Find Annie Online:

LinkedIn: https://www.linkedin.com/in/annie-mcdannald-07837816/ Email: [email protected]

Find Jamin Online:

Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com “I Love Rock 'N Roll” by Joan Jett: https://youtu.be/wMsazR6Tnf8 Gibbs SR - First Television Advert 1955: https://youtu.be/Eeu3U0nqcpE  

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

[00:00:00]

Jamin Brazil: Hey, Happy Market Research Podcast. We are live at Insights Association, day two in-. Where are we? Philadelphia. There we go. Philly. I am joined by Annie McDannald. She's with Civicom. Which many of you have heard of. Mainstay in the organization. How are you doing?

[00:00:22]

Annie McDannald: Doing great. I'm excited to be back with people. It's very refreshing.

[00:00:28]

Jamin Brazil: I know. It's great right. It's great. Tell us about Civicom?

[00:00:33]

Annie McDannald: Civicom is a global provider of online IDIs and focus groups. That's our bread and butter and what we do the most of. We don't do full service research just the platforms technology support. We also have online communities, mobile research, ethnographies and a new offering called CCam for in person streaming and all of that. That's a variety of tools mostly for call research support.

[00:00:56]

Jamin Brazil: You also are working now with Tom?

[00:00:59]

Annie McDannald: Yes. Tom Myers.

[00:01:02]

Jamin Brazil: How long has he been with you? Tom Myers.

[00:01:04]

Annie McDannald: He joined us at the end of last year. One of our fresher faces.

[00:01:05]

Jamin Brazil: If you're in the consumer inside space especially on the qual side and have ever sat in a focus group. You have interacted with Tom at some point in your career?

[00:01:17]

Annie McDannald: Yes. Tom's fantastic. He's been a great addition to the team. Fresh thoughts and insights. It's been fantastic. Yes.

[00:01:24]

Jamin Brazil: Congratulations on a fantastic hire. I talk about trends tomorrow at about nine thirty. Are you going to be around?

[00:01:32]

Annie McDannald: Yes. Most definitely.

[00:01:33]

Jamin Brazil: I hope you'll pop into the presentation.

[00:01:34]

Annie McDannald: Sure. I'd love to.

[00:01:36]

Jamin Brazil: What do you see as a trend in the consumer insight space?

[00:01:39]

Annie McDannald: From where I'm sitting as a technology provider, we have a lot of competition that's surfaced. Throughout the pandemic lots of platforms came out there. We see a lot of trending platforms that are automating processes and allowing researchers to do a lot of things. Hands free, on their own. Kind of independently. We see a lot of that. I don't know if that's a great direction for everything to go in. At Civicom we're very hands on in terms of people and suppor...

Find Adam Online:

LinkedIn: https://www.linkedin.com/in/adamjolley/ Email: [email protected]

Find Jamin Online:

Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com “I Love Rock 'N Roll” by Joan Jett: https://youtu.be/wMsazR6Tnf8 Gibbs SR - First Television Advert 1955: https://youtu.be/Eeu3U0nqcpE  

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

[00:00:00]

Jamin Brazil: Live from Insights Association North American Annual Conference. I am joined by the handsome and very comfortable Adam Jolley. Paradigm sample.

[00:00:14]

Adam Jolley: Feels great.

[00:00:15]

Jamin Brazil: Friend. Long time podcaster.

[00:00:20]

Adam Jolley: Yes.

[00:00:22]

Jamin Brazil: Let's talk about the evolution of podcasts.

[00:00:23]

Adam Jolley: I'm in. I'm in.

[00:00:24]

Jamin Brazil: You ready? I'll go ahead and go first. Happy Market Research started about four years ago. The initial format was pretty structured I would say. I was pretty married to my discussion guide. Hard to veer out then it kind of evolved through COVID to be more I'd say inspirational. More human story, tell me about your parents. That kind of thing. This year we've changed it up. We're doing a drop every Monday. Usually the drops are pretty highly curated so I've got like a 1600-word script that I'll write and then it has a point of view. Then I play a 15 to 20 minute long form interview with somebody.

[00:01:11]

Adam Jolley: Right.

[00:01:13]

Jamin Brazil: That's the format for this year. Tell me about your story? How's the evolution going for the podcast?

[00:01:18]

Adam Jolley: I think the biggest evolution is that I think about it- we just walked out. You were on stage. Dina was on stage and you were talking about your brand. How you can change. How you can find different things to be an extension of who you're brand is online. Podcast is a great outlet for that. We change all the time. COVID changed everybody.

[00:01:38]

Jamin Brazil: We have to change.

[00:01:38]

Adam Jolley: Right. Like that I think the podcast always have to change as well. You can feel some personality. I know like with your podcast when I listen to it, yes it's you talking and telling a story, you have the interview. Then there's parts of your personality that's kind of Easter egg out with the music that comes out. Just like the human concept of it. Asking the stories. Asking about somebody's parents. What kind of got them into the industry. To me that is as much as I think if the first time you listen to it, it might seem like you're extending someone else's brand, it's your brand. I think that's the biggest evolution that we're getting now.

[00:02:13]

Jamin Brazil: Interesting.

[00:02:15]

Adam Jolley: There are moments where I'm like,

Find Vignesh Online:

LinkedIn: https://www.linkedin.com/in/vignesh-krishnan-08846aa/ Email: [email protected] 

Find Jamin Online:

Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com “I Love Rock 'N Roll” by Joan Jett: https://youtu.be/wMsazR6Tnf8 Gibbs SR - First Television Advert 1955: https://youtu.be/Eeu3U0nqcpE  

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

[00:00:00]

Jamin Brazil: Hey everybody, Happy Market Research podcast. I’m Jamin your host. I am live today with Vignesh Krishnan.

[00:00:10]

Vignesh Krishnan: Yes, you got it.

[00:00:10]

Jamin Brazil: Good. Thank you. Founder and CEO of Research Defender. Love Research Defender. Huge fan and also a customer. Tell us about the business.

[00:00:22]

Vignesh Krishnan: Thanks for having me Jamin as always. It’s been what, number two, number three with you now?

[00:00:26]

Jamin Brazil: A little bit.

[00:00:26]

Vignesh Krishnan: Yeah, everything’s well. I got in this morning to Philadelphia. Work is good. Fortunately or unfortunately there’s a lot of fraud in the ecosystem.

[00:00:37]

Jamin Brazil: Job security for you, right?

[00:00:37]

Vignesh Krishnan: And we try to fight it.

[00:00:39]

Jamin Brazil: Tell us about the business.

[00:00:40]

Vignesh Krishnan: So I founded it in 2018, late 2018 and my background was in working in programmatic sample at a company called Lucid, which is now of course a part of Cint.

[00:00:50]

Jamin Brazil: Yep, $1.1 billion acquisition.

[00:00:53]

Vignesh Krishnan: Yes that number.

[00:00:55]

Jamin Brazil: We all know the story.

[00:00:55]

Vignesh Krishnan: We all know the number. So I was fortunate to get that experience working there. And then as the technology evolved and of course the rest of the ecosystem evolved clearly there was a lot of fraud and our goal, my goal anyway was to help fight it. And then personally I was also in a good spot where I felt that I could go ahead and start a company. So those two things came together and I think behind every company I think there’s a personal and a professional side. And they happened to merge at the right time and that was again late 2018.

[00:01:25]

Jamin Brazil: Congratulations on all your success.

[00:01:27]

Vignesh Krishnan: Thank you.

[00:01:27]

Jamin Brazil: Research Defender is somewhat unique in the space, right?

[00:01:31]

Vignesh Krishnan: Yes.

[00:01:32]

Jamin Brazil: We use it at HubUX.

[00:01:33]

Vignesh Krishnan: Yep.

[00:01:34]

Jamin Brazil: And it’s been material in its impact of improving quality by prescreening potential participants or bad actors at the point of entry of the survey. So you're immediately screening out bad actors. And then also through leveraging NLP with an open-ended questio...

Find Jennifer Online:

LinkedIn: https://www.linkedin.com/in/jennifer-mancusi-vogel-3a84981b/ Email: [email protected]  

Find Jamin Online:

Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com “I Love Rock 'N Roll” by Joan Jett: https://youtu.be/wMsazR6Tnf8 Gibbs SR - First Television Advert 1955: https://youtu.be/Eeu3U0nqcpE  

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

[00:00:00]

Jamin Brazil: Hello, everybody. Happy Market Research Podcast. I'm Jamin, your host. We are live at the Insights Association's national event in Philly. I am joined by the lovely, Jenn Voxpopme.

[00:00:23]

Jennifer Vogel: Yes, married into the job.

[00:00:26]

Jamin Brazil: The inside joke there. Anyway, sorry, I shouldn't have gone down that road. It's too much explaining. But anyway, we're having a great time in person. How are you doing?

[00:00:34]

Jennifer Vogel: I'm doing great. I am adjusting to being back in the world and easing in. A little wobbly on the bike but figuring out how to ride.

[00:00:44]

Jamin Brazil: You got the natural personality for it, so it's no problem.

[00:00:47]

Jennifer Vogel: Appreciate that.

[00:00:50]

Jamin Brazil: Voxpopme. What's going on? Tell us about Voxpopme.

[00:00:53]

Jennifer Vogel: Voxpopme, we are enabling customer conversations at scale, through unmoderated video surveys. And what that means is, in addition to or alongside a quantitative piece of work, you probably are gonna want some qual, and you're probably gonna want it fast and less expensive than traditional methods would allow. We're enabling our customers to bring that qual more iteratively into their innovation process that are marketing and creative process to really get the customer being part of that decision making from end to end.

[00:01:28]

Jamin Brazil: For the last three years, I've been saying a survey is nothing more than a conversation at scale. And the- really I mean, you think about it- and this is part of my talk on Wednesday, a survey exists only because we have too many customers. If you and I were owned a mom and pop shop, and we had our customers coming in, we knew our employees, we never need to do a survey. But when we open up two or three new locations, now all of a sudden, we can't talk to everybody. So, we've got to do a survey. And so we create this instrument, which is one directional, where we ask questions, and then we get that feedback and we make actions against it. But it's just a shitty way of doing it because nobody talks in survey speak. The way that we frame our questions, it's a model, it's a one-way direction. It's not a conversation.

[00:02:11]

Jennifer Vogel: Sure.

[00:02:12]

Jamin Brazil: And that's the power of video, is we're able to actually ingest the real consumers voice.

Find Roni Online:

LinkedIn: https://www.linkedin.com/in/ronidasgupta/ Email: [email protected]   

Find Jamin Online:

Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com “I Love Rock 'N Roll” by Joan Jett: https://youtu.be/wMsazR6Tnf8 Gibbs SR - First Television Advert 1955: https://youtu.be/Eeu3U0nqcpE  

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

[00:00:00]

Jamin Brazil: Hey everybody. Happy Market Research podcast. We are live on the exhibit floor at insights Association's North America event. I have a special guest for you right now. Roni DasGupta, CEO of Atlas Primary.

[00:00:19]

Roni DasGupta: Yes.

[00:00:19]

Jamin Brazil: Did I say it right? Atlas Primary?

[00:00:19]

Roni DasGupta: Yes, you did. Atlas Primary.

[00:00:19]

Jamin Brazil: Tell me about the business.

[00:00:22]

Roni DasGupta: Yeah. So it's healthcare data collection company. And I've been doing healthcare data collection for probably over 17 years and market research for 25 years.

[00:00:40]

Jamin Brazil: You and I are old.

[00:00:41]

Roni DasGupta: We are old in market research.

[00:00:43]

Jamin Brazil: The difference is, you don't look it, I do.

[00:00:44]

Roni DasGupta: I started when I was 17. I was a telephone girl.

[00:00:48]

Jamin Brazil: OK, so I am a lot older than you. I started later.

[00:00:51]

Roni DasGupta: Yeah. So yeah, we do data collection with patients with all types of health care professionals and physicians, especially in the US, and all over the world.

[00:01:04]

Jamin Brazil: Got it. Who's your ideal customer?

[00:01:06]

Roni DasGupta: Ideal customers. We work with 95%, like market research consulting companies got it. We also work with directly with Big Pharma and indirectly with Big Pharma and manufacturers, as well. But it's mainly market research consultancies, or just regular consulting companies.

[00:01:22]

Jamin Brazil: Totally understood. Are you-? So you started you started the business?

[00:01:26]

Roni DasGupta: I started the business. Yeah, I had experience at two big companies before this, and, you know, spearheading their health care divisions at quite a young age. And, you know, after nine years at my previous company, I decided it was time for me to, to do this on my own.

[00:01:45]

Jamin Brazil: Let's talk about trends. Yeah, I mean, healthcare has gotten more and more complex, yes, right, data handling requirements, etc., etc. Sort of, like framework of just overall data handling and privacy. But like, if you pull back at a macro level, for consumer insights, what do you see as a trend?

[00:02:06]

Roni DasGupta: For as far as data privacy?

[00:02:08]

Jamin Brazil: Well, it doesn't have to be data privacy, I'm just saying like,

Find Erin Online:

LinkedIn: https://www.linkedin.com/in/erinottawa/ Email: [email protected]

Find Jamin Online:

Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com “I Love Rock 'N Roll” by Joan Jett: https://youtu.be/wMsazR6Tnf8 Gibbs SR - First Television Advert 1955: https://youtu.be/Eeu3U0nqcpE  

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

[00:00:00]

Jamin Brazil: Hey everybody. I am live at the Insights Association's national event. We're on the exhibit floor. I'm sitting right now with Erin Kelly. She's the CEO of Advanced Symbolics. Erin, how are you?

[00:00:15]

Erin Kelly: I'm great. Thank you.

[00:00:16]

Jamin Brazil: Pretty excited to be back in person for me. But I understand you're an old hat at being in person.

[00:00:20]

Erin Kelly: I'm an old hat. I was ready to be back in person a while back. So I actually, January 2nd at the height of Omicron, I went to Vegas, the CES show 10,000 people. We had a booth there. I went to the Cirque du Soleil. I went to restaurants and then five days later I went to New York, rode the subway. So yeah and came back unscathed from both events. And so I'm looking at, this is like three is a charm. But I am very happy that we are having an in-person event. I'm definitely Zoomed out. I can't stand the idea of doing another virtual conference.

[00:00:52]

Jamin Brazil: 100 percent no more virtual please. Over virtual. Tell me about Advanced Symbolics?

[00:00:57]

Erin Kelly: Sure. So our big innovation if you will is we have found a way to create randomized controlled samples, the gold standard in market research, the randomized controlled sample on social media. So this took ten years to develop. It gives you a full randomized controlled sample of any platform. So Twitter, Facebook, Reddit what have you. We're platform agnostic. Randomized controlled sample the population. Huge sample sizes like 300,000 people perfectly balanced to match the stationary distribution of the population you're trying to measure. And it gives you full audience insight. So if we're looking at the trucker protests in Ottawa, we can tell you what the truckers thought, what moms with young kids thought, what people who lived downtown thought, what people who lived in the suburbs thought. What the police thought, what the politicians thought. So that's the big innovation. And because we have these huge sample sizes, we can also do really good predictive analytics. So for example in the last Canadian election in 2019, we're a Canadian company. We got the seat count down to two seats. So the, we said the liberals would win 155 seats and they won 157 when no other pollster could call it. And in fact a documentary film crew followed us during that election. And Polly is the name of our AI,

Guest Episodes: 

Erin Kelly, President and CEO of Advanced Symbolics Inc (ASI)LinkedIn: https://www.linkedin.com/in/erinottawa/ Email: [email protected] MR Episode: https://happymr.com/ia-conference-erin-kelly  Roni DasGupta, CEO of Atlas Primary  LinkedIn: https://www.linkedin.com/in/ronidasgupta/ Email: [email protected]   Happy MR Episode: https://happymr.com/ia-conference-roni-dasgupta Jennifer Vogel, Senior Vice President of Marketing at Voxpopme LinkedIn: https://www.linkedin.com/in/jennifer-mancusi-vogel-3a84981b/ Email: [email protected]  Happy MR Episode: https://happymr.com/ia-conference-jennifer-vogel Vignesh Krishnan, Founder and CEO of Research DefenderLinkedIn: https://www.linkedin.com/in/vignesh-krishnan-08846aa/ Email: [email protected] Happy MR Episode: https://happymr.com/ia-conference-vignesh-krishnan Adam Jolley, EVP + General Manager Americas at Paradigm SampleLinkedIn: https://www.linkedin.com/in/adamjolley/ Email: [email protected] MR Episode: https://happymr.com/ia-conference-adam-jolley Annie McDannald, Global Vice President, Marketing Research Services at Civicom Marketing Research ServicesLinkedIn: https://www.linkedin.com/in/annie-mcdannald-07837816/ Email: [email protected] MR Episode: https://happymr.com/ia-conference-annie-mcdannald John Ferreira, Chief Insights Officer at Finch BrandsLinkedIn: https://www.linkedin.com/in/johnferr/ Email: [email protected] MR Episode: https://happymr.com/ia-conference-john-ferreira Pam Bracken, Department Head of Special Projects and Curriculum Development at University of GeorgiaLinkedIn: https://www.linkedin.com/in/pamelabracken/ Email: [email protected] MR Episode: https://happymr.com/ia-conference-pam-bracken Thor Olof Philogène, Founder & CEO at StravitoLinkedIn: https://www.linkedin.com/in/thorolof/ Email: [email protected] MR Episode: https://happymr.com/ia-conference-thor-olof-philogene Vidyotham Reddi, Director of Growth Analytics at MarsLinkedIn: https://www.linkedin.com/in/vidyotham-reddi-ph-d-he-him-61458a/ Email: [email protected] MR Episode: https://happymr.com/ia-conference-vidyotham-reddi

Find Jamin Online:

Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com “I Love Rock 'N Roll” by Joan Jett: https://youtu.be/wMsazR6Tnf8 Gibbs SR - First Television Advert 1955: https://youtu.be/Eeu3U0nqcpE  

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.

Our guest today is Mark Slobbe, Partner and Co-founder of Lighthouse Consulting. 

Find Mark Online:

LinkedIn: https://www.linkedin.com/in/markslobbe1/ Email: [email protected] Company: https://www.lighthouseconsulting.io/ 

Find Jamin Online:

Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com “As It Was” by Harry Styles 

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.

[00:00:00]

Chueyee Yang: Today is April 11th, 2022. Happy Monday. This is Chueyee Yang, the show's producer, and you're listening to the Happy Market Research podcast. We have a very special guest today, but before we get to that, here is a word from our sponsors.

[00:00:19]

Jamin Brazil: Support for the Happy Market Research Podcast and the following message, comes from Michigan State's marketing research program and HubUX. The Michigan State University's Master of Science in marketing research program, delivers the number one ranked insights and analytics degree in three formats. Full-Time on campus, full-time online and part-time online. New for 2022, if you can't commit to their full degree program, simply begin with one of their three course certifications, insights design or insights analysis. In addition to the certification, all of the courses you complete will build towards your graduation. If you are looking to achieve your full potential, check out MSU's program at broad.msu.edu/marketing. Again, broad.msu.edu/marketing. HubUX is a research operations platform for private panel management, qualitative automation, including video audition questions and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubUX.com.

[00:01:35]

Chueyee Yang: This is episode 518, and according to Spotify, As It Was by Harry Styles is currently the number one track with more than 78 million streams. This song was released earlier this month. And according to Spotify, As It Was was the most streamed song in the US in one single day with 8.3 million streams. Take a listen.

[00:01:58]

[SONG PLAYS]

[00:02:38]

Jamin Brazil: Hey everybody, you're listening to the Happy Market Research Podcast. My guest is Mark Slobbe, partner and co-founder of Lighthouse Consulting. Mark and I have been in the industry for quite a while, but we recently had a conversation, it centered around data quality and I'm like, I have got to get your point of view on the podcast. So that really became the impetus. Mark, welcome to the show.

[00:03:00]

Mark Slobbe: Thank you very much for having me.

[00:03:01]

Jamin Brazil: Let's start with some context. Tell us about your parents and how they inform what you do today.

[00:03:06]

Mark Slobbe: Sure. So I'm from the Netherlands and my dad worked for Honda in the Netherlands,

Our guest today is Emil Lamprecht, Founder & CEO of Growth Mechanics.

Growth Mechanics was formerly a global operator of accelerator programs at Google.

Today, Growth Mechanics is an international startup studio working in women's health, software, social impact and more.

Emil is a career entrepreneur, advisor, and researcher. 

Find Emil Online:

LinkedIn: https://www.linkedin.com/in/emillamprecht/ Company: https://growth-mechanics.com/ 

Find Jamin Online:

Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.

[00:00:00]

Chueyee Yang: Today is April 4th, 2022. Happy Monday. This is Chueyee Yang, the show's producer and you're listening to the Happy Market Research Podcast. We have a very special guest today, but before we get to that, here is a word from our sponsors.

[00:00:20]

Jamin Brazil: Support for the Happy Market Research Podcast and the following message comes from Michigan State's Marketing Research Program and HubUX. The Michigan State University's Master of Science in Marketing Research Program delivers the number one ranked insights and analytics degree in three formats. Full time on campus, full time online, and part time online. New for 2022, if you can't commit to their full degree program, simply begin with one of their three course certifications, insights design, or insights analysis. In addition to the certification, all the courses you complete will build towards with your graduation. If you're looking to achieve your full potential, check out MSMU's program at broad.msu.edu/marketing, again broad.msu.edu/marketing. HubUX is a research operations platform for private panel management, qualitative automation including video audition questions and surveys. For a limited time, user seats are free, if you'd like to learn more or create your own account, visit hubux.com.

[00:01:32]

Chueyee Yang: This is episode 517, and yesterday was the 64th annual Grammy awards ceremony, which was broadcasted live from Las Vegas at MGM Grand Garden Arena. The award ceremony featured guest performances from John Legend to Lady Gaga, with Jon Batiste taking home the most awards with five, one of which was for album of the year for We Are. Here is Freedom by Jon Batiste from the hit album, which this song was also nominated for Record of the Year.

[00:02:09]

[SONG PLAYS]

[00:02:58]

Jamin Brazil: Our guest today is Emil Lamprecht, researcher, founder, CEO of Growth Mechanics. Growth Mechanics was formerly a global operator of accelerator programs for Google. Today Growth Mechanics is an international start up studio working in women's health, software, social impact and more. Emil is a career entrepreneur, advisor and researcher. Sir, welcome to the program.

[00:03:21]

Find Brian Online:

LinkedIn: https://www.linkedin.com/in/brian-palmer-a5989326/ 

Find Jamin Online:

Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.

[00:00:00]

Jamin Brazil: Today is March 28th, 2022. Happy Monday. You’re listening to the Happy Market Research Podcast. I’m Jamin Brazil, your host. Support for the Happy Market Research Podcast and the following message comes from Michigan State’s marketing research program and HubUX. Support for the Happy Market Research Podcast and the following message comes from Michigan State’s marketing research program and HubUX. The Michigan State University’s master of science in marketing research program delivers the number one ranked insights and analytics degree in three formats. Full-time on-campus, full-time online, and part-time online. New for 2022, if you can’t commit to their full degree program, simply begin with one of their three course certifications. Insights Design or Insights Analysis. In addition to the certification, all the courses you complete will build towards your graduation. If you’re looking to achieve your full potential, check out [INAUDIBLE sounds like: MSU’s] program at B-R-O-A-D- dot- M-S-U- dot- E-D-U- slash- marketing. Again, B-R-O-A-D- dot- M-S-U- dot- E-D-U- slash- marketing. HubUX is a research operations platform for private panel management, qualitative automation- including video audition questions and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit HubUX.com. Be warned, this episode has a few curse words. Actually, there’s two. I will- you’ll know when you hear them. You will find a cleaned version on our Web site, at HappyMR.com. This is Episode 516, and if you were born on March 28th, 1982, then according to Birthday Tunes, I Love Rock ‘n Roll by Joan Jett and the Blackhearts was the number one song on your birthday. Now, I was 10 years old when this song came out, and I can tell you, as a 10-year-old boy, Joan Jett symbolized sexuality and attitude. She sang about kicking ass, not putting up with anybody’s bullshit, and not giving a- and here’s a second curse word- fuck about what anyone thought about her sexual proclivities, and whether or not she was a switch hitter. Right from the start, this song, I Love Rock ‘n Roll, it drips with attitude. It has heavy drums that lead into kick-ass power chords that are in stereo with a “get off your ass and onto the dancefloor” hand clap. As the rhythm settles in, you get some badass riffs from the guitar, that introduce Joan Jett on the mic. Enjoy.

[SONG PLAYS]

[00:03:23]

Jamin Brazil: So to you, birthday person, happy 30th birthday. To everybody else, let’s make today a kickass day. Now, let’s switch gears.