Hell-Bent on Intent

In this episode, Alex spoke with the Head of Marketing at Surfer SEO - Karolina Gawron.

As B2B marketers, we often think that we have to stick to this RIGID playbook of "B2B marketing" -  very rarely do we try and think outside of the box. 

But for Karolina & the team at Surfer, thinking outside the box & ditching the classical "B2B playbook" resulted in doubling their userbase in ONLY 30 days... (no that's not a typo) 

If you're thinking about running a Black Friday campaign this year, for your B2B business, this is definitely not an episode to miss 🚀

If you want to check out Surfer, click here  

In this episode, Alex spoke with the Director of Demand Generation at Alyce - Nina Butler.

Ever wondered what the difference is between Corporate Gifting & Direct Mail is? 🤔

Well, in this episode Alex sat down with the "Gifting Pro" herself, that is Nina Butler & discussed how they've been using their own gifting platform to see a 25:1 "Pipeline generated:Spend" ratio... (no that's not a mispelling) 🚀

Nina also gave some really actionable advice to those who're looking to implement Gifting & shared some really sound examples/case studies of how they've implemented it, into their own campaigns!

If you want to check out Alyce, click here

In this episode, Alex spoke with the Director of Demand Generation at Banzai - Bryant Lau.

How many "Virtual Events" have you been invited to over the last 4-5 months?

10...20... 50 - 100!? 🤔

I know for me personally, that my inbox has been bombarded with Virtual Events from 100's of different MarTech vendors since COVID hit & like Bryant said in the podcast - I feel like I may have reached that "Zoom Fatigue" stage now lol. 

But in the current state of the world, Virtual Events are still the best alternative & for some companies they're proving to be highly ROI positive & are being very well received. In this episode Bryant, pulled back the curtain behind the data of the Virtual Event "COVID Transformation" & gives his insights into how B2B marketers can get involved with Virtual Events & how he personally sees the space evolving - post COVID.

If you want to check out Banzai, click here

In this episode, Alex spoke with the CMO at Sendoso - Daniel Frohnen.

Imagine for one second... 

A pandemic sweeps across the world - forcing everyone to work from home & the company you work for has to make a pretty major product change otherwise you'll be out of Business. Yet despite, this fact you go onto to use that VERY product change to turn $4,000 into $180,000+ net new ARR 🚀

Oh wait... this actually happened. 

If you're looking for some "Direct Mail" inspiration & you want to hear exactly how Dan & the team at Sendoso turned $4K into $180K ARR - give this a listen. 

Also, if you want to check out Sendoso - click here

In this episode, Alex spoke with the VP of Sales & Marketing at Lumavate - Stephanie Cox.

ABM to most sounds pretty daunting... especially when you're a startup. 

So, where do you even start when wanting to launch an ABM campaign? 

Well, luckily enough we had on the "ABM NINJA" for this episode (Stephanie Cox) who broke down exactly how Lumavate structure their ABM campaigns from start to finish & how they've achieved 35% meeting booking rates (hint: it involves sports cards)

Definitely not one to miss, if you've been seriously considering "ABM" as a marketing/sales approach.

If you want to check out Lumavate, click here

P.S. If you want to join a community where the REAL B2B marketers hang out & be part of weekly AMA's with the guests we have on the show, click here

In this episode, Alex spoke with the VP of Marketing at Forcemanager - Jordi Capdevila Espitia.

Jordi broke down exactly how Forcemanager drove 9,000+ registrants to their Virtual Event back in April (from start to finish) & also advice for other companies who're looking to create their own Virtual Event. 

If you want to check out Forcemanager, click here

P.S. If you want to join a community where the REAL B2B marketers hang out & be part of weekly AMA's with the guests we have on the show, click here