My guest today is Stephen Griffiths, Director of Insights at Level2. Level2’s mission is remission for people with type 2 diabetes. Level2 is an all new personalized, digital care experience complete with coaching and clinical care, and informed by the latest in diabetes technology wearables. 

With real-time information on how food, movement, stress, and sleep all impact glucose levels, Level2 helps people make small changes for big impact. 

Prior to joining Level2, Stephen has been in many big companies and is the host of Digging for insights.

Find Stephen Online:

LinkedIn: https://www.linkedin.com/in/stephenrgriffiths/ 

Website: https://mylevel2.com/ 

Find Jamin Online:

Email: [email protected] 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research?

Today, the program has tracks for both full-time students and working professionals.

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It costs nothing to get more details. Take the time, invest in yourself. You are worth it and your future self will thank you. Class sizes are limited, so please, check it out today. 

This Episode is Sponsored by:

This episode is brought to you by Momentive. You may have heard that SurveyMonkey’s parent company recently rebranded as Momentive, a leader in agile insights and experience management. The Momentive AI-powered insights platform is built for the pace of modern business so you can deeply understand your market, elevate your brand, and build winning products faster. 

Momentive offers 22 purpose-built market research solutions that incorporate an AI engine, built-in expertise, sophisticated methodologies, and an integrated global panel of over 144M people to deliver meaningful insights in hours, not months. Momentive also has a team of market research consultants that can take on anything from research design to custom reporting as needed, so you can spend more time shaping what’s next for your organization.

To learn more, visit momentive.ai 

[00:00:00]

Jamin Brazil: Hey everybody. I'm Jamin. You're listening to the Happy Research Podcast. My guest today is Stephen Griffiths, Director of Insights at Level2. Level2's mission is remission for people with Type 2 diabetes. Level2 is an all new personalized digital care experience complete with coaching and clinical care. And informed by the latest in diabetes technology wearables. With real time information on how food, movement, stress and sleep all impact glucose levels. Level2 helps people make small changes for big impact. I know that sounded like a little bit of an infomercial, so I do apologize. I'm not trying to sell you Level2. I do feel like it is important though for you t...

Welcome to the CRC 2021 Highlights Series. Recorded live in Dallas, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Tiffany Dixon, Sr. VP Field Management at Murray Hill National. 

More about CRC 2021: https://www.insightsassociation.org/conference/crc-2021 

Find Tiffany Online:

Website: https://murrayhillnational.com/ 

Find Jamin Online:

Email: [email protected] 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

[00:00:00]

Jamin Brazil: Hey everybody. You are listening to the Happy Market Research podcast live at CRC. The Insights Association is hosting us here at – in Dallas, Texas. It is a big state. My guest, Tiffany Dixon, Murray Hill National. I have used Murray Hill for almost three decades if that tells you anything about how long I’ve been in this space. Big fan. Tiffany, welcome to the show.

[00:00:23]

Tiffany Dixon: Thank you very much. Happy to be here.

[00:00:25]

Jamin Brazil: So tell me a little bit about Murray Hill.

[00:00:27]

Tiffany Dixon: Sure. Our core business is recruiting. So we focus on mainly quant recruiting. We also do some qual as well. And we have a brick-and-mortar focus group based in Dallas and then we partner with other facilities across the nation. So we can host any methodology, online, in person, you name it. And we’ve got a proprietary panel. We do consumer B2B and health care. Health care consists of patients, doctors, nurses, everything under the gamut there. And that’s – we’re all based in Dallas. So our core recruiting company is – we’re all in Dallas here. Yes, which is nice, which has been great too because you know everybody talks about the pandemic and everything like that, but we were lucky enough to be you know back in the office together recruiting quick; very quick.

[00:01:18]

Jamin Brazil: For sure. Well this is one of the first back to physical space, in person – that’s the word for that – events in market research. What do you think about getting back in person?

[00:01:29]

Tiffany Dixon: Oh I think it’s great. I think it’s definitely past time. We needed this. Everybody needs to get back seeing people. I think you know when you stay at home I mean you naturally start to become a little bit introverted and you miss that camaraderie and just the personal interaction, and you know the ideas that bounce off of each other. When you're you know stuck at home just behind your laptop you kind of lose that. You kind of – I feel like you lose.

[00:01:51]

Jamin Brazil: A hundred percent.

[00:01:53]

Tiffany Dixon: You lose the steam. And you know I like getting out every day and going to the office and going back home. It separates it, which is nice. And I think again, you're more creative. You know I had brain mush sometimes when I was sitting at home. I was like I need to get out. I need interaction, so.

[00:02:10]

Jamin Brazil: So it’s been really good for you it sounds like.

[00:02:11]

Tiffany Dixon: Yes.

[00:02:12]

Jamin Brazil: And obviously having a focus group facility really good for that as well.

[00:02:14]

Tiffany Dixon: Exactly.

[00:02:15]

Jamin Brazil: Thinking about 2021, I mean the pandemic has really digitized market research. It’s kind of like a time machine. I feel like we went ten years in the future and now we’re like right here.

[00:02:25]

Tiffany Dixon: Yep.

[00:02:26]

Jamin Brazil: What do you see as a trend moving into 2022 as a result of the pandemic?

[00:02:30]

Tiffany Dixon: You know I think we’re going to continue to see the online resear...

Welcome to the CRC 2021 Highlights Series. Recorded live in Dallas, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Digital and Social Content Marketing Manager at NetBase Quid. 

More about CRC 2021: https://www.insightsassociation.org/conference/crc-2021 

Find Sergio Online:

LinkedIn: https://www.linkedin.com/in/sergiooliveri/ 

Website: https://netbasequid.com/ 

Find Jamin Online:

Email: [email protected] 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

[00:00:00]

Jamin Brazil: Hi everybody, live from CRC here in Dallas, Texas. Sergio Oliveri.

[00:00:07]

Sergio Oliveri: Yes. Sergio Oliveri, yup.

[00:00:08]

Jamin Brazil: Oliveri. Excuse me. Net Base Quid is the name of this.

[00:00:13]

Sergio Oliveri: Net Base Quid, got to love that name, right?

[00:00:15]

Jamin Brazil: Tell me a little bit about the company.

[00:00:16]

Sergio Oliveri: Yeah, so Net Base Quid is an AI-powered consumer market intelligence tool. So basically we do social media listening and news media research.

[00:00:28]

Jamin Brazil: Got you.

[00:00:28]

Sergio Oliveri: Yeah. So it’s a platform somebody subscribes to and then they get it for a year. And we have like billions of sources. It’s crazy. There’s.

[00:00:38]

Jamin Brazil: So tell me about the use case.

[00:00:39]

Sergio Oliveri: Yeah, so for instance one of our customers, we work with a lot of big name brands, Yum Brands, Taco Bell. And we had a board member on the stage here at CRC in Dallas and he was talking about how he was part of the Taco Bell. He was the CMO of Taco Bell. And there’s a lot of different use cases with Taco Bell but one of my favorites is – so they’re trying to figure out how can they kind of – what could they do differently; what kind of – what’s out there; what are people talking about. And they discovered a big connection between Doritos and Taco Bell. So Doritos Locos Tacos.

[00:01:20]

Jamin Brazil: So they made that connection because they’re utilizing your platform and they saw the crossover?

[00:01:23]

Sergio Oliveri: Yeah, exactly. So it kind of fuels the research.

[00:01:27]

Jamin Brazil: Understood. So it’s like fodder for ideas and projects.

[00:01:30]

Sergio Oliveri: Right. And it’s in real time. So even like Dick Clark Productions, they did one of these big award shows that they do and they have like this war room. So you could see host A, host B. They saw host A wasn’t doing as good as host B so they gave host B more stage time and they pivoted.

[00:01:48]

Jamin Brazil: Yeah, makes sense. I love that.

[00:01:51]

Sergio Oliveri: There’s so many cool use cases. Go to NetBaseQuid.com/resources and you could see all of our testimonials and.

[00:01:58]

Jamin Brazil: Cool. We’re in person at CRC, which is pretty cool.

[00:02:01]

Sergio Oliveri: Isn’t it great?

[00:02:02]

Jamin Brazil: Yeah, what do you think about that?

[00:02:03]

Sergio Oliveri: Right. I’ve been – my only commuting has been from my bedroom to my living room. Yeah. So now I get to actually get on a plane and go places, but I love it. I talked to a lot of people at this event too and they’re all loving it and you know it’s kind of a hybrid. It’s a virtual and in person. And I still think you know this is the first event that I’ve been to since COVID, right, first conference. So it’s good to be back and I mean just a little plug here, we’re doing our live conference, Net Base Quid Live in New York and LA. So New York is going to happen November.

Welcome to the CRC 2021 Highlights Series. Recorded live in Dallas, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Raj Manocha, CEO of Methodify.

More about CRC 2021: https://www.insightsassociation.org/conference/crc-2021 

Find Raj Online:

LinkedIn: https://www.linkedin.com/in/raj-manocha-8616397/ 

Website: https://www.methodify.it/ 

Find Jamin Online:

Email: [email protected] 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

[00:00:00]

Jamin Brazil: Live from CRC here in Dallas. I've got Raj Manocha. Head of Sales CEO?

[00:00:09]

Raj Manocha: CEO of Methodify. CEO of one of our companies, yes.

[00:00:11]

Jamin Brazil: Of Delvinia.

[00:00:11]

Raj Manocha: Of Delvinia.

[00:00:12]

Jamin Brazil: That's right.

[00:00:13]

Raj Manocha: So Delvinia is- owns a lot different things, holding company. We own a company called Asking Canadians, which is data collection. Methodify, which was a research automation platform. And we do some consulting for data collection for weird and wacky stuff as well. So my role I'm CEO of Methodify, but I look after all the revenue across the organization as well.

[00:00:31]

Jamin Brazil: Across the whole organization.

[00:00:31]

Raj Manocha: Yes.

[00:00:33]

Jamin Brazil: So dual role?

[00:00:33]

Raj Manocha: Dual role yes.

[00:00:34]

Jamin Brazil: That's a heavy burden. For sure.

[00:00:37]

Raj Manocha: For sure. For sure but keeps it interesting. The world is moving at such a quick pace. And I think the industry itself is, particularly after COVID it's just become so fast. So people want sample, they want automation, they want what's the next big thing. So for us, it keeps it really interesting. For me, I love it. So there's something new every single day, particularly with the Methodify business. COVID's had this resurgence for research technology. You are seeing people buy it at unprecedented levels. Relooking at the research process, trying to get better, tighter, faster. And this word agile gets thrown around like crazy. But it's not just about speed, it's not just about cost, it's about process, right? So how do we get better, more efficient? Our industry hasn't really looked at process for such a long time. COVID was a great catalyst for that. So it's been interesting for us. We're up massively compared to last year and the year before that. So we expect big things, but I think the industry has really turned for a lot of this stuff as well.

[00:01:31]

Jamin Brazil: Right at the turn of the of the pandemic I had Adam on the show, and we had talked a lot about the transition that had taken place from in person to digital. Specifically around the workforce. Which has been pretty big. What sort of things are you guys taking out of that in terms of managing your workforce? Are you, now that things, are you retrenching back to in person or are you guys?

[00:01:58]

Raj Manocha: That's a great question. So we believe in the right framework for what we need to do. And so that, for a lot of our US staff, they are remote. We finally had our entire US team in the same place yesterday. Which was great.

[00:02:11]

Jamin Brazil: Here in Dallas?

[00:02:11]

Raj Manocha: Here in Dallas, we had - we flew everybody in. We did a couple meetings, but we haven't had the entire team meet everybody until the first time today or yesterday in person. So that was fantastic because that energy you can't replace. Our head office in Toronto, what we end up doing is having people come in for the right...

Welcome to the CRC 2021 Highlights Series. Recorded live in Dallas, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Mike DeGagne, Vice President of Sales at Quantilope.

More about CRC 2021: https://www.insightsassociation.org/conference/crc-2021 

Find Mike Online:

LinkedIn: https://www.linkedin.com/in/michaeldegagne/ 

Website: https://www.quantilope.com/ 

Find Jamin Online:

Email: [email protected] 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

[00:00:00]

Jamin Brazil: Live CRC. Gosh, I don't even know how many of these I've done. But this is an honor to have Quantilope with me. I've got Mike DeGagne, VP. Quantilope is the name of the business. They actually started out in Germany and now have a global presence. Mike, welcome to the podcast.

[00:00:16]

Mike DeGagne: Thanks for having me. It's my second time.

[00:00:18]

Jamin Brazil: I know. Now, the first time was a long-form interview that we did.

[00:00:21]

Mike DeGagne: I think it was, yeah.

[00:00:23]

Jamin Brazil: And pre-pandemic, is that right?

[00:00:25]

Mike DeGagne: Yes. It was my first month on the job so I didn't know anything. But I hopefully sounded like I did.

[00:00:32]

Jamin Brazil: Well, a lot has transpired since that particular moment and time. Let's talk a little bit about Quantilope. Tell us about the business.

[00:00:39]

Mike DeGagne: So I think it was three years ago when we did the initial one. I was the first US hire. Now, we have about 70 people in the US. We've grown considerably. I have 40 people on my team. We are hiring like crazy for sales, consulting, research, office administration. The whole deal for New York. We've grown out of our capabilities. We started out as a Quant solution for automation. We automated all these point solutions for doing research for the survey system, the data cleaning, waiting, fielding, visualization, stats package. Now, we've recently acquired and built on top a qual solution, video qual solution. We are combining qual and quant together. We are trying to overcome the insights dilemma.

[00:01:20]

Jamin Brazil: The qual solution that you've bolted on is asynchronous, correct?

[00:01:26]

Mike DeGagne: Correct.

[00:01:27]

Jamin Brazil: Got it. Some of the competitors like Voxpopme comes to mind. Any other companies that you like seeing that framework?

[00:01:34]

Mike DeGagne: I mean it's usually a needs case. We are not going to be like a company that competes for in-home ethnography or online focus groups. For some people, this is going to feel like a video qual solution. And for others, this is a new question type for quant. What they haven't been able to do.

[00:01:50]

Jamin Brazil: That's kind of the interesting thing about it. Quant, we all understand I mean it's euphemism for survey. But qual all over sudden, opens up this well, what are you exactly? I appreciate that clarity. I really see video qual or asynchronous qual as a material growth opportunity. Because eventually we will be doing qual at scale. As I said many times, a survey is literally just a conversation at scale. Video of course being the way that we have conversations in many cases now. Being able to be able to take that data in a video format, and then being able to analyze it and subsequently report on it is pretty important.

[00:02:35]

Mike DeGagne: For us, the way we think about overlaying qual is with quant, we get a tremendous amount of what data and how data. What do they do, and how much do they do,

Welcome to the CRC 2021 Highlights Series. Recorded live in Dallas, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Edward Staples, Senior Director of Business Development at Prodege.

More about CRC 2021: https://www.insightsassociation.org/conference/crc-2021 

Find Edward Online:

LinkedIn: https://www.linkedin.com/in/edwardstaples/ 

Website: https://www.prodege.com/ 

Find Jamin Online:

Email: [email protected] 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

[00:00:00]

Jamin Brazil: Hey everyone. I'm with Edward Staples, senior director of Client Success at Prodege. Of course, I could probably pitch Prodege as well as anybody, but I'm going to let him do that. Tell us a little bit about the business.

[00:00:12]

Edward Staples: Thanks, Jamin. I appreciate the opportunity to do so. You could probably do at least as good a job as I could, but I'll give you what I like to tell to clients and I do it with excitement because I'm a genuine believer in the Prodege brand. I guess if we're known for anything it's that we have the largest proprietary panel of consumers in the industry. You've got 120 million people within the Prodege ecosystem that are available for survey taking, we also have behavioral data on them. So we're a great way to connect with the right consumers. More than anything, that's what we're known for. And we also do a number of other operational support things for our clients. So we program and hosts surveys, we consult on those. We do translations, we do this all over the globe, delivery of data, delivery of data visualization. So soup to nuts, stem to stern support, but always it starts with those consumers that we can get people in touch with.

[00:01:17]

Jamin Brazil: And the consumer is really the asset. Fraud rates have never been higher, especially on the open exchanges. 35 to 40% is the current amount, which is creating this environment of oversampling is kind of the new normal. Which, listen I'm- this is- I'm not in a hurry to try and put [INAUDIBLE sounds like: cast aside] - but I'm just saying categorically, this is sort of the issue that we're dealing with. How are you guys dealing with fraud prevention?

[00:01:39]

Edward Staples: I love that question. I have a theory that if somebody says great question, it's because you're asking the question they wanted you to ask, because it plays to a strength.

[00:01:46]

Jamin Brazil: I do that. By the way, this is not a sales pitch. I genuinely care about the answer to the question.

[00:01:50]

Edward Staples: Totally, this wasn't a setup. But it's a good question and it's very important to us because we are a proprietary panel and there's not a ton of those that are still left. And we feel like this matters a lot to the quality of the respondent and therefore of the data, and therefore of the business recommendation you're going to make your end client. At the end of the day, I'm not going to design a multimillion dollar Super Bowl commercial based on the answers from a thousand bots that are coming in from some survey farm. And I think Jamin, you're referring to this year, especially there's been an influx of these fake respondents, some bots, some actual human beings pretending to be Sally from the Midwest and John from the East coast or what have you. There's some things we've been doing all along that are important to keeping fraud rates down. We have the tools that you would hope a company would have in place, double opt in verification, identity verification, mobile device verification,

Welcome to the CRC 2021 Highlights Series. Recorded live in Dallas, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Christina Corbett, Contract Recruiter at Suzy.

More about CRC 2021: https://www.insightsassociation.org/conference/crc-2021 

Find Christina Online:

LinkedIn: https://www.linkedin.com/in/charismatichristina/ 

Website: https://suzy.com/ 

Find Jamin Online:

Email: [email protected] 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

[00:00:00]

Jamin Brazil: Live at CRC. We are the Happy Market Research Podcast. Christina Corbett. Did I say it right?

[00:00:05]

Christina Corbett: Hello. You did.

[00:00:07]

Jamin Brazil: Recruiter at Suzy.

[00:00:08]

Christina Corbett: Yes.

[00:00:08]

Jamin Brazil: Suzy has been blowing up.

[00:00:11]

Christina Corbett: Blowing up. Thank you. I’m going to take some credit for that.

[00:00:14]

Jamin Brazil: You should because really a company’s value I believe is largely a sum of the value of the employees.

[00:00:23]

Christina Corbett: Yes.

[00:00:23]

Jamin Brazil: So you're fulfilling a very important role by recruiting and retaining top talent.

[00:00:28]

Christina Corbett: Yes.

[00:00:28]

Jamin Brazil: But before we get into that tell me a little bit about Suzy.

[00:00:31]

Christina Corbett: So Suzy is your one-stop shop for all research. Our platform handles both qualitative and quantitative research all in one fell swoop so you don’t have to go for any outside products, any outside data. It is all found in our platform. It’s a quick turnaround. You get the best insights and your presentations are made directly in our platform so you don’t even have to go to PowerPoint if you don’t want to.

[00:00:52]

Jamin Brazil: Really cool.

[00:00:53]

Christina Corbett: Very cool.

[00:00:54]

Jamin Brazil: Love that. Of course you guys have had venture backed I believe, right. I've seen quite a few rounds of funding.

[00:00:59]

Christina Corbett: Yes, we are in our Series D funding, which we earned in July, $50 million. So we are so excited. You would have thought we were all getting $50 million but when someone explained to me I was still very excited; maybe a little less but still very excited.

[00:01:14]

Jamin Brazil: That’s hilarious. So we are in person.

[00:01:15]

Christina Corbett: Yes.

[00:01:15]

Jamin Brazil: This is one of the first in-person events post-pandemic. How is it for you getting back to?

[00:01:23]

Christina Corbett: You know it is strange because for a while there I was like I don’t know if this will ever be possible again so I’m very happy that it is. Waking up, you know more than 30 minutes before my first meeting was difficult but it was nice. I’m excited to actually see people fully, see people’s shoes and like see people walking around. I’m here with some of my coworkers who I’m meeting for the first time and like it is bizarre to see how tall people are in real life. So it’s great.

[00:01:51]

Jamin Brazil: The height thing is interesting, isn’t it?

[00:01:53]

Christina Corbett: It is. It changes the perspective a lot. I’m sad that people know that I’m short now but it’s fantastic.

[00:01:59]

Jamin Brazil: Me too.

[00:02:01]

Christina Corbett: No.

[00:02:02]

Jamin Brazil: We should start a support club.

[00:02:04]

Christina Corbett: Short-port. No, I like that better, short support. There you go. Yeah. You know, innovative.

[00:02:10]

Welcome to the CRC 2021 Highlights Series. Recorded live in Dallas, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Bryant Leech, Vice President, Agile Insights & Platform Solutions at InnovateMR. 

More about CRC 2021: https://www.insightsassociation.org/conference/crc-2021 

Find Bryant Online:

LinkedIn: https://www.linkedin.com/in/bryant-leech-1822a0b/ 

Website: https://www.innovatemr.com/ 

Find Jamin Online:

Email: [email protected] 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

[00:00:00]

Jamin Brazil: Hey everybody. Thanks so much for tuning into the Happy Market Research Podcast. I am Jamin live today at CRC in Dallas, Texas. I have with me right now Bryant Leech, Innovate MR. He is the VP of agile insights and platform solutions. Sir, welcome back to the podcast.

[00:00:18]

Bryant Leech: Yeah, this is my second time on it.

[00:00:20]

Jamin Brazil: Yeah, we’re in person though for the first time, you and I together.

[00:00:22]

Bryant Leech: That’s true. Yes. This is the first time we’ve actually met. It’s great.

[00:00:25]

Jamin Brazil: It’s kind of cool.

[00:00:26]

Bryant Leech: Great to meet you.

[00:00:28]

Jamin Brazil: For sure. So tell me – I mean Innovate MR has been all over the place. You guys have had a thriving success through the pandemic. Tell me about the business.

[00:00:38]

Bryant Leech: Yeah, so I was doing managed services before with Nielsen for quite a while. I just saw the trend kind of moving towards you know sort of quick, faster sort of solutions. And we had been using – at Nielsen we were using Innovate MR quite a bit for their panel solutions. And I just saw that there was quite a big trend, more and more proposals we were sending out were getting beat by faster players in the space. And so I just kind of found that this was maybe a perfect place for me. They were developing sort of a – it’s kind of a faux pas in the industry right now, a DIY solution, so quick, fast survey solution on top of their panel platform. It was already kind of what we saw as being very quality. And so that’s why I ended up joining with them. They do a lot of – so they’re originally a panel company working on quality panelists and then building onto that sort of a DIY solution. So it’s been great.

[00:01:34]

Jamin Brazil: Yeah, I read about the DIY solution. I also read about your new CEO.

[00:01:38]

Bryant Leech: Yes, we are very excited about Lisa joining us as our new CEO – not joining us but getting promoted to CEO. So yeah, she’s great. I pull her into way too many conversations than she probably deserves to be.

[00:01:50]

Jamin Brazil: Or needs to be.

[00:01:51]

Bryant Leech: Yes, exactly.

[00:01:52]

Jamin Brazil: Yeah, for sure. She’s a powerhouse in the industry and I got to be honest. I think that was a genius move joining one of the few female CEOs in the space.

[00:02:01]

Bryant Leech: Absolutely.

[00:02:02]

Jamin Brazil: Congratulations. Well, what do you think – I know it’s early in the show but what do you think about getting back to in-person meetings?

[00:02:08]

Bryant Leech: It feels great to be back with everybody. You know I think it’s good to see faces again rather than just small little LinkedIn profiles or on the screen with their crazy backgrounds and things like that, right over these last 18 months.

[00:02:22]

Jamin Brazil: Yeah, for sure. Do you have any specific expectations with the show?

[00:02:27]

Bryant Leech: You know I don’t know exactly.

Welcome to the CRC 2021 Highlights Series. Recorded live in Dallas, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Ben Kappes, Account Executive at Focus Groups of America. 

More about CRC 2021: https://www.insightsassociation.org/conference/crc-2021 

Find Ben Online:

LinkedIn: https://www.linkedin.com/in/benkappesfga/  

Website: https://focusgroupsofamerica.com/ 

Find Jamin Online:

Email: [email protected] 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

[00:00:00]

Jamin Brazil: Hey everybody. I’m Jamin. You're listening to the Happy Market Research Podcast live at CRC in Dallas, Texas. Ben Kappes – nailed it – account executive, Focus Groups of America is the name of the company. Ben, thank you so much for joining me on the Happy Market Research Podcast.

[00:00:18]

Ben Kappes: Thank you for having me on.

[00:00:19]

Jamin Brazil: All right, so here we are live in person. Tell me a little bit about your business.

[00:00:24]

Ben Kappes: Well I guess in short FGA is a full-service research supplier and we partner with market research teams and consultants by providing them with a turnkey solution or ala carte services to support their research.

[00:00:37]

Jamin Brazil: Got it. Give me an example.

[00:00:39]

Ben Kappes: Our main services are things like recruiting and videography, but we do a lot of facilitation services as well, whether it’s online or in person at a facility.

[00:00:48]

Jamin Brazil: Well given that you guys were predominately it sounds like in-person business pre-pandemic, the pandemic would have impacted you pretty dramatically. What do you think about getting back in person? How is that impacting you?

[00:00:59]

Ben Kappes: It’s pretty great to be back to in person. I mean the pandemic was certainly interesting. We took a pretty dramatic shift. I guess pre-pandemic the majority of our work, I’d say like 90 percent was in person. But throughout the pandemic we’ve been seeing nothing but online research, which I’m sure most people in the industry have been as well. But it’s certainly interesting getting back into in person but really I’m kind of indifferent one way or the other.

[00:01:28]

Jamin Brazil: Almost agnostic in terms of online, digital, just methodologies now.

[00:01:34]

Ben Kappes: Yeah, I mean in person is certainly fun. It’s nice to get out of the office. But I mean online research certainly has its benefits as a lot of people have found over the last years.

[00:01:44]

Jamin Brazil: What do you see as a trend coming out of the pandemic that’ll carry us into 2022?

[00:01:49]

Ben Kappes: I really – I’ve seen a lot of people that are planning on continuing to go with online methodologies. They find it to be cheaper, more convenient both for them and their clients. And really it just works better for them. So they’re more than happy to tune into a Zoom call and you know gather their insights in that way.

[00:02:08]

Jamin Brazil: Yeah, so you're seeing Zoom as like one of the platforms that people are turning to for online qual?

[00:02:12]

Ben Kappes: Yeah, a lot of people are using Zoom. I know there’s a few different you know platforms available. We actually offer our own. But ours is actually built off of Zoom. We found it to be the most robust platform and really the platform that let us tailor it for market research the best.

[00:02:30]

Jamin Brazil: Yeah, for sure. Zoom’s – we use Zoom as well and it’s been – it is just like amazing, the quality, the consistency,

My guest today is Naomi Henderson, CEO/Co-Founder of RIVA Market Research and Training Institute. 

RIVA, founded in 1981, as a qualitative market research services company. 

In 1982, RIVA established its moderator training division to meet growing demands from researchers for training in effective qualitative research techniques.

Today, the RIVA Training Institute enjoys an international reputation for its experiential curricula in fundamental and advanced qualitative market research methodologies.

Prior to starting RIVA, she spent the previous 17 years working for some of the companies known as beltway bandits and opinion research corporation. 

Find Naomi Online:

LinkedIn: https://www.linkedin.com/in/naomi-henderson-7885b42/ 

Website: https://www.rivainc.com/ 

Find Jamin Online:

Email: [email protected] 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

This episode is brought to you by Momentive. You may have heard that SurveyMonkey’s parent company recently rebranded as Momentive, a leader in agile insights and experience management. The Momentive AI-powered insights platform is built for the pace of modern business so you can deeply understand your market, elevate your brand, and build winning products faster. 

[00:00:00]

Jamin Brazil: Hey everybody, I'm Jamin. You're listening to the Happy Market Research podcast. My guest today is Naomi Henderson. CEO, co-founder of Riva Market Research and Training Institute. Riva was founded in 1981. As a qualitative market research services company. In 1982, Riva established its moderator training division to meet growing demands from researchers for training in effective qualitative research techniques. Today, the Riva Training Institute enjoys an international reputation for its experiential curriculum in foundational and advanced qualitative market research methodologies. Prior to starting Riva, Naomi spent the previous 17 years working for some of the companies known as Beltway Bandits, and Opinion Research Corporation. Naomi, thank you for joining me on the Happy Market Research podcast today.

[00:00:56]

Naomi Henderson: Glad to be here. Thank you.

[00:01:00]

Jamin Brazil: This episode is brought to you by Momentive. You may have heard that survey monkey is parent company recently rebranded as Momentive. A leader in agile insights and experience management. The Momentive AI powered insights platform is built for the pace of modern business, so you can deeply understand your market, elevate your brand, and build winning products faster. Momentum offers 22 purpose built market research solutions that incorporate an AI engine, built in expertise, sophisticated methodologies and an integrated global panel of over 144 million people to deliver meaningful insights in hours, not months. Momentive also has a team of market research consultants that can take on anything, from research design to customer reporting as needed. So you can spend more time shaping what's next for your organization. To learn more, visit momentive.ai. That's M-O-M-E-N-T-I-V-E.ai. Probably none of our listeners know what the Beltway Bandits are. Can you give us a brief intro?

[00:02:03]

Naomi Henderson: Sure thing. Living in the DC area, there's so many terms and acronyms for what goes on around here. And around our city is a pair au fi? A periphery of highways called the Beltway. And inside the beltway rents are high. And outside the Beltway rents are lower for office space. So a lot of companies that serve as vendors to the federal government work outside the Beltway, but right on the periphery. And so you write a proposal,