To save the publishing company he inherited from his uncle, British publisher Allen Lane launches a radical new line of paperback books – but finds it’s a tall order to get a resistant industry to embrace the new business.Want to listen to the remaining episode of Hatching Penguin? Episodes 2-5 are available exclusively and ad-free on Wondery+. With Wondery+, enjoy exclusive seasons, early access to new ones, and they’re always ad-free. Start your free trial in the Wondery App or visit <a href="http://wondery.app.link/inIc9lKeyLb" rel="noopener noreferrer" target="_blank">wondery.app.link/inIc9lKeyLb</a> now. See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

To save the publishing company he inherited from his uncle, British publisher Allen Lane launches a radical new line of paperback books – but finds it’s a tall order to get a resistant industry to embrace the new business. Want to listen to the remaining episode of Hatching Penguin? Episodes 2-5 are available exclusively and ad-free on Wondery+. With Wondery+, enjoy exclusive seasons, early access to new ones, and they’re always ad-free. Start your free trial in the Wondery App or visit wondery.app.link/inIc9lKeyLb now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

To save the publishing company he inherited from his uncle, British publisher Allen Lane launches a radical new line of paperback books – but finds it’s a tall order to get a resistant industry to embrace the new business.Want to listen to the remaining episode of Hatching Penguin? Episodes 2-5 are available exclusively and ad-free on Wondery+. With Wondery+, enjoy exclusive seasons, early access to new ones, and they’re always ad-free. Start your free trial in the Wondery App or visit&nbsp;<a href="http://wondery.app.link/inIc9lKeyLb" rel="noopener noreferrer">wondery.app.link/inIc9lKeyLb</a>&nbsp;now.&nbsp;See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer">https://art19.com/privacy#do-not-sell-my-info</a>.

Hatching Penguin | Paperback Pioneer | 1

Behind every successful business is a story. It starts with a vision and a leap of faith. Along the way, leaders make bold decisions, ride booms and busts, and sometimes, they reach new heights. From Wondery, the makers of the hit series&nbsp;Business Wars, and Lindsay Graham, the host of&nbsp;American History Tellers&nbsp;and&nbsp;American Scandal, comes a weekly podcast that brings you the true stories of the brilliant but all-too-human businesspeople who risked it all. From Walt Disney’s creation of a theme park in Orlando, to the colossal failure of New Coke,&nbsp;Business Movers&nbsp;will explore the triumphs, failures and ideas that transformed our lives. Need more Business Movers? With Wondery+, enjoy exclusive seasons, early access to new ones, and they’re always ad-free. Join Wondery+ in the Wondery App, Apple Podcasts, or Spotify. Start your free trial by visiting <a href="http://wondery.app.link/inIc9lKeyLb" rel="noopener noreferrer" target="_blank">wondery.app.link/inIc9lKeyLb</a> now.&nbsp;

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Behind every successful business is a story. It starts with a vision and a leap of faith. Along the way, leaders make bold decisions, ride booms and busts, and sometimes, they reach new heights. From Wondery, the makers of the hit series Business Wars, and Lindsay Graham, the host of American History Tellers and American Scandal, comes a weekly podcast that brings you the true stories of the brilliant but all-too-human businesspeople who risked it all. From Walt Disney’s creation of a theme park in Orlando, to the colossal failure of New Coke, Business Movers will explore the triumphs, failures and ideas that transformed our lives. Need more Business Movers? With Wondery+, enjoy exclusive seasons, early access to new ones, and they’re always ad-free. Join Wondery+ in the Wondery App, Apple Podcasts, or Spotify. Start your free trial by visiting wondery.app.link/inIc9lKeyLb now. 

Behind every successful business is a story. It starts with a vision and a leap of faith. Along the way, leaders make bold decisions, ride booms and busts, and sometimes, they reach new heights. From Wondery, the makers of the hit series&nbsp;Business Wars, and Lindsay Graham, the host of&nbsp;American History Tellers&nbsp;and&nbsp;American Scandal, comes a weekly podcast that brings you the true stories of the brilliant but all-too-human businesspeople who risked it all. From Walt Disney’s creation of a theme park in Orlando, to the colossal failure of New Coke,&nbsp;Business Movers&nbsp;will explore the triumphs, failures and ideas that transformed our lives. Need more Business Movers? With Wondery+, enjoy exclusive seasons, early access to new ones, and they’re always ad-free. Join Wondery+ in the Wondery App, Apple Podcasts, or Spotify. Start your free trial by visiting <a href="http://wondery.app.link/inIc9lKeyLb" rel="noopener noreferrer">wondery.app.link/inIc9lKeyLb</a> now.&nbsp;

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Hatching Penguin | Paperback Pioneer | 1

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