Hatem Alakeel is an award-winning Saudi designer, fashion entrepreneur and podcast host. He has designed for global icons including Mattel’s Barbie, Evian, Lexus, Fairmont, Raffles, and the Ritz Carlton among others, and he was among the first regional artists to create and celebrate Saudi traditions.

With his first company, Toby Hatem Alakeel, Hatem brought the traditional thobe into the luxury fashion world, with displays at Harvey Nichols, Saks Fifth Avenue, and Boutique 1. Today, he runs Authenticite, a consulting and creative production agency connecting creators and brands who want to understand Saudi culture. He also continues developing content with his editorial pieces showcasing Saudi artists on his website, and through his podcast, Gems of Arabia.

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