50% of respondents to a recent survey said EMAIL was the most effective form of hospital-wide communications during the pandemic. This easily beat out secure messaging which was chosen by only 20% of respondents. Healthcare IT Today sat down with Donna Scott, SVP of Marketing at Spok to discuss this result and other interesting findings from their survey.   

Learn more about Spok: https://www.spok.com/ 

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COVID vaccinations are not happening at the pace we need. Geographic Information Systems (GIS) can simplify the planning and logistics of administering the vaccine by: identifying optimal vaccination sites, prioritizing populations, matching sites to populations, inventory management and targeted info campaigns. Este Geraghty CMO of Esri speaks with Healthcare IT Today about the power of GIS for vaccination planning.   

Learn more about Esri: https://www.esri.com/ 

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Larry Kaiser, winner of the 2020 HITMC Award for Health IT Marketer of the Year, started his career in healthcare marketing writing RFP responses for a company that sold two different EMRs. From there he rose through the ranks until he was leading the marketing team. Learn more about Larry's story, his thoughts on the current state of healthcare marketing and what we can expect in 2021.   

Connect with Larry Kaiser: https://twitter.com/LarryKaiser 

Join the HITMC community: https://www.hitmc.com/

PointClickCare, the market leader in the long-term post-acute care (LTPAC) space, makes its first meaningful foray into the acute care market with the acquisition of Collective Medical, a platform that helps care teams collaborate to support vulnerable patients. We sat down with Dave Wessinger, President of PointClickCare and Chris Klomp CEO at Collective Medical to learn why this acquisition happened, what it means for acute care providers and what their plans are for the future.    

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We've all seen the explosion of telehealth thanks to COVID-19.  What most people don't realize is that there are a lot of different types of "telehealth."  One that largely led the telehealth industry prior to COVID-19 was specialty specific telehealth.  There's a lot of value for a healthcare organization to have timely access to a specialist during a crisis.  However, doing so requires much more than just a consumer video connection.  To learn more about specialty acute care telehealth, we sat down with John Kalix, CEO at SOC Telemed.  

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COVID-19 has put an enormous financial strain on physician practices.  Many had to shut down or severely restrict the number of patient visits. Although telehealth did help, it also introduced new billing and claims processing complexities. Having good revenue cycle management (RCM) processes will be key as healthcare recovers from the pandemic. We sit down with David Cohen from Greenway to talk about the importance of RCM.   

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Many healthcare organizations have set their sights on Amazon as the exemplar to strive towards. They are held as the best practice when it comes to consumer experience, convenience and operations. While there are many things that healthcare can learn from Amazon, emulating their website isn't one of them according to Brian Q Davis, Executive Vice President at Scorpion Healthcare. In fact, Davis believes that making your hospital's website just like Amazon's is a waste of resources. Watch this interview to hear why.   

Learn more about Scorpion Healthcare: https://www.scorpion.co/hospitals/ 

Learn more about the HITMC healthcare marketing community: https://www.hitmc.com/

As the COVID-19 vaccine is rolled out across the world, it raises a lot of interesting questions about health IT's role in all of it.  To better understand what we might see as hundreds of millions of doses of COVID-19 vaccine are administered, we sat down with this expert panel on interoperability, health data sharing, and patient identification: 

* Drew Ivan, Chief Product and Strategy Officer for Lyniate 

* Laurie Peters, HIE Client Director at Orion Health 

* Matthew Michela, CEO of Life Image  

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In this interview, we sit down with Tim Suther, Senior Vice President & General Manager, Data Solutions at Change Healthcare to discuss their newly announce SDoH solution.  We talk about the data sets available, the problems it looks to solve, and where they plan to take the solution next.  If you're looking at how SDoH impact your patients, you'll enjoy this interview.  

Learn more about Change Healthcare: https://www.changehealthcare.com/ 

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Zebra Technologies recently announced that their TC52-HC handheld touch computer was approved for use with Rover, Epic’s mobile app and in so doing pushed Computers on Wheels (COWs), Workstations on Wheels (WOWs) and iPhones further from clinical floors of hospitals. We sat down with Rikki Jennings, Chief Nursing Informatics Officer at Zebra to learn more about why a purpose-built healthcare mobile device is superior to using a consumer device. Spoiler: one of the reasons is how you power the device.   

Learn more about Zebra Technologies: https://www.zebra.com/us/en/solutions/industry/healthcare.html 

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