In this episode, we’ll hear from insight professionals at top brands and consultancies on their opinions and experiences about diversity in consumer insights. 

Stay tuned for the following weeks to hear the individual episodes of our referenced guests. 

Referenced Guests: 

Aaron Burcell, CEO of methinksWebsite: https://www.methinks.io LinkedIn: https://www.linkedin.com/in/aaronburcellTwitter: https://twitter.com/AaronBurcellIris Yim, Principal and Chief Strategist at Sparkle InsightsWebsite: sparkleinsights.com LinkedIn: https://www.linkedin.com/in/sparkleinsightsTwitter: https://twitter.com/SparkleInsightsMaya Kantak, Consumer Insights Manager at Disney Parks, Experiences, and ProductsWebsite: https://disneyparks.disney.go.comLinkedIn: https://www.linkedin.com/in/mkantak Mario Carrasco, cofounder of ThinkNow Website: https://thinknow.comLinkedIn: https://www.linkedin.com/in/marioxcarrasco Twitter: https://twitter.com/marioxcarrasco Orion Brown, founder of the Black Travel Box & Brand Management ConsultantWebsite: theblacktravelbox.comLinkedIn: https://www.linkedin.com/in/orionbrown Twitter: https://twitter.com/Orion_Helana Pepper Miller, President of the Hunter-Miller GroupWebsite: http://www.peppermiller.netLinkedIn: https://www.linkedin.com/in/peppermiller Twitter: https://twitter.com/peppermiller

Find Jamin Online:

Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Chueyee Online:

Email: [email protected]: www.linkedin.com/in/chueyeeyangTwitter: www.twitter.com/chueyee15 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com Epidemic Sound: https://www.epidemicsound.com/ Chris Rock's Opening Monologue: https://youtu.be/kqhVNZgZGqQ

This Episode is Sponsored by:

This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour. For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research.

This episode is brought to you by Fuel Cycle Ignition. Ignition is the agile insights platform that empowers leaders and their teams to improve product, brand, customer, and employee experiences – no insights experience required. With FC Live virtual focus groups and interviews, an Ad Effective solution, and survey automation capabilities, Fuel Cycle Ignition offers the only all-in-one agile insights ecosystem for supercharging the relationship between brands and their customers and serves the world's most innovative brands including Google, Hulu, Tufts Health Plan, Carhartt and more. To learn how Ignition can take your research to the next level, visit fuelcycle.com.

This is just a quick, “Hi!” 👋 And, I hope you are safe and sound. 

Mr. Floyd’s brutal murder is disturbing and heartbreaking. For me, I have not watched the videos and have turned off the news. 

Of course, ignoring it does not make the issues of racism, mental illness, abuse, etc. go away. 

Today, messages scale at a global level. Everyone is a content creator. We have professional cameras tethered to our hands and hearts. Plus, a global audience. This enables injustice and horror to travel at the speed of light. 

But it works the other way too. Messages of 💓 and support also scale and help us correct our 👁️ of the 🌐. 

I hope you find encouragement, solace and 🤗's during these difficult times. Please take ⏱️ to connect with each other. Jump on a Zoom with a friend, colleague, or client and chat for 10 minutes. 

If you are looking for others to connect with, I am still hosting a Virtual Lunch every Tuesday and Friday. Tuesday’s lunch is usually focused on market research while Friday’s are all about FUN! Something we all need a little more of. 

📅 Every Tuesday 

⌚ 11-11:30 PT

📍  https://zoom.us/j/304919847?pwd=NGtEWnBHaXVTTVUza1h4Zk82SEZmUT09

📅 Every Friday 

⌚ 11-11:30 PT

📍  https://zoom.us/j/304919847?pwd=NGtEWnBHaXVTTVUza1h4Zk82SEZmUT09

Last Friday, Cait Wilson with YouGov lead us in a virtual game of Jeopardy. If Alex Trebek had been in attendance, he would have hired her on the spot! 😊 

In closing, keep in 🧠 that during these uncertain times, brands are in a state of 😖 too. We’ve all had projects that were a 100% go and then got put on hold indefinitely due to COVID19 or more recent events. This creates a significant opportunity for you. 

Walk alongside your customers and help them connect.   

Have a great rest of your day!

My guest today is Andrew Moffatt, Partner & Chief Strategy Officer at OpinionRoute. 

Founded in 2013, OpinionRoute is a services and software company focused on quantitative market research. They are most widely known for their CleanID offering designed to identify survey participants who are bots or survey farms. 

Prior to joining OpinionRoute, Andrew spent 17 years at Survey Sampling International which was acquired by Dynata where he started as a Sales Director and moved up to SVP, Global Strategic Partnerships. 

Find Andrew Online:

LinkedIn: https://www.linkedin.com/in/andrew-moffatt-7064422/ 

Twitter: https://twitter.com/moff727 

Website: https://www.opinionroute.com/ 

Find Jamin Online:

Email: [email protected] 

LinkedIn: www.linkedin.com/in/jaminbrazil 

Twitter: www.twitter.com/jaminbrazil  

Find Us Online: 

Twitter: www.twitter.com/happymrxp  

LinkedIn: www.linkedin.com/company/happymarketresearch  

Facebook: www.facebook.com/happymrxp  

Website: www.happymr.com  

Music:

“Clap Along” by Auditionauti: https://audionautix.com

This Episode’s Sponsor:

This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour. 

For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research. Mention the Happy Market Research Podcast to the SurveyMonkey sales team before June 30th, for a discount off of your first project. 

[00:00:02]

Jamin Brazil: Hi. I’m Jamin Brazil. You're listening to the Happy Market Research podcast. My guest today is Andrew Moffatt, partner and chief strategy officer at OpinionRoute. Founded in 2013, OpinionRoute is a services and software company focused on quantitative market research. They are widely known for their clear ID offering designs to identify surrogate participants who are either bots or come from a survey farm. Prior to joining OpinionRoute, Andrew spent 17 years at Survey Sampling International, which was acquired by Dynata where he started as a sales director and then moved up to SVP of global strategic partnerships. Andrew, thanks very much for joining me on the Happy Market Research podcast today.

[00:00:45]

Andrew Moffatt: Thanks for having me Jamin Brazil. Nice to be here.

[00:00:50]

Jamin Brazil: This episode is brought to you by Survey Monkey. Today almost everyone has taken a survey but did you know that Survey Monkey offers complete solutions for market researchers. In addition to flexible survey, their global audience panel and research services Survey Monkey has launched a fast and easy way to collect market feedback. They have seven new expert solutions for concept and creative testing. With built-in, customized methodologies, AI-powered insights, and industry benchmarking, you can get feedback on your ideas from your target market in a presentation-ready format. And by the way, in as little as an hour. For more information on Survey Monkey’s market research solutions visit Survey Monkey.com/market-research. That’s Survey Monkey.com/market-research. Mention the Happy Market Research podcast to the Survey Monkey sales team before June 30th for a discount off your first project. Before we jump into the company, I want to talk a little bit about yourself. Give us some context. Tell us about your parents and how they informed what you do today.

[00:02:02]

Andrew Moffatt: Sure. So I grew up in Ireland actually.

My guest today is Steve Mast, President & Chief Innovation Officer at Delvinia.

Founded in 1998, Delvinia is a Canadian based Group of Companies that provide consumer insight and data collection solutions including Delvinia Custom Solutions, AskingCanadians, AskingAmericans, and Methodify.

Prior to joining Devinia in 2000, Steve has been a video game producer, architectural designer, and entrepreneur. 

Find Steve Online:

Twitter: www.twitter.com/stevemast 

LinkedIn: www.linkedin.com/in/stevemast 

Website: www.delvinia.com

Find Jamin Online:

Email: [email protected] 

LinkedIn: www.linkedin.com/in/jaminbrazil 

Twitter: www.twitter.com/jaminbrazil  

Find Us Online: 

Twitter: www.twitter.com/happymrxp  

LinkedIn: www.linkedin.com/company/happymarketresearch  

Facebook: www.facebook.com/happymrxp  

Website: www.happymr.com  

Music:

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode’s Sponsor: 

This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour. 

For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research. Mention the Happy Market Research Podcast to the SurveyMonkey sales team before June 30th, for a discount off of your first project.

[00:00:03]

Jamin Brazil: Hi, I'm Jamin. You're listening to the Happy Market Research podcast. My guest today is Steve Mast, President and Chief Innovation Officer at Delvinia. Founded in 1998, Delvinia is a Canadian based group of companies that provide consumer insights and data collection solutions, including Delvinia custom solutions, Asking Canadians, Asking Americans and Methodify. Prior to joining Delvinia in 2000, Steve has been a video game producer, architectural designer and entrepreneur. Steve, thanks so much for joining me on the Happy Market Research podcast today.

[00:00:38]

Steve Mast: Thanks, man. It's great talking to you again.

[00:01:46]

Jamin Brazil: So the world has changed. It is March 27th, 2020. We're going to talk about that in a minute. But before we do, let's set some context. Tell us a little bit about your parents and how they have informed what you do today?

[00:01:59]

Steve Mast: Sure, well, first off, my mom actually she worked at the local hospital. She was a ward clerk, so she was a front line staffer if you will. So first and foremost, hats off to all the front line folks right now that are dealing with this crisis that we're going through right now. So big shout out to them. My dad was in banking, pretty much so for 37 years, I thought about the years right. But he really loved to work with his hands. He actually didn't really love banking, but back then, you were either a doctor or lawyer or a banker. That's what you did when you got out of school but he loved to create. Particular to build furniture, homes, he built huge parts of our cottage. So he loved to work with his hands. And they both were really good at design, particularly they were very crafty, very resourceful people. So I think I kind of inherited a lot of that from them. Obviously when I got out of school, I had no desire to be in banking. Hence I had this sort of interesting career path which I sort of referred to as a squiggly line versus a straight line. Had really no idea then I loved design, took architecture, realized you probably don't want me designing buildings because I think they would...

My guest today is Henrik Mattsson, CEO of Lookback. 

Founded in 2013, Lookback is a video capture and sharing application used by User Experience professionals to conduct both moderated and unmoderated user research projects that is used by over 1,600 companies globally. 

Prior to joining Lookback, Henrik was the co-founder of Authentique Partners, an entrepreneurial advisory boutique. 

Find Henrik Online

Twitter: www.twitter.com/IamHenrikM 

LinkedIn: www.linkedin.com/in/henrik-mattsson 

Website: lookback.io 

Find Jamin Online:

Email: [email protected] 

LinkedIn: www.linkedin.com/in/jaminbrazil 

Twitter: www.twitter.com/jaminbrazil  

Find Us Online: 

Twitter: www.twitter.com/happymrxp  

LinkedIn: www.linkedin.com/company/happymarketresearch  

Facebook: www.facebook.com/happymrxp  

Website: www.happymr.com  

Music:

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode’s Sponsor: 

This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour. 

For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research. Mention the Happy Market Research Podcast to the SurveyMonkey sales team before June 30th, for a discount off of your first project.

[00:00:03]

Jamin: Hi, I'm Jamin, and you're listening to the Happy Market Research Podcast. This is a special edition of the Happy Market Research Podcast, aiming to help companies cope during this tumultuous time. My guest today is Henrik Mattsson, CEO of Lookback, founded in 2013. Lookback is a video-capture and sharing application used by user experience professionals to conduct both moderated and unmoderated user research projects that is used by over 1,600 companies globally. Prior to joining Lookback, Henrik was the cofounder of Authentic Partners, an entrepreneurial advisory board. Henrik, thank you so much for joining me on the Happy Market Research Podcast today.

[00:00:43]

Henrik: Thanks for having me, Jamin.

[00:00:44]

Jamin: Let's start out with a personal note. How are you and your family during this time of COVID-19?

[00:00:52]

Henrik: We're doing fine, thank you. They closed the schools here in Montreal where I'm based, so the kids are very excited about that right now. But I'm sure as time goes on here, we're going to have to come up with some things to do to keep them busy.

[00:01:09]

Jamin: There's a whole parenting thing here happening. So I have a 12, 15, and 18-year-old, all of which are in school. Now their schools are postponed. Right now it's one week, but potentially it could be through the balance of the year. It's interesting to me because they're home right now alone, which I don't like very much. And I haven't figured out what the trigger's going to be for us to be able to, "Now you're going to come in with Dad to work, or there's going to be jobs for you," or whatever is going to happen. I don't know. Do you have any parenting tips?

[00:01:41]

Henrik: Not yet. I think that's for a later episode. Just roll with it and try to be helpful. I think in times like these, you have to just calm down, be helpful, and roll with it. So that's what I plan to do. We'll see how it goes.

[00:01:55]

Jamin: Perfect. Well, I'll certainly apply that advice for this week. We'll see what next week looks like. I feel like they're going to be professional Snapchatters by the end of the ...

In this episode, we’ll be providing tips on how to make the switch from working at an office to working from home easier. Stay tuned for the following weeks to hear the individual episodes of our referenced guests. 

Referenced Guests:

Rian van der Merwe, Wildbit’s Head of Product

Twitter: www.twitter.com/RianVDM  LinkedIn: www.linkedin.com/in/rianvdm  Website: www.wildbit.com 

Cait Wilson, Research Manager at YouGov

LinkedIn: www.linkedin.com/in/caitwilson Website: today.yougov.com/ 

Henrik Mattsson, CEO of Lookback

Twitter: www.twitter.com/IamHenrikM LinkedIn: www.linkedin.com/in/henrik-mattsson Website: lookback.io 

Steve Mast, President & Chief Innovation Officer at Delvinia

Twitter: www.twitter.com/stevemast LinkedIn: www.linkedin.com/in/stevemast Website: www.delvinia.com

Find Jamin Online:

Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Chueyee Online:

Email: [email protected]: www.linkedin.com/in/chueyeeyangTwitter: www.twitter.com/chueyee15 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com Epidemic Sound: https://www.epidemicsound.com/ “Breathe” by Shane Ivers: https://www.silvermansound.com 

This Episode’s Sponsor: 

This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour. 

For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research. Mention the Happy Market Research Podcast to the SurveyMonkey sales team before June 30th, for a discount off of your first project.

[00:00:03] Jamin: Thanks for tuning in! You’re listening to the Happy Market Research podcast, I'm Jamin Brazil, the show’s host. I’m joined by our Executive Producer, Chueyee Yang. Chueyee, how are you? 

[00:00:12] Chueyee: I’m doing pretty okay considering what's been going on in the world. I actually worked outside for a little bit in my backyard and it was honestly the best decision I've made all week it was so refreshing. In this episode, we’ll be providing tips on how to make the switch from working at an office to working from home easier. Stay tuned for the following weeks to hear the individual episodes of our referenced guests. A quick warning, there are curse words that are un-beeped on this episode. You can find a beeped version of this episode on our website. 

[00:00:52] Jamin: Support for Happy Market Research comes from SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour. For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research, that's surveymonkey dot com slash market dash research. Mention the Happy Market Research Podcast to the SurveyMonkey sales team before ...

This episode was recorded in December 2019.

My guest today is Ted Pulsifer, CRO at Market Cube.

Established in 2008, Market Cube in an Online Sample, Survey, and Research Company based in Mount Pleasant South Carolina.

Prior to joining Market Cube, Ted has served in leadership roles at Dynata and Lucid. Additionally, he has invested in a craft brew firm and is a purveyor of fine art. 

Find Ted Online:

LinkedIn: https://www.linkedin.com/in/tedpulsifer/

Website: https://market-cube.com/ 

Find Jamin Online:

Email: [email protected] 

LinkedIn: www.linkedin.com/in/jaminbrazil 

Twitter: www.twitter.com/jaminbrazil  

Find Us Online: 

Twitter: www.twitter.com/happymrxp  

LinkedIn: www.linkedin.com/company/happymarketresearch  

Facebook: www.facebook.com/happymrxp  

Website: www.happymr.com  

Music:

“Clap Along” by Auditionauti: https://audionautix.com

This Episode’s Sponsor: 

This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour. 

For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research. Mention the Happy Market Research Podcast to the SurveyMonkey sales team before June 30th, for a discount off of your first project.

[00:00:03]

Jamin Brazil: Hi, I'm Jamin and you're listening to the Happy Market Research podcast. My guest today is Ted Pulsifer, CRO at Market Cube. Established in 2008, Market Cube is an online sample survey and research company based in Mount Pleasant, South Carolina. Prior to joining Market Cube, Ted has served in leadership roles at both Dynata and Lucid. Additionally, he has invested in a Craft Brew firm and is a purveyor of fine art. Ted, thanks for joining me on Happy Market Research podcast today.

[00:00:34]

Ted Pulsifer: Yeah, thanks for having me.

[00:00:36]

Jamin Brazil: So, fine art, how did you get into that?

[00:00:40]

Ted Pulsifer: That's a funny story. So, sometimes it helps that who you know is better than what you know. I have a good friend of mine from college that was doing some art collecting as part of his estate process and he asked me to be on the board of a company that dealt specifically in buying and collecting and storing art based on some different taxation situations with art, so I got a crash course. And I try to say yes to most exciting opportunities that take me out of my comfort zone and that was certainly one of them, so.

[00:01:08]

Jamin Brazil: I bet. What was the one thing you learned going through that process?

[00:01:13]

Ted Pulsifer: Just how unbelievably extensive valuations can be for art and how it has such an unbelievable emotional impact on people where they'll see something and say, "OK, that Kandinsky, that's unbelievable, that's worth $300,000 in my mind or a million dollars. And that's totally clear." And other people will see things and find no value to it and think it's a joke. And so just obviously this subjective art side of valuing the paintings and sculptures is one thing. But what I thought was so interesting was just kind of the emotional side of the viewer or the observer and how that runs the gamut so dramatically unlike anything else really. I mean even if - Before that I spent some time in fine wine and even people that don't necessarily love wine, I mean you could pour them a $200 bottle next to a bottle of something that costs four dollars from Yellow Ta...

My guest today is Michele Ronsen, principal and founder of Curiosity Tank. 

Founded in 2010, Curiosity Tank is a design research and strategy firm that identifies customer insights and put them into action by digging into your problem space and charting a path forward.

Prior to founding Curiosity Tank, Michele worked for top design firms and gained experience working in Fortune 500s, academia, and start-ups.

Find Michele Online: 

LinkedIn: https://www.linkedin.com/in/michele-ronsen-0a55233/ 

Website: https://www.curiositytank.com/ 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music:

“Clap Along” by Auditionauti: https://audionautix.com

This Episode’s Sponsor: 

This episode is brought to you by Lookback. Lookback provides the tools to help UX teams to interact with real users, in real-time, and in real contexts. It’s Lookback’s mission to humanize technology by bridging the gap between end-users and product teams. Lookback’s customers range from one-man teams building web and app experiences to the world’s largest research organizations, collectively ensuring that humanity is at the core of every product decision. For more info, including demos of Lookback’s offering, please visit www.lookback.io. 

[00:00:03]

Jamin: Hi, everybody, this is Jamin. You are listening to the Happy Market Research podcast. Hope you're having a wonderful week. My guest today is Michele Ronsen. Michele, how are you?

[00:00:13]

Michele: I'm great. Thanks so much for inviting me.

[00:00:16]

Jamin: Michele is the principal of Curiosity Tank, a UX specialty shop based out of the heart of San Francisco. We're gonna dive in a little bit more about her background momentarily, but before we do, Michele, I've got this standard question that we ask. Tell us a little bit about where you grew up, your parents, and how that's informed your career.

[00:00:36]

Michele: Sure. I grew up right outside of Manhattan. Both of my parents were fourth generation native New Yorkers. And they very much influenced both my brother and me. I'm a classically trained designer and the apple doesn't fall far from the tree, as they say. My mom was an interior designer, my father studied architecture and later became an entrepreneur. And my earliest memory is of driving down the freeway, or back then it was highway because I was on the East Coast, with my dad and he asked me to look at the McDonald's sign. And he handed me a crayon and asked me to draw what I thought the gear inside the little golden arches looked like, that little device that made the sign spin. And I was about 3 years old. And I just remember, my brother and I talk nowadays that we were just tortured with that kind of stuff. We were tortured to think about how things work and to build things and to take things apart, and we didn't have coloring books but we had all the blank paper we could ever imagine. And it was a delightful way to grow up, looking back, and now I delightfully torture my 6-year-old daughter in the same way.

[00:01:51]

Jamin: Market research, user experience research, customer experience, all of these, all three of these disciplines are focused on primary research, so getting to the heart of the consumer. And of course they incorporate external data to help supplement and understand and provide context for our insights. But what do you see as the differences and the overlaps across these three disciplines?

[00:02:15]

Michele: Well, first of all, I don't consider myself a market researcher. And market research was like, aahh. But you definitely explore and interact with people to help figure out directions and strategies. Yes, I absolutely do that. But I see market research as more, right or wrong, as more focused on the sales portion, as more focused on purchase decisioning or pricing,

My guest today is Zoë Dowling, SVP of Research at FocusVision.

Founded in 1990, FocusVision offers a technology suite that enables both qualitative and quantitative research. 

Prior to joining FocusVision, Zoe served as an executive at Kantar and the US Census Beuro. Additionally, she was an Associate Lecturer at the University of Surrey.

Find Zoë Online:

LinkedIn: https://www.linkedin.com/in/Zoëdowling/ 

Twitter: https://twitter.com/Zoëdowling

Find Jamin Online:

Email: [email protected] 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music:

“Clap Along” by Auditionauti: https://audionautix.com

This Episode’s Sponsor: 

This episode is brought to you by Lookback. Lookback provides the tools to help UX teams to interact with real users, in real-time, and in real contexts. It’s Lookback’s mission to humanize technology by bridging the gap between end-users and product teams. Lookback’s customers range from one-man teams building web and app experiences to the world’s largest research organizations, collectively ensuring that humanity is at the core of every product decision. For more info, including demos of Lookback’s offering, please visit www.lookback.io. 

[00:00:03]

My guest today is Zoë Dowling, SVP of Research at FocusVision.Founded in 1990, FocusVision offers a technology suite that enables both qualitative and quantitative research. Prior to joining FocusVision, Zoe served as an executive at Kantar and the US Census Beuro. Additionally, she was an Associate Lecturer at the University of Surrey. Tell me a little bit about your parents, where you grew up, and how that's impacting what you're doing today.

[00:00:35]

Zoë: So my parents are philosophers, which obviously made for interesting dinner conversation. And how they impacted- one of the big things that impacted I think exactly where I am today and my interest in- strong interest in culture, technology, and of course, I bring that together with research and understanding people and life is that we- when I was about five or six, we moved to South Africa. And one of the interesting things was that moving so far away from family and in those times, in the '80s, we didn't have a landline at home. And even if we did, to actually do an international call, you actually had to go to one of the- we lived in a very rural area. There was only two hotels, and we went to one of them to place a call with international operator to speak to my grandmother on her birthday. So this was the most exciting event. So birthdays and Christmases. We can get in the call, go to the local hotel, to actually place this long distance call, international call. And it was incredibly exciting, but it brought this kind of communication because then it was the wonder of- wow, I'm speaking to somebody that's 5,000 miles away. And you can look at how technologies change. Think about that. In the '90s, email, I remember I was in Scotland and my parents were in South Africa, and I was emailing them. It was like this is incredible. I'm not waiting three weeks for this blue air mail letter. And then the first time that I ever did instant message chat, it was like- it was mind blowing. That sounds crazy today. You think of young people growing up and even young people in the work force. The internet's always just been there. Whereas I remember how pivotal it was to actually bridging that gap in communication. Which is a long kind of winded way of saying all of these kind of experiences and also the culture element coming in. I lived in a very, very different culture, and so looking at South African culture and looking at British culture and now I've been in the US for 15 years, and so American culture,

My guest today is Harry Brignull, Head of UX Innovation at Smart Pension. 

Find Harry Online:

Web: https://www.brignull.com 

LinkedIn: https://www.linkedin.com/in/harrybrignull 

Twitter: https://twitter.com/harrybr  

Find Jamin Online:

Email: [email protected] 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music:

“Clap Along” by Auditionauti: https://audionautix.com

This Episode’s Sponsor: 

This episode is brought to you by Lookback. Lookback provides the tools to help UX teams to interact with real users, in real-time, and in real contexts. It’s Lookback’s mission to humanize technology by bridging the gap between end-users and product teams. Lookback’s customers range from one-man teams building web and app experiences to the world’s largest research organizations, collectively ensuring that humanity is at the core of every product decision. For more info, including demos of Lookback’s offering, please visit www.lookback.io. 

[00:00:03]

Jamin: Hey everybody. This is Jamin. You're listening to Happy Market Research podcast. My guest today is Harry Brignull. Harry, thanks for joining me on the podcast.

[00:00:10]

Harry: My pleasure.

[00:00:11]

Jamin: So we're talking about the anatomy of a research question. A question in context of one you'd ask a participant. So give us a little bit of context. Tell us how you wound up in research.

[00:00:23]

Harry: You know what, I went through a very sort of traditional route. But that's because I'm kind of a bit old. So in the old days, the only way to get into research was through pretty much the formal route of studying something like psychology and doing it through academia because there was sort of, at the end of the 90s and the early 2000s, there was no UX community, there was no sort of user research roles that you can get in industry. So yeah, I was an academic researcher back in the day. And when we did research, we had to record the research onto VHS cassettes. So I remember setting up our first lab where we had S-VHS recorders and being really, really proud of it because they were slightly higher fidelity than the regular VHS. It's quite funny to look back on it now. So I've been in the business for quite a few years as you can tell. So I became a usability consultant because in those days there wasn't really. There wasn't a term user experience, no one. If you go into Google trends and have a look at the term user experience, it wasn't really around in the early 2000s at all. Usability was a thing though. So that's kind of how I got into user research doing a lot of lab research, a little bit of eye tracking and ethnography and that sort of thing. And then I kind of ended up going a bit design side. I think most research, most people in the UX industries sort of move around a bit. So I started out with research, then I went into more design, then back into research again and now I run a design team with a mixture of all of those skills. I guess the bit that listeners are probably most interested in is when I went to work at Spotify a few years ago. When I was using, I was using the Lookback really intensively when I was at Spotify. So I would work from home in Brighton on the south coast, my product squads were in Stockholm, totally different country. And the end users I was working with were in the USA. So it was just the perfect tool for that sort of thing, where I could sit at home in my pajamas and do research and deliver the research to my team and still be near my family and everything. The great thing about remote research, particularly in the States which is just so big, is that you can do one interview and speak to a college kid on some amazing college campus.