Hell-Bent on Intent

In this episode of the Show Me The Data podcast, Tukan spoke with Marin Sakhri - Director of Demand Generation at Evolv.

During this conversation, Tukan chatted with Marin about Evolv's event series: "Think CX"

Marin breaks down how they map out all of the content for each of their sessions and what goes into the distribution/promotion of the series.

(She also shares how they doubled their attendance rate to their sessions...)

If you want to connect with Marin, click here

In this episode of the Show Me The Data podcast, Tukan spoke with Lauren McCormack - ex Director of Demand Generation at Neo4j.

Let's jump back 18 months...

It's March 2020. 

The Pandemic has hit. 

And every marketer and their grandma is sending out virtual event promotional emails. 

How on earth do you stand out? 🤔

Well, Lauren McCormack and her team at Neo4j were able to rise the above noise... and within just a few months had over 40,000 registrants for their virtual event series: "Connected"

If you want to connect with Lauren on LinkedIn, click here

In this episode of the Show Me The Data podcast, Tukan spoke with Marlo Oster - Head of Marketing at WorkPatterns.

Most "marketplaces" nowadays are flooded with an over-saturation of apps, making it very difficult for new-comers to turn it into a viable user acquisition channel.

But when Marlo and the team at WorkPatterns discovered that Zoom were launching their very own app marketplace... they decided that:

A) They had to get onboard.

And...

B) They had get onboard FAST.

6 months and an app later... they're now ranking #1 on Zoom's marketplace (and as a result have 5'x their user base)

During this conversation, Marlo talks through that journey from start to finish.

P.S. If you want to connect with Marlo, click here

In this episode of the Show Me The Data podcast, Tukan spoke with Andy Davis - Director of Demand Generation at Attest.

What do you do when you realise that your MQL → Closed-Won is only 0.1%? 🤔

Well, that was the exact question that Andy Davis was posed with when he made that discovery for Attest.

And during today's podcast conversation, Tukan explores exactly what came next for Andy and the marketing team at Attest once they turned off the traditional leadgen model.

P.S. It didn't involve running gated eBook campaigns on LinkedIn 😅

If you want to connect with Andy, click here.

In this episode of the Show Me The Data podcast, Tukan spoke with Justin Berger - Director of Demand Generation at Kibo Commerce.

Like a lot of organisations, Kibo hit a ceiling with their inbound activity and realised they had to start taking outbound more seriously.

So, what did they do?

📈 Tripled their SDR headcount in THREE months, massively scaling their outbound function in the process.

During this discussion, Tukan chats with Justin to uncover how they were able to scale their headcount that quickly and the data behind their new outbound machine.

If you want to connect with Justin, click here

In this episode, Tukan spoke with the Senior Marketing Manager at Health Recovery Solutions - Elena Muller.  

When the pandemic hit last year, it became more critical than EVER for hospitals to figure out how they could deliver as much care virtually, as possible.  

And for Health Recovery Solutions, a company that specialises in helping hospitals do exactly that, they knew they had to devise a campaign to get the word out about their product.  

A.K.A "The hospitals at home" campaign.  

During this discussion, Tukan chatted with Elena Muller - one of the masterminds behind this campaign about:  

✅ How they came up with the idea/strategy for the campaign.  

✅How they approach the content for the campaign.  

✅The data/results behind the campaign & ultimately how it led to generating over $2M in annual contract influence.

To connect with Elena, click here 

In this episode, Tukan spoke with the Director of Demand Generation at Madkudu - Hana Jacover.

How do you create a monthly event that gets 100's of IDEAL buyers to tune in? 🤔

Well, for todays discussion we've brought on Hana Jacover - who's done exactly that with the Madkudu 'Marketing Ops Confessions' series.

During the conversation, Hana breaks down:

➡️ The hack they used to 7x their event registrants number.

➡️ How they come up with the topic & narrative for each session.

➡️ Why they avoided calling the event a webinar OR podcast.

Plus, much more!

If you want to connect with Hana - click here

In this episode, Tukan spoke with the Vice President of Marketing/Business Development at Klyck.io - Dave Karr.

It's 2021 and it seems every marketing & sales "thought leader" has an opinion on marketing/sales alignment.

...with most advice being very generic/non-useful chatter.

Which is why for this episode of the Show Me The Data podcast, we wanted to bring someone on who literally lives & breathes the topic.

A.K.A. Dave Karr.

Dave is the VP of Marketing/Business Development at Klyck.io - a sales enablement tool for B2B companies.

During this discussion Dave & Tukan go below the surface to seek out what true marketing/sales alignment actually means, with practical implementation examples from Dave on how Klyck.io are doing it for themselves as well as with their customers.

If you want to connect with Dave on LinkedIn, click here.

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Here are the links mentioned in the episode:

How to improve B2B sales and marketing alignment article:

https://www.klyck.io/blog/how-to-improve-b2b-sales-and-marketing-alignment

MJ Peters LinkedIn profile:

https://www.linkedin.com/in/mjpeters1/

In this episode, Tukan spoke with the Co-Founder at Gradient Works - Jenn Deering Davis.

"You should really double-down on SEO as a startup" - said no one ever.

Question: what do you think of when I say "SEO?"

Probably...

- Takes ages;

- Not as effective as it used to be;

- Very hard...

Right? 🤔

If you're nodding your head in agreement, you're not alone.

And if you're a startup - who needs results *tomorrow* - you're definitely nodding your head.

So... how in the hell have Gradient Works, who're just over one year old, managed to overcome the "SEO odds" and turn this channel into one of their primary growth levers?

Well, in this episode that's exactly what Tukan wanted to find out... and believe me Jenn didn't disappoint.

If you want to connect with Jenn on LinkedIn, click here.

In this episode, Tukan spoke with the Director of Growth at Reonomy, Puneeth Ghodgeri.

Every SaaS company dreads it...

😬The transition from targeting SME's to mid-market/enterprise companies.

i.e. moving up-market & actually having to try that good olde' thing called "outbound sales."

"How do we support our sales when they've always been used to warm inbound leads.... and now all of a sudden there's little to no 'inbound' leads?"

It's questions like that, that are on the minds of every SaaS exec team - when making this kind of transition.

Which is why for this episode of the Show Me The Data podcast, we've brought on Puneeth Ghodgeri who's helped companies make this transition not once but SEVERAL times.

He's key piece of advice?

It requires *culture change* not just *tactical changes* to make this transition.

If you want to to connect with Puneeth, click here