Hell-Bent on Intent

In this episode, Tukan spoke with the Director of Demand Generation at Replicant, Veronica French.

Getting 400 *ideal* customers to signup for an event... I think is every marketers dream 🏆

(Particularly, when you're working at a small startup)

But where do you even start with driving that many signups? 🤔

Well - Veronica French may know a thing or two about that...

Recently, Veronica and the team at Replicant ran a "chocolate tasting" experiential event session - that drove over 400 event signups & significant pipeline activity.

During this conversation with Tukan, she broke down exactly HOW.

If you want to connect with Veronica, click here.

It’s 2021.

And it seems like everyone and their Grandma is talking about ‘starting a podcast’

But what usually doesn’t get talked about in that conversation is “guest podcasting”

i.e. not starting your own podcast BUT guest-ing on someone else.

Nope.

...not revolutionary or as sexy as starting your own.

But for Jeroen from Salesflare its proved to be brilliant brand building play and an SEO gem.

Tune into the episode to find out how Jeroen was able to guest on 150+ podcasts over the last year and his process behind it all!

In this episode, Tukan spoke with the Head of Marketing at Breakthrough, Tyson Wigfall.

Since March last year, it seems like everyone and their Grandma has had their hand in virtual events.

Still, to this day, my inbox is flooded with invitations to this webinar over here and this virtual event over here... it's madness 🤯

So, where do you even start with crafting a virtual event strategy that actually drives engagement with key accounts? 🤔

Well, for today's episode we've got none other than the virtual pro himself - Tyson Wigfall.

Over the last year Tyson has helped Breakthrough drive over 7+ figures in pipeline through virtual events and in this episode, he's here to explain how!

If you want to connect with Tyson on LinkedIn, click here

In this episode, Tukan spoke with the Director of Demand Generation at Syncari, Aubrey Morgan.

Launching a new feature as a B2B company is tough... especially when every single one of your competitors is doing the same PR "feature-release"

So how do you make your new, shiny feature stand out? 🤔

Well, for today's episode we've got on Aubrey Morgan who was responsible for launching "The Data Fitness Index" - a new feature Syncari were rolling out.

In the episode you'll learn:

1️⃣The distribution channels Aubrey leveraged to promote the feature-release.

2️⃣How they executed a "product-webinar" to show-off the feature to prospective customers.

3️⃣The data behind the feature launch campaign!

In this episode, Tukan spoke with the Head of Marketing at Finmark, Nicole Markisohn.

How do you achieve product of the day on Product Hunt? 🤔

...that is the million dollar question, right? 💰

Well, luckily for today's episode - we've got someone who's actually done it.

No, not an "expert" or "guru"

Someone who's actually achieved product of the day.

A.K.A. Nicole Markisohn. 

If you want to connect with Nicole on LinkedIn, click here

In this episode, Tukan spoke with the Head of Demand Generation at Balto, Rowen Gray.

Ask most B2B marketers about: "LinkedIn Ads"

And I think the general sentiment/feeling you'll get back will be pretty negative.

👉"They're really expensive"

👉"Google/Facebook ads are better"

👉"Just use organic LinkedIn"

These are the common 'knee-jerk' reactions you'll hear from marketers. 

So, why then... if the general consensus is that they're "too expensive" and that "organic is better" - do they still make sense?

Well, according to Rowen from Balto - they make A LOT of sense.

Especially, when you're trying to educate buyers about a new category & create demand from SCRATCH. 

And in this episode - Tukan get's to the bottom of just how Rowen & the team at Balto are using LinkedIn ads so effectively as well as what they're doing differently from most others "trying to run LinkedIn ads"

If you want to connect with Rowen to ask him about LinkedIn ads, click here

In this episode, Tukan spoke with the Paid Marketing Manager at Reply.io, Alex Panchuk.

Sales engagement platforms = highly competitive category. 

(And very expensive keywords)

Meaning... every. single. dollar. really does count when you're playing in that space. 

But HOW DO YOU make every dollar count when you're going up against the likes of SalesLoft & Outreach? 🤔

Well, in short - you have to get creative. 

(Like REALLY creative)

SOOOOO creative that you figure how to play Google at it's own game, confusing the tag manager and reduce your adwords CPA by $100.

YEP.

That's what our guest for today's episode, Alex Panchuk, figured out how to do (a true "growth hacker" at heart ❤️)

During this conversation, Alex broke down the EXACT process behind how he's been able to setup this up and within just a few weeks, reduce his CPA from $200 to $100.

P.S. If you want to connect with Alex on LinkedIn - click here

In this episode, Tukan spoke with the Chief Revenue Officer at GetSling, Aaron Davies.

10 years ago... driving 6,500 leads a month (strictly using SEO) would have been seen as a MASSIVE achievement. 

So... how does one - in the now incredibly competitive SEO market - still drive those kind of lead numbers? 🤯

Well, for todays episode, we had on the B2B SEO expert that is Aaron Davies.

Over the last 5 years Aaron and the team at GetSling have created an SEO engine that today, drives 6,500+ leads a month!!

(No... that's not a typo)

And during this discussion Aaron broke down EXACTLY how he & his team have been able to build this engine from scratch (using a combination of clever content + an amazing backlinking strategy)

If you wan to connect with Aaron on LinkedIn, click here

In this episode, Tukan spoke with the Head of Marketing at RevOps, Mark Lerner.

No the title isn't clickbait...

Mark *actually* reduced his newsletter unsubscribes by 50% 🤯

And in this episode, he broke down EXACTLY how he did so along with how he's grown RevOps's newsletter to become their #1 demand gen driver. 

Oh... and by the way, he doesn't create any of the newsletter content himself 🤯

If you're starting a B2B newsletter OR trying to grow a pre-existing one - LISTEN to this episode.

Because It may just save you weeks/months of time. 

P.S. If you want to connect with Mark, click here

In this episode, Tukan spoke with the Head of Marketing at Cylindo, Aleksandar Atanasov.

Standing out with your content strategy in 2021 - is super HARD.

Your competitors can copy:

👉 Your podcast

👉 Your LinkedIn text posts

👉 Your blog

👉 Your newsletter

But something they can't copy?

✅ Original research.

More to the point... original research reports.

But how do you go about creating an "original research report?"

Good question.

Well in this discussion Aleksandar (the original research report wizard) sat down with Tukan to break down Cylindo's EXACT process for creating these reports... from A-Z.

During the discussion you'll hear:

1️⃣ How to actually create the report & make sure it's relevant for the end consumer.

2️⃣ Distribution strategies for a research report & how to repurpose it.

3️⃣ Data behind Cylindo's latest research report.

To connect with Aleksandar on LinkedIn, click here