In this episode Paul and Conrad break down hotel brands achieve global consistency while vacation rental franchises embrace local ops, but may struggle to build a true brand... they explore branding, marketing, and operational strategies — and share insights on what each sector can learn to scale and succeed.

Enjoy!

⭐️ Links & Show Notes

• Paul Manzey 
• Conrad O'Connell
• Conrad's Book: Mastering Vacation Rental Marketing
• Conrad's Course: Mastering Vacation Rental Marketing 101

🔗 Connect With BuildUp Bookings

• Website
• Facebook Page
• Instagram
• Twitter

🚀 About BuildUp Bookings

BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.

In this episode Paul and Conrad refresh the annual marketing plan with some new tips and tricks along with bonuses (see show notes links below). 

Enjoy!

⭐️ Links & Show Notes

• Paul Manzey 
• Conrad O'Connell
• Conrad's Book: Mastering Vacation Rental Marketing
• Conrad's Course: Mastering Vacation Rental Marketing 101
• Bonuses: 
• Annual ads budget spreadsheet
• Annual ads spending / calculator spreadsheet

🔗 Connect With BuildUp Bookings

• Website
• Facebook Page
• Instagram
• Twitter

🚀 About BuildUp Bookings

BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.

In this episode Paul and Conrad record after the DARM 2024 Conference in Sandestin, Florida recapping all of the great connections, lessons and marketing insights from two and a half action-packed days!

Enjoy!

⭐️ Links & Show Notes

• Paul Manzey 
• Conrad O'Connell
• Conrad's Book: Mastering Vacation Rental Marketing
• Conrad's Course: Mastering Vacation Rental Marketing 101
• DARM Conference

🔗 Connect With BuildUp Bookings

• Website
• Facebook Page
• Instagram
• Twitter

🚀 About BuildUp Bookings

BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.

In this episode Paul and Conrad have a friendly debate/discussion on two-sides of the coin: focusing mostly on direct-response advertising and marketing compared to focusing mostly on brand-building advertising. There are pros and cons to both - and the guys break it all down in this episode.

Enjoy!

⭐️ Links & Show Notes

• Paul Manzey 
• Conrad O'Connell
• Conrad's Book: Mastering Vacation Rental Marketing
• Conrad's Course: Mastering Vacation Rental Marketing 101

🔗 Connect With BuildUp Bookings

• Website
• Facebook Page
• Instagram
• Twitter

🚀 About BuildUp Bookings

BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.

In this episode Conrad goes solo on this audio-only version of a LIVE training on "Building Your Vacation Rental Marketing Fundamentals".

Want to get the video too? Tap the link below.

Enjoy!

⭐️ Links & Show Notes

• Paul Manzey 
• Conrad O'Connell
• Recording: Building Your Vacation Rental Marketing Fundamentals
• Conrad's Book: Mastering Vacation Rental Marketing
• Conrad's Course: Mastering Vacation Rental Marketing 101

🔗 Connect With BuildUp Bookings

• Website
• Facebook Page
• Instagram
• Twitter

🚀 About BuildUp Bookings

BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.

In this episode Conrad and Paul break down the (kinda scary) number of Google services, products and channels that you likely need and rely in your vacation rental business...

Enjoy!

⭐️ Links & Show Notes

• Paul Manzey 
• Conrad O'Connell
• Conrad's Book: Mastering Vacation Rental Marketing
• Conrad's Course: Mastering Vacation Rental Marketing 101

🔗 Connect With BuildUp Bookings

• Website
• Facebook Page
• Instagram
• Twitter

🚀 About BuildUp Bookings

BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.

In this episode Conrad goes solo on this audio-only version of a LIVE training on "Running A Marketing Audit For Your Vacation Rental Business To Get More Bookings". 

Want to get the video too? Tap the link below.

Enjoy!

⭐️ Links & Show Notes

• Paul Manzey 
• Manzey Digital
• Conrad O'Connell
• Recording: Running A Marketing Audit For Your Vacation Rental Business To Get More Bookings
• Conrad's Book: Mastering Vacation Rental Marketing
• Conrad's Course: Mastering Vacation Rental Marketing 101

🔗 Connect With BuildUp Bookings

• Website
• Facebook Page
• Instagram
• Twitter

🚀 About BuildUp Bookings

BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.

In this episode Conrad and Paul talk about all of the key terms, lingo and platform understanding you need to excel with email marketing for your vacation rental business. 

Enjoy!

⭐️ Links & Show Notes

• Paul Manzey 
• Conrad O'Connell
• Conrad's Book: Mastering Vacation Rental Marketing
• Conrad's Course: Mastering Vacation Rental Marketing 101

🔗 Connect With BuildUp Bookings

• Website
• Facebook Page
• Instagram
• Twitter

🚀 About BuildUp Bookings

BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.

In this episode Conrad and Paul talk about marketing properties only based on location vs marketing them based on common amenities or attributes. They get deep into the sauce on all things marketing property presentation. 

Enjoy!

⭐️ Links & Show Notes

• Paul Manzey 
• Conrad O'Connell
• Conrad's Book: Mastering Vacation Rental Marketing
• Conrad's Course: Mastering Vacation Rental Marketing 101

🔗 Connect With BuildUp Bookings

• Website
• Facebook Page
• Instagram
• Twitter

🚀 About BuildUp Bookings

BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.

In this episode Conrad and Paul brainstorm what are the best ways to get the MOST from a monthly marketing review from either your internal team or a marketing agency. 

Enjoy!

⭐️ Links & Show Notes

• Paul Manzey 
• Conrad O'Connell
• Conrad's Book: Mastering Vacation Rental Marketing
• Conrad's Course: Mastering Vacation Rental Marketing 101

🔗 Connect With BuildUp Bookings

• Website
• Facebook Page
• Instagram
• Twitter

🚀 About BuildUp Bookings

BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.