There is more to a company than just a really cool product or two. The best businesses are built on revolutionary products mixed with value-adding opportunities, marketing, partnerships, and leadership. Dome Audio has all of that in spades. 

On this episode of Up Next in Commerce, I sat down with my friend Timothy Wright, a Super Bowl champion and the chief strategy officer of Dome Audio, a disruptive headphone technology that has the world’s first surround sound, bone conduction headphones. Tim breaks down what it took to build the patented bone conduction technology (sneak peak, just imagine a sketch, a cad file, and a 3d printer...). Plus, we dive into how they are thinking about licensing and IP partnerships and hint at a possibility for how they plan to utilize NFTs in the future. We also had a fun discussion that took us behind the scenes of his pro football journey with five NFL franchises that resulted in a Super Bowl XLIX ring, and lessons he has taken from the world of football and brought into his business ventures. Also, as a quick side note, I am an investor in Dome Audio, but this podcast is for purely informational purposes and not to be used to drive investment decisions. So with that, enjoy this episode with Tim Wright! 

Main Takeaways:

• Dream It, Build It: There are products on the market for just about everything. But who’s to say those products can’t be improved? Game-changing companies are built on ideas from people with the drive to put them into action. Use the resources at your disposal — your experience, your connections, the technology available — and iterate until you find the way to make a product that brings something unique to the marketplace.
• More Ways Than One: To have long-lasting success, companies need to find multiple avenues they can use to bring value. The product is one thing, but how else can you bring a different customer base or demographic to the table? The more ways you can monetize, the better.
• One Degree of Separation: To drive engagement and build buzz, you have to get in front of an audience. To do that, you have to build a team and partnerships that mirror, or are affiliated with, that target audience. The closer you can get to the people you want to reach — through brand partnerships, influencers, etc. — the better off you will be for a strong launch.

For an in-depth look at this episode, check out the full transcript below. Quotes have been edited for clarity and length.

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For a full transcript of this interview, click here.