This week we are honoring the often unsung heroes of a veterinary clinic, the veterinary receptionists or CSRs!

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Hosts Dr. Ernie Ward and Beckie Mossor, RVT have a “Conversation of Celebration” detailing the many amazing and inspiring abilities of the front desk support staff that allow vets and vet techs to be their best!

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Dr. Ward marvels at how veterinary receptionists are able to recognize pets by their family’s cars! He also explains how receptionists/CSRs CSRs represent the clinic personality, mission, and standards and are integral to client loyalty. He also explains why we need to train and pay our receptionists better.

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Beckie shares her recent experiences taking both her sister’s and her own dog the vet and how a receptionist really made her feel welcome.

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Dr. Ward shares why he believes our receptionists are so essential to a successful client experience because “they own:”

* The client’s first impression

* The first smile

* The first “Hello”

* Are asked the first question

* The last goodbye

* The client's last question

* Provide the last reminder

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Viewfinders, this week we hope you’ll take time to celebrate and recognize your clinic’s “Jack or Jill of All Trades.” Our veterinary receptionist are true multitaskers and multi-disciplinarians. Every day, they deal with conflict management, sometimes serve as grief counselors, and are responsible for emergency triage. All while answering phones, billing out, scheduling, and fetching meds - ALL WITH A SMILE! I’m exhausted reading this!

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Viewfinders, let us know how you’re celebrating National Veterinary Receptionist Week!