My guest today is Rebecca Brooks, Founder and CEO of Alter Agents. 

Founded in 2010, Alter Agents is based in Los Angeles California, and is a full-service, strategic market research consultancy reimagining research in an era of shifting decision making.

Prior to founding Alter Agents, Rebecca has held senior roles at top market research agencies including Hall & Partners, Dialogue, and Diagnostic Research. She started her career as an Analyst. 

Find Rebecca Online:

LinkedIn: https://www.linkedin.com/in/rebeccalbrooks/ 

Website: https://alteragents.com/ 

Find Jamin Online:

Email: [email protected] 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

Epidemic Sound: https://www.epidemicsound.com/ 

This Episode is Sponsored by:

This episode is brought to you by Displayr. How much of your analysis and reporting time is spent doing manual tasks? All that cutting & pasting, formatting, checking for mistakes, redoing work, using too many tools, and trying to figure things out. Try Displayr, it’s software that automatically does the painful tasks for you. Thousands of companies already use Displayr to cut their analysis and reporting times in half. I use the platform, my team and I love it. Get a demo and a free trial at displayr.com/happy.

This episode is brought to you by SurveyMonkey. You may know SurveyMonkey as a leader in feedback software, but may not know about their all-in-one market research platform. It’s powered by AI technology and taps into an integrated global Audience panel to deliver insights faster, without compromising quality. 

Their latest innovation, the SurveyMonkey Brand Tracker, disrupts traditional research techniques by helping companies continuously monitor shifts in brand perception. Instead of static presentations, data is delivered in dynamic dashboards. Revolutionary AI-Powered Insights instantly surface meaningful trends so you can spend less time digging through data and more time on your high impact strategy.

To learn more about SurveyMonkey’s market research solutions, visit surveymonkey.com/market-research.

[00:00:00]

Jamin Brazil: Hi I'm Jamin. You're listening to the Happy Market Research podcast. My guest today is Rebecca Brooks, founder and CEO of Alter Agents. Founded in 2010, Alter Agents is based in Los Angeles, California and is a full-service strategic market research consultancy reimagining research in an era of shifting decision making. Prior to founding Alter Agents, Rebecca has held senior roles at top market research agencies including Hall and Partners, Dialogue and Diagnostic Research. She started her career as an analyst. Rebecca, welcome to the Happy Market Research podcast.

[00:00:36]

Rebecca Brooks: Thank you Jamin, happy to be here.

[00:00:39]

Jamin Brazil: Let's start out with our marquee question. Tell us about your parents and how they inform who you are today and what you're doing.

[00:00:48]

Rebecca Brooks: It's an interesting question when it comes to a career. Both my parents did not go to college. They ended up getting their degrees in night school while we were small children and I think that watching them work all day, come home, study, get their degrees was a real- It really instilled in me the value of education, a testament to hard work. They were both really committed to it. My mom was a nurse who ended up running a cardiac rehabilitation program within the hospital. So after you had a heart attack you went through her program to learn how to take care of yourself and recover and all those kinds of good things. And basically every person in my small town that had heart attack knew my mom,

My guest today is Semaj Nitta, Student at Loyola University Chicago. 

Loyola University Chicago is a private Catholic research university in Chicago, Illinois. Founded in 1870 by the Jesuits, Loyola is one of the largest Catholic universities in the United States. Loyola's professional schools include programs in medicine, nursing, and health sciences anchored by the Loyola University Medical Center.

While attending LUC, Semaj has been supplementing her income and gaining experience as a Server at a local breakfast restaurant, Digital Market Internet, and a Student Caller for LUC. . 

Find Semaj Online:

LinkedIn: https://www.linkedin.com/in/semajnitta/ 

Find Jamin Online:

Email: [email protected] 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

Epidemic Sound: https://www.epidemicsound.com/ 

This Episode is Sponsored by:

This episode is brought to you by Displayr. How much of your analysis and reporting time is spent doing manual tasks? All that cutting & pasting, formatting, checking for mistakes, redoing work, using too many tools, and trying to figure things out. Try Displayr, it’s software that automatically does the painful tasks for you. Thousands of companies already use Displayr to cut their analysis and reporting times in half. I use the platform, my team and I love it. Get a demo and a free trial at displayr.com/happy.

This episode is brought to you by SurveyMonkey. You may know SurveyMonkey as a leader in feedback software, but may not know about their all-in-one market research platform. It’s powered by AI technology and taps into an integrated global Audience panel to deliver insights faster, without compromising quality. 

Their latest innovation, the SurveyMonkey Brand Tracker, disrupts traditional research techniques by helping companies continuously monitor shifts in brand perception. Instead of static presentations, data is delivered in dynamic dashboards. Revolutionary AI-Powered Insights instantly surface meaningful trends so you can spend less time digging through data and more time on your high impact strategy.

To learn more about SurveyMonkey’s market research solutions, visit surveymonkey.com/market-research.

[00:00:00]

Jamin: Hi, I’m Jamin Brazil. You’re listening to the Happy Market Research Podcast. My guest today is Semaj Nitta, student at Loyola University Chicago. Loyola University Chicago is a private catholic research university in Chicago, Illinois founded in 1870 by the Jesuits, Loyola is one of the largest catholic universities in the United States. Loyola’s professional schools include programs in medicine, nursing, and health sciences, anchored by the Loyola University Medical Center. While attending LUC Semaj has been supplementing her income just like many of us did through college and gaining experience as a server at a local breakfast restaurant, digital market intern, and a student caller for LUC. Semaj thank you very much for joining me on the Happy Market Research Podcast today.

[00:00:53]

Semaj: Thank you for having me.

[00:00:57]

Jamin: It’s an honor. I like to start with this kind of standard question. Give us some context for who you are. Tell us about your parents and what they have done and how that has informed what you’re doing today.

[00:01:11]

Semaj: Yes. Of course. Well my mom is a single parent and she’s also an immigrant and she was able to create her own business in Los Angeles, California. She worked multiple jobs to provide me the life that I've always wanted, but also working towards her goal which was to own her own hair salon. And I think being able to have a single parent but also an immigrant mother ha...

My guest today is Whitney Dunlap-Fowler, founder of Insights in Color. 

Insights in Color, a community for multicultural market research & insights professionals, was founded in 2020. 

Prior to starting Insights in Color, Whitney has held senior roles at Kelton as the Director of Cultural Insights and Added Value as Senior Brand & Cultural Insight Strategist. 

Find Whitney Online:

LinkedIn: https://www.linkedin.com/in/wmdunlapf/ 

Twitter: https://twitter.com/ATouchofWhit 

Website: https://www.insightsincolor.com/ 

Website: https://www.touchofwhit.com/ 

Find Jamin Online:

Email: [email protected] 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

Epidemic Sound: https://www.epidemicsound.com/ 

This Episode is Sponsored by:

This episode is brought to you by Displayr. How much of your analysis and reporting time is spent doing manual tasks? All that cutting & pasting, formatting, checking for mistakes, redoing work, using too many tools, and trying to figure things out. Try Displayr, it’s software that automatically does the painful tasks for you. Thousands of companies already use Displayr to cut their analysis and reporting times in half. I use the platform, my team and I love it. Get a demo and a free trial at displayr.com/happy.

This episode is brought to you by SurveyMonkey. You may know SurveyMonkey as a leader in feedback software, but may not know about their all-in-one market research platform. It’s powered by AI technology and taps into an integrated global Audience panel to deliver insights faster, without compromising quality. 

Their latest innovation, the SurveyMonkey Brand Tracker, disrupts traditional research techniques by helping companies continuously monitor shifts in brand perception. Instead of static presentations, data is delivered in dynamic dashboards. Revolutionary AI-Powered Insights instantly surface meaningful trends so you can spend less time digging through data and more time on your high impact strategy.

To learn more about SurveyMonkey’s market research solutions, visit surveymonkey.com/market-research.

[00:00:00]Jamin: Hey everybody. This is Jamin. You’re listening to the Happy Market Research Podcast. My guest today is Whitney Dunlap-Fowler, founder of Insights in Color. Insights in Color is a community of multicultural market research and insight professionals and was founded in 2020. Prior to starting Insights in Color Whitney has held senior roles at Kelton as the director of cultural insights and added value as senior brand and cultural insights strategist. Whitney, thanks for joining me on the Happy Market Research Podcast today.[00:00:32]Whitney: Thanks for having me Jamin.[00:00:34]Jamin: As always I like to start with a little bit of context about you. Will you please tell us a little bit about your parents and how they informed your current career?[00:00:42]Whitney: Yes, I’m really glad you asked this question. I had to think about this quite deeply. My parents were in the military. Born in Chicago, found each other in Germany while being stationed out there. And I've got to be honest, the reason it took me so long to answer this question is because there’s not always a direct link from the military into the corporate world. The military doesn’t really prepare you for that world to how to navigate those spaces but it does, it could prepare you for other things. So I had to move around a lot. Lived in Germany, South Carolina, Texas, Virginia and I will say that that particular environment really allowed me to be able to acclimate to diverse office environments very quickly. I became a bit of a chameleon if you will and knowing how to do ...

My guest today is Nadia Masri, Founder & CEO at Perksy and Forbes 30 Under 30 in the 2019 Marketing & Advertising division.  

Founded in 2015, Perksy is a market intelligence platform that leverages mobile to drive real-time insights from hyper-targeted, hyperlocal audiences of Millennials & Gen-Z.

Prior to founding Perksy, Nadia founded and operated several companies including Four sixty, a digital marketing platform for e-commerce retailers, and Birdcage Magazine.

Find Nadia Online:

LinkedIn: https://www.linkedin.com/in/nadiagenevievemasri 

Twitter: https://twitter.com/nadiagenmasri 

Website: https://www.getperksy.com  

Find Jamin Online:

Email: [email protected] 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

Epidemic Sound: https://www.epidemicsound.com/ 

This Episode is Sponsored by:

How much of your analysis and reporting time is spent doing manual tasks? All that cutting & pasting, formatting, checking for mistakes, redoing work, using too many tools, and trying to figure things out. Try Displayr, it’s software that automatically does the painful tasks for you. Thousands of companies already use Displayr to cut their analysis and reporting times in half. I use the platform, my team and I love it. Get a demo and a free trial at displayr.com/happy.

This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour. For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research.

[00:00:00]

Jamin: Hi, I'm Jamin. And you're listening to the Happy Market Research podcast. My guest today is Nadia Masri, founder and CEO of Perksy and Forbes 30 under 30 in the 2019 marketing advertising division. Founded in 2015 Perksy is a market intelligence platform that leverages mobile to drive real-time insights from hyper-targeted, hyperlocal audiences of millennials and gen Z. Prior to founding Perksy, Nadia founded and operated several companies, including Four Sixty a digital marketing platform of e-commerce retailers and Birdcage magazine. Nadia, thanks for being on the Happy Market podcast today.

[00:00:50]

Nadia: Thanks so much for having me. Glad to be here.

[00:00:53]

Jamin: It is an absolute honor. Forbes 30 under 30. That is actually a really big deal. Tell me a little bit about your parents and how they informed what you do today.

[00:01:04]

Nadia: You know I don't get that question that often, but I feel like my parents greatly influenced what I do today. So my dad is a psychiatrist in Canada and my mom was a teacher. But she later became a coach and has really always been one of those people that loves to research. She'll research everything. So it's very much in my family. It's sort of in our genes to be fact-finding and to try and learn as much as possible. But I think the environment of learning was just something that I was brought up with. And on my dad's side, I think I share his curiosity about people. So why they do the things they do, what drives their behavior, what makes them tick? I think he helped me at a very early age sort of develop sort of that appetite and on top of that he...

In this episode, we’ll be providing tips on how to navigate a successful career in market research. Stay tuned for the following weeks to hear the individual episodes of our referenced guests. 

Referenced Guests:

Nadia Masri, serial entrepreneur, founder of Perksy, and on Forbes 30 under 30 list

LinkedIn: https://www.linkedin.com/in/nadiagenevievemasri Twitter: https://twitter.com/nadiagenmasri Website: https://www.getperksy.com 

Whitney Dunlap-Fowler, founder of Insights in Color

LinkedIn: https://www.linkedin.com/in/wmdunlapf/ Twitter: https://twitter.com/ATouchofWhit Website: https://www.insightsincolor.com/ Website: https://www.touchofwhit.com/ 

Semaj Nitta, Student and aspiring consumer insight professional

LinkedIn: https://www.linkedin.com/in/semajnitta/ 

Rebecca Brooks, founder of Alter Agents

LinkedIn: https://www.linkedin.com/in/rebeccalbrooks/ Website: https://alteragents.com/ 

Find Jamin Online:

Email: [email protected] LinkedIn: www.linkedin.com/in/JaminbrazilTwitter: www.twitter.com/Jaminbrazil 

Find Chueyee Online:

Email: [email protected]: www.linkedin.com/in/ChueyeeyangTwitter: www.twitter.com/Chueyee15 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com Epidemic Sound: https://www.epidemicsound.com/ 

This Episode’s Sponsor: 

How much of your analysis and reporting time is spent doing manual tasks? All that cutting & pasting, formatting, checking for mistakes, redoing work, using too many tools, and trying to figure things out. Try Displayr, it’s software that automatically does the painful tasks for you. Thousands of companies already use Displayr to cut their analysis and reporting times in half. I use the platform, my team and I love it. Get a demo and a free trial at displayr.com/happy.

This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour. For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research.

Chueyee Yang: So, what are we going to do on this podcast Jamin? 

Jamin Brazil: We are going to answer the question, “How to manage a successful career in market research.”

Hi Happy Market Research Listeners! This is Jamin and I’m joined by Chueyee Yang, our Executive Producer. 

Chueyee Yang: Hi Everyone! As Jamin said, We are going into a new podcast series on How to Manage a Successful Career in Market Research. You might be thinking, why do I care about this topic? Well for many of us, 2020 left us concerned about our industry and our futures. 

Jamin Brazil: Yeah. Me too! In fact, the Bureau of Labor Statistics recently released their US Unemployment Rates Report for January 2021. Just over 10 million American’s are currently unemployed. This  is still well above February 2020’s pre pandemic unemployment rate of 5 and a half million. 

Additionally, there are some factors that obscure the actual data. Specifically, companies are being incentivized to keep headcount that they may otherwise let go given budget constraints. 

But this is all very abstract. Let’s tell a human story. 

Back in August of 2020 I got a DM on LinkedIn from John. Now, John isn’t his real time. But, just imagine John.

My guest today is Ken Roshkoff, President at AMC Global (formerly Attitude Measurement Corporation). 

Founded in 1989, AMC Global was founded on their proprietary Purchaser Follow-up tool which gathers feedback from REAL PURCHASERS of new or restaged products immediately following launch.

Find Ken Online:

LinkedIn: https://www.linkedin.com/in/ken-roshkoff-a7b1116 

Twitter: https://twitter.com/KRoshkoff 

Website: https://amcglobal.com/ 

Find Jamin Online:

Email: [email protected] 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

Epidemic Sound: https://www.epidemicsound.com/ 

This Episode is Sponsored by:

How much of your analysis and reporting time is spent doing manual tasks? All that cutting & pasting, formatting, checking for mistakes, redoing work, using too many tools, and trying to figure things out. Try Displayr, it’s software that automatically does the painful tasks for you. Thousands of companies already use Displayr to cut their analysis and reporting times in half. I use the platform, my team and I love it. Get a demo and a free trial at displayr.com/happy.

This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour. For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research.

[00:00:00]

Jamin Brazil: Hey everybody, I'm Jamin. You're listening to the Happy Market Research Podcast. My guest today is Ken Roshkoff, president at AMC Global, formerly Attitude Measurement Corporation. Founded in 1989, AMC Global was founded on their proprietary purchaser follow up tool, which gathers feedback from real purchasers of new or restaged products immediately following launch. Ken has held this position at AMC since their early years. Ken, welcome to the show.

[00:00:37]

Ken Roshkoff: Thanks for having me Jamin, it's great to be here.

[00:00:40]

Jamin Brazil: This message is brought to you by Displayr. How much of your analysis and reporting time is spent doing manual tasks? All that cutting and pasting, formatting, checking for mistakes, redoing work, using too many tools, and trying just to figure it all out. Try Displayr today. It's software that automatically does the painful tasks for you. Thousands of companies already use Displayr to cut their analysis and reporting time literally in half. I use the platform, I love, and I know. Get a demo and free trial and displayr.com/happy, spelled displayr.com/happy. This episode is brought to you by SurveyMonkey. Almost everyone is taking its surveys. But did you know that SurveyMonkey offers complete solutions for market researchers. In addition to flexible surveys, their global audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback with seven new expert solutions for concept and creative testing. With built in customizable methodologies, AI powered insights, and industry benchmarking, you can get feedback on your ideas from your target market in a presentation ready format. By the way, in as little as an hour. For more information on SurveyMonkey's market research solutions,

This episode was recorded in March 2020.

My guest today is Steve Kantscheidt, Founder & CEO at Humantel.

Founded in 2020, Humantel conducts large scale longitudinal studies designed to uncover hidden motivations of consumers including feedback from 100,000+ people across 50 countries, per channel, per year. 

Prior to founding Humantel, Steve has held senior research positions at Latitude Research, Universal Music Group, Showtime Networks. Additionally, he founded THREE Group, an independent marketing and brand consultancy, and operated as its CEO for 11 years.

Find Steve Online:

LinkedIn: https://www.linkedin.com/in/stevekantscheidt

Website: https://www.humantel.com/ 

Find Jamin Online:

Email: [email protected] 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

Epidemic Sound: https://www.epidemicsound.com/ 

This Episode is Sponsored by:

How much of your analysis and reporting time is spent doing manual tasks? All that cutting & pasting, formatting, checking for mistakes, redoing work, using too many tools, and trying to figure things out. Try Displayr, it’s software that automatically does the painful tasks for you. Thousands of companies already use Displayr to cut their analysis and reporting times in half. I use the platform, my team and I love it. Get a demo and a free trial at displayr.com/happy.

This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour. For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research.

[00:00:00]

Jamin Brazil: Hey everybody. Thanks very much for tuning in. You're listening to the Happy Market Research podcast. My guest today is Steve Kantscheidt, founder and CEO of Humantel. Founded in 2020, Humantel conducts large scale longitudinal studies designed to uncover hidden motivations of consumers, including feedback from over 100,000 people across 50 countries per channel, per year. Prior to founding Humantel, Steve has held senior research positions at Latitude Research, Universal Music Group, Showtime Networks. Additionally, he has founded THREE Group, and independent marketing and brand consultancy leveraging research and has operated in that company as a CEO for 11 years. Thank you Steve for joining me on the Happy Market Research podcast today.

[00:00:49]

Steve Kantscheidt: Thank you Jamin, it's a pleasure to be here.

[00:00:50]

Jamin Brazil: I'd like to start out with a little bit of context. Tell us about your parents and how they informed what you're doing today.

[00:00:57]

Steve Kantscheidt: It's funny that's where you started. When I was mentioning to colleagues what we were going to talk about, they've heard this story from me many times. I have always said to my mother that whatever I do, they are my partners. And my parents are pretty interesting people in the sense that both of them were high school dropouts. Sort of prepared themselves for more difficult lives than they perhaps needed, but they were incredibly smart, incredibly hard working, and in a lot of ways they were hustlers long before their time.

My guest today is Oliver Sweet, Head of Ethnography, Ipsos MORI. 

Founded in 1975, Ipsos is a multinational market research and consulting firm with headquarters in Paris, France. In October 2011, Ipsos acquired Synovate, making Ipsos the world’s third-largest research agency. Currently, Ipsos has offices in over 88 countries, employing over 17,000 people.

Prior to joining Ipsos in 2007, Oliver served as a Parliamentary Researcher. 

Find Oliver Online:

LinkedIn: https://www.linkedin.com/in/oliver-sweet-73671018/ 

Website: https://www.ipsos.com

Find Jamin Online:

Email: [email protected] 

LinkedIn: www.linkedin.com/in/jaminbrazil 

Twitter: www.twitter.com/jaminbrazil  

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

Epidemic Sound: https://www.epidemicsound.com/ 

This Episode is Sponsored by:

This episode is brought to you by Displayr. How much of your analysis and reporting time is spent doing manual tasks? All that cutting & pasting, formatting, checking for mistakes, redoing work, using too many tools, and trying to figure things out. Try Displayr, it’s software that automatically does the painful tasks for you. Thousands of companies already use Displayr to cut their analysis and reporting times in half. I use the platform, my team and I love it. Get a demo and a free trial at displayr.com/happy.

This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour. For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research.

[00:00:00]

JAMIN BRAZIL: Hi everyone. I'm Jamin Brazil, you're listening to the Happy Market Research Podcast. My guest today is Oliver Sweet, Head of Ethnography at Ipsos MORI. Founded in 1975, Ipsos is a multinational market research and consultancy firm with headquarters in Paris, France. In October of 2011, Ipsos acquired Synovate, making Ipsos the world's third largest research agency. Currently, Ipsos has offices in over 88 countries, employing over 17,000 people. Prior to joining Ipsos in 2007, Oliver served as a parliamentary researcher. Oliver, it is an honor to have you on The Happy Market Research Podcast today. Thanks for joining me.

[00:00:42]

OLIVER SWEET: Thank you very much for having me.

[00:00:44]

JAMIN BRAZIL: Like to start out with our signature question. Tell us a little bit about your parents and how they inform what you do today.

[00:00:51]

OLIVER SWEET: Yeah. I like this question, it's a good one and it's made me go back and have a look. So my six-year-old daughter always says, "Daddy, you were so lucky because you had two daddies." Which I think is a kind of wonderful reframing of having – The idea of having a stepfather, which is basically how I grew up. So I got influences from my mother, my father, and then my stepfather as well. So my mom and dad were young and fun and enjoyed themselves, and then at 22 they sort of had me as a slightly happy surprise, I would put it. Before they'd finished their university courses and as ever at that age, sort of plans changed and they split ways when I was three. And I met my stepfather when I was eight, and it's all been wonderful, happy family since.

2020 will be known for many things. Including the rise in the number of podcast. 

Infact, currently 37% of Americans Listen to Podcasts Monthly and in 2020, for the first time, more than 100 million Americans listen to at least one podcast each month.

Today we are going to hear from six podcasters about our outlook for market research in 2021. 

Referenced Guests: 

David PaullHosts the Insights Association’s Audible Insights podcast. With quick-take conversations during industry events and longer-form interviews with industry leaders, Audible Insights keeps you up-to-date with the market research industry, the latest methods and techniques, and trends for the future.Podcast: https://engagious.com/insights-association-podcasts LinkedIn: www.linkedin.com/in/davidpaull Twitter: https://twitter.com/davidpaull Kathryn KorostoffHosts Conversations for Research Rockstars, a video podcast dedicated to advancing the work--and careers--of Market Research & Insights professionals. With over 1,000 subscribers, topics include research methods, best practices, and research-on-research. And many episodes include links to related templates and tools. Kathryn believes it: Inside every market researcher, is a Research Rockstar! Podcast: https://www.youtube.com/channel/UCC0S4qBN9Fhl_LzKJJfjs4g LinkedIn: https://www.linkedin.com/in/kkorostoff Twitter: https://twitter.com/KathrynOnData Merrill DubrowThe host of the On the M/A/R/C Podcast. It completed its first year with 56 episodes. Each episode is unscripted, unrehearsed, and uncensored with plenty of takeaways from his amazing guests which includes a mix of professional athletes, insight leaders, and CEOs.Podcast: https://www.marcresearch.com/#podcast LinkedIn: https://www.linkedin.com/in/merrilldubrow Twitter: https://twitter.com/merrilldubrow Sima VasaThe creator and host of the Data Gurus podcast with over 115 episodes. The mission of Data Gurus is to bring you a real-life and objective perspective on what’s happening in the data ecosystem. Sima’s goal is to help listeners understand how successful companies and individuals in this niche navigate through the sea of change. Sima’s guests include leaders, practitioners, change agents and investors in the data ecosystem. Podcast: https://www.infinity-2.com/podcastsLinkedIn: https://www.linkedin.com/in/simavasaTwitter: https://twitter.com/simavasa Stephen GriffithsHosts the diggingforinsights podcast, a marketing & career podcast with advice from insights leaders at companies like Nestle & Ipsos. As a client-side researcher at General Mills, Stephen hopes the podcast will provide the insights you need to grow your career or business. Podcast: https://diggingforinsights.comLinkedIn: https://www.linkedin.com/in/stephenrgriffiths 

Find Jamin Online:

Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com Epidemic Sound: https://www.epidemicsound.com/ 

[00:00:00]

Jamin Brazil: 2020 will be known for many things, including the rise of the number of podcasts. In fact, currently 37% of Americans listen to podcasts monthly, and in 2020, for the first time, more than 100 million Americans listened to at least one podcast each month. Today, we are going to hear from six podcasters about our outlook for market research in 2021. So, let's get to know our podcasters. David, let's start with you. Tell us a little bit about your podcast, Audible Insights.

[00:00:33]

David Paull: Hey, everyone, this is David Paull with the Audible Insights podcast, from the Insights Association. And this podcast focuses on quick take conversations during industry events, and we also do longer form interviews with industry leaders.

My guest today is Kristin Luck, founder and managing partner of ScaleHouse. 

ScaleHouse is a management consultancy that provides a range of advisory services for companies aiming for exponential growth. 

Prior to founding ScaleHouse, Kristin co-founded OTX, an online research business that was named the fastest growing research firm in the world in 2002 and 2003; and founded Forefront Consulting Group, a research technology firm that was acquired by Decipher. 

Find Kristin Online:

LinkedIn: https://www.linkedin.com/in/kristinluck 

Twitter: https://twitter.com/kristinluck 

Website: https://www.scalehouse.consulting 

Find Jamin Online:

Email: [email protected] 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

Epidemic Sound: https://www.epidemicsound.com/ 

When Satan Met 2020: https://www.youtube.com/watch?v=zkbS-lt39SI