It's a big week for major televised events: The Winter Olympics kick off Wednesday and Super Bowl Sunday is nigh. Brands used to save their biggest, splashiest ad for such a slot. But this year, firms are pulling out all the stops to avoid controversy, or so much as hinting at a current event. Plus: Disney shows CEO selection is tricky business, PepsiCo announces price cuts on key salty snacks, and retail construction booms in Texas.

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