LIVE from HCAOA—15 minute conversation with Carl Bossung, Co-Founder of Senior1Care in Indiana.

Highlights:

• 20 year family owned business, 6 offices, 600 employees
• Former leader in a CPA firm, grew it from 20 people to 6,000
• Got into home care for care for his mom and anticipating the demand of the baby boomer generation
• The bought a CNA school, because whoever gets the best employees in a service business wins
• The CNA school was winding down, they were already hiring out of the school, so they decided to buy it, 11 years ago
• To date, since they took it over, they’ve trained 5,000 CNAs and hire about 15% of them
• They’ve never made money on the school, but the small loss, is worth sourcing the talent 
• The other 85% are going out and getting jobs, and it’s a great way to give back to the community
• The school has a 99% pass rate
• Senior1 sources many high school and college students out of the school, only challenge is many want fixed hour work weeks
• There are 72 procedures for CNAs to learn, in the school they learn it in one week
• The investment hasn’t paid off, but it’s their recruiting engine
• They’ll offer caregivers the option to get their CNA paid for if they work consistently, with no call-offs, for 3-6 months

Sponsors:

• Baba (callbaba.com): AI phone-based co-pilot for seniors to prevent loneliness, create support, and connect them with professionals 
• Paradigm (paradigmseniors.com): Credentialing, billing automation, and revenue cycle management for VA and Medicaid payments
• HomeSight (vantiva.com/homesight): TV-based wellness hub for blended care—video visits, health monitoring, and daily reminders for the family and care team