Lew Sherr, chief investment officer at the U.S. Tennis Association, joins Scott Soshnick and Michael Barr to discuss a host of issues related to the business of sports, including the key drivers at the U.S. Open. Sherr talks about the tournament's major revenue streams, including media, sponsorship, hospitality and ticket sales, which are on pace to set a record this year. He also discusses the USTA's core mission, which is to grow the sport and make it more accessible. Sherr looks back at the Billie Jean King-Bobby Riggs match, and discusses what it has meant for gender equity in tennis. He also discusses merchandise sales, including the ubiquitous basketball-sized tennis balls that have become a fan-favorite, and talks about how food and beverage has become an integral part of the final grand slam event of the season's experience. Sherr also discusses the famous fans, including Tiger Woods and Wall Street's titans.  

Hosts: Scott Soshnick and Michael Barr

Producer: Bob Bragg

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