If you’ve ever wondered why the home improvement category is such an attractive space, listen in. Turp Ricketts, Vice President of Franchise Development, shares the inside story about how HorsePower Brands is rapidly expanding home improvement franchises in specific niches within the massive home improvement sector. Turp dives into HorsePower’s strategy and the unique pieces of the business they’ve put together to help franchise owners with critical fundamentals such as hiring great employees, managing a call center for customer intake and bookings, in-house advertising, and more.

This is a great listen for anyone thinking about investing in a franchise in the home improvement space or any emerging franchisors that are starting to scale nationwide.