Healthcare Insight for Marketers

Vanderbilt Health is a national leader in value-driven care, and the marketing and communications team plays a pivotal role in planning and implementing these initiatives. We spoke with two marketers leading the charge — Megan Pruce, VP of strategic marketing, and Mallory Yoder, senior manager of business engagement strategies — on best practices for successfully engaging both physicians and consumers around population health strategies, what it takes to build a cross-functional team, and other critical issues in advancing the mindset shift from value-based care to value-for-volume. 

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As director of market strategy at Salesforce, Mathew Sweezey has a front-row seat to the transformations in consumer behavior and modern technology. He draws on those insights and his experience working with some of the world's largest and most well-respected brands—including AT&T, Dell, UPS, HomeDepot and more—in his new book: The Context Marketing Revolution, published by Harvard Press. Find out why Mathew believes marketers have to change the way we think about our brands and our marketplace to succeed in the post-COVID future.

Show mentions:

The Context Marketing Revolution

Marketing Automation for Dummies

Salesforce State of Marketing Report (6th edition)

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Cleveland Clinic sets the pace for content marketing in healthcare, and Amanda Todorovich offers her view from the peak as senior director of digital marketing and health content. In this inaugural episode, you'll find out how she's built an elite team based on the guiding philosophy "How do we beat yesterday?" and why more than 10 million visitors turn to Health Essentials —the #1 hospital blog in America—each month. Among other things you'll learn from our conversation: which channels are driving the most engagement during COVID-19, the blog's top performing piece of content for many years, how the hospital is leveraging TikTok and MUCH more!

Mentions from the show:

Amanda Todorovich on LinkedIn

Amanda Todorovich on Twitter

Health Essentials blog

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With insights from True North strategists and interviews with top hospital marketers as your guide, you’ll discover proven tactics and practical tips that inspire your marketing initiatives.

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