & Hunt listener meet-up in Minneapolis on 11/3/22

WHAT DO YOU THINK?

We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. 

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EPISODE SUMMARY

Intro: Minneapolis Hanson & Hunt listener meet-up

Talking Point: Short-form social video 

Spotlight: A 9-person Instagram team at The Washington Post

Quick News & Quick Takes: Content marketing careers

Quick News & Quick Takes: Blogger survey

Quick News & Quick Takes: The state of digital marketing budgets

Q&A: How to end the 'social media intern' joke

Closing: Should we give up on grammar?

ARTICLES AND LINKS

The 9 most important social media trends for 2022

Brands are driving higher reach and engagement by posting Instagram Reels

How the Washington Post grew its Instagram following from 600K to 6M

Content marketers share salaries, career paths, and more in 2023

New blogging statistics: What content strategies work in 2022?

CMOs’ digital spend skews to paid over owned or earned media

Give up on grammar

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Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.

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It's time to end the thinking that leaders in comms, PR and marketing don't have business chops. We'll discuss earning and keeping the coveted seat at the table, at any point in your career. Also this month, the factors that might make you say no to working with an influencer. Plus, was a recent one word tweet trend worth the effort? And, a listener question about job candidates who dress down for their interviews, and more.

WHAT DO YOU THINK?

We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. 

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EPISODE SUMMARY

Intro  

Talking Point: Earning and keeping the seat at the table 

Spotlight: A one word tweet trend

Quick News & Quick Takes: The power of attention

Quick News & Quick Takes: Red flags from influencers

Quick News & Quick Takes: Top digital skills

Q&A: Job candidates who dress down for interviews

Closing: Boomerang employees are making big bucks

Arik's upcoming webinar: Executives on LinkedIn

ARTICLES AND LINKS

Latest findings from PwC’s Pulse Survey of CMOs and marketing leaders

Understanding the value of PR: Is it time to look for those MBAs?

PR measurement: Metrics to use for success

Amtrak tweeted “Trains” and it makes sense cause social media managers are ready for a holiday weekend

Marketers should pay more attention to attention

The five tells that mean you should pass on hiring an influencer

Digital most in-demand skill amid ‘techification’ of marketing, study finds

Boomerang employees making more $

Bolstering your executive’s LinkedIn presence in 5 simple steps

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Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.

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What are your biggest challenges as a communicator? We'll discuss a new survey of your peers that tackles that, as well as the top comms activities this year. Also this month, the fallout from ‘the crying CEO.’ Plus, have we reached the point where a link included in a social media post is pointless? And, a listener question about the best way for a leader to share company news on LinkedIn, and more.

WHAT DO YOU THINK?

We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. 

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EPISODE SUMMARY

Intro  

Talking Point: Comms challenges, DE&I, outsourcing 

Spotlight: The crying CEO

Quick News & Quick Takes: Gen Z's social media shift

Quick News & Quick Takes: Content helps B2B buyers

Quick News & Quick Takes: Zero-click content

Q&A: Best practices for execs sharing company news on LinkedIn

ARTICLES AND LINKS

The volume and variety of communications work is shifting, finds 5th annual survey of comms pros

LinkedIn/Elizabeth Laukka

CEO posts crying selfie on LinkedIn after laying off employees — and it goes viral

Gen Z shapes new social media era

Teens, Social Media and Technology 2022

Vast majority of B2B buyers say vendor content impacts purchase decision

Zero-click content: The counterintuitive way to succeed in a platform-native world

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MARKETING PODCAST NETWORK

Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What does digital reputation really mean? We talk through some ideas for how communicators can help their organizations stand out. Also this month, what's going on with Radio Shack's Twitter account? Plus, how long it takes content creators to make it on their own. And, some advice for anyone just starting out in their comms or marketing career, and more.

WHAT DO YOU THINK?

We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. 

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EPISODE SUMMARY

Intro  

Talking Point: Building a real reputation online

Spotlight: Radio Shack's shocking Twitter strategy

Quick News & Quick Takes: Content creator survey

Quick News & Quick Takes: Twitter Notes

Quick News & Quick Takes: Why brands need to show up in their social comments

Q&A: Advice for the college grad heading into the comms workplace

Closing: Taking care of yourself during trying times

ARTICLES AND LINKS

There's only one thing no one can copy: you

Meet the guy behind RadioShack’s horny Twitter account

2022 Creator Economy Benchmark Research

Future Social newsletter

Twitter Notes

Half of consumers say they read social media comments to learn about brands

Twitter thread from Michael Smart

The pressure cooker we’re all sitting in

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MARKETING PODCAST NETWORK

Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The threat of a recession, and what impact it could have, is something all marketers and communicators should be thinking about. We offer some ideas for your plans in the months and year ahead. Also this month, evidence of a possible shift to better work-life balance in PR. Plus, are email newsletter on the way out? And, Arik has some advice for getting leaders to use LinkedIn more often.

WHAT DO YOU THINK?

We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. 

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EPISODE SUMMARY

Intro  

Talking Point: Readying your comms for a recession

Spotlight: Novel about the influencer life

Quick News & Quick Takes: PR pros survey

Quick News & Quick Takes: The social listening struggle

Quick News & Quick Takes: Are email newsletters going to die?

Q&A: Getting leaders to use LinkedIn more often

ARTICLES AND LINKS

‘We all need things to work harder for us’: Marketers at Cannes are braced for a recession

It's time to 'double down,' advises P&G's Marc Pritchard around economic slowdown

A recession-proof content playbook for marketing leaders

What's it like to be an influencer? Jenny Mollen dishes on free stuff and all the strings attached

New Muck Rack survey: The State of PR 2022

The State of Social Listening in 2022

The collapse of the email newsletter is coming, long live the newsletter

5 creative tactics to get your executives posting more consistently on LinkedIn

Workshop (June 29): Unlock strategies to bolster your LinkedIn presence

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MARKETING PODCAST NETWORK

Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It might seem like your organization should be on every social media channel, but does it make strategic sense? We talk through some things to consider when evaluating adding a new channel. Also this month, a great idea to impress your boss, to show how your content and social media program has evolved. Plus, Arik has a more compelling way for your company's new hires to announce their big move on LinkedIn.

WHAT DO YOU THINK?

We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. 

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EPISODE SUMMARY

Intro  

Talking Point: How do you decide which channels to add?

Spotlight: Goop's 'Luxury Diaper'

Quick News & Quick Takes: Changes to the LinkedIn feed

Quick News & Quick Takes: Avoiding 'Link rot'

Quick News & Quick Takes: Show how your content program has evolved

Q&A: Kevin has an update on his new job

Closing: Arik's idea for companies to showcase new hires on LinkedIn

ARTICLES AND LINKS

Choosing the right social media channels for your business

Goop 'Luxury Diaper' is, of course, a poorly-timed PR stunt

Keeping your LinkedIn feed relevant and productive

At least 66.5% of links to sites in the last 9 years are dead

This is what a 15-year old content strategy looks like

Employer branding idea for new hires

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MARKETING PODCAST NETWORK

Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Many brands employ a 'Let's have some fun' attitude on their social media accounts. But are some trying too hard to get attention? Also this month, tips for maximizing your owned media. Plus, TikTok sees an increase in people sharing their opinions as long-form commentary. And, Arik offers advice for fellow consultants on saying 'no' to clients you don't want to work with.

WHAT DO YOU THINK?

We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. 

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EPISODE SUMMARY

Intro  

Talking Point: Attention-grabbing social media posts

Spotlight: Bud Light newsjacks the NBA

Quick News & Quick Takes: How journalists use social

Quick News & Quick Takes: Tips for maximizing your owned media

Quick News & Quick Takes: The rise of commentary on TikTok

Q&A: How to tell would-be clients 'no'

ARTICLES AND LINKS

Beer brand Pabst Blue Ribbon apologizes for NSFW tweet

Southwest tweet about interns

Patrick Beverley has hilarious sponsor opportunity with Bud Light

New Muck Rack survey: The State of Journalism 2022

The nine things you need to do for owned media success

The hottest trend on TikTok? In-depth analysis

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MARKETING PODCAST NETWORK

Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Organizations of all types have been encouraging their employees to advocate on their behalf on their personal social media accounts for years. Are these programs effective? We run through some ideas for starting and growing social media advocacy programs. Also this month, what's impacting staff turnover in comms? Plus, is local TV news still effective for PR? And, advice for managing someone who is reluctant to return to your office.

WHAT DO YOU THINK?

We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. 

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EPISODE SUMMARY

Intro  

Talking Point: Employee advocacy programs 

Spotlight: March Madness and NILs

Quick News & Quick Takes: CCOs and comms turnover

Quick News & Quick Takes: Top PR insights of 2021

Quick News & Quick Takes: Does local TV news need an overhaul?

Q&A: Managing a reluctant return to the office

ARTICLES AND LINKS

Are employee social media advocacy programs really working?

From employee to advocate: Mobilize your team to share your brand content

What is employee advocacy and how do marketers win with it?

Dollar Shave Club signs 'chin-fluencer' to NIL deal for March Madness

Gartner survey finds 83% of Chief Communications Officers report growing influence among the C-Suite

The top 17 public relations insights of 2021

CBS’s McMahon: Local news needs an overhaul

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MARKETING PODCAST NETWORK

Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

There are a lot of reasons for an organization to use Twitter, Arik reveals what's on the top of his list. Also this month, can process and passion coexist in comms and marketing? Plus, a study that uncovers which roles and skills are wanted the most, and a report from TikTok that suggests the platform continues to inspire people to buy what they see from brands. And, is there a problem if someone wants to 'pick your brain' about your work? Plus, Kevin dares to criticize the Coinbase ad that many marketers thought was the best commercial during this year's Super Bowl.

WHAT DO YOU THINK?

We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. 

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EPISODE SUMMARY

Intro  

Talking Point: The best reason for an organization to use Twitter 

Spotlight: Granfluencers

Quick News & Quick Takes: Process and passion

Quick News & Quick Takes: What roles and skills are in high demand?

Quick News & Quick Takes: The path to purchase on TikTok

Q&A: Should you let someone 'pick your brain'?

Closing: Coinbase's Super Bowl ad

ARTICLES AND LINKS

Social media trends for 2022

Twitter users tire of 'sea of same' from brands

Senior influencers, or "granfluencers," are smashing stereotypes and making big bucks as social media sensations

Is your team run by marketers or bureaucrats?

A third of brands hit by data and analytics skills gap

TikTok shares new insights into the impact of TikTok clips in the purchase journey

LinkedIn/Amber Naslund: Should you let people 'pick your brain'?

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MARKETING PODCAST NETWORK

Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.

Learn more about your ad choices. Visit megaphone.fm/adchoices.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.