In the context of technology adoption, “crossing the chasm” refers to the pivotal moment when an emerging technology moves beyond the early adopters and innovators phase to reach the early majority of users. This concept, popularized by Geoffrey A. Moore in his book “Crossing the Chasm,” highlights the gap or “chasm” that exists between the initial acceptance of a technology by enthusiasts and visionaries and its broader acceptance by a more pragmatic, mainstream market.

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