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If you are seeing a decline or pause in your business, don’t panic!

This isn’t the time to step away from it entirely. Instead, use your newfound downtime to get organized, create more content, and set your business up for success when things pick back up again.

Now let’s dive into our 6 tips for entrepreneurs during a slow season in business!

Connect with Social Savvy

Connect with Jessica on Instagram: https://www.instagram.com/socialsavvyhq

Join the Social Savvy Collective community on Instagram: https://www.instagram.com/socialsavvycollective/

Join the free Social Savvy Collective Community for social media managers: https://www.facebook.com/groups/socialsavvycollective

Ready to create your own social media business that fuels your dream life? Whether that is financial freedom, time freedom, or anything else — this guide is your ultimate roadmap to building a sustainable social media management business: https://programs.socialsavvyhq.co/smm-roadmap

If you are looking for more resources and templates as a social media manager, browse our digital shop for social media managers: https://www.socialsavvyhq.co/shop

Need a contract for your social media management business? In less than 10 minutes, your attorney-prepared and peer-reviewed agreement can be in the hands of your clients: https://thecontractshop.com/products/social-media-manager-contract-template?ref=jessicahobbs1

For show notes and more, go to https://www.socialsavvyhq.co/podcast

Love listening? We would appreciate it if you would leave a rating and review to support the show!

In this week's episode, we have a special guest, Katie Fairweather, Agency Director at DOT & Company, who is here to share about mastering client account management.

Have you ever wondered what exactly a client account manager does? Katie works closely with digital marketing agencies, helping them with fractional account management.

Tune in now to gain valuable insights and practical tips about what a CAM (Client Account Manager) is.

Meet Katie Fairweather

Katie Fairweather is the Agency Director at DOT & Company. She works with digital marketing agencies to help them with fractional account management.

Connect with Katie

Learn more about DOT & Company at https://www.dotandcompany.co/. Follow them on Instagram at https://www.instagram.com/dot_and_company/. Tune into the Happy Clients podcast https://www.dotandcompany.co/podcast.

Connect with Social Savvy

Connect with Jessica on Instagram: https://www.instagram.com/socialsavvyhq

Join the Social Savvy Collective community on Instagram: https://www.instagram.com/socialsavvycollective/

Join the free Social Savvy Collective Community for social media managers: https://www.facebook.com/groups/socialsavvycollective

Ready to create your own social media business that fuels your dream life? Whether that is financial freedom, time freedom, or anything else — this guide is your ultimate roadmap to building a sustainable social media management business: https://programs.socialsavvyhq.co/smm-roadmap

If you are looking for more resources and templates as a social media manager, browse our digital shop for social media managers: https://www.socialsavvyhq.co/shop

Need a contract for your social media management business? In less than 10 minutes, your attorney-prepared and peer-reviewed agreement can be in the hands of your clients: https://thecontractshop.com/products/social-media-manager-contract-template?ref=jessicahobbs1

For show notes and more, go to https://www.socialsavvyhq.co/podcast

Love listening? We would appreciate it if you would leave a rating and review to support the show!

Can you pivot into a target audience that you are passionate about as a SMM? Yes, you can.

This week, we're joined by Maddie Digan who discusses her shift to specializing in serving beauty brands and professionals.

Discover what led her to this niche and how it transformed her services to better meet the needs of her target audience.

Plus, we'll be exploring the latest buzz in the social media world - Threads!

Meet Maddie Digan

Maddie, better known as "The Buzzing Blonde," is a dynamic social media manager and strategist with a passion for helping brands thrive in the digital realm. Since establishing her business in 2018 while working as a graphic designer for Adidas, Maddie has become a prominent figure in the world of social media.

Throughout her career, Maddie has worked with a diverse range of small businesses, leveraging her skills to help them grow their online presence. However, it was in 2021 that she found her true niche in assisting beauty brands and professionals.

As "The Buzzing Blonde," Maddie continues to empower brands, guiding them on their journey to online success. Through her dedication, expertise, and genuine passion for connecting with audiences, she consistently exceeds expectations and helps her clients build thriving online communities.

Connect with Maddie

Connect with Maddie, a.k.a. "The Buzzing Blonde" on Instagram at https://www.instagram.com/thebuzzingblonde/.

Connect with Social Savvy

Connect with Jessica on Instagram: https://www.instagram.com/socialsavvyhq

Join the Social Savvy Collective community on Instagram: https://www.instagram.com/socialsavvycollective/

Join the free Social Savvy Collective Community for social media managers: https://www.facebook.com/groups/socialsavvycollective

Ready to create your own social media business that fuels your dream life? Whether that is financial freedom, time freedom, or anything else — this guide is your ultimate roadmap to building a sustainable social media management business: https://programs.socialsavvyhq.co/smm-roadmap

If you are looking for more resources and templates as a social media manager, browse our digital shop for social media managers: https://www.socialsavvyhq.co/shop

Need a contract for your social media management business? In less than 10 minutes, your attorney-prepared and peer-reviewed agreement can be in the hands of your clients: https://thecontractshop.com/products/social-media-manager-contract-template?ref=jessicahobbs1

For show notes and more, go to https://www.socialsavvyhq.co/podcast

Love listening? We would appreciate it if you would leave a rating and review to support the show!

This week we are joined by Randi Halaway, a soul and business coach. Randi shares her journey as a salon owner, the challenges she faced, and the fears she overcame.

We also explore the limiting beliefs and blocks that often hinder female entrepreneurs and discuss strategies to overcome them.

She is on a mission to help you LOVE yourself fully and live a heart centered life. Tune in!

Meet Randi Halaway

Randi Halaway is a Soul and Business Coach for those who are READY to step into their highest level of mastery and claim more freedom, abundance, and fulfillment in their lives.

She has been a successful entrepreneur since 2001 and is grateful for the vast array of experiences that have shaped her into who she is today. Her background includes a successful, 17 year career as a hair stylist, owning and managing a salon in Downtown San Diego for over 5 years, which she sold in 2017.

She has been in the coaching and personal growth space her entire life, as her Dad is a motivational speaker, transformational life coach, and author. Throughout her career, coaching her clients and employees has been her ultimate passion.

Since 2016, Randi has been coaching and supporting her clients to create and implement key strategies and organization within their businesses and their lives. She is here to help you remember who you truly are, by breaking through the limiting beliefs and blocks that keep you playing small, and to help you claim your power.

Connect with Randi

You can connect with Randi on Instagram here: https://www.instagram.com/randihalaway/. Learn more and join her monthly membership, The Heart Centered Collective here: https://programs.randihalaway.com/hcc. Download her free resources here: https://programs.randihalaway.com/resource.

Connect with Social Savvy

Connect with Jessica on Instagram: https://www.instagram.com/socialsavvyhq

Join the Social Savvy Collective community on Instagram: https://www.instagram.com/socialsavvycollective/

Join the free Social Savvy Collective Community for social media managers: https://www.facebook.com/groups/socialsavvycollective

Ready to create your own social media business that fuels your dream life? Whether that is financial freedom, time freedom, or anything else — this guide is your ultimate roadmap to building a sustainable social media management business: https://programs.socialsavvyhq.co/smm-roadmap

If you are looking for more resources and templates as a social media manager, browse our digital shop for social media managers: https://www.socialsavvyhq.co/shop

Need a contract for your social media management business? In less than 10 minutes, your attorney-prepared and peer-reviewed agreement can be in the hands of your clients: https://thecontractshop.com/products/social-media-manager-contract-template?ref=jessicahobbs1

For show notes and more, go to https://www.socialsavvyhq.co/podcast

Love listening? We would appreciate it if you would leave a rating and review to support the show!

From intern to full-time employee, Alysa Gumto was been in her social media management role for quite some time.

Alysa shares with us her journey of becoming a social media manager, from being undecided in college, to landing an internship.

She now has her very own podcast, Telling It Like It Is with Alysa, and she shines a light on growing that platform as well as a social media platform.

Meet Alysa Gumto

Alysa Gumto is a Social Media Manager with 4 1/2 years of experience and has been with the same company since January 2019. Alysa has always enjoyed being creative. As a child, she would attend weekly craft classes at Michaels Art Supplies store, scrapbook before Instagram took off, and her love for social media started back in middle school when you could find her creeping on people's Facebook pages.

As a 2019 graduate with honors from La Roche University, Alysa double majored in Marketing and Management.

One of her favorite aspects of her job is getting to work 1:1 with clients, making them feel comfortable, and providing them with up-to-date social media tips to help grow their online presence as a network marketer.

When she’s not spending her time working, you can find her spending time with her Golden Retriever Truly, recording the next Telling It Like It Is with Alysa podcast episode, and almost always eating ice cream!

Connect with Alysa

You can connect with Alysa on Instagram at https://www.instagram.com/a_gumto/ and on LinkedIn at https://www.linkedin.com/in/alysagumto/. You can listen to her podcast at https://www.instagram.com/tellingitlikeitiswithalysa.

Connect with Social Savvy

Connect with Jessica on Instagram: https://www.instagram.com/socialsavvyhq

Join the Social Savvy Collective community on Instagram: https://www.instagram.com/socialsavvycollective/

Join the free Social Savvy Collective Community for social media managers: https://www.facebook.com/groups/socialsavvycollective

Ready to create your own social media business that fuels your dream life? Whether that is financial freedom, time freedom, or anything else — this guide is your ultimate roadmap to building a sustainable social media management business: https://programs.socialsavvyhq.co/smm-roadmap

If you are looking for more resources and templates as a social media manager, browse our digital shop for social media managers: https://www.socialsavvyhq.co/shop

Need a contract for your social media management business? In less than 10 minutes, your attorney-prepared and peer-reviewed agreement can be in the hands of your clients: https://thecontractshop.com/products/social-media-manager-contract-template?ref=jessicahobbs1

For show notes and more, go to https://www.socialsavvyhq.co/podcast

Love listening? We would appreciate it if you would leave a rating and review to support the show!

This week we’re talking about the necessary terms and definitions to know before managing a social media account or becoming a social media freelancer.

One of the most difficult parts about starting out in social media marketing is keeping all the terms straight.

My hope for this episode is that it becomes a resource for social media terms for you to know before you jump into managing a social media account.

Connect with Social Savvy

Connect with Jessica on Instagram: https://www.instagram.com/socialsavvyhq

Join the Social Savvy Collective community on Instagram: https://www.instagram.com/socialsavvycollective/

Join the free Social Savvy Collective Community for social media managers: https://www.facebook.com/groups/socialsavvycollective

Ready to create your own social media business that fuels your dream life? Whether that is financial freedom, time freedom, or anything else — this guide is your ultimate roadmap to building a sustainable social media management business: https://programs.socialsavvyhq.co/smm-roadmap

If you are looking for more resources and templates as a social media manager, browse our digital shop for social media managers: https://www.socialsavvyhq.co/shop

Need a contract for your social media management business? In less than 10 minutes, your attorney-prepared and peer-reviewed agreement can be in the hands of your clients: https://thecontractshop.com/products/social-media-manager-contract-template?ref=jessicahobbs1

For show notes and more, go to https://www.socialsavvyhq.co/podcast

Love listening? We would appreciate it if you would leave a rating and review to support the show!

Are you transitioning into social media management from another industry?

This week, we're joined by Brittany Verlenich, a former teacher-turned social media manager. We dive into the importance of personal branding as an entrepreneur and how you can use this to find your next (or first!) client.

Meet Brittany Verlenich

Brittany is a content strategist, community manager, and host of the Social Media Magic podcast. She focuses on long-term content and community growth because tactics and hacks are ever-changing. She recently grew a client’s Instagram account from 5k to 23,000+ in under 6 months, and she’s helped clients use social media to cross into the top 1% of podcast downloads. She believes that getting more sales can be really simple once you learn how to turn strangers into subscribers.

Connect with Brittany Verlenich

You can connect with Brittany on TikTok at https://www.tiktok.com/@brittanyverlenich. You can connect with Brittany on Instagram at https://www.instagram.com/brittanyverlenich/.

Connect with Social Savvy

Connect with Jessica on Instagram: https://www.instagram.com/socialsavvyhq

Join the Social Savvy Collective community on Instagram: https://www.instagram.com/socialsavvycollective/

Join the free Social Savvy Collective Community for social media managers: https://www.facebook.com/groups/socialsavvycollective

Ready to create your own social media business that fuels your dream life? Whether that is financial freedom, time freedom, or anything else — this guide is your ultimate roadmap to building a sustainable social media management business: https://programs.socialsavvyhq.co/smm-roadmap

If you are looking for more resources and templates as a social media manager, browse our digital shop for social media managers: https://www.socialsavvyhq.co/shop

Need a contract for your social media management business? In less than 10 minutes, your attorney-prepared and peer-reviewed agreement can be in the hands of your clients: https://thecontractshop.com/products/social-media-manager-contract-template?ref=jessicahobbs1

For show notes and more, go to https://www.socialsavvyhq.co/podcast

Love listening? We would appreciate it if you would leave a rating and review to support the show!

Are you building enough relationships as a business owner?

Relationship marketing is creating meaningful connections with your clients or customers. It’s about creating a bond vs. trying to sell to them. It’s about creating trust before they’re ready to buy. It’s about creating a connection that is a two-way street between you offering your services and skills to improve their life, and building a reciprocal relationship. That could be collaborating with them on other projects, connecting them to their customers or clients, or supporting them in another way.

Let’s dive into some actionable strategies that you can implement today, to start building more relationships to finding your next client as a social media manager.

Connect with Social Savvy

Connect with Jessica on Instagram: https://www.instagram.com/socialsavvyhq

Join the Social Savvy Collective community on Instagram: https://www.instagram.com/socialsavvycollective/

Join the free Social Savvy Collective Community for social media managers: https://www.facebook.com/groups/socialsavvycollective

Ready to create your own social media business that fuels your dream life? Whether that is financial freedom, time freedom, or anything else — this guide is your ultimate roadmap to building a sustainable social media management business: https://programs.socialsavvyhq.co/smm-roadmap

If you are looking for more resources and templates as a social media manager, browse our digital shop for social media managers: https://www.socialsavvyhq.co/shop

Need a contract for your social media management business? In less than 10 minutes, your attorney-prepared and peer-reviewed agreement can be in the hands of your clients: https://thecontractshop.com/products/social-media-manager-contract-template?ref=jessicahobbs1

For show notes and more, go to https://www.socialsavvyhq.co/podcast

Love listening? We would appreciate it if you would leave a rating and review to support the show!

If you are a new social media manager, or maybe you’re offering a new service - when it comes to pricing your work… DON'T look at your competitors!

While it’s important to know what the going rate for that service is and to do competitor research for other aspects of marketing your business - it’s not going to help you when it comes to formulating just how much you should charge for your offer.

Tune in for a few reasons to consider when it comes to not comparing your rates to other social media managers - and keep listening to the very end where I’m breaking down our formula to pricing signature service!

Connect with Social Savvy

Connect with Jessica on Instagram: https://www.instagram.com/socialsavvyhq

Join the Social Savvy Collective community on Instagram: https://www.instagram.com/socialsavvycollective/

Join the free Social Savvy Collective Community for social media managers: https://www.facebook.com/groups/socialsavvycollective

Ready to create your own social media business that fuels your dream life? Whether that is financial freedom, time freedom, or anything else — this guide is your ultimate roadmap to building a sustainable social media management business: https://programs.socialsavvyhq.co/smm-roadmap

If you are looking for more resources and templates as a social media manager, browse our digital shop for social media managers: https://www.socialsavvyhq.co/shop

Need a contract for your social media management business? In less than 10 minutes, your attorney-prepared and peer-reviewed agreement can be in the hands of your clients: https://thecontractshop.com/products/social-media-manager-contract-template?ref=jessicahobbs1

For show notes and more, go to https://www.socialsavvyhq.co/podcast

Love listening? We would appreciate it if you would leave a rating and review to support the show!