In this conversation, I sit down with Kirk Souder—a creative industry veteran turned purpose-driven executive coach. Kirk’s path is a testament to what it means to truly walk the talk.
We talk about the moments that changed everything for him: facing a cancer diagnosis that forced him to confront the finiteness of his life, feeling real dread in a career that on paper was wildly successful, and discovering spiritual psychology as a “before and after” moment that redefined how he leads, works, and lives.
He shares candidly about the polarities of joy and duty, the experience of failure as life-giving, and the lessons learned from coaching leaders who shape some of the world’s most influential companies. This episode is an invitation to consider how our most challenging moments can deepen our leadership, our purpose, and our capacity to create meaningful impact.
What You’ll Learn
- How Kirk’s cancer journey reshaped his sense of possibility and life choices
- The moment he first felt dread in a seemingly perfect career—and why it mattered
- The transformative role of spiritual psychology in reframing purpose and success
- Why true leadership means creating space for liberation in others
- How polarities show up in leadership and personal growth
- His reflections on failure as a doorway to authenticity and creativity
- How “transformation” is really about revealing what’s already within us
Three Core Insights
- Adversity can reveal what matters most. Facing our limits can create the space for truer choices and deeper purpose.
- Leadership is about creating space for liberation. Guiding others well means helping them see and claim their own freedom and truth.
- Transformation is a process of revealing, not becoming. True change isn’t about becoming someone else—it’s about letting what’s already within us come forward.
Guest: Kirk Souder
Kirk coaches high-impact leaders to find their greatest possibility in authentic leadership, purpose, and impact. He has been featured in Forbes, and he speaks globally on the power of mindset and inner purpose to harness the power of business. Kirk is a pioneer in purpose mindset workshop design, co-designing and facilitating the personal impact accelerator, Soul Purpose, and its custom iterations for brands like Mattel, Uber, and Google.
Kirk’s background is distinct from most executive coaches in his vast business-building experience prior to graduate-level education and training in leadership coaching. Prior to starting his coaching consultancy, Kirk was co-founder and lead coach of Enso, creating initiatives with visionary brands and coaching visionary leaders toward positive impact at scale. Kirk’s own business and entrepreneurial leadership span 30 years of successful enterprises, with roles as Founder, Chief Creative Officer, Partner, and President/CEO of large companies and vanguard creative shops recognized globally from Cannes to Hong Kong. He’s built award-winning creative cultures in New York, Washington DC, Los Angeles, and Shanghai, serving clients like Nike, Disney, Virgin, Uber, Visa, Google, Lyft, and The White House.
Kirk went to grad school in 2004 to earn a Master’s Degree in Spiritual Psychology and then added extensive professional training in coaching technologies like Three Principles, Soul-Centered Leadership, and Success Intelligence. Kirk is a certified graduate of the University of Santa Monica’s Soul-Centered Coaching Program.
This combination of real-world business experience and graduate-level coaching education creates an integrated skill set rare in today’s executive coaches and was designed for 21st-century enterprise. Kirk is a regular lecturer on leadership in business at USC’s Haas School of Business, UCLA’s Anderson School of Management, and the University of Adelaide in Australia. Kirk has spoken and led workshops on unlocking inner purpose and positive impact from Hong Kong to Copenhagen to Miami to Portland. He is on the Board of an anti-recidivism mindset organization called Freedom to Choose, and as a Burning Man participant since 1995, is currently contributing to a University of Adelaide research project on how Burning Man is influencing today’s most progressive business cultures. His own creative endeavors have earned Cannes Lions, the Sundance Official Selection, and Emmys. He lives with his wife and the love of his life, Patricia, and his sons, McKinley and Kevin, in Topanga, California. From whom he continues to learn every day.
Resources Mentioned
- University of Santa Monica’s Spiritual Psychology Program
- Soul Purpose Impact Accelerator
Let’s Connect
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Final Note
Your presence matters.
Your energy, your healing, your expansion—it all makes a difference.
When you heal your part, you help heal the whole.
