Our guest today is Lisa Wilding-Brown, Chief Executive Officer of InnovateMR.  

InnovateMR is an independent sampling and ResTech company that delivers Faster Answers™ from business and consumer audiences utilizing technologies to support agile research.

Lisa is a veteran of the marketing research industry and has served as an executive at uSamp.

Find Lisa Online:

LinkedIn: https://www.linkedin.com/in/lisawildingbrown/ Company: https://www.innovatemr.com/ 

Find Jamin Online:

Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.

[00:00:01]

Chueyee Yang: Today is March 21, 2022. Happy Monday. This is Chueyee Yang, the show's producer, and you're listening to the Happy Market Research Podcast. We have a very special guest today, but before we get to that, here's a word from our sponsors.

[00:00:20]

Jamin Brazil: Support for the Happy Market Research Podcast and the following message comes from Michigan State's marketing research program and HubUX. The Michigan State University's Master of Science in marketing research program delivers the number one ranked insights and analytics degree in three formats: full-time on campus, full-time online, and part-time online. New for 2022, if you can't commit to their full degree program, simply begin with one of their three course certifications, insights design or insights analysis. In addition to the certification, all the courses you complete will build towards your graduation. If you're looking to achieve your full potential, check out MSU's programs at broad.msu.edu/marketing. Again, broad.msu.edu/marketing. HubUX is a research operations platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com.

[00:01:36]

Chueyee Yang: This is episode 515, and in less than a month, the South Korean K-pop group BTS will be starting their four-day concert at the Allegiant Stadium in Las Vegas. Their most recent release was back in October when they hit the Billboard Hot 100 and number one with the song "My Universe," which is also a collaboration with Coldplay.

[00:01:58]

[SONG PLAYS]

[00:02:32]

Jamin Brazil: Hi, I'm Jamin. You're listening to the Happy Market Research Podcast. Our guest today is Lisa Wilding-Brown, chief executive officer at InnovateMR. InnovateMR is an independent sampling and ResTech company that delivers faster answers from business and consumer audiences, utilizing technology to support agile research. Lisa is a veteran of the industry. She started her career at Harris Interactive and was an executive at uSamp. Lisa, thank you for joining me on the Happy Market Research Podcast today.

Our guest today is Paul Gaudette, Founder & CEO of Dig Insights.

Dig Insights was founded in 2010 and currently employs over 160 people. The business has four primary offerings delivering Market Insights, Data Science, Evaluation, and their proprietary ideation solution called Upsiide. 

Paul also serves as a council member of the Ted Rogers School of Management at Ryerson University.

Find Paul Online:

LinkedIn: https://www.linkedin.com/in/paulgaudette-dig/?originalSubdomain=ca Company: https://www.diginsights.com/ 

Find Jamin Online:

Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.

[00:00:00]Jamin Brazil: Hey, everyone. I'm Jamin. You're listening to the Happy Market Research Podcast. Our guest today is Paul Gaudette, founder and CEO of Dig Insights. Dig Insights was founded in 2010 and currently employs over 160 people. The business has four primary offerings, delivering market insights, data science, evaluations, and a proprietary ideation solution that's called Upsiide. That's with two Is. Paul also serves as a council member of the Ted Rogers School of Management at Ryerson University. Paul, welcome to the Happy Market Research Podcast.[00:00:39]Paul Gaudette: Thanks very much for having me.[00:00:44]Jamin Brazil: Support for the Happy Market Research Podcast and the following message comes from Michigan State's Marketing Research program and HubUX. The Michigan State University's Master of Science in Marketing Research program delivers the number one-ranked Insights and Analytics degree in three formats: full-time on campus, full-time online, and part-time online. New for 2022, if you can't commit to their full degree program, simply begin with one of their three course certifications: Insights Design or Insights Analysis. In addition to the certification, all the courses you complete will build towards your graduation. If you're looking to achieve your full potential, check out MSU's program at broad. msu. edu/marketing. Again, broad. msu. edu/marketing. HubUX is a research operations platform for private panel management, qualitative automation, including video audition questions, and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. Let's start with some context. Tell us a little bit about your parents and how they inform what you do today.[00:02:03]Paul Gaudette: Oh, going right into the parent question, eh?[00:02:05]Jamin Brazil: Mm-hmm.[00:02:05]Paul Gaudette: Wow. Some deep wounds you're uncovering already.[00:02:12]Jamin Brazil: We have had people answer that question. It's actually kind of interesting you bring up the deep wounds. Most of the time, it's relatively surface level. I'm excited to hear how you're going to answer it.

This episode is in collaboration with QUAL360 North America. 

Our guest today is Nick Graham, the Global Head of Insights & Analytics at Mondelēz. 

Mondelez traces its roots to the National Dairy Corporation, which was founded in 1923. 

One year later, the Kraft Cheese Company was founded and listed on the New York Stock Exchange. 

In 1930, National Dairy was acquired by Kraft. 

Fast forward to September 7, 2009, Kraft made a hostile takeover bid for the British company, Cadbury, makers of Dairy Milk and Bournville chocolate. This bid was eventually successful. 

In August of 2011, Kraft Foods announced plans to split into two publicly traded companies, an international snack-food company and a North American grocery company.

The snack-food company, called Mondelez, would be the legal successor of the old Kraft Foods, while the grocery company would be a new entity known as the Kraft Foods Group. The split was completed in October 2012. It was structured so that Kraft Foods changed its name to Mondelez and spun off Kraft Foods Group as a new publicly traded company.

Today, Mondelēz, is an American multinational candy, food, beverage, and snack food company based in Chicago, Illinois. Mondelez has an annual revenue of about $26 billion and operates in approximately 160 countries.

QUAL360 North America:

Website: https://na.qual360.com/

Find Nick Online:

LinkedIn: https://www.linkedin.com/in/npgraham/ Company: https://www.mondelezinternational.com/ 

Find Jamin Online:

Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research?

Today, the program has tracks for both full-time students and working professionals.

They also provide career support assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating.

The program has three formats:

The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022

All programs include real-world experience and full-time job placement support.

If you are looking to achieve your full potential, check out MSMU's programs at:

broad.msu.edu/marketing 

It costs nothing to get more details. Take the time, invest in yourself. You are worth it and your future self will thank you. Class sizes are limited, so please, check it out today. 

This episode is brought to you by  HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.

[00:00:00]

Jamin Brazil: Today is March 14, 2022. Happy Monday. This is the Happy Market Research Podcast. I’m Jamin Brazil, your host. We have a very special guest today but before we get to that here’s a word from our sponsors. Support for the happy market research podcast and the following message comes from Michigan States marketing research program and HubUX. I’ve done hundreds of interviews with today’s top minds in market research.

Our guest today is Dr. Leib Litman, Chief Research Officer at CloudResearch. 

Founded in 2015, CloudResearch is headquartered in NY and is a participant-sourcing platform for online research and surveys. 

Prior to joining CloudResearch, Leib served as the Associate Professor of Psychology at Lander College. 

Find Leib Online:

LinkedIn: https://www.linkedin.com/in/leib-litman-373b7a130/ Website: https://www.cloudresearch.com/ 

Find Jamin Online:

Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research?

Today, the program has tracks for both full-time students and working professionals.

They also provide career support assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating.

The program has three formats:

The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022

All programs include real-world experience and full-time job placement support.

If you are looking to achieve your full potential, check out MSMU's programs at:

broad.msu.edu/marketing 

It costs nothing to get more details. Take the time, invest in yourself. You are worth it and your future self will thank you. Class sizes are limited, so please, check it out today. 

This episode is brought to you by  HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.

References: 

Sponsor MSMU: https://broad.msu.edu/marketing

Sponsor HubUX: https://hubux.com

Doja Cat - Get Into It (Yuh) (Official Video)

https://www.youtube.com/watch?v=9Ko-nEYJ1GE

[00:00:00]

Jamin Brazil: Today is March 7th, 2022, happy Monday. You're listening to the Happy Market Research Podcast. I'm Jamin Brazil, your host. Support for the Happy Market Research Podcast and the following message comes from Michigan State's marketing research program and HubUX. I've done 100s of interviews with today's top minds in market research, many of them trace their roots to Michigan State's marketing research program, are you looking for a higher paying job to expand your professional network and to achieve your full potential in the world of market research? Today the program has tracks for both full time students and working professionals. They also provide career support assisting students to win today's most sought after jobs, in fact, over 80% of Michigan State's marketing research student have accepted job offers six months prior to graduating. If you are looking to achieve your full potential, check out MSMU's program at broad. msu.edu/marketing. HubUX is a research operations platform for private panel management, qualitative automation, including video audition questions and surveys. For a limited time, user seats are free, if you'd like to learn more or create your own account, visit hubux.com. This is episode 512 of the Happy Market Research Podcast, and according to iTunes,

My guest today is Michele Ronsen, Founder of Curiosity Tank. 

Curiosity Tank is a consulting and education firm specializing in human-centered research, design development, and hands-on learning programs. We conduct and teach design and user research to people and corporations around the world.

Ask Like a Pro is an 8-week online mentorship for professionals who want step-by-step guidance on how to conduct meaningful, relevant, and impactful UX research. Registrants get hands-on, proven methods and tools to help them genuinely understand their customers, challenges, and opportunities in less time while reducing errors and risk.​ 

It's perfect for those who ​want to break into the field of user research, have specific ​research ​questions and don’t know where to start​​​, or need to boost their skills and fill in gaps to be more competitive​.

There are three ways to participate in Ask Like A Pro. The series includes up to 40 hours of content and 45+ tools and templates. ​

Not sure which participation level is right for you? Where to start? Or have other questions? Set up time with Michele here and she'd be happy to answer any questions you may have. ​

Michele’s Calendly: https://calendly.com/curiositytank/ask   ​Ask Like A Pro UX Research Workshop: https://www.curiositytank.com/workshops Customized Corporate UX Research Workshops and Team Training: https://www.curiositytank.com/uxr-training-for-teams 

Get ​​a 10% discount to use towards Ask Like A Pro On-Demand and Observer seat registrations with the code "HAPPYMARKETRESEARCH10%" 

Find Michele Online:

LinkedIn: https://www.linkedin.com/in/michele-ronsen-0a55233/ Website: https://www.curiositytank.com/ 

Find Jamin Online:

Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research?

Today, the program has tracks for both full-time students and working professionals.

They also provide career support assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating.

The program has three formats:

The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022

All programs include real-world experience and full-time job placement support.

If you are looking to achieve your full potential, check out MSMU's programs at:

broad.msu.edu/marketing 

It costs nothing to get more details. Take the time, invest in yourself. You are worth it and your future self will thank you. Class sizes are limited, so please, check it out today. 

This episode is brought to you by  HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.

[00:00:00]

Jamin Brazil: Hey everybody. I’m talking with Michele Ronsen, founder of Curiosity Tank. And also social media influencer on LinkedIn around consumer insights. I mean it’s the title I always wanted and never gotten. I’m super-jealous. How are you?

[00:00:22]

Find Jamin Online:

Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com www.bensound.com

This Episode is Sponsored by:

This episode is brought to you by Michigan State’s Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research?

Today, the program has tracks for both full-time students and working professionals.

They also provide career support assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State’s Marketing Research students have accepted job offers 6 months prior to graduating.

The program has three formats:

The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022

All programs include real-world experience and full-time job placement support.

If you are looking to achieve your full potential, check out MSMU’s programs at:

broad.msu.edu/marketing 

This episode is brought to you by  HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.

Today is February 28, 2022. Happy Monday!

You’re listening to the Happy Market Research podcast. I’m Jamin Brazil, your host. 

Support for the Happy Market Research Podcast and the following message comes from Michigan State's Marketing Research Program & HubUX. 

I've done hundreds of interviews with today's top minds in market research. Many of them trace their roots to Michigan State's Marketing Research program.

Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research?

Today, the program has tracks for both full-time students and working professionals.

They also provide career support, assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating.

If you are looking to achieve your full potential, check out MSMU's programs at:

broad.msu.edu/marketing

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

This is episode 510 and, according to iTunes, Cold Heart by Elton John & Dua Lipa is the number one song across the globe. 

Today is the last day of February. We are 2 months into 2022 and already, things are crazier than we expected them to be just 60 days ago. There are two major issues facing the world, the invasion of Ukraine by Russia and the threat of an economic downturn. 

But! This isn’t a show on current events. It is a show about the world of consumer insights. 

What I’d like to draw your attention to is that the world of consumer insights tends to operate at a micro level. What I mean by this is businesses have questions like…

is my software easy to use, do consumers like the way my product tastes, what other products should we develop,are my customers happy, and so on. 

The answers to these research questions rarely are placed in the context of our broader world. 

This episode is in collaboration with QUAL360 North America. 

Our guest today is Marcos Moldes, Qualitative UX Research Lead at Pinterest. 

We are thrilled to have you on the show. 

QUAL360 North America:

Website: https://na.qual360.com/

Buy tickets: https://na.qual360.com/#tile_timer 

Date: March 8-9, 2022

Location: Washington D.C. — Gallup World Headquarter

Find Marcos Online:

LinkedIn: https://www.linkedin.com/in/mmoldes/ 

Website: https://www.pinterestcareers.com/ 

Website: pinterest.com 

Find Jamin Online:

Email: [email protected] 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research?

Today, the program has tracks for both full-time students and working professionals.

They also provide career support assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating.

The program has three formats:

The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022

All programs include real-world experience and full-time job placement support.

If you are looking to achieve your full potential, check out MSMU's programs at:

broad.msu.edu/marketing 

It costs nothing to get more details. Take the time, invest in yourself. You are worth it and your future self will thank you. Class sizes are limited, so please, check it out today. 

This episode is brought to you by  HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.

[00:00:00]

Jamin Brazil: Today is February 21st, 2022. Happy Monday. You're listening to the Happy Market Research Podcast. I'm Jamin Brazil, your host. Support for the Happy Market Research Podcast and the following message comes from Michigan State's Marketing Research Program and HubUX. I've done hundreds of interviews with today's top minds in market research. Many of them trace their roots to Michigan State's Marketing Research Program. Are you looking for a higher-paying job, to expand your professional network, and to achieve your full potential in the world of market research? Today the program has tracks for both full-time students and working professionals. They also provide career support, assisting students to win today's most sought-after jobs. In fact, over 80% of Michigan State's marketing research students have accepted job offers six months prior to graduating. If you are looking to achieve your full potential, check out MSMU's program at broad. msu. edu/marketing. HubUX is a research operations platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. This is episode 509, and according to Billboard's music charts, "Blinding Lights" by Canadian pop star The Weeknd has become the number-one song of all time. For today's episode,

This episode is in collaboration with QUAL360 North America. 

Our guest is Travis Lowdermilk, Principal UX Researcher at Microsoft and author of The Customer-Driven Playbook and User-Centered Design.

We are thrilled to have you on the show. 

QUAL360 North America:

Website: https://na.qual360.com/

Buy tickets: https://na.qual360.com/#tile_timer 

Date: March 8-9, 2022

Location: Washington D.C. — Gallup World Headquarter

Find Travis Online:

LinkedIn: https://www.linkedin.com/in/travislowdermilk/ 

Website: https://www.microsoft.com/en-us/ 

Find Jamin Online:

Email: [email protected] 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research?

Today, the program has tracks for both full-time students and working professionals.

They also provide career support assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating.

The program has three formats:

The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022

All programs include real-world experience and full-time job placement support.

If you are looking to achieve your full potential, check out MSMU's programs at:

broad.msu.edu/marketing 

It costs nothing to get more details. Take the time, invest in yourself. You are worth it and your future self will thank you. Class sizes are limited, so please, check it out today. 

This episode is brought to you by  HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.

[00:00:00]

Jamin Brazil: Our guess today is Travis Lowdermilk, principle UX researcher at Microsoft and author of the Customer-Driven Playbook and User-Centered Design. Welcome to the Happy Market Research Podcast.

[00:00:16]

Travis Lowdermilk: Thank you for having me. It’s my pleasure.

[00:00:18]

Jamin Brazil: Support for the Happy Market Research Podcast and the following message comes from Michigan State’s marketing research program and HubUX. I’ve done hundreds of interviews with today’s top minds in market research. Many of them trace their roots to Michigan State’s marketing research program. Are you looking for a higher paying job, to expand your professional network, and to achieve your full potential in the world of market research? Today the program has tracks for both full-time students and working professionals. They also provide career support assisting students to win today’s most sought-after jobs. In fact, over 80 percent of Michigan State’s marketing research students have accepted job offers six months prior to graduating. If you are looking to achieve your full potential check out MSU’s program at BROAD. MSU. EDU/Marketing. HubUX is a research operations platform for private panel management, qualitative automation, including video audition questions, and surveys. For a limited time user seats are free.

Find Jamin Online:

Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com www.bensound.com

This Episode is Sponsored by:

This episode is brought to you by Michigan State’s Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research?

Today, the program has tracks for both full-time students and working professionals.

They also provide career support assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State’s Marketing Research students have accepted job offers 6 months prior to graduating.

The program has three formats:

The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022

All programs include real-world experience and full-time job placement support.

If you are looking to achieve your full potential, check out MSMU’s programs at:

broad.msu.edu/marketing 

This episode is brought to you by  HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.

Today is February 14, 2022. Happy Monday & Happy Valentine's Day! 

You’re listening to the Happy Market Research podcast. I’m Jamin Brazil, your host. 

Support for the Happy Market Research Podcast and the following message comes from Michigan State's Marketing Research Program & HubUX. 

I've done hundreds of interviews with today's top minds in market research. Many of them trace their roots to Michigan State's Marketing Research program.

Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research?

Today, the program has tracks for both full-time students and working professionals.

They also provide career support, assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating.

If you are looking to achieve your full potential, check out MSMU's programs at:

broad.msu.edu/marketing

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

This is episode 507 and, according to Spotify, We Don't Talk About Bruno is number one in the US. 

Today is a day to celebrate love. 

According to wikipedia, Love encompasses a range of strong and positive emotional and mental states, from the most sublime virtue or good habit, the deepest interpersonal affection, to the simplest pleasure. An example of this range of meanings is that the love of a mother differs from the love of a spouse, which differs from the love for food. Most commonly, love refers to a feeling of a strong attraction and emotional attachment.

But brands haven't always loved their customers. 

When I started my career in consumer insights back in the early 2000s, brands talked about “Share of Wallet”. 

As the term suggests, marketers viewed each potential consumer as a wallet containing a finite amount of cash.

Find Jamin Online:

Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com www.bensound.com

This Episode is Sponsored by:

This episode is brought to you by Michigan State’s Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research?

Today, the program has tracks for both full-time students and working professionals.

They also provide career support assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State’s Marketing Research students have accepted job offers 6 months prior to graduating.

The program has three formats:

The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022

All programs include real-world experience and full-time job placement support.

If you are looking to achieve your full potential, check out MSMU’s programs at:

broad.msu.edu/marketing 

This episode is brought to you by  HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.

Today is February 7th, 2022. Happy Monday! 

You’re listening to the Happy Market Research podcast. I’m Jamin Brazil, your host. In today’s episode, we’ll cover: 

In a crazy world, how your local grocery store is keeping us connected and improving our mental health Top TunesAnd, a name change for this podcast

This is episode 506 and according to Spotify, GAYLE - abcdefu is the number one song across the globe.  

OK! Let’s jump in with both feet! 

HubUX (AKA me) did some research to help marketers understand consumer grocery shopping habits.  

On January 3rd, 2022, HubUX launched a quantitative and qualitative study among our panel with the main focus on uncovering how grocery shopping preferences have changed pre and post covid. 

Why do we care about this topic? Because late last year the BBC released a story titled, “How the corona virus is changing grocery shopping.” They sighted several statistics like “food delivery,” search frequency pointing to a future where consumers are not going to shop in-person. 

To this, I call bullshit.   

The participants were recruited through our panel and vetted via a video audition question. The panel was originally sourced through social platforms including Facebook, Instagram, and TikTok. 

All research was handled internally by HubUX.

Headline 1: Today, People Still Use In-Person Grocery Stores more often than digital options. 

Based on our research, all consumers more frequently visit their local grocery store versus online alternatives. 

The average person shops for groceries 6 times per month. 

When I first saw this, I was a little surprised because this stated frequency is the same as what was reported pre covid according to Satistica. You can find a link to that report in the show notes. 

But after talking to a few participants, the usual shopper plans a weekly trip and then supplements based on running out of supplies like spices, dry goods, and proteins. 

Headline 2: Younger Shoppers Are Looking For Deals

In fact, nearly half of all shoppers go out of their way to check the clearance area wherever they grocery shop.