Haunted Attraction Network

When it comes to creating an extreme haunt, how do you know when you’ve crossed over the line?

Mikey interviews Mark Jardine, the Marketing Manager for Mad About Horror. They discuss the range of horror items M.A.H sell, how the company has grown over the years, and delve into the work M.A.H has accomplished along side UK Scream Parks such as Hallowscream and Thorpe Park Fright Nights.



Check out their website here: www.madabouthorror.co.uk



Watch our latest ScareCam vlog episodes: https://youtube.com/scaretrack

You can support the show here: https://patreon.com/ScareTrack

ScareTrack merchandise can be found here: https://smart-fx.co.uk/smart-artists/...



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ScareTrack are proud members of the HAUNTED ATTRACTIONS NETWORK

In this podcast episode, we chat with Tony Brueski on How to Get More People to your Haunted Attraction and valuable Tips that you can implement this season.

Tony also hosts two podcasts about real ghosts stories, so of course we had to discuss a few of our favorite paranormal encounters. Have you ever had any experiences with any ghosts?

ast week, we were late because we paid a visit to the Paranormal Cirque, this week, we're recounting that visit but with a haunter's eye as we look at some lessons that other (non-traveling) haunted attractions can learn.

Please bear in mind that, though we try to keep this spoiler-free, someone it may be considered spoiler-ish. We tried to keep big surprises hidden but some of you are better at figuring out clues than others.

With that aside, there's a lot to go through on this episode so here's a look at what's inside.

This Week's Episode Includes:

Intro
Conference Reminders
Promotion/Marketing
Pre-Pre-Show Experience
The Haunted Attraction
The Acts Themselves
Advice if You Go
Lessons for Haunters
Conclusions
All in all, this is a jam-packed episode that you do NOT want to miss!

This week on Haunt Weekly it's time to do the news!

And what a month of news we have for you with stories from all over the world, including new attractions, attractions reopening and one that had an unexpected closing. We also have two Halloween Horror Nights announcements and a couple of great new ways to make money from your haunt year-round.

In short, this is one jam-packed news month so let's dive right in!

This Week's Episode Includes:

Intro
Conference Reminders
Several Haunts Opening for Spring Break
Disneyland Paris' Phantom Manor to Reopen 5. Legoland Haunted House Ride Closes Less Than a Day After Opening
Japanese Theme Park Introduces New Horror Ride
Rocky Horror Castle is Now a Hotel
Stranger Things Returns for HHN
HHN Announces New Roman-Themed Haunt
Scarehouse Turns Into a Laser Tag Arena
Full Moon Cineplex Puts a Cult Cinema in the Same Building as a Haunt
Haunted Attraction Association Announces 2019 Oscares Awards
All in all, this is one jam-packed episode that you do NOT want to miss!

Where do ideas come from? What makes someone creative? How do I get better ideas? Discover the process and best practices behind brainstorming in this episode.

ast week's episode was something of a downer. Luckily, this week we get to be a bit more optimistic as we talk about all of the signs that show the haunt industry's future is looking bright.

Admittedly, this episode was a bit more difficult to research than I had planned but there are some very clear signs that the haunt industry, in spite of its challenges, is doing well and will likely still be doing well in the future.

What are those signs? Well, here's a few just to get us started...

This Week's Episode Includes:

Intro
Conference Reminders
Thank You for Being Awesome
International Expansion
Haunts as Promotions
Safety Record
Growth of Halloween and Horror
Improving Racial Demographics
Growing Desire for "Real" Experiences
More Haunts Than Ever
Year to Year Growth
Conclusions
All in all, this is an episode you do NOT want to miss, especially if you got a bit bummed by the last one...

The ScareTrack team were invited to Shrewsbury Prison to try and escape BR-EXIT, Immersive Events brand new escape room.

Book your tickets here: https://www.imevents.global/brexit

Watch our latest ScareCam vlog episodes: https://youtube.com/scaretrack

You can support the show here: https://patreon.com/ScareTrack

ScareTrack merchandise can be found here: https://smart-fx.co.uk/smart-artists/...

Social media
Facebook.com/ScareTrack
Instagram- @scaretrack
Twitter- @scaretrack
Snapchat- scaretrack
TikTok-scaretrackhannah

Experiential Marketing Experiences are increasing in number and complexity. Some experimental marketing campaigns are nearly identical to attractions! We discuss the benefits and threats posed by this new form of campaign.

A quick overview of the different ones that we have experienced:
The Twilight Zone Pop-Up at The Grove
Smallfoot
IT Experience
Ready Player One
Guinness Brewery Tour
Knott’s Scary Farm example of “#ScarySelfie” with C-K agency
Razer Tour - College campus and video game events. Use claw machine to encourage guests to share email and post on social media.
Razer uses Future Publishing Events - https://www.futureplc.com/services/events/

Could be a secondary source of income for an attraction to create experiential marketing experiences for companies. There are entire agencies that create events.
Game of Thrones/Westworld Activations - https://www.giantspoon.com/

Use of Marketing
Decide your goal: Sales, in-person awareness, online exposure
Costs/Location - Demographic, malls, festivals, community centers such as the beach
It must be high quality, represent clearly your experience (think of it as a free trial), and include a CTA
How do you prove the value?

It's audition season for most haunted attractions, so Scott decided to dedicate an episode to tips and tricks for auditioning. (Actually, these work for most audition situations so you might want to share this episode with your "theatrical" friends.)