Compliance Conversations by Healthicity

Healthcare Marketing in a Privacy-First World


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Aaron Burnett, CEO of Wheelhouse Digital Marketing Group, joins CJ Wolf to decode the complex world of healthcare marketing, privacy laws, and risk mitigation. 

What You’ll Learn: 

  • The evolving legal landscape: OCR guidance, AHA lawsuits, FTC enforcement 
  • Why third-party tracking is out—and what to use instead 
  • How to collaborate across marketing, IT, and compliance 
  • What “data destiny” really means for covered entities 
  • Emerging solutions like media mix modeling and private analytics 

Who Should Listen: 
Compliance officers, healthcare marketers, IT leaders, and anyone responsible for HIPAA risk management in a digital world. 


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Compliance Conversations by HealthicityBy CJ Wolf

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