Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Danielle Blugrind, Senior Consumer Insights Manager at Roku.

More about SampleCon 2021: https://samplecon.com/

Find Danielle Online:

LinkedIn: https://www.linkedin.com/in/danielleblugrind/ 

Website: https://www.roku.com/ 

Find Jamin Online:

Email: [email protected] 

LinkedIn: www.linkedin.com/in/jaminbrazil 

Twitter: www.twitter.com/jaminbrazil  

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

[00:00:00]

Jamin Brazil: Hey, everybody. Thanks for joining me today. I am here with Danielle Blugrind. Roku is the company that she works for. How are you doing?

[00:00:11]

Danielle Blugrind: I am great. Having a good time at SampleCon, how are you?

[00:00:13]

Jamin Brazil: I'm doing great. This is our first live event since COVID.

[00:00:15]

Danielle Blugrind: I know. And I'm so happy to be here and meeting people in person again and having lunch live, not over Zoom.

[00:00:21]

Jamin Brazil: Even though it was outside, a little warm.

[00:00:24]

Danielle Blugrind: Yeah. So the whole morning, I was freezing, and then I went outside and was burning up at lunch. But that's OK.

[00:00:28]

Jamin Brazil: That's right.

[00:00:29]

Danielle Blugrind: That's conference rooms for you.

[00:00:30]

Jamin Brazil: That's totally true. So you're at SampleCon, what do you want to get out of it besides, obviously, human connection.

[00:00:35]

Danielle Blugrind: Yeah. Well, that's the first thing, right?

[00:00:37]

Jamin Brazil: Yeah.

[00:00:37]

Danielle Blugrind: People that I have been talking to over Zoom for a year and a half that I'm actually seeing face-to-face has been wonderful. I think I appreciate it more than I would have just any other conference if we hadn't had that gap where we didn't have face-to-face with people.

[00:00:49]

Jamin Brazil: Hundred percent.

[00:00:50]

Danielle Blugrind: I want to contribute, so I'm going to join a panel this afternoon talking about whether things are qual, quant, or whether it matters, and how they're blending together. But, also, just talking to other people about some of the conversations that have happened this morning about respondent quality and data quality but survey quality too. Those three right now are kind of swirling around in my head and I'm looking for some better quality in some places. But I want to understand how I reach out for that versus how I control it myself too.

[00:01:20]

Jamin Brazil: It's so interesting. As the designer of the survey instrument, you have a lot of control over that participant experience. But what you don't have- There's this whole idea of, what is a true LOI? So my- The question is, how long does it take a participant to navigate to get qualified to your survey and then take it. So you could add three to 15 minutes on which, obviously, can have a direct impact. But, then, also, the way that the survey's designed has an impact on the overall engagement.

[00:01:47]

Danielle Blugrind: Right. And, so, I'm looking at, what is my role? How can I help? How can I help them have an experience that might be longer than they desire, but doesn't feel longer. And that's the difference. When I worked at Taco Bell, people always used to give Subway the best points for speed of service. And I said, "Subway's the slowest thing there is."

[00:02:06]

Jamin Brazil: It really is.

[00:02:06]

Danielle Blugrind: That's slower than drive-through. But, you know what? It's all perception, right?

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Andrew Abony, CEO of Adbloom.

More about SampleCon 2021: https://samplecon.com/

Find Andrew Online:

LinkedIn: https://www.linkedin.com/in/andrewabony/ 

Website: https://www.adbloom.com/ 

Find Jamin Online:

Email: [email protected] 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

[00:00:00]

Jamin Brazil: Hey, everybody. Live right now, SampleCon 2021, my first live event. I've got Andrew Abony. Did I pronounce it correct?

[00:00:12]

Andrew Abony: Yeah. Got it perfect.

[00:00:12]

Jamin Brazil: Awesome. Business is Adbloom. Love the name.

[00:00:16]

Andrew Abony: Thank you.

[00:00:16]

Jamin Brazil: Tell me about it.

[00:00:18]

Andrew Abony: So Adbloom is a- We're really just experts in user recruitment and acquisition. And what that means is we're very good at getting consumers to engage in different types of marketing, whether that's market research related or fintech, like financial services, the gig economy, adtech, etc. We generally reach American audiences, but we're fairly global and usually reaching consumers who are interested in ways to earn, make, or save. So we don't touch anything that you can kind of buy or sell. All of our clients sort of are- Don't have anything that you can purchase. So a typical client might be like Acorns, the fintech unicorn, Root Insurance, another insurance unicorn, or some of the many great market research companies that are here at SampleCon this year.

[00:01:05]

Jamin Brazil: So you're doing things like, basically just click through, is that right?

[00:01:10]

Andrew Abony: Sort of. So we, on one side of our business, work with over 600 content partners. Now, these are bloggers, websites, email newsletters, more so social influencers in micro-communities. And, so, these are effectively places on the web, whether they're in a mobile app or on some sort of a social network where you get communities of highly targeted and highly interested audiences that have all banded around, usually, a sort of singular topic. So it might be people who love fishing use a certain kind of fishing app. People that love their pets follow- Might follow a particular influencer, a dog influencer on Instagram. And working with that type of partner, they can engage their audience in a way that's incredibly authentic, one-to-one, and really be able to get them to go participate in something like a market research campaign or to go sign up for pet insurance or to go buy a new fishing rod. So the sort of magic happens where we introduce a great client campaign with the right partner. And they just sort of organically come up with an awesome way to acquire that user form.

[00:02:10]

Jamin Brazil: I love that. That is- That's super modern and very different, relative to how sample is currently, generally speaking, recruited for, right?

[00:02:19]

Andrew Abony: Yeah.

[00:02:20]

Jamin Brazil: Which is normally through channel partners or publications or those sorts of models. I think it's very modern. Do you find that you're able to recruit younger audiences pretty effectively?

[00:02:32]

Andrew Abony: So younger audiences still remain a challenge, just like everything else. I think what we're learning and putting into practice more often than not is that you need to reach that audience, whether it's the 18-year-old video game male or the 55-year-old female,

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Adam Jolley, EVP + General Manager Americas at Paradigm Sample. 

More about SampleCon 2021: https://samplecon.com/

Find Adam Online:

LinkedIn: https://www.linkedin.com/in/adamjolley/ 

Website: http://www.paradigmsample.com/ 

Find Jamin Online:

Email: [email protected] 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

[00:00:00]

Jamin Brazil: Everybody, I am joined by Adam Jolley. Incidentally, and I've never told you this, but you have my favorite last lame.

[00:00:10]

Adam Jolley: Oh, thank you.

[00:00:11]

Jamin Brazil: Happy. It's nice, right?

[00:00:14]

Adam Jolley: Well, it's so hard- it's the greatest icebreaker in the world.

[00:00:18]

Jamin Brazil: 100%. It's like built in.

[00:00:19]

Adam Jolley: It does, yeah.

[00:00:21]

Jamin Brazil: It's perfect. Recently joined Paradigm Sample.

[00:00:23]

Adam Jolley: Yes.

[00:00:23]

Jamin Brazil: Sima Vasa.

[00:00:24]

Adam Jolley: Yes.

[00:00:25]

Jamin Brazil: We are at SampleCon live on the floor in person, literally three or four feet- three feet from each other.

[00:00:30]

Adam Jolley: It's wild, right? I know.

[00:00:31]

Jamin Brazil: And we've hugged. That was nice.

[00:00:33]

Adam Jolley: It's been nice. It's so weird not just- you see people's faces, and I expect their little name down in the corner just drifting, the little Zoom, like how it is.

[00:00:41]

Jamin Brazil: Totally [CROSSTALK] 

[00:00:42]

Adam Jolley: And so it's so nice to see people and read mannerism- everything, it's just amazing.

[00:00:47]

Jamin Brazil: 90% of communication is below the neck, they say, so our brain's been working on overtime just trying to interpolate what is actually happening through Zoom or other-

[00:00:56]

Adam Jolley: Wow.

[00:00:56]

Jamin Brazil: Exactly. And that's one of the reasons, interestingly enough, that if you are on a Zoom call for more than six hours, or Zoom calls for more than six hours, and you get into the car, you are driving as badly as if you were intoxicated.

[00:01:11]

Adam Jolley: Really?

[00:01:12]

Jamin Brazil: Yeah.

[00:01:12]

Adam Jolley: Makes sense to me.

[00:01:12]

Jamin Brazil: And it impacts women longer and more than men, probably; the hypothesis is because they have a little bit more caring about that experience.

[00:01:24]

Adam Jolley: I would say so, and more just observant in general.

[00:01:26]

Jamin Brazil: Yeah, [INAUDIBLE] absolutely right.

[00:01:28]

Adam Jolley: For sure.

[00:01:29]

Jamin Brazil: So it's a super-interesting- it's nice [CROSSTALK] 

[00:01:31]

Adam Jolley: This is a lot of great data for Zoom. The get back to work thing.

[00:01:36]

Jamin Brazil: Let's get back to work. So talk to me about the show. What do you think? What's a highlight for you so far?

[00:01:41]

Adam Jolley: It's been great. I think my biggest- what I wanted to take away is figure out a true reason, or maybe a little bit more true reason, for this whole supply-demand thing that everybody's talking about. Why can't studies fill like they used to? What's going on? How are we changing that? Is there some underlying reason besides COVID, or everything's coming from the same supply river- not to say river like river, but- I wanted to try to get an for answer that, that's not a sales pitch.

[00:02:14]

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. 

More about SampleCon 2021: https://samplecon.com/

Find Our Guests Online:

Adam Jolley, EVP + General Manager Americas at Paradigm SampleLinkedIn: https://www.linkedin.com/in/adamjolley/ Website: http://www.paradigmsample.com/ 

Andrew Abony, CEO of AdbloomLinkedIn: https://www.linkedin.com/in/andrewabony/ Website: https://www.adbloom.com/ 

Danielle Blugrind, Senior Consumer Insights Manager at RokuLinkedIn: https://www.linkedin.com/in/danielleblugrind/ Website: https://www.roku.com/ 

Don Golden, CEO of Precision SampleLinkedIn: https://www.linkedin.com/in/dongolden/ Email: [email protected] Website: https://www.precisionsample.com/ 

Howard Fienberg, Senior VP of Advocacy at Insights AssociationLinkedIn: https://www.linkedin.com/in/howardfienberg/ Website: https://www.insightsassociation.org/ 

Jonathan Kurzner, EVP - Head of Americas at CintLinkedIn: https://www.linkedin.com/in/jonathan-kurzner-86277411/ Email: [email protected] Website: https://www.cint.com/ 

Mario Carrasco, Co-Founder & Principal of ThinkNowLinkedIn: https://www.linkedin.com/in/marioxcarrasco/ Website: https://thinknow.com/ 

Patrick Comer, Founder and CEO of Lucid LinkedIn: https://www.linkedin.com/in/comerpatrick/ Website: https://luc.id/  

Roddy Knowles, VP, Product and Research InnovationLinkedIn: https://www.linkedin.com/in/roddyknowles/ Email: [email protected] Website: https://feedbackloop.com/ 

Ted Pulsifer, Executive Vice President of Enterprise Solutions at Schlesinger GroupLinkedIn: https://www.linkedin.com/in/tedpulsifer/ Website: https://www.schlesingergroup.com/en/  

Timothy McCarthy, General Manager at Imperium LinkedIn: https://www.linkedin.com/in/timothy-mccarthy-3423a553/ Email: [email protected] Website: https://www.imperium.com/Vignesh Krishnan, CEO of Research DefenderLinkedIn: https://www.linkedin.com/in/vignesh-krishnan-08846aa/ Email: [email protected]  Website: https://researchdefender.com/ 

Find Jamin Online:

Email: [email protected] 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

This episode is brought to you by Momentive. You may have heard that SurveyMonkey’s parent company recently rebranded as Momentive, a leader in agile insights and experience management. The Momentive AI-powered insights platform is built for the pace of modern business so you can deeply understand your market, elevate your brand, and build winning products faster. 

Momentive offers 22 purpose-built market research solutions that incorporate an AI engine, built-in expertise, sophisticated methodologies, and an integrated global panel of over 144M people to deliver meaningful insights in hours, not months. Momentive also has a team of market research consultants that can take on anything from research design to custom reporting as needed, so you can spend more time shaping what’s next for your organization.

To learn more, visit momentive.ai 

My guest today is Priyanka Carr, general manager of market research and insights at Momentive. 

Additionally, she is a board member at The Posse Foundation (one of the most comprehensive and renowned college access and youth programs in the U.S.)

Momentive (formerly SurveyMonkey) is an American company that develops cloud-based software as a service. It was founded in 1999 and went public in September 2018.  In June 2021, the company announced it was renaming itself as Momentive to better represent a growing business-to-business product suite, while its former namesake SurveyMonkey will remain as a subsidiary survey platform.

Prior to joining Momentive, Pri was an Executive at Bain & Company and was the Doctoral Research Manager at Stanford University where she also holds a PhD in Psychological Science. 

Find Priyanka Online:

LinkedIn: https://www.linkedin.com/in/pricarr/ 

Website: https://www.momentive.ai/ 

Find Jamin Online:

Email: [email protected] 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: “Clap Along” by Auditionauti: https://audionautix.com

[00:00:00]

Jamin Brazil: Hi everybody. I’m Jamin. You're listening to the Happy Market Research podcast. My guest today is Priyanka Carr, General Manager of Market Research and Insights at Momentive. Additionally, she is a board member of the POSSE Foundation, one of the most comprehensive and renowned college access and youth programs in the US. Momentive, formerly SurveyMonkey, is an American company that develops cloud-based software as a service. It was founded in 1999 and went public in September, 2018. In June, 2021 the company announced it was renaming itself as Momentive to better represent a growing business-to-business product suite. While its former namesake SurveyMonkey will remain as a subsidiary survey platform. Prior to joining Momentive, Pri has been an executive at Bain & Company and was the Doctoral Research Manager at Stanford University where she also holds her PhD in psychological science. Pri, welcome to the Happy Market Research podcast.

[00:01:01]

Priyanka Carr: Thank you, Jamin, and thanks for having me.

[00:01:04]

Jamin Brazil: It is an honor. So let’s start with some context. Tell us about your parents, what they did and how that informed what you do today.

[00:01:11]

Priyanka Carr: All right. That’s a really loaded therapist question but I will start there. I was born in India. I lived there until I was about ten years old. And my parents were in import and export and did it for fruits and vegetables while we were in India. But my parents divorced around the time I was ten. I moved to the United States, to Los Angeles, with my mom and my mom kind of showed up in this country with not much to go off of, a little bit of money. And she started a business. So I’ve come from a family of business builders, people who have been scrapping and getting it done. She scaled her business to several million dollars in revenue and kind of ran it all by herself. That has been a strong influence in my life of just learning grit, resilience, and building and gave me my love for beautiful, amazing businesses that are driven by really, really smart decisions, driven by smart people who are hungry for more information. So it shapes everything that I do and the passion with which I live my life.

[00:02:18]

Jamin Brazil: It’s interesting. I’ve had quite a few guests that have come from first-generation American families. And what’s really interesting to me that’s only just now stood out is that the majority of them, the parents actually started a business here in the US as opposed to getting a job.

[00:02:34]

Priyanka Carr: Yep. In a way it’s easier.

My guest today is Jonathan Grove, Director Of Product Design at Nationwide.

In preparation for this interview, I found Nationwide’s start very interesting. 

In the 1920s, farmers were paying the same rates on their automobile insurance as city drivers even though they had fewer accidents and claims than city drivers. The Ohio Farm Bureau decided to set up their own insurance company to offer rates that accurately reflected the driving habits of farmers.[5] On April 10, 1926, the Farm Bureau Mutual Automobile Insurance Company obtained license to do business in Ohio, and two days later, it acquired its financing—a $10,000 loan drawn from their membership.

Today, Nationwide has over 35,000 employees and is ranked #73 in the Fortune 500 list. 

Prior to joining Nationwide, Jonathan has served as a leader in several brands you’d recognize including McGraw-Hill as their Director of Design Research. 

This interview is being done in conjunction with the Qual360 Conference. Qual360 will take place virtually on their dedicated conference platform! Join the most dedicated community of qualitative market researchers and connect with client-side researchers, innovative agencies, independent moderators and disruptive technology providers.

Qual360 North America 2021:

Website: https://na.qual360.com/

LinkedIn: https://www.linkedin.com/company/merlien-institute 

Twitter: https://twitter.com/Merlien 

Find Jonathan Online:

LinkedIn: https://www.linkedin.com/in/jonathangrove/ 

Website: https://www.nationwide.com/ 

Find Jamin Online:

Email: [email protected] 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

Epidemic Sound: https://www.epidemicsound.com/ 

This Episode is Sponsored by:

This episode is brought to you by Momentive. You may have heard that SurveyMonkey’s parent company recently rebranded as Momentive, a leader in agile insights and experience management. The Momentive AI-powered insights platform is built for the pace of modern business so you can deeply understand your market, elevate your brand, and build winning products faster. 

Momentive offers 22 purpose-built market research solutions that incorporate an AI engine, built-in expertise, sophisticated methodologies, and an integrated global panel of over 144M people to deliver meaningful insights in hours, not months. Momentive also has a team of market research consultants that can take on anything from research design to custom reporting as needed, so you can spend more time shaping what’s next for your organization.To learn more, visit momentive.ai

[00:00:00]

Jamin Brazil: Hi, I'm Jamin host of the Happy Market Research podcast. This interview is being done in conjunction with the Qual360 conference. Qual360 will take place virtually on their dedicated conference platform. Join the most dedicated community of qualitative market researchers and connect with client side researchers, innovative agencies, independent moderators, and disruptive technology providers. For more information, please visit na. qual360.com that's na. qual360.com. My guest today is Jonathan Grove, director of product design at Nationwide. In preparation for this interview, I found Nationwide start very interesting and I'd like to take just a minute and share it with you. In the 1920s, farmers were paying the same rates on their automotive insurance as city drivers, even though they had fewer accidents and their claims were much lower than city drivers. The Ohio Farm Bureau decided to set up their own insurance company to offer rates that accurately reflected their drivers' habits. On April 10th, 1926,

My guest today is Steve Fadden, Research Lead for Cloud Platform at Google. 

Google is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, a search engine, cloud computing, software, and hardware. It is considered one of the five Big Tech companies along with Amazon, Facebook, Apple, and Microsoft.

Prior to joining Google, Steve has held senior research roles at Salesforce and Dell. 

These interviews are being done in conjunction with the Qual360 North America 2021. It will take place virtually on a dedicated conference platform! The unique Qual360 concept allows for a diverse range of participants and topics at each conference, offering local trends as well as a global perspective. 

Qual360 North America 2021:

Website: https://na.qual360.com/

LinkedIn: https://www.linkedin.com/company/merlien-institute 

Twitter: https://twitter.com/Merlien 

Find Steve Online:

LinkedIn: https://www.linkedin.com/in/stevefadden/  

Website: https://careers.google.com/ 

Find Jamin Online:

Email: [email protected] 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

Epidemic Sound: https://www.epidemicsound.com/ 

This Episode is Sponsored by:

This episode is brought to you by Momentive. You may have heard that SurveyMonkey’s parent company recently rebranded as Momentive, a leader in agile insights and experience management. The Momentive AI-powered insights platform is built for the pace of modern business so you can deeply understand your market, elevate your brand, and build winning products faster. 

Momentive offers 22 purpose-built market research solutions that incorporate an AI engine, built-in expertise, sophisticated methodologies, and an integrated global panel of over 144M people to deliver meaningful insights in hours, not months. Momentive also has a team of market research consultants that can take on anything from research design to custom reporting as needed, so you can spend more time shaping what’s next for your organization.To learn more, visit momentive.ai

[00:00:00]

Jamin Brazil: Hi, everybody. I am Jamin, host of today's episode on the Happy Market Research Podcast. I guess that's kind of silly because I am the only host of the podcast. These interviews are being done in conjunction with the Qual 360 North American Conference this year, this summer, actually. This conference will be taking place entirely virtually on a dedicated conference platform. This is a unique environment that allows for a diverse range of both participants, speakers, and topics at a global level where they'll be uncovering trends. It's going to be very interesting. I've really enjoyed the podcast chats I've had an opportunity to do with the upcoming speakers. I will absolutely be attending and I hope you will too. If you would like to attend, please click the registration link inside of the show notes or simply google Qual 360, and you'll be taken right there. So, without further ado, our guest today is Steve Fadden, research lead for cloud platform at Google. Google is an America multinational technology company that specializes in Internet related services and products, which include online advertising technologies, a search engine, cloud computing, software, and hardware. It is considered one of the big five technology companies, along with Amazon, Facebook, Apple, and Microsoft. Prior to joining Google, Steve has held senior research roles at Salesforce and Dell. Steve, thanks for joining me on the Happy Market Research Podcast today.

[00:01:32]

Steve Fadden: Yeah. Thanks so much, Jamin.

My guests today is Paul R. Bruening, Director UX Research and Insights at Thomson Reuters.

Thomson Reuters has around 50,000 employees globally and is the world’s leading provider of news and information-based tools to professionals.

These interviews are being done in conjunction with the Qual360 North America 2021. It will take place virtually on a dedicated conference platform! The unique Qual360 concept allows for a diverse range of participants and topics at each conference, offering local trends as well as a global perspective. 

Qual360 North America 2021:

Website: https://na.qual360.com/

LinkedIn: https://www.linkedin.com/company/merlien-institute 

Twitter: https://twitter.com/Merlien 

Find Paul Online:

LinkedIn: https://www.linkedin.com/in/paulreevesbruening/ 

Website: tr.com 

Find Jamin Online:

Email: [email protected] 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

Epidemic Sound: https://www.epidemicsound.com/ 

This Episode is Sponsored by:

This episode is brought to you by SurveyMonkey. You may know SurveyMonkey as a leader in feedback software, but may not know about their all-in-one market research platform. It’s powered by AI technology and taps into an integrated global Audience panel to deliver insights faster, without compromising quality. 

Their latest innovation, the SurveyMonkey Brand Tracker, disrupts traditional research techniques by helping companies continuously monitor shifts in brand perception. Instead of static presentations, data is delivered in dynamic dashboards. Revolutionary AI-Powered Insights instantly surface meaningful trends so you can spend less time digging through data and more time on your high impact strategy.

To learn more about SurveyMonkey’s market research solutions, visit surveymonkey.com/market-research.

[00:00:01]

Jamin Brazil: Hi. I'm Jamin, host of the Happy Market Research podcast. my guest today is Paul Bruening, Director of UX Research and Insights at Thompson Reuters. Thompson Reuters has around 50,000 employees globally and is the world's leading provider of news and information-base tools to professionals. This interview is being done in conjunction with QUAL360 North America 2021. That event will take place virtually on a dedicated conference platform. It is a unique concept that allows a range of diversity of both participants and speakers and topics combined into a multi-day event. I hope you'll join. For information, please check out the link in the show notes on how you're able to register and attend. So with that, I would like to welcome today's guest. Thank you so much Paul for joining me on the Happy Market Research podcast.

[00:00:56]

Paul R. Bruening: Well, it's great to be here. And it's really nice to meet you as well.

[00:01:03]

Jamin Brazil: This episode is brought to you by SurveyMonkey. You may know SurveyMonkey as a leader in feedback software, but may not know about their all-in-one market research platform. It's powered by AI technology and taps into an integrated global audience panel to deliver insights faster without compromising quality. Their latest innovation is the SurveyMonkey Brand Tracker. It disrupts traditional research techniques by helping companies continuously monitor ships and brand perception. Instead of static presentations, data is delivered by dynamic dashboards. Revolutionary AI powered insights instantly surface meaningful trends so you can spend less time digging through data and more time on your high-impact strategy. To learn more about SurveyMonkey's market research solutions, take a second, visit surveymonkey.com/market-research. That's surveymonkey.

My guests today are George Zhang, Director of UX Research at Course Hero.

Course Hero is an online learning platform with over 60 million course-specific study resources contributed by our community of students and educators, and produced by our team of educational content specialists in collaboration with subject experts. 

Prior to joining Course Hero, George has held Senior User Experience Research roles at Uber, Google, and Lenovo, and was a Mentor at 500 Startups. 

These interviews are being done in conjunction with the Qual360 North America 2021. It will take place virtually on a dedicated conference platform! The unique Qual360 concept allows for a diverse range of participants and topics at each conference, offering local trends as well as a global perspective. 

Qual360 North America 2021:

Website: https://na.qual360.com/

LinkedIn: https://www.linkedin.com/company/merlien-institute 

Twitter: https://twitter.com/Merlien 

Find George Online:

LinkedIn: https://www.linkedin.com/in/gqzhang/ 

Website: https://www.coursehero.com/ 

Find Jamin Online:

Email: [email protected] 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

Epidemic Sound: https://www.epidemicsound.com/ 

This Episode is Sponsored by:

This episode is brought to you by SurveyMonkey. You may know SurveyMonkey as a leader in feedback software, but may not know about their all-in-one market research platform. It’s powered by AI technology and taps into an integrated global Audience panel to deliver insights faster, without compromising quality. 

Their latest innovation, the SurveyMonkey Brand Tracker, disrupts traditional research techniques by helping companies continuously monitor shifts in brand perception. Instead of static presentations, data is delivered in dynamic dashboards. Revolutionary AI-Powered Insights instantly surface meaningful trends so you can spend less time digging through data and more time on your high impact strategy.

To learn more about SurveyMonkey’s market research solutions, visit surveymonkey.com/market-research.

[00:00:00]

Jamin Brazil: Hey everyone. I'm Jamin posted today's episode on the Happy Market Research podcast. My guest today is George Zhang, Director of UX Research at Course Hero. Course Hero is an online learning platform with over 60 million course specific study resources contributed by a community of students and educators and produced by a team of educational content specialists in collaboration with subject matter experts. Prior to joining Course Hero, George has held senior user experience research roles at Uber, Google, and Lenovo. And he was a mentor at 500 Startups. I would also like to point out that this interview is being done in conjunction with QUAL360 North America 2021. This event will take place virtually in a dedicated conference platform. The unique QUAL360 concept allows for a diverse range of participants and speakers as well as topics and offers a global perspective on this rapidly changing area in consumer insights. So with that, George, thank you very much for joining me on the show today.

[00:01:19]

George Zhang: Thank you, Jamin, for having me here today. I'm very excited to chat with the audience and show and tell our stories. Jamin, go with your question.

[00:01:37]

Jamin Brazil: This episode is brought to you by SurveyMonkey. You may know SurveyMonkey as a leader in feedback software, but may not know about their all-in-one market research platform. It's powered by AI technology and taps into an integrated global audience panel to deliver insights faster without compromising quality.

My guests today are Pavi Gupta, Head of Insights & Analytics at Johnson & Johnson Vision and Kelsy Saulsbury, Sr. Manager of Strategic Insights & Analytics at Johnson & Johnson Vision. 

These interviews are being done in conjunction with the Qual360 North America 2021. It will take place virtually on a dedicated conference platform! The unique Qual360 concept allows for a diverse range of participants and topics at each conference, offering local trends as well as a global perspective. 

Qual360 North America 2021:

Website: https://na.qual360.com/

LinkedIn: https://www.linkedin.com/company/merlien-institute 

Twitter: https://twitter.com/Merlien 

Find Pavi Online:

LinkedIn: https://www.linkedin.com/in/pavigupta/  

Website: https://www.jjvision.com/ 

Find Kelsy Online:

LinkedIn: https://www.linkedin.com/in/kelsy-saulsbury-4017664b/  

Website: https://www.jjvision.com/ 

Find Jamin Online:

Email: [email protected] 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

Epidemic Sound: https://www.epidemicsound.com/ 

This Episode is Sponsored by:

This episode is brought to you by SurveyMonkey. You may know SurveyMonkey as a leader in feedback software, but may not know about their all-in-one market research platform. It’s powered by AI technology and taps into an integrated global Audience panel to deliver insights faster, without compromising quality. 

Their latest innovation, the SurveyMonkey Brand Tracker, disrupts traditional research techniques by helping companies continuously monitor shifts in brand perception. Instead of static presentations, data is delivered in dynamic dashboards. Revolutionary AI-Powered Insights instantly surface meaningful trends so you can spend less time digging through data and more time on your high impact strategy.

To learn more about SurveyMonkey’s market research solutions, visit surveymonkey.com/market-research.

[00:00:00]

Jamin Brazil: Hey everyone, thanks so much for joining me on the happy market research podcast. This is a special series that we are doing with QUAL360 North America 2021. This will be a virtual event. I hope that you can join. There is a link in the show notes for registration. This is a specifically unique event for QUAL360. The concept allows for an increase in diversity of the participations as well as the presenters and offers a global perspective. And so with that, I would like to introduce today's guests. We have two guests today, which is a little bit unusual for our format. Pavi Gupta, head of Insights and Analytics at Johnson & Johnson vision. And Kelsy Saulsberry, Senior Manager of Strategic Insights and Analytics at Johnson & Johnson vision. I would like to point out that the interview reflects their personal points of view, not those of their employer. With that, welcome to the podcast. This episode is brought to you by Survey Monkey. You may know Survey Monkey as a leader in feedback software, but may not know about their all in one market research platform. It's powered by AI technology and taps into an integrated global audience panel to deliver insights faster without compromising quality. Their latest innovation is the survey monkey brands tracker. It disrupts traditional research techniques by helping companies continuously monitor shifts in brand perception. Instead of static presentations, data is delivered by dynamic dashboards, revolutionary AI powered insights instantly surface meaningful trends. So you can spend less time digging through data and more time on your high impact strategy. To learn more about survey monkeys market research solutions, take a second, visit surveymonkey.