Haunted Attraction Network

Hot Wire How To is back for 2016! Shaina & Philip are joined by Victoria in this season premier, and together they discuss what you need to consider before making your foam paneling. The next few shows will discuss how to make your plan into a reality.
For more information on the contest & show go to: http://hwffhowto.com/

Tyler and Philip return to the most important (and difficult) concept for haunters and all businesses- Positioning. This one is very dense, but crucial to make sure that your marketing dollars are not completely wasted. Specific industry examples are discussed, along with theories from the book "Positioning: The Battle for Your Mind" by Ries & Trout. Among these are: understanding that positioning deals with the mind of the prospect, consumer reference points are reality, an oversimplified message is key to cutting through the noise, and choosing your ladder wisely.
Reminder that 2016 applications to be included in the Haunted Attraction Network are only open for the next month: http://hauntedapplication.com/

Get on The Marketing Monday email list by texting MARKETINGMONDAY to 33444 or by visiting http://www.hauntedattractionspodcast.com/marketingmondays/

Tyler and Philip discuss different methods for determining your marketing budget, share some real haunt examples, and discuss agency costs. Reminder that 2016 applications to be included in the Haunted Attraction Network are only open for the next month: http://hauntedapplication.com/

Get on The Marketing Monday email list by texting MARKETINGMONDAY to 33444 or by visiting http://www.hauntedattractionspodcast.com/marketingmondays/

Philip raves about 'HorrorNaments,' Tyler rants about escape rooms, and the hosts discuss how and why to craft positioning statements for your haunt. Reminder that 2016 applications to be included in the Haunted Attraction Network are only open for the next month: http://hauntedapplication.com/

Get on The Marketing Monday email list by texting MARKETINGMONDAY to 33444 or by visiting http://www.hauntedattractionspodcast.com/marketingmondays/

Tyler & Philip share a few raves and discuss how to define your haunt based on benefits versus features. Philip suggests a T-Chart method you can used based off your SWOT analysis from last week.



Get on The Marketing Monday email list by texting MARKETINGMONDAY to 33444 or by visiting http://www.hauntedattractionspodcast.com/marketingmondays/

Tyler & Philip try a new format: introductions, a few raves on haunted attraction marketing elements, and why a SWOT Analysis needs to guide your Marketing Plan.


Get on The Marketing Monday email list by texting MARKETINGMONDAY to 33444 or by visiting http://www.hauntedattractionspodcast.com/marketingmondays/

Tyler & Philip discuss 5 characteristics that help to define your target markets: Size, Geographic, Demographic, Psychographic, and Behavioral. The hosts also recap surveying, emphasize that 'marketing is not selling,' and outline the marketing process.

Get on The Marketing Monday email list by texting MARKETINGMONDAY to 33444 or by visiting http://www.hauntedattractionspodcast.com/marketingmondays/

Tyler & Philip discuss how and why to run a survey right away. Several different types of questions (Operational, Demographic, Pricing, and Habitual) are discussed, and why you would use each different type (at a max of 5). Methods of collecting responses (Google Docs vs Surveymonkey) and survey incentives were also discussed, before closing with methods of survey distribution.

Get on The Marketing Monday email list by texting MARKETINGMONDAY to 33444 or by visiting http://www.hauntedattractionspodcast.com/marketingmondays/

Happy Halloween from the Haunted Attractions Network- May your Jack-O-Lanterns burn bright, long into the night.

Shout-Outs in this episode include: Scott from The Vault of Souls, Paul from Halloween Machine Magazine, Shaina from the Hot Wire Foam Factory, Tyler from HauntDesignKit.com, Patrick from Shocktoberfest, Shaun from Wells Township Haunted House, Kevin from Missing Finger Productions, McCabe from Castle Blood, Nicolette & Shawn from West Deer Nightmare, Shane from Murder House Tampa, Chris from Hannibal Jaycees Warehouse of Nightmares, Axe man from The Shallow Grave.

Shaina and Philip recap the tombstone contest and discuss how to dry brush your tombstone and make it come to life.
For more information on the contest & show go to: http://hwffhowto.com/