Hanson & Hunt

We chat about Hootsuite's first-ever Social Media Career Report, which has some interesting insights on workload, salaries, mental health and more. We also share what stood out to us in Edelman's Trust at Work report. Plus, Chobani's "ghostwriter" job posting goes viral, an uptick in money spent on influencer marketing, and more!

WHAT DO YOU THINK?

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EPISODE SUMMARY

Edelman's Trust at Work report

Hootsuite's Social Media Career Report

Spotlight: 7-Eleven crushes Instagram with cars

Chobani's "ghostwriter" job goes viral

Big investments in influencer marketing

Closing: Fake podcast video clips

ARTICLES AND LINKS

2023 Edelman Trust Barometer Special Report: Trust at Work

2023 Social Media Career Report

What’s it really like to work in social media? Hootsuite unveils the unfiltered realities of the modern social media manager

How 7-Eleven's Instagram grew 600k from... cars?

Hundreds of people applied to be a ghostwriter for a yogurt company CEO. The kicker — the job pays up to $278,400 a year

The Hollywood strikes are a wake-up call that creators are bigger than social media

New report finds that investment in influencer marketing is rising faster than traditional ads

The weird rise of fake podcasts

People are filming viral fake podcast clips to make whatever they’re saying or selling seem more credible

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It's time to think differently about your social media accounts. We discuss why a niche approach is in and scale is out. We also chat about one company's shoutout of their social media team in their latest earnings report. Plus, a job involving YouTube that we had no idea was so lucrative, why the dreaded calibration meeting could be holding you back in your career, and more!

WHAT DO YOU THINK?

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EPISODE SUMMARY

The splintering of social media

How to evaluate your marketing channels

Spotlight: YouTube thumbnail designers

Duolingo salutes its social media team

Crisis comms report

Closing: Calibration meetings

ARTICLES AND LINKS

Social media is dead. Welcome to the swipe era

How the pandemic changed marketing channels

The CMO Survey

AI comes for YouTube’s thumbnail industry

Duolingo's Q2 earnings

It's time to end unhinged social media

The state of crisis comms according to the pros

There's a secret reason you're not getting promoted

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We discuss how going against the grain in social media starts with taking a data-driven approach. We also chat about what early-adopter brands are doing with Threads and how you should be thinking about it from a strategy perspective. Plus, is there any problem with having a side gig? The impact of the FTC's recent updates to its Endorsement Guides, and more!

WHAT DO YOU THINK?

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EPISODE SUMMARY

Tracking dark social

Do a deep dive in your social media data

Spotlight: Brand lessons from Barbie

The FTC's updated Endorsement Guides

Threads takes on Twitter

Closing: Are side gigs ok?

ARTICLES AND LINKS

Dark Social in 2023: Here’s why (and how) you should track it

How to be effective on social media - 5 things we learned from a data deep dive

Your brand is Barbie

Federal Trade Commission announces updated advertising guides to combat deceptive reviews and endorsements

FTC publishes updated Endorsement Guides and proposed rule banning fake reviews

Threads 101: A strategy guide for brands

A comparative analysis: Twitter vs. Threads in terms of interactions

How do you feel about your team members or colleagues having "side gigs"?

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We discuss a great report from Reuters on how people are getting and interacting with news from social media. We also chat about a growing call for organizations to produce and post less content. Plus, the rise of the bored work colleague, Arik shares his story of getting suspended by Twitter, and more!

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EPISODE SUMMARY

The 2023 State of Social Media

Reuters examines social media news habits

Spotlight: Saucony sponsors nurses

How much content is too much?

UGC vs. influencers

Closing: The "jobless employed"

Closing: Twitter suspended Arik!

ARTICLES AND LINKS

The 2023 State of Social Media: AI & data take center stage

New report looks at social media posting and news consumption trends in 2023

Why Saucony is sponsoring healthcare workers

How much content is too much? Agencies are starting to ask that question

New report suggests that consumers are far more swayed by UGC than influencers

How some people get away with doing nothing at work

Arik was booted from Twitter!

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We talk about Bud Light's marketing mess and the lessons we all can learn from it. We also spend some time on USC's 2023 Global Communication Report, which focuses on the state of corporate reputation. Plus, what PR managers want in an employee, and more!

WHAT DO YOU THINK?

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EPISODE SUMMARY

New data on PR pitches to journalists 

The metaverse is dead

Spotlight: Bud Light gets a beatdown

2023 Global Communication Report

The content potential of comments

Closing: Preferred skills and mindset of new PR hires

ARTICLES AND LINKS

Propel Q2 Media Barometer reveals journalist responses overall are still under 3%

RIP Metaverse

Hold the postmortem: The metaverse was never alive in the first place

'Not a formal campaign': Anheuser-Busch distanced itself from the Bud Light controversy — says it was one camp, one post, one influencer. But is it enough to win back drinkers?

Bud Light’s ad backlash shows the complexity of mass marketing

2023 Global Communication Report from the USC Center for Public Relations

Six ways to ensure brand reputation

Why comments are the new creative brief

What PR managers want in an employee

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Documentaries and brand films are just two examples of long-form videos that many companies are producing. We talk about why organizations are creating them, how you can know if they're right for you and how you can create them. Also this month, Twitter melts down again. Should you or your company pay to get a blue check next to your username? Plus, we call BS on a couple commonly held assumptions in social media and marketing. Also, an aquarium’s successful made-up social media theme week, and more!

WHAT DO YOU THINK?

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EPISODE SUMMARY

Top story: Long-form video

Spotlight: 'Shrimp Week'

Quick News & Quick Takes: Twitter melts down again

Quick News & Quick Takes: Creating multidisciplinary marketing teams

Quick News & Quick Takes: PwC’s 2023 Trust Survey

Q&A: Commonly held assumptions in our work that are complete BS

Closing: Lemon8

Closing: Social Media Breakfast MSP

ARTICLES AND LINKS

How video consumption is changing in 2023

The art of video storytelling and why it matters for your marketing

Documentary shorts: The medium for communicating brand values today

The 9 best examples of video storytelling

Dick's Sporting Goods: 75for75 Grant Recipient/ Westinghouse Football

Lynn Melling/515 Productions

Monterey Bay Aquarium's ‘Shrimp Week' is a really big deal

Twitter failed to scare legacy verified accounts into paying for Twitter Blue

Should your business buy Twitter's $1,000 gold checkmark?

Modern marketing: Six capabilities for multidisciplinary teams

PwC’s 2023 Trust Survey

What’s a commonly held assumption in your industry that is complete BS, but no one ever says it? 

TikTok owner’s Lemon8 has vaulted into one of America’s most popular apps 

Social Media Breakfast - Minneapolis/St. Paul

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We all know that social media is getting more fragmented. What the platforms used to be isn't what they are today. And we're all spending our time in more places. So it's time to take a fresh look at how your organization should use its social channels. We offer up five social media truths for 2023. Also this month, is it ok to apply for a marketing or comms job if you don’t meet all the requirements? Plus, why your social media policy for employees might be due for an update. Also, a new report that will help you get your CEO setup for success on LinkedIn, troubling changes to our work relationships, and more!

WHAT DO YOU THINK?

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EPISODE SUMMARY

Top story: Social media fragmentation

Brandpoint report: The Future of the PR Industry

Spotlight: Nissan uses TikTok’s BeReal lookalike

Quick News & Quick Takes: 'Invisible' CEOs on LinkedIn

Quick News & Quick Takes: Update your social media policy

Quick News & Quick Takes: A key year for internal communications

Q&A: Do you apply to a job even if you don't meet every skill requirement?

Closing: Have we forgotten how to be in work relationships?

Closing: SMBMSP is back  

Closing: Join Arik at the MN IABC Convergence Summit

ARTICLES AND LINKS

Digiday series: Social Media Fragmentation

Arik's webinar: 10 pragmatic social media marketing trends to pay attention to in 2023

The Future of the PR Industry: 2023 Research Report

Nissan brings TikTok’s BeReal lookalike to March Madness

The Digital Reputation Report: Tracking CEOs on LinkedIn

BBC to review social media rules for all staff in bid to resolve Gary Lineker row

Employers plan to hit reset on internal communication strategies in 2023

Do you apply to a job even if you don't meet every skill requirement?

Have we forgotten how to be in work relationships?

Register for SMBMSP: 10 social media trends you should be tracking in 2023

Register for the MN IABC Convergence Summit

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We offer our thoughts on generative AI and ChatGPT, advice for how to use it in the content marketing and social media space and how to get your teams thinking about its possibilities. Also this month, why is it still so difficult for some brands to go dark on social? Plus, the best time to go with an agency or a solo consultant. Also, a new "de-influencing" trend, the strategist behind a big brand on TikTok takes on their critics, and more!

WHAT DO YOU THINK?

We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. 

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EPISODE SUMMARY

Top story: Generative AI and ChatGPT

Spotlight: Red Wing Shoes partners with youth artists

Quick News & Quick Takes: Going dark on social media

Quick News & Quick Takes: The 2023 Edelman Trust Barometer

Quick News & Quick Takes: De-influencing on TikTok

Q&A: When do you need an agency and when do you need a consultant?

Closing: Insight on Duolingo's social media strategy

Arik's workshop: Discover social media trends for 2023

ARTICLES AND LINKS

ChatGPT

Beyond the basics: 20 non-obvious uses of ChatGPT for marketing

AI writer and AI design tools for marketers

AI, our new creative collaborator

How to use AI writing tools in content marketing

The real reason so many creators worry about ChatGPT and generative AI

Red Wing Heritage’s latest student-led capsule collection honors the arts and local community

Red Wing Shoes and Juxtaposition Arts

When should your brand go dark on social media?

The 2023 Edelman Trust Barometer

De-influencing is TikTok’s response to overconsumption and inauthenticity

Zaria Parvez of Duolingo shares insights on their social media strategy

Wanted: Interns who can make TikTok hits

Hot new job: Chief TikTok officer (LinkedIn thread)

Signup for Arik's workshop (2/22/23): Discover social media trends for 2023

Social media is constantly changing, and the way your company uses it also must shift

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Have you noticed who is the face of your favorite brands on TikTok? Sometimes, it's an employee. We talk about some examples of this trend, the risks, and what you should consider if your brand wants to hire an in-house creator. Also this month, humor is on the way out in marketing. Plus, do you need to be active personally on social media to be hired for a social job? Also, a backlash against what some people call the "stuffy and fake" feel of LinkedIn, one company’s drastic move to reduce meetings, and more!

WHAT DO YOU THINK?

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EPISODE SUMMARY

Top story: In-house creators

Spotlight: A ChatGPT commercial with Ryan Reynolds

Quick News & Quick Takes: CCO outlook for 2023

Quick News & Quick Takes: The decline of humorous brand messaging

Quick News & Quick Takes: 'Shitposting' on LinkedIn

Q&A: Do you need to be active on social media personally to get a social media job?

Closing: Shopify's “calendar purge”

ARTICLES AND LINKS

How Gen Z social media managers became the new CMOs

Social media managers are becoming the main character

What happens when a brand’s TikTok personality leaves?

Kwik Trip's TikTok

Ryan Reynolds used ChatGPT to make a Mint Mobile ad, and the results were ‘mildly terrifying’

The CCO’s Distinct Outlook on 2023

What types of brand messaging appeal to Americans?

People are shitposting on LinkedIn now

Shopify is conducting a “calendar purge”

Shopify combats the meeting madness

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Does influencer marketing really pay off? We’ll look at how you can make the most of your influencer partnerships. Also this month, remember when Lush quit Facebook and a few other social channels? How have they done without them? Plus, the things that annoy PR pros about journalists and vice versa. Also, the importance of making data-driven decisions in comms and marketing, a listener question about salaries for social media jobs, and more!

WHAT DO YOU THINK?

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EPISODE SUMMARY

Talking Point: Does influencer marketing really pay off?

Spotlight: Looking back at Lush's decision to quit some social channels

Quick News & Quick Takes: Why it's time to get serious about data

Quick News & Quick Takes: Aligning internal and external comms

Quick News & Quick Takes: Content marketing trends for 2023

Q&A: Salaries of social media jobs

Closing: What annoys PR pros and journalists about each other?

ARTICLES AND LINKS

Does influencer marketing really pay off?

Lush has no regrets about quitting Instagram and Facebook

The hard skills gap we continue to ignore (essay in the 2023 Relevance Report)

2023 is the year when internal and external communications align

80+ content marketing trends for success in 2023

We’re simply not paying our social talent nearly enough

18 ways PR people piss off journalists

12 ways journalists piss off PR people

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MARKETING PODCAST NETWORK

Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.