Ty and Dan discuss the major news of the day as NIL (Name, Image, and Likeness) rules are adopted, at long last, by the NCAA and all student athletes are immediately eligible to profit from their likenesses. With help from Ross Dellenger of Sports Illustrated and Michael Felder of Stadium and the Hand in the Dirt Podcast, they discuss how NIL will impact college football, how the NCAA was forced into action, how schools might lean into the new rules, how the open market will react to college athletes as brands, and much more.

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