With digital data growth expected to increase globally by 4,300 percent by 2020, businesses today are immensely finding it tough to fulfil the rising expectations of their customers who can easily retrieve any latest information and know about ‘almost everything’ via Internet. This digital revolution is driving businesses to look into the unprecedented opportunities on social related networks to improve their overall customer experience. Social media is becoming a reality today regardless whether organisations are ready to embrace it. We speak to Chandru Relwani from Oracle Asia Pacific on how to harness social media technologies to improve customer experience.

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