Hanson & Hunt

Our March 2021 episode includes:

The 2021 Infinite Dial Report (:50)

Guest: Tom Webster, Edison Research (8:00)

Spotlight: Viral drone video (24:50)

Gallagher's State of the Sector 2021 (28:50)

NFTs and marketing (33:05)

Listener question: Getting your audience to your blog (37:25)

LINKS

TALKING POINT

The Infinite Dial 2021

The state of podcast listening for 2021/Podcasting finds a way

The future of social audio: Startups, roadmap, business models and a forecast

Tom Webster, Edison Research

SPOTLIGHT

The viral Bryant Lake Bowl drone video

Motorcycle ride inside Rosedale Center

QUICK NEWS & QUICK TAKES

State of the Sector 2021

The brands are at it again, Taco Bell is hopping on the NFT train

What's an NFT? And why are people paying millions to buy them?

Why the NFT craze is a bubble waiting to pop

MORE INFORMATION

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Brandpoint

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Our February 2021 episode includes:

The state of influencer marketing (1:05)

Guest: Jason Falls, "Winfluence" (9:10)

Spotlight: New Zealand tells tourists to stop copying other people's photos (30:15)

What marketers need to know about Clubhouse (33:00)

Pandemic changes for B2C content marketers (37:20)

Listener question: Social media and executives (40:10)

LINKS

TALKING POINT

10 influencer marketing stats for 2021

What marketers need to know about influencer marketing in 2021

Jason Falls, "Winfluence"

Does "Fake Famous" miss the boat on influencers?

SPOTLIGHT

New Zealand tells tourists to stop copying other people's travel photos

QUICK NEWS & QUICK TAKES

Clubhouse app for business, what marketers need to know

B2C content marketers, get ready for more responsibility in 2021

MORE INFORMATION

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Brandpoint

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Our January 2021 episode includes:

The PESO Model (1:25)

Guest: Gini Dietrich, Spin Sucks (7:40)

Spotlight: Dairy Queen employee on TikTok (19:15)

How employee comms can help fight change fatigue (22:05)

Digital marketing trends for 2021 (24:25)

Listener question: How should brands approach social media during breaking/developing news? (26:40)

LINKS

TALKING POINT

Why communicators must (finally) embrace the PESO Model

12 Days of Christmas: Eight communications podcasts

Spin Sucks

SPONSOR EVENTS

"Bringing the Civil Back Into Civil Discourse: What PR Professionals Need to Know and Do"

PR North - Winter Edition

SPOTLIGHT

Ancaster teen gains TikTok fame with viral Dairy Queen videos

QUICK NEWS & QUICK TAKES

Why change fatigue from 2020 threatens the business changes needed to survive 2021

7 digital marketing trends of focus for 2021

CLOSING

Do older PR pros ignore influencer marketing?

9 social media trends every marketer must know for 2021: A conversation with Arik Hanson

MORE INFORMATION

HansonandHunt.com

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Brandpoint

Minnesota PRSA

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In our December 2020 episode, we discuss:

Pinterest's "soon-to-be trending" report (4:00)

Short-form content (6:50)

Comms predictions for 2021 (7:30)

Spotlight: KFC's sexy Colonel Sanders movie (10:10)

The state of brand journalism (14:20)

PRWeek and Cision's Comms Report (30:05)

The interview questions job candidates hate (39:50)

INTRO SEGMENT

12 Days of Christmas: Eight communications podcasts

QUICK NEWS & QUICK TAKES

Pinterest predicts: The soon-to-be trending report for 2021

Consumers are obsessed with feel-good short-form content right now

9 comms predictions for 2021

SPOTLIGHT

Why KFC is pushing a sexy Colonel Sanders movie

Full movie

TALKING POINTS

Why and how companies are turning to brand journalism

PRWeek and Cision's fourth annual Comms Report

Facebook is dead (It just doesn’t know it yet)

These are the interview questions candidates hate the most

5 new questions hiring managers are asking in interviews now

MORE INFORMATION

HansonandHunt.com

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Spotify page

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Brandpoint

Minnesota PRSA

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Arik and Kevin interview Blois Olson of fluence media. He shares his insights on the political landscape, social media, the impact of COVID-19 on communications, 2021 planning, local media and PR, the benefits of email newsletters and more.

LINKS

Blois Olson (LinkedIn and Twitter)

fluence media

fluence media email newsletters

UPCOMING EVENT

Social Media Trends to Watch in 2021: A Conversation with Arik Hanson

MORE INFORMATION

TheTalkingPointsPodcast.com

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Brandpoint

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In our November 2020 episode, we discuss:

The 2021 Relevance Report from the USC Center for Public Relations (4:00)

The latest IGTV research (7:50)

How brands are using sports Twitter to connect with fans (9:50)

Spotlight: The Cheetos holiday cookbook (13:55)

Social Media Trends 2021 Global Report (16:20)

The career path of social media managers (22:10)

Generational differences about the return to the office (33:10)

QUICK NEWS & QUICK TAKES

2021 Relevance Report from the USC Center for Public Relations

The latest research into 2020 IGTV stats

How brands are using sports Twitter to connect with NFL, NBA and MLB fans

SPONSOR NEWS

Marsha Pitts-Phillips receives national diversity and inclusion honor from PRSA

SPOTLIGHT

Cheetos' holiday cookbook reflects evolving home-cooking needs amid new coronavirus wave

TALKING POINTS

Social Media Trends 2021 Global Report

Social media managers lack clear path to senior leadership roles

Office life in 2020 sparks debate across generations

MORE INFORMATION

TheTalkingPointsPodcast.com

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Brandpoint

Minnesota PRSA

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Plenty of communicators are posting their thoughts on politics on their social media accounts. Should you? Arik discusses that and shares some advice for how to do it.

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Brandpoint

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In our October 2020 episode, we discuss:

Social media marketing on Reddit, Twitch and Quora (2:20)

New blogging statistics (4:05)

LinkedIn Stories (5:20)

Spotlight: Ocean Spray and TikTok (8:40)

Spotlight: Monster Cereal Sweepstakes (10:45)

Social media hot takes (13:45)

Refining your approach to employee comms (24:45)

Advice if you're in-between jobs (31:25)

QUICK NEWS & QUICK TAKES

Social media marketing on Reddit, Twitch and Quora

Blogging still works, especially for the 10% of bloggers who do things very differently

8 initial reactions to LinkedIn Stories for users (and brands, eventually)

SPONSOR EVENT

Oktoberfest with IABC, PRSA & MIMA

SPOTLIGHT

Ocean Spray finally reacts to viral skateboarding TikTok

Ocean Spray surprises Tik Tok star with a new cranberry-colored truck after his Fleetwood Mac video went viral

Instagram/Monster Cereal Sweepstakes

A Monster of a sweepstakes

TALKING POINTS

What's your biggest social hot take that will cause a stir with other social media pros?

Four digital strategies for “Always-On” employee communications

What they don’t tell you about life in-between

MORE INFORMATION

TheTalkingPointsPodcast.com

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Brandpoint

Minnesota PRSA

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Arik interviews Laura King, a director at CorTalent - who manages the company's recruiting and business development - and a co-founder of Marketers'​ Community.

She offers advice for your job search, the importance of LinkedIn, ways to stand out, networking tips and more.

LINKS

Laura King

CorTalent

Marketers'​ Community

MORE INFORMATION

TheTalkingPointsPodcast.com

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SPONSOR

Brandpoint

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In our September 2020 episode, we discuss:

Email makes a comeback in internal comms (3:20)

Facebook sets limits on ads (5:20)

Microsoft's deepfake detector (6:30)

Spotlight: Red Wing Shoes and #LaborDayOn (9:00)

Communications planning advice (11:45)

PR ethics (24:35)

Networking in a pandemic (33:00  )

QUICK NEWS & QUICK TAKES

Email is the most-used channel for employee messaging in pandemic

Facebook to impose limits on number of ads

Microsoft launches a deepfake detector tool ahead of US election

SPONSOR EVENT

"The Intersection of Ethics and Diversity and Inclusion"

SPOTLIGHT

Red Wing Shoes is doing something cool for Labor Day

TALKING POINTS

Some emerging themes to guide 2021 digital marketing plans

Code of PR ethics? The gray area of communicating a point of view

MORE INFORMATION

TheTalkingPointsPodcast.com

Apple Podcasts page

Spotify page

Subscribe to Arik's weekly email

SPONSORS   

Brandpoint

Minnesota PRSA

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.