#24 Wayne Morgan opens up about the persistence, mistakes, and lessons that finally got him in the door at Spaulding, the nation’s #2 rehab hospital. Alongside Breanne Muchemore, who led Spaulding’s care management team, they share what actually matters to hospital partners and why most agencies never make the cut. This is an inside look at the conversations, questions, and trust-building that turn ignored emails into a first-class referral relationship.

• Wayne Morgan on LinkedIn
• Amada of Central NJ website
• Breanne Muchemore on LinkedIn‍
• Spaulding Rehabilitation Earns #2 Rank in U.S. News & World Report “Best Hospitals"

This episode is brought to you by AxisCare.
Running a home care business is challenging enough—your software shouldn’t be part of the struggle. That’s why top-performing home care leaders and enterprise agencies choose AxisCare, rated the #1 home care operating system for the past two years. With powerful, scalable tools, best-in-class customer support, and a team that truly understands home care, AxisCare helps agencies streamline operations and scale with confidence.

#23 An unheard of home care success story—Reggie Mackey and his team have built Live Well Home Care to a projected $25M in annual revenue in just two and a half years. The company is 98% VA funded, works mostly in rural markets across 30 states, and credits its growth to one thing: customer service—taking care of people who take care of people. Reggie shares how they approach recruiting in hard-to-staff areas, why their branch managers are measured on more than just dollars, and their “old-school” methods that still work today. He also talks about their next chapter—helping other agencies with staffing and recruiting with Staff Well.

• Reggie Mackey on LinkedIn
• Live Well Home Care website
• Staff Well—contact Reggie directly for more information 

This episode is brought to you by Acrisure.
90% of home care businesses are not properly insured for their operational needs—yet insurance is often overlooked or underappreciated until disaster strikes. Acrisure’s Home Care Practice Group specializes in insurance solutions designed to protect home care businesses from lawsuits, data breaches, employee injuries, and more. With expert home care guidance and comprehensive coverage, Acrisure helps you safeguard your business so you can focus on what you do best—providing great care.

#22 Clint Nobles has worked closely with upwards of thousands of home care leaders and in this episode we talk about leadership behaviors—particularly the bad ones. He shares things that he’s seen and experienced firsthand that he advises home care leaders to actually stop doing. We tackle triage, trust, productivity, delegation, and other unique-to-home-care leadership lessons. He also shares his formula for the speed of success and a handful of other simple but effective frameworks to implement in your business now. 

• Clint Nobles on LinkedIn
• scalemyhomecare.com

This episode is brought to you by 52 Weeks Marketing.
80% of home care revenue is driven by referral marketing. Yet, less than 50% of home care businesses have a dedicated sales person focused on building relationships with referral partners. That’s where 52 Weeks Marketing comes in, providing a complete referral marketing system designed by Debbie Miller, who built a $10 million home care business in just 10 years. With done-for-you marketing tools, a healthcare referrer database, and a CRM to track results, 52 Weeks helps you build a scalable marketing engine that drives real, long-term growth.

#21 Smart home technology is reshaping how aging adults live—and how home care agencies serve them. In this episode with Jim Conti, Shea Gregg, and David Eby, we explore the most adopted tools, emerging trends, and what’s becoming standard in aging-in-place environments. We dive into the ethical and practical challenges agencies face as technology changes communication, care responsibilities, and client autonomy. We also talk about the future where tech isn’t just a tool, but a foundational part of the care plan.

• Jim Conti on LinkedIn
• HomeSight by Vantiva
• Shea Gregg on LinkedIn
• FallCall
• David Eby on LinkedIn
• CookTop Safety (CTS)

This episode is brought to you by The Home Care CPAs.
Are you managing your bank account, or is it managing you? The Home Care CPAs specialize in helping home care agencies—from startups to $40 million businesses—optimize cash flow, streamline billing and payroll, and build scalable financial strategies. Whether you need full-service bookkeeping or expert coaching, their team ensures your finances are working for you, not against you.

#20 Not enough home care leaders are thinking about or talking about insurance. Why? They think it’s a commodity, they haven’t had a claim filed against them, or they don’t know what questions to be asking. Gavin Studner, Client Advisor at Acrisure dives into changes in workers compensation, increased rates for general and professional liability, and why carriers are limiting their appetite for home care risks. It’s not good enough to think about insurance at renewal—talk with your broker, build a risk management plan, and be proactive. 

• Gavin Studner on LinkedIn
• Reach out directly: [email protected] 
• Acrisure 

This episode is brought to you by AxisCare.
Running a home care business is challenging enough—your software shouldn’t be part of the struggle. That’s why top-performing home care leaders and enterprise agencies choose AxisCare, rated the #1 home care operating system for the past two years. With powerful, scalable tools, best-in-class customer support, and a team that truly understands home care, AxisCare helps agencies streamline operations and scale with confidence.

#19 Jessica Schultz, Director of Franchise People Strategy at Right at Home, and Paul Blom, a 24-year franchise owner, share what they’ve learned about caregiver recruitment and retention. Jessica unpacks the “Top 10 Project,” a system-wide deep dive into what the best-performing offices are doing differently. Paul shares the specific tactics that have helped his agency maintain exceptional retention and caregiver satisfaction—including weekly personal emails, birthday phone calls and annual events.  

• Jessica Schultz on LinkedIn
• Paul Blom on LinkedIn
• Right at Home website
• Caribou.care—caregiver rewards and recognition tool 

This episode is brought to you by Caribou.
Do you want to build a high-performing team through the power of recognition? Caribou helps home care agencies boost recruitment, retention, and performance by tapping into simple to use technology and powerful data to engage your care team in the behaviors that matter most to your business. With Caribou, you can build a culture of appreciation that keeps caregivers engaged, connected, and committed for years, not months.

#18 Debbie Miller, CEO of Senior Helpers in Franklin, TN, shares how her team strategically integrated seven virtual assistants across recruiting, scheduling, billing, and after-hours support. She walks through their step-by-step approach—from starting with just two VAs to scaling to a fully embedded offshore team. Debbie breaks down key results like a 40% reduction in time-to-hire, 25% fewer cancelled shifts, and stronger after-hours coverage. She also explains why they launched their own VA company, Helper Heroes, to solve the biggest flaw in the traditional VA model: turnover.

• Debbie Miller on LinkedIn
• 52 Weeks Marketing
• Helper Heroes Flyer
• Book a Discovery Call about Helper Heroes VAs

This episode is brought to you by Acrisure.
90% of home care businesses are not properly insured for their operational needs—yet insurance is often overlooked or underappreciated until disaster strikes. Acrisure’s Home Care Practice Group specializes in insurance solutions designed to protect home care businesses from lawsuits, data breaches, employee injuries, and more. With expert home care guidance and comprehensive coverage, Acrisure helps you safeguard your business so you can focus on what you do best—providing great care.

#17 Gabrielle Pumpian, a former 7-figure home care business development rep, shares how she got started, what kept her motivated, and what most home care owners misunderstand about sales. She breaks down her top-performing health care referral sources—and exactly how she stood out—then dives into the non-health care partners and offers tactics for selling to trusted advisors. She adds insights into the evolving private-pay landscape and introduces her new venture: Trail Angel Partners.

• Gabrielle Pumpian on LinkedIn
• Contact: [email protected] 
• Trail Angel Partners coming soon

This episode is brought to you by 52 Weeks Marketing.
80% of home care revenue is driven by referral marketing. Yet, less than 50% of home care businesses have a dedicated sales person focused on building relationships with referral partners. That’s where 52 Weeks Marketing comes in, providing a complete referral marketing system designed by Debbie Miller, who built a $10 million home care business in just 10 years. With done-for-you marketing tools, a healthcare referrer database, and a CRM to track results, 52 Weeks helps you build a scalable marketing engine that drives real, long-term growth.

#16 JM & Michele Simmonds share how they built a successful home care business in rural Texas through trust, community ties, and a strong team culture. From recruiting and marketing to handling challenges and keeping a stellar reputation, they break down what worked and what didn't. We also dive into their expansion across Texas and what it took to sell the business. Now, they’re gearing up for a fresh start in rural Colorado—with lessons learned, new ideas, and big goals. 

• JM Simmonds on LinkedIn
• Michele Simmonds on LinkedIn
• Clear Path Home Care
• Sarah Barker - Senior Care Sales Solutions
• Jensen Jones - Home Care CEO Forum

This episode is brought to you by The Home Care CPAs.
Are you managing your bank account, or is it managing you? The Home Care CPAs specialize in helping home care agencies—from startups to $40 million businesses—optimize cash flow, streamline billing and payroll, and build scalable financial strategies. Whether you need full-service bookkeeping or expert coaching, their team ensures your finances are working for you, not against you.

#15 VA billing expert, Greg Bean spells out how agencies can streamline and increase VA billable hours. He talks about the importance of educating veterans on their benefits and using thorough assessments and care plans to support billing and authorizations. Greg shares strategies for community outreach, veteran advocacy, and leveraging technology to improve service delivery. The episode also features success stories showing how agencies have grown their VA clientele.

• Greg Bean on LinkedIn
• AxisCare website
• VA rates & billing with AxisCare

This episode is brought to you by Caribou.
Do you want to build a high-performing team through the power of recognition? Caribou helps home care agencies boost recruitment, retention, and performance by tapping into simple to use technology and powerful data to engage your care team in the behaviors that matter most to your business. With Caribou, you can build a culture of appreciation that keeps caregivers engaged, connected, and committed for years, not months.