In this episode, we’ll uncover the common factors across our guests that has lead them to happy careers in consumer insights and give you two key ways to drive organizational success from the hottest company in CX, UX, and MRx.

Happy Market Research is closing the year with a four-part podcast series, highlighting industry challenges, trends and much more.

This year we hit 80,000 downloads, interviewed 250 guests, heads of insights at Microsoft, P&G, and Samsung, we also had guests from leading agencies like Nielsen and TNS as well as several startup founders.

Referenced Guests:

Joaquim Bretcha, President of ESOMAR

Linkedin: https://www.linkedin.com/in/joaquimbretcha

Marian Anderson, Director of Insights at Microsoft 

LinkedIn: https://www.linkedin.com/in/mariangyarmathy 

Stephen DiMarco, Chief Digital Officer at Kantar 

LinkedIn: https://www.linkedin.com/in/stephen-dimarco-b1611a

Steve Portigal, Founder of Portigal Consulting

LinkedIn: https://www.linkedin.com/in/steveportigal 

Kylan Lundeen, CMO of Qualtrics

LinkedIn: https://www.linkedin.com/in/kylanlundeen 

Bryant Leech, Director of Design Solutions at Nielsen 

LinkedIn: https://www.linkedin.com/in/bryant-leech-1822a0b/?trk=seokp-title_posts_secondary_cluster_res_author_photo 

Emmet O’ Briain, Founder of Quiddity

LinkedIn: https://www.linkedin.com/in/emmetobriain/?originalSubdomain=ie

Find Jamin Online:

Email: [email protected] 

Find Chueyee Online:

Email: [email protected]

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode’s Sponsor: This episode is brought to you by G3 Translate. The G3 Translate team offers unparalleled expertise in foreign language translations for market researchers and insight professionals across the globe. Not only do they speak hundreds of languages, they are fluent in market research, and we know that’s a unique language. For more information, please visit them at G3Translate.com.

[00:03]

JAMIN:

Thanks for tuning in! You’re listening to the Happy Market Research podcast, I'm Jamin Brazil, the show’s host.

In this episode, we’ll uncover the common factors across our guests that has lead them to happy careers in consumer insights and give you two key ways to drive organizational success from the hottest company in CX, UX, and MRx.

This is the first episode in a four-part series of 2019 highlights.

This year we hit 80,000 downloads, interviewed 250 guests, heads of insights at Microsoft, P&G, and Samsung, we also had guests from leading agencies like Nielsen and TNS as well as several startup founders.

For this episode and this series, I’ve asked our producer Chueyee Yang to join me in the studio. Chueyee, how are you?

[00:55]

CHUEYEE:

Hey Jamin, I’m doing pretty well, you know,

My guest today is Anne Brown, CEO of Gazelle Global Research Services. Established in 1993, Gazelle Global Research Services is a global sampling, field management, and data collection logistics firm. Anne Brown has also started and, recently, sold G3 Translate. 

Find Anne Online:

LinkedIn: www.linkedin.com/in/anne-brown 

Website: www.gazelleglobal.com

Find Jamin Online:

Email: [email protected] 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

This Episode’s Sponsor: 

This episode is brought to you by G3 Translate. The G3 Translate team offers unparalleled expertise in foreign language translations for market researchers and insight professionals across the globe. Not only do they speak hundreds of languages, they are fluent in market research. For more information, please visit them at G3Translate.com.

[00:00]

On episode 242, I'm interviewing Anne Brown, CEO of Gazelle Global Research Services, but first a word from our sponsor.

[00:09]

This episode is brought to you by G3 Translate. The G3 Translate team offers unparalleled expertise in foreign language translations for market researchers and insight professionals across the globe. Not only do they speak hundreds of languages, they are fluent in, probably the most difficult one, market research. For more information, please visit them at G3Translate.com.

[00:35]

Hi, I'm Jamin Brazil, and you're listening to the Happy Market Research Podcast. My guest today is Anne Brown, CEO of Gazelle Global Research Services. Established in 1993, Gazelle Global Research Services is a global sampling, field management and data collection logistics company. Anne Brown has also started and recently sold G3 Translate. Anne, thanks for being on the Happy Market Research Podcast today.

[00:58]

Thanks for having me, Jamin.

[01:00]

I want to rewind the clock a little bit and start with this context of your parents. Maybe you could tell us a little bit about your parents, your background and how that's informed your career.

[01:13]

It's interesting. My dad was a truck driver. He delivered paper in New York City many years ago. My mom worked in a doctor's office. But the interesting part about that, as it relates to me today, is that my mother loved to travel and she would always have my dad have a trip arranged for us each year where my poor dad, who drove for a living, would have to drive us somewhere. So I think it was a busman's holiday for my poor dad. So I think that my love of traveling and my wanderlust personality comes from that time where my mom liked to go places and my poor dad had to drive all week and then on the weekends or on vacation there he was driving some more. So I think that's really how I got be so interested in the international space, which is really my favorite part of the work that we do, has always been and still is today.

[02:10]

So, New York native, how old were you when you first visited another country?

[02:16]

I think I was maybe 18.

[02:19]

So not part of the childhood experience. Where'd you wind up going?

[02:22]

Well, no, no, no, that's not true. Actually, when I was 10, we went to Canada. And we interestingly enough… Yeah, I forgot about that. Interestingly enough, we went to Quebec City, and I just went back a couple of weeks ago, and it was really interesting. I had this thought that the Basilica there was actually in the town, but it's not in the city. It's further out. But it was really a great experience. So yes, I do, I guess.

[02:50]

So, 10 and then 18. Was that like a kind of this is international-scoped work is really exciting. So how did you wind up in market research?

[03:02]

It was a fluke really.

My guest today is  'Lade Tawak, an experienced UX Researcher for many top brands including Google. 

Find ‘Lade Online:

LinkedIn: www.linkedin.com/in/ladetawak 

Twitter: www.twitter.com/LadeTawak

Website: ladetawak.com

Find Jamin Online:

Email: [email protected] 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

This Episode’s Sponsor: 

This episode is brought to you by HubUx. HubUx reduces project management costs by 90%. Think of HubUx as your personal AI project manager, taking care of all your recruitment and interview coordination needs in the background. The platform connects you with the right providers and sample based on your research and project needs. For more information, please visit HubUx.com.

[00:00]

On Episode 241, I’m interviewing ‘Lade Tawak, experienced UX researcher for many large companies, including Google, but first a word from our sponsor.

[00:12]

This episode is brought to you by HubUX.  HubUX is a productivity tool for qualitative research.  It creates a seamless workflow across your tools and team.  Originally, came up with the idea as I was listening to research professionals in both the quant and qual space complain about and articulate the pain, I guess more succinctly, around managing qualitative research.  The one big problem with qualitative is it’s synchronous in nature, and it requires 100% of the attention of the respondent. This creates a big barrier, and, I believe, a tremendous opportunity inside of the marketplace.  So what we do is we take the tools that you use; we integrate them into a work flow so that, ultimately, you enter in your project details, that is, who it is that you want to talk to, when you want to talk to them, whether it’s a focus group, in-person, or virtual or IDI’s or ethnos; and we connect you to those right people in the times that you want to have those conversations or connections – Push-Button Qualitative Insights, HubUX.  If you have any questions, reach out to me directly. I would appreciate it. [email protected]       

[01:36] 

Hi, I’m Jamin, and you’re listening to the Happy Market Research Podcast.  My guest today is ‘Lade Tawak, an experienced UX researcher consultant for many of the top brands, including Google.  ‘Lade, thanks very much for being on the Happy Market Research Podcast today. 

[01:53]  

Hi, Jamin.  Thank you for having me.

[01:56]

I’d like to start out with, before we get into the meat of our conversation, with providing our listeners some context of who you are, where you’re based, and how you wound up in user-experience research.  

[02:10]

I’m based in Lagos, Nigeria. There’s not a lot of UX researchers here.  So, I was studying psychology in the University of Lagos. And, as a student, I had a lot of time on my hands. My school is based in a major city where there is a tech hub, and the tech hub was really close to my school. So I used to just go there and go for all the meetups I could find because I had nothing else to do.  And so, I discovered a usable, which was UX Lagos at the time. It was a design meetup that happened every month. And so, I just attended. I had tried software... front-end development. So, I learned HTML and CSS and a little bit of Java Script on Code Academy ‘cause I really wanted to work in tech. That was my major goal.  So, I didn’t really enjoy that. So, really, I enjoyed the meetups, topics, and everything. And so, an opportunity came up in the company where the meetup was posted for a UX researcher, their first UX researcher, and they wanted somebody with a psychology background. And so, I sent in my CV, had an interview and Viola!  

[03:36]  

If only it was magical.  There’s a lot to that.

My guest today is Emmanuel Probst, author, UCLA professor, and Senior Vice President of Brand Health Tracking at Ipsos. Founded in 1975, Ipsos is one of the largest global market research and a consulting firm with worldwide headquarters in Paris, France.

Prior to joining Ipsos, Emmanuel served as the Vice President of Media and Content Domain at Kantar, as well as in a leadership role at Dynata (formerly ResearchNow) and InMoment.

Find Emmanuel Online:

LinkedIn: www.linkedin.com/in/emmanuelprobst

Twitter: www.twitter.com/emmanuelprobst 

Website: www.ipsos.com/en  

Find Jamin Online:

Email: [email protected] 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

This Episode’s Sponsor: 

This episode is brought to you by HubUx. HubUx reduces project management costs by 90%. Think of HubUx as your personal AI project manager, taking care of all your recruitment and interview coordination needs in the background. The platform connects you with the right providers and sample based on your research and project needs. For more information, please visit HubUx.com.

[00:00]

On Episode 240, I’m interviewing Emmanuel Probst, Senior Vice President of Brand Health Tracking at Ipsos, but first a word from our sponsor.  

[00:11]

This episode is brought to you by HubUx.  HubUx is a productivity tool for qualitative research.  It creates a seamless workflow across your tools and team. Originally, came up with the idea as I was listening to research professionals in both the quant and qual space complain about and articulate the pain, I guess more succinctly, around managing qualitative research.  The one big problem with qualitative is it’s synchronous in nature, and it requires 100% of the attention of the respondent. This creates a big barrier, and, I believe, a tremendous opportunity inside of the marketplace. So what we do is we take the tools that you use; we integrate them into a work flow so that, ultimately, you enter in your project details, that is, who it is that you want to talk to, when you want to talk to them, whether it’s a focus group, in-person, or virtual or IDI’s or ethnos; and we connect you to those right people in the times that you want to have those conversations or connections – Push-Button Qualitative Insights, HubUx.  If you have any questions, reach out to me directly. I would appreciate it. [email protected]   

[01:35]  

Hi, I’m Jamin, and you’re listening to the Happy Market Research Podcast. My guest today is Emmanuel Probst, author, UCLA Professor, and Senior Vice President of Brand Health Tracking at Ipsos.  Founded in 1975, Ipsos is one of the largest global market research and consulting firms with worldwide headquarters in Paris, France. Prior to joining Ipsos, Emmanuel served as the Vice President of Media and Content Domain at Kantar as well as in leadership roles at Dynata, formerly ResearchNow, and InMoment.  Emmanuel, thank you very much for being on the Happy Market Research Podcast today.  

[02:10]  

Thank you, Jamin, for having me.  I really appreciate your taking the time to have me on your podcast today.  

[02:17]

It’s an absolute honor having you on the podcast.  I have interacted with you professionally over our careers in similar circles.  I don’t know that we’ve actually ever done direct business together. The specific topic of today is to talk about your recently released book, How to Build Brands by Fulfilling the Human Quest for Meaning.  Embedded inside of that title are two words, brand hacks. I’ll post a picture of this book so that people can get better context. The way that you’ve framed the book is really interesting just from the cover perspective because I would say it has some powerful theor...

My guest today is Leonard Murphy, Author of the GreenBook Research Industry Trends (GRIT) Report, Partner in Gen2 Advisors, Director at Veriglif, Advisory Board member, Investor, and Change Agent.

GreenBook connects marketers and market researchers with people, information, and ideas that generate results. Through original research, events, content, and a directory, GreenBook provides the learning and inspiration insights professionals need to succeed.

Veriglif, is a private permission-based blockchain creating a data ecosystem around respondent data ownership increasing transparency and security. 

Find Leonard Online:

LinkedIn: www.linkedin.com/in/leonardfmurphy

Twitter: www.twitter.com/lennyism 

Website: www.greenbookblog.org 

Find Jamin Online:

Email: [email protected] 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

This Episode’s Sponsor: 

This episode is brought to you by HubUx. HubUx reduces project management costs by 90%. Think of HubUx as your personal AI project manager, taking care of all your recruitment and interview coordination needs in the background. The platform connects you with the right providers and sample based on your research and project needs. For more information, please visit HubUx.com.

[00:00] 

In episode 239, I'm interviewing Lenny Murphy, author of Green Book Research Industry Trends, or the GRIT Report for short, but first a word from our sponsor.

[00:12]

This episode is brought to you by HubUx.  HubUx is a productivity tool for qualitative research.  It creates a seamless workflow across your tools and team.  Originally, came up with the idea as I was listening to research professionals in both the quant and qual space complain about and articulate the pain, I guess more succinctly, around managing qualitative research.  The one big problem with qualitative is it’s synchronous in nature, and it requires 100% of the attention of the respondent. This creates a big barrier, and, I believe, a tremendous opportunity inside of the marketplace.  So what we do is we take the tools that you use; we integrate them into a work flow so that, ultimately, you enter in your project details, that is, who it is that you want to talk to, when you want to talk to them, whether it’s a focus group, in-person, or virtual or IDI’s or ethnos; and we connect you to those right people in the times that you want to have those conversations or connections – Push-Button Qualitative Insights, HubUx.  If you have any questions, reach out to me directly. I would appreciate it. [email protected]   

[01:37]

Hi, I'm Jamin Brazil. You're listening to the Happy Market Research Podcast. My guest today is Leonard Murphy, author of The GreenBook Research Industry Trends. That's the GRIT Report. He’s partnered at G2 Advisors, Director at Veriglif, Advisory Board Member on many different startups and companies, investor and industry change agent. Started in 1962, The GreenBook is a wholly owned subsidiary of the New York American Marketing Association and is a worldwide directory of marketing research companies and focus group facilities. Veriglif is a private permission-based blockchain creating a data ecosystem around respondent data ownership, increasing transparency and security. Lenny, thank you so much for joining me on the Happy Market Research Podcast today. 

[02:26]

Thanks for having me.  Been looking forward to this for a long time. 

[02:29]

Let's start a little bit with the origin story. I shouldn't say, “Let's start.” That's not true. We've already started. Now let's move on to the origin story of Leonard Murphy. Tell me a little bit about your parents and how that's informed your career. 

[02:42]

Welcome to the 2019 CRC Series. Recorded live in Orlando, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Travis Miller, VP of Client Success at PureSpectrum.

Find Travis Online:

LinkedIn: www.linkedin.com/in/travismiller09

Email: [email protected]

Website: purespectrum.com

Find Jamin Online:

Email: [email protected] 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

[00:00]

Hi, this is Jamin. You're listening to the Happy Market Research Podcast. The next set of episodes are conversations I had at this year's Corporate Researchers Conference or CRC. This is put on by the Insights Association in Orlando, Florida. I had quite a few interesting conversations highlighting specific companies that exhibited this year as well as a couple of speakers, Wells Fargo, IBM, etc. I hope you have a really good rest of your day and enjoy these short episodes.

[00:31]

Hi, this is Jamin. You are listening to Happy Market Research Podcast. I am here at the illustrious… Actually, I don't even know the name of the hotel. Travis, what's the name of the hotel?

[00:40]

It’s the Rosen Shingle Creek in Orlando, Florida.

[00:43]

There you go. We are at CRC, which is the client or customer. Always forget what the first C stands for.

[00:49]

Corporate Researchers Conference.

[00:50]

Yep. Corporate Research and associated with the Insights Association, which is actually been one of my personal favorite shows. I've thought this quality of the speakers overall has been pretty good, has been good, not pretty good. Did you listen to Google this morning?

[01:06]

I did not get a chance to see Google this morning.

[01:08]

You missed out. So, what happens: (I just found this out), you can listen to the episodes on their app. So, make sure you download the app before you leave and then if you want to listen to it—which I definitely know you want to listen to cause I know you're a thought leader—then you can pick up the key sessions that you wish you could have made, but you couldn't because you drank too much tonight before.

[01:30]

There’s so many of the sessions here.

[01:31]

So many sessions here. So PureSpectrum is the name of the company. Travis Miller is the dude I'm talking to. How are you today?

[01:42]

Doing great.

[01:43]

Okay, good. So, tell me a little bit about PureSpectrum. Give everybody the background.

[01:46]

So PureSpectrum, we are a sample management platform. A do-it-yourself tool, API-integrated marketplace, whatever you might call it. But it's a place for people to come in and buy online sample. We're kind of like the expedia.com for sample providers. You can come in, set your sample criteria. You can choose from a number of different sample providers, see their pricing and feasibility and make a determination and launch your project.

[02:11]

We've been using PureSpectrum, FYI. And I will say one of the things that I really like about it is the ease of use of the gooey or the user interface. It's like super easy to use, and it's like sample on tap, which is great from a research ops perspective.

[02:29]

That's one of the biggest compliments that I get from current customers and prospective customers when I show them the platform. They can't believe how easy it is to use. When they do get to use it, we have a team of people that can help answer questions and help out on projects. So, it's not just do-it-yourself, but it frees up a lot of time for a lot of researchers to get to what they need to do. And that's the research, the analytics.

[02:50]

So,

Welcome to the 2019 CRC Series. Recorded live in Orlando, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Susan Griffith, Ad Effectiveness Sales Manager at Readex Research.

Find Susan Online:

LinkedIn: www.linkedin.com/in/susangriffithsalesandfitness

Email: [email protected]

Website: www.readexresearch.com

Find Jamin Online:

Email: [email protected] 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

[00:00]

Hi, this is Jamin. You're listening to the Happy Market Research Podcast. The next set of episodes are conversations I had at this year's Corporate Researchers Conference or CRC. This is put on by the Insights Association in Orlando, Florida. I had quite a few interesting conversations highlighting specific companies that exhibited this year as well as a couple of speakers, Wells Fargo, IBM, etc. I hope you have a really good rest of your day and enjoy these short episodes.

[00:31]

Hi, this is Jamin. You're listening to Happy Market Research Podcast. The show floor is being torn down. Exhibitors are packing up, looking forward to just getting to their cats, dogs, kids, whatevers. It's going to be a pretty good time, and I have the pleasure of having Susan Griffith with Readex Research as my guest. How are you today?

[00:51]

I am terrific. Thank you for asking.

[00:53]

Tell me about Readex and that's R E A D E X.

[00:57]

Correct. We are a company based out of beautiful Stillwater, Minnesota, which is just north of St. Paul. Our specialty is online and mail survey research, self-administered studies, which nobody's prompting. Its participants are taking the survey sort of at their leisure. It's timed but at their leisure. So, been in business since 1947, long before me. But I am a legacy employee. Back in the day the company was started by an ad agency executive and they were trying to determine…

[01:35]

I mean that's like early days of research.

[01:37]

Exactly, whether ads were being read and impactful. So back in the day print, there are still mail surveys done this way but the survey is sent out with a copy of the publication and people put their remarks on it. It's sent back to Readex. But my mom (getting back to my legacy), she was one of the housewives that would go to Readex, pick up a stack of magazines, bring them home, and in our basement, she would compile and organize the scoring of what happened. So, that was back in the day.

[02:10]

Love it, all manual process.

[02:11]

Exactly. In the basement. So fast forward to now, I would say about 75% of our business is online, but we still do a lot of mail surveys, which is why we are here.

[02:25]

National Research Corporation is a company that does patient satisfaction, and the government has required that a certain proportion of patient satisfaction still be done through mail. Why? Because there is a portion of the population that is not online, which is really interesting. And it's almost like it's the other way now, where we're all in on online and digital. And I can't think of the last time somebody has done a paper survey.

[02:54]

Exactly. Well, think about even your mailbox at home or at work; we tend to get less mail. So now, the mail survey isn't part of a huge stack of ads and things you don't need. It is not unique, but it isn't in a big stack anymore. And you're right. I think about industries where there's an aging population. I think about remote populations. And then we do some work in human resources, employee satisfaction surveys. And one of the niches about that is the confidentiality factor. So, lots of DIY tools,

Welcome to the 2019 CRC Series. Recorded live in Orlando, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Philamena Dougherty, Director of Strategic Accounts at Virtual Incentives.

Find Philamena Online:

Email: [email protected]

Website: www.virtualincentives.com

Find Jamin Online:

Email: [email protected] 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

[00:00]

Hi, this is Jamin. You're listening to the Happy Market Research Podcast. The next set of episodes are conversations I had at this year's Corporate Researchers Conference or CRC. This is put on by the Insights Association in Orlando, Florida. I had quite a few interesting conversations highlighting specific companies that exhibited this year as well as a couple of speakers, Wells Fargo, IBM, etc. I hope you have a really good rest of your day and enjoy these short episodes.

[00:31]

My guest is Philamena Dougherty, Virtual Incentives. I've used Virtual Incentives for most of my career actually. For instance, in fulfillment. How are you?

[00:42]

I'm great. I'm great. I'm really happy to be here.

[00:46]

We are onsite at the drinking hour for Insights Association’s CRC event. You guys have a booth precariously located by the podcast.

[00:57]

Yes, we did that on purpose. We did do that on purpose actually. We really wanted to meet you.

[01:06]

You did not.

[01:08]

We did, yes.

[01:09]

I don't believe you, but I appreciate it.

[01:11]

We actually wanted to learn more about HubUx.

[01:13]

Oh, my gosh, okay. This is not about me. This is about you. All right. So, we'll definitely talk about that off air. So, it's exciting to see the energy here on the floor all of a sudden. This is kind of neat.

[01:29]

It is, especially for me in my position. So, I have a lot of partners and a lot of clients here. So, just to see worlds colliding like this, it's one of my favorite things about MR and this conference, in general.

[01:42]

It's interesting in Virtual Incentives, which is, of course, an incentive fulfillment platform that you can both automate as well as bulk upload.

[01:50]

Sure, so when I say partners, I mean like our partners are survey software platform partners who are involved with our integrations. So that would be the automated process: the incentives directly in survey.

[02:07]

Maybe you should give us the elevator pitch or describe what it is that you guys do for the audience. I obviously know, but…

[02:15]

Okay, as far as market research is concerned, we incentivize respondents and community members. So, it helps build engagement with panels and helps build complete rates, keeps people involved in surveys and, really helps get valid reliable data and respondents into the surveys and completing the surveys.

[02:40]

Yeah, for sure. It gets to the motivation factor of the respondents. So that one of the nice things about it is you can tailor the incentive around.

[02:50]

And it kind of seems to me like it's almost a forgotten, crucial last step.

[02:55]

Totally.

[02:56]

You don't always hear about incentives when you're talking about market research, but it really makes a difference in certain cases when you're looking at trying to increase response rates or hit harder to reach quotas.

[03:09]

It's interesting you say that and I actually remember there was this period of three-ish years where there was a bunch of analysis, research-on-research or R on R on how to motivate respondents. And it was like comparing different incentive levels: guaranteed versus sweepstakes...

Welcome to the 2019 CRC Series. Recorded live in Orlando, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Naira Musallam, Co-Founder of SightX.

Find Naira Online:

LinkedIn: www.linkedin.com/in/naira-musallam-36385592

Website: sightx.io

Find Jamin Online:

Email: [email protected] 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

[00:00]

Hi, this is Jamin. You're listening to the Happy Market Research Podcast. The next set of episodes are conversations I had at this year's Corporate Researchers Conference or CRC. This is put on by the Insights Association in Orlando, Florida. I had quite a few interesting conversations highlighting specific companies that exhibited this year as well as a couple of speakers, Wells Fargo, IBM, etc. I hope you have a really good rest of your day and enjoy these short episodes.

[00:31]

Hi, this is Jamin. You are listening to Happy Market Research Podcast. My guest today is Naira Musallam PhD and co-founder of SightX, one of my absolute favorite companies in the industry right now. Welcome to the Happy Market Research Podcast.

[00:47]

Thank you for having me and thanks for the shout-out.

[00:50]

Yeah, of course. Well, thanks for creating technology that is adding a ton of value to the market research space. Tell us a little bit about SightX.

[00:58]

Yes, So, SightX came about to solve for the problem that many in this space experience, and that is one for the fragmentation. The idea that you have to rely on multiple tools to be able to go from collection to cleaning, to formatting, to restructuring, to uploading into another platform. We thought we can do a little bit better by streamlining the process one. So, it is a technology that fits for the needs of 2019 and to also solve for the issue of expertise. The world that we live in really expect everybody nowadays in the space to be experts in what they're doing, to get it right, to get it deep, to get it fast with the massive amount of data. And so, how do you do that? Like how do you deliver better, faster, deeper with outdated technology? So, we said we're going to just develop a technology that enables people to deliver on these expectations.

[02:28]

I think that there's a couple of points that I’ve separated out, right? One is the disparate number of tools that are required in order to do a research project. On a qualitative basis, there's approximately six to eight tools that are used just to recruit people. It's really funny… Between Excel. Anyway, that's a different topic. But my point is that… Well, Stacey Walker, Head of Insights for Adobe told me, ”I'm sick of all the tools. I don't want to hear about another new tool,” which is really interesting, right?

So, the ability to be able to consolidate your work into a single platform means that you're getting consistent data structures, consistent ways of interacting with that data, analyzing that data. It should create a tremendous amount of velocity improvement.

[03:19]

Yeah, I fully agree and sympathize with the sentiment of not wanting to see one more tool. Look, I always tell people nowadays we have so many options, right? It's more about how are you experiencing it and how are you getting there. So, to even take it out of market research, I say you want to go from New York to California. Do you want to ride on a bus or do you want to take a helicopter that is waiting outside of your home, right? Like for me, these are like the analogies, like these are the tradeoffs and these are like the solutions, quite frankly, that we have to continuously and think about. How do we do better?

Welcome to the 2019 CRC Series. Recorded live in Orlando, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Mike Sawicz, Account Executive at Market Logic Software

Find Mike Online:

LinkedIn: www.linkedin.com/in/sawicz

Email: [email protected]

Website: www.marketlogicsoftware.com

Find Jamin Online:

Email: [email protected] 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

[00:00]

Hi, this is Jamin. You're listening to the Happy Market Research Podcast. The next set of episodes are conversations I had at this year's Corporate Researchers Conference or CRC. This is put on by the Insights Association in Orlando, Florida. I had quite a few interesting conversations highlighting specific companies that exhibited this year as well as a couple of speakers, Wells Fargo, IBM, etc. I hope you have a really good rest of your day and enjoy these short episodes.

[00:31]

Hi, this is Jamin. You're listening to the Happy Market Research Podcast. We are live today at CRC here in Orlando, Insights Association. Mike Sawicz, Market Logic Software is the name of the company. Mike, thanks so much for sitting down with me for a few minutes.

[00:46]

Oh, thank you for having me.

[00:47]

So, the show is in the third and final day. Break has just happened. So, the floor is starting to fill up; so, I won't keep you too long, but I do have a couple of questions for you. Tell me, what do you think about the show?

[01:00]

It's great. We've had a really good time here. I met tons of interesting people on both the client side and my research colleague side. Excellent conversations, really rich presentations. I've learned quite a bit. We're seeing a lot about how AI is coming into play and how the technology in this space is really emerging and changing. But also, lots of great topics on storytelling and crafting insights for larger stakeholder audiences to really help them manage and run their business.

[01:41]

Yeah, I feel like there's a tremendous number of client-side researchers here, right? I've been meeting a lot.

[01:49]

Yeah. This is certainly not vendor fest.

[01:52]

Yeah. That's kind of a nice change.

[01:53]

It's very nice.

[01:55]

Yeah, for sure. I think you gave a talk, didn't you?

[01:58]

I did. We had a little chat about how our platform enables both AI and HI (Human Insights and Intelligence) to come together to help our customers create a very powerful asset base.

[02:16]

Okay, I love that asset base being the insights or the decision framework to make…

[02:22]

So, at Market Logic, we build insight platforms where at an ingestion layer our customers upload and take in all of their primary, secondary, syndicated, and structured data that can come in along with news feeds from the outside. So, in one source, you have all the information that you need to craft those stories about your customer base and the delivery mechanisms. So, when we talk about storytelling, we're a little more on the telling side. So, our system has feeds, and it really is designed to push information to those key stakeholder bases. So, all that expert knowledge that our colleagues here are creating can be put into knowledge zone. So that's the HI part. You craft that story; you have access to all the information; you can build it with videos and infographics—really compelling way of telling that story— and then have that pushed out to your stakeholders automatically. You don't have to rely on emails; you don't have to rely on roadshows. It's available 24 hours a day. There's a Q&A area in there so that expert can stay in ...