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It’s not your grandma’s channel marketing. That’s my take on my conversation with channel maven Heather Margolis. We explore the journey of channel marketing and the massive changes in demand generation from just 11 years ago when Heather launched Channel Maven Consulting. These changes prompted Heather to embark on an entrepreneurial mission to create a better channel marketing automation solution and launch her new venture, Spark Your Channel. Listen in and learn what you can stop doing and what you need to start doing to drive new leads with your partners.
The shift to the cloud and everything-as-a-service has changed the game when it comes to driving demand and generating new leads with partners. If you’re looking to get a greater return on your channel marketing investments, here are five tips from Heather you need to consider:
Co-branding does not exist when it comes to MSPs. They don't want to slap their logo on something that is 90% the vendors content. @HeatherMargolis
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Instead of speeds and feeds and pretty pictures of storage arrays, we're talking about content and talking about business outcome. @HeatherMargolis
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Instead of sending an email to 10,000 people, maybe you're sending an email to 1200 people, but they're the right 1200 people, and they have raised their hand to say, Yes, I'm interested. @HeatherMargolis
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It’s not your grandma’s channel marketing. That’s my take on my conversation with channel maven Heather Margolis. We explore the journey of channel marketing and the massive changes in demand generation from just 11 years ago when Heather launched Channel Maven Consulting. These changes prompted Heather to embark on an entrepreneurial mission to create a better channel marketing automation solution and launch her new venture, Spark Your Channel. Listen in and learn what you can stop doing and what you need to start doing to drive new leads with your partners.
The shift to the cloud and everything-as-a-service has changed the game when it comes to driving demand and generating new leads with partners. If you’re looking to get a greater return on your channel marketing investments, here are five tips from Heather you need to consider:
Co-branding does not exist when it comes to MSPs. They don't want to slap their logo on something that is 90% the vendors content. @HeatherMargolis
Share on X
Instead of speeds and feeds and pretty pictures of storage arrays, we're talking about content and talking about business outcome. @HeatherMargolis
Share on X
Instead of sending an email to 10,000 people, maybe you're sending an email to 1200 people, but they're the right 1200 people, and they have raised their hand to say, Yes, I'm interested. @HeatherMargolis
Share on X
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