The Nerdist article, humorously titled "MAX CHANGES NAME BACK TO HBO MAX (WE WISH)," is not a factual report of a name change. Instead, it's an opinion piece expressing a strong desire for the streaming service Max to revert to its former name, HBO Max.

The author argues that the change from HBO Max to simply "Max" was a mistake because:

1. Brand Dilution: HBO has decades of brand recognition synonymous with prestige and quality television. Dropping "HBO" from the name significantly diluted this powerful brand.
2. Consumer Confusion: "Max" is generic and doesn't clearly communicate the service's core offering, especially the high-quality HBO content. The original "HBO Max" clearly signaled "everything HBO, plus more."
3. Perceived Demotion of HBO: Integrating HBO content with Discovery+ reality shows under the generic "Max" banner felt like it devalued the HBO brand, making it just another tile among many.
4. Widespread Dissatisfaction: The article implies that many consumers and critics were unhappy with the name change and the reasoning behind it.

Visit https://nerdist.com/article/max-changes-name-back-to-hbo-max/ to read or listen to the article.

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