We make split second decisions based on the headlines we see every day. Will we read the next email that hits the inbox? Will we take the time to read the next project plan in the pile? The answer depends on the power — and the persuasiveness — of the headline.

In our change workshops, we’ve seen headlines move mountains, messages that engage teams to pivot and take action with a focus on the long game, beyond the crises of today.

In part two of our three-part conversation on strategic communication, we’re talking all about headlining. We demonstrate the exercise that allows you to both define your key message, and build an emotional connection to a new reality with a team inspired to act.