What if the biggest thing holding your business back isn't your marketing...

...it's the identity you've accepted?

In this episode, I'm exploring why I believe the children's activity industry has been thinking about itself the wrong way for years.

We dive into why labels like activity provider, club provider and extra-curricular provider may be limiting the way schools perceive your organisation, why the best providers aren't "just running sessions", and how shifting your identity can completely transform the way you design programmes, communicate your value and build long-term partnerships with schools.

If you've ever felt like schools see your work as a "nice extra" rather than something they genuinely rely on, this conversation is for you.

Ready to put this into practice?

If this episode made you realise that your website, emails, programme descriptions, packages or proposals are still positioning you as an activity provider rather than an education partner, I'd love to help.

Book a School/Nursery Partnership Business Review and I'll personally audit every part of your school-facing presence - from your programme positioning and messaging to your emails, website, resources, packages and proposals.

I’ll send you a recording with my insights and a PDF with my recommendations to help you identify exactly where you're unintentionally sounding "optional" and create a clear plan to help schools see the true value of what your organisation brings.

Because becoming an Essential Education Partner doesn’t mean upgrading your bio or changing your logo.

Instead you’ll want to be building an organisation schools genuinely trust, rely on and want to keep working with year after year.

👉 Book your School/Nursery Partnership Business Review for the summer and let's make sure your September marketing reflects the value you already create.

Thanks to our sponsors at Thrive4Activities, you can access your free ThriveHub course, exclusive to Approaching Schools Podcast listeners here.

Thrive4Activities is a specialist brand built specifically for children's activity providers 

and clubs delivering structured activities.

Designed around the realities of running an activity business, Thrive4Activities 

combines practical guidance, learning resources, planning tools and specialist 

support in one place.

Whether you’re looking to attract more families, improve retention, increase income, 

strengthen your team or save valuable time, Thrive4Activities helps providers focus 

on what matters most and turn plans into progress.

Go to Improve My Club today to get started!