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Host: Nicole Donnelly
Guest: Natasha Golinsky – Founder of On Purpose Projects, Founder of Never Launch on a Friday, Host of the Never Launch on a Friday podcast…and the Agency Owner Who's Never Written a Line of Code
In this honest episode of Hello Moxie, Nicole sits down with Natasha Golinsky, the "quintessential accidental agency owner", to explore what it takes to lead when you're not the skills expert in the room, and why waiting to feel ready keeps so many capable people stuck.
Natasha's story is unexpected, She has run a full-stack web development agency since 2015 without ever building a website herself, growing it from a single freelance hire into a contractor team where, in a decade, only one person has left. She opens up about earning loyalty instead of demanding it, handing over the business she built during breast cancer treatment, and what it really means to step into fear and do it scared. This conversation is candid, funny, practical, and ultimately hopeful.
Together, Nicole and Natasha explore:
- The management style behind a contractor team where only one person has left in 10 years: earning loyalty instead of expecting it, backing people when mistakes happen, and never micromanaging
- How to improve management skills by hiring for your weaknesses instead of fixing them, from testing candidates for reliability in the small things to the hire she'd put off for a decade, made five weeks before cancer surgery, who now runs her agency
- How to handle management challenges like her agency's worst quarter in 11 years, when her bookkeeper thought the accounting software was broken, and why shortening your recovery time matters more than avoiding the setback
Natasha is a powerful example of what it looks like to live the Moxie Method in full bloom: from Sprout to Shine.
Key Takeaways:
- Waiting to feel ready? There is no ready. Every step is scary, and confidence comes from moving, not before it.
- Afraid of taking a visible risk and failing? Natasha built a team culture where it's safe to stretch, safe to say "I don't know," and safe to turn down work you can't do well.
- Telling yourself you're not cut out for this? Everyone who looks successful is thinking the same thing. The real skill is shortening your recovery time after a setback.
- Second-guessing whether you need to be the expert to lead? Hire for your weaknesses, trust people with the outcome, and let the people doing the work set the scope.
Connect with Natasha Golinsky
- Website: https://neverlaunchonafriday.pro/
- Agency: https://onpurposeprojects.com
- LinkedIn: https://www.linkedin.com/in/natashagolinsky/
Natasha is currently promoting The Root Cause Reset — an eight-week private, one-on-one program for high-achieving women who want to find and heal the root causes keeping them stuck.
Join the Community
Become a member to stay up to date on the latest and greatest from Hello Moxie, plus get access to exclusive bonus content from our guests with every episode:
https://hellomoxie.us/member-registration/
Share your thoughts and questions
If this episode moved you, we'd love for you to pass it along to a friend who needs to hear it — and if you've got 30 seconds, leaving a review helps way more women find their way to these conversations. It genuinely matters more than you'd think.
Learn More About Hello Moxie
Share your thoughts and questions
If this episode moved you, we'd love for you to pass it along to a friend who needs to hear it — and if you've got 30 seconds, leaving a review helps way more women find their way to these conversations. It genuinely matters more than you'd think.
Learn More About Hello Moxie
Say hello Moxie. 💜
Host: Nicole Donnelly
Guest: Sarah Thelen – AI Founder, Entrepreneurship, Former Banking Professional, Nontechnical AI Founder
In this honest episode of Hello Moxie, Nicole sits down with Sarah Thelen, a nontechnical AI founder, to explore career reinvention, self-trust, and how to overcome self-doubt when you're taking a risk before you have everything figured out.
Sarah's story is unexpected. After starting her career in banking and finance, she moved into AI without a technical background and eventually began building Alfons AI, a Europe-based Human-in-the-Loop AI training and evaluation company helping organizations build safer, more reliable, and production-ready AI systems. She opens up about leaving the traditional career path, entering an unfamiliar industry, learning to lead without having all the answers, and what it really means to step into fear. This conversation is candid, practical, and encouraging, and ultimately hopeful.
🔥 Together, Nicole and Sarah explore:
Sarah is a powerful example of what it looks like to live the Moxie Method in full bloom: from Seed to Sprout.
🌟 Key Takeaways:
Connect with Sarah Thelen:
Mentioned in the Episode:
If this episode moved you, please share it with a friend—and leave a review to help more women reclaim their voice and shine.
Join the Community
Become a member to stay up to date on the latest and greatest from Hello Moxie, plus get access to exclusive bonus content from our guests with every episode:
https://hellomoxie.us/member-registration/
Share your thoughts and questions
If this episode moved you, we'd love for you to pass it along to a friend who needs to hear it — and if you've got 30 seconds, leaving a review helps way more women find their way to these conversations. It genuinely matters more than you'd think.
Learn More About Hello Moxie
Say hello Moxie. 💜
What if the thing keeping you from moving forward isn’t a lack of answers, but spending too much time trying to find the right answer?
In this episode of Hello Moxie, Nicole sits down with Melissa, founder of Focal Point Consulting and a certified business and executive coach, to talk about making decisions, building confidence, and turning big, complex challenges into actionable next steps.
Rooted in her framework of Clarity, Curiosity, and Conviction, Melissa helps people move out of the cycle of rumination and into meaningful action. She shares how asking better questions, understanding your own voice, and taking small steps can help you navigate uncertainty and create momentum.
Melissa also challenges us to think differently about personal growth: “If you are 1% better today, what would that unlock for you tomorrow?”
In this episode, you'll learn:
About Melissa
Melissa is the founder of Focal Point Consulting and a certified business and executive coach. Her coaching approach is rooted in Clarity, Curiosity, and Conviction, helping clients navigate complex decisions, build confidence, and take action toward meaningful change. She encourages people to focus on progress over perfection by asking: “If you are 1% better today, what would that unlock for you tomorrow?”
Connect with Melissa
Linkedin: https://www.linkedin.com/in/melissa-sierra/
Website: https://melissasierra.focalpointcoaching.com/
Share your thoughts and questions
If this episode moved you, we'd love for you to pass it along to a friend who needs to hear it — and if you've got 30 seconds, leaving a review helps way more women find their way to these conversations. It genuinely matters more than you'd think.
Learn More About Hello Moxie
Say hello Moxie. 💜
Host: Nicole Donnelly
Guest: Deborah Traficante – Former VP of US Sales at Cisco Systems, Sales…and one of the first women to help build the internet from the inside
In this honest, no-BS episode of Hello Moxie, Nicole sits down with Deborah Traficante, a Cisco sales pioneer, mentor, and straight-talking leadership veteran, to explore what it actually takes to lead — and be believed — in rooms that weren't built for you.
Deborah's story is hard-won — she joined Cisco in 1990 as one of the first two women hired into a 40-person global sales team, back when most people had never heard of the internet, let alone bet their career on it. She opens up about being underestimated at every rank, the double standards she navigated for decades, and what it really means to step into fear and speak up when the room is 95% men. This conversation is direct, funny, and ultimately empowering.
🔥Together, Nicole and Deborah explore:
Deborah is a powerful example of what it looks like to live the Moxie Method in full bloom: from Step Into Fear to Shine.
🌟Key Takeaways:
Connect with Deborah Traficante:
Mentioned in the Episode:
--
Share your thoughts and questions
If this episode moved you, we'd love for you to pass it along to a friend who needs to hear it — and if you've got 30 seconds, leaving a review helps way more women find their way to these conversations. It genuinely matters more than you'd think.
Learn More About Hello Moxie
Say hello Moxie. 💜
In this episode, we sit down with Trish Barber—founder of Three Ways Digital, author of Why Women Pivot, and President-Elect of Women in Technology—to discuss career change, professional growth, networking, leadership, and how to stay relevant in a rapidly changing world.
With more than 30 years of experience spanning technology, media, marketing, and entrepreneurship, Trish shares the lessons she's learned from building businesses, navigating career pivots, and helping professionals create opportunities through relationships, adaptability, and lifelong learning.
Whether you're considering a career change, recovering from a setback, exploring new opportunities, or looking for practical career advice, this conversation offers valuable insights on how to make confident career decisions and build a future-ready career.
In this episode, we discuss:
• Career change advice and navigating major career transitions
• Why career pivots are becoming increasingly common
• Transferable skills and professional reinvention
• Networking fundamentals and relationship-building strategies
• Leadership development and career growth
• Women in technology and creating opportunities for advancement
• Upskilling, adaptability, and the future of work
• Mentorship, sponsorship, and building a strong professional network
About Trish Barber:
Trish Barber is the founder of Three Ways Digital, author of Why Women Pivot, and President-Elect of Women in Technology. She is a seasoned business leader with more than three decades of experience helping organizations grow through innovation, digital transformation, marketing strategy, and leadership development.
If you're navigating a career change, exploring a new direction, or looking for practical networking tips and leadership insights, this episode is for you.
#CareerChange #CareerAdvice #CareerPivot #NetworkingTips #LeadershipDevelopment #WomenInTech #ProfessionalGrowth #CareerDevelopment #Networking #FutureOfWork
Share your thoughts and questions
If this episode moved you, we'd love for you to pass it along to a friend who needs to hear it — and if you've got 30 seconds, leaving a review helps way more women find their way to these conversations. It genuinely matters more than you'd think.
Learn More About Hello Moxie
Say hello Moxie. 💜
Host: Nicole Donnelly
Guest: Karen Ann Bulluck, Author of the Ascending Ladders Series, Executive Leader, Speaker
What do 30 years in the boardroom, a fear of heights, and downhill skiing terrified out of your mind have in common? They're all part of Karen Ann Bulluck's story of learning to trust herself. In this episode of Hello Moxie, Karen Ann shares how three decades of climbing the corporate ladder — and the moments she almost lost herself doing it — became the foundation for a trilogy of novels, and a mission to help women lead with more humanity and less performance.
From programming teams she couldn't actually code for, to becoming an Executive Vice President and Board Member, Karen Ann takes us through the inner conflicts that come with power: the isolation of leading, the gap between personal values and corporate demands, and the fear that shows up every time you're asked to do something new. This episode is packed with wisdom on somatic awareness, self-trust, and why the best leadership advice she ever got sounds nothing like a leadership book.
You'll laugh, you'll get a little emotional, and you'll probably start paying attention to what your hands are doing the next time you're in a hard conversation.
🌟 What You'll Learn
✨ Karen Ann's Moxie Highlights
📚 About Karen Ann Bulluck
Karen Ann is the bestselling author of the Ascending Ladders Series — Discovering Power, Pursuing Truth, and Embracing Trust — and a former Executive Vice President and Board Member at AM Best. After three decades in corporate leadership, she left to write business fiction exploring integrity, trust, and humanity in the workplace. She's a Certified Professional Coach, a Positive Intelligence Mastery graduate, and now mentors women through the Hello Moxie program.
🔗 Connect with Karen Ann Bulluck
🧠 Favorite Quote
"Leadership isn't necessarily about leadership skills. Leadership is about being a better human being."
Share your thoughts and questions
Join the Community
Become a member and stay up to date on the latest and greatest from Hello Moxie, plus get access to exclusive bonus content from our guests with every episode: https://hellomoxie.us/member-registration/
Share your thoughts and questions
If this episode moved you, we'd love for you to pass it along to a friend who needs to hear it — and if you've got 30 seconds, leaving a review helps way more women find their way to these conversations. It genuinely matters more than you'd think.
Learn More About Hello Moxie
Say hello Moxie. 💜
Host: Nicole Donnelly
Guest: Marta Fernandez, HR Generalist and Podcast Host of "HR, Are You Listening?"
What does a $4 ice cream cone have to do with privilege? For Marta Fernandez, everything. In this raw, unscripted episode of Hello Moxie, Marta shares the moment she realized she couldn't enjoy that ice cream cone without reckoning with the fact that her neighbor didn't have clean water — and how that single, uncomfortable thought became a lifelong practice she now calls checking your privilege.
Marta grew up moving between two worlds in Nicaragua — raised with privilege, but constantly crossing into a very different reality through her mother's private school, which welcomed students regardless of what their families could pay. That upbringing forced her to confront questions most of us spend our whole lives avoiding: How do you hold onto joy when someone else is struggling right in front of you? How do you stop being "the spending machine" for friends who assume you'll always cover the gap? And how do you build humility when people define you by your family's name instead of your own?
This isn't a conversation about frameworks or five-step plans. It's a real, unfiltered exploration of guilt, gratitude, boundaries, and the quiet values — empathy, humility, critical thinking — that shape who we become long before we ever set foot in a workplace.
🌟 What You'll Learn
✨ Marta's Moxie Highlights
💬 Favorite Quote
"Ignorance doesn't stop because you're well educated."
📚 About Marta Fernandez
Marta is a bilingual HR Generalist with a Master's in Human Resources Management from Georgetown University, and the host of the podcast "HR, Are You Listening?", where she explores workplace lessons through storytelling.
📧 Connect with Marta
Share your thoughts and questions
Join the Community Become a member and to stay up to date on the latest and greatest from Hello Moxie, plus get access to exclusive bonus content from our guests with every episode https://hellomoxie.us/member-registration/
Share your thoughts and questions
If this episode moved you, we'd love for you to pass it along to a friend who needs to hear it — and if you've got 30 seconds, leaving a review helps way more women find their way to these conversations. It genuinely matters more than you'd think.
Learn More About Hello Moxie
Say hello Moxie. 💜
Host: Nicole Donnelly
Guest: Rachel Spekman — Career Clarity Coach, Therapist, and Founder of Made for More Coaching
What if the stress you're feeling at work isn't burnout — and the fact that you've been calling it that is exactly why nothing has changed?
For Rachel Spekman, a career clarity coach and licensed therapist who spent years in the startup world before rebuilding her career from scratch, the answer starts with one honest question: what percent happy are you, really? Because if your answer is somewhere around 30% — you're not alone. And you're not broken. But you do need to tell yourself the truth.
In this episode of Hello Moxie, Rachel shares what she's learned from helping 100+ high-performing professionals stop performing happiness at work — and start building careers that actually fit who they are.
🌟 Rachel and Nicole dive into:
Rachel also shares the woman who inspires her most — her mom — a deaf woman who scuba dives at 72, redirects groups of 14 people down sewer canals without blinking, and has built her entire life on her own terms. A living example of what it looks like to stop caring what people think and start caring about your own quality of life.
This episode is for you if:
This is the work underneath the work. Not another framework for performing better — but the conversation that helps you come back to who you actually are. It's the Moxie Method in action: from Stillness to Spark, from Spark to speaking your truth out loud.
💡 Memorable Quote
"It would have been hard for me to stay. But it was really hard to leave — and let go of the security of it, the prestige, the reputation of it all." — Rachel Spekman
✨ About Rachel Spekman
Rachel Spekman is a career clarity coach and licensed therapist who helps high-performing professionals trade soul-sucking careers for soul-aligned work — without sacrificing their income. After three pivots of her own, including leaving a venture capital-facing career to earn her MSW and build a private practice, she founded Made for More Coaching, where she's helped 100+ clients stop dreading Mondays and start building careers that fit who they actually are.
📬 Connect with Rachel
Share your thoughts and questions
If this episode moved you, we'd love for you to pass it along to a friend who needs to hear it — and if you've got 30 seconds, leaving a review helps way more women find their way to these conversations. It genuinely matters more than you'd think.
Learn More About Hello Moxie
Say hello Moxie. 💜
Host: Nicole Donnelly | Guest: 'Tine Zekis, TEDx Speaker, Software Engineer, Author & Founder of Getting Black Women Paid
What do a math classroom, a coding bootcamp, and tripling your salary in under five years have in common? They're all part of 'Tine Zekis's story — and she's here to make sure it becomes yours too.
In this powerhouse episode of Hello Moxie, 'Tine breaks down why women — especially Black women — are conditioned to be grateful instead of fairly paid, and what it actually looks like to unlearn that in real time. From her unexpected pivot out of teaching to becoming a software engineer, negotiating her way to $148K when she was aiming for $120K, and building a coaching business rooted in economic justice, 'Tine delivers the kind of straight-talking, strategy-backed wisdom the ICA has been searching for — and couldn't find anywhere else.
This isn't a confidence episode. It's a playbook — and it maps directly onto every stage of the Moxie Method. Because the work 'Tine does — helping women get Rooted in their worth, Spark their self-trust back to life, find the courage to Speak in the rooms that matter, and ultimately Shine as the kind of leader who lifts others — isn't separate from the Hello Moxie framework. It is the framework, lived out loud.
This is what Stage 4 looks like. Taking the bold risk you've been circling. Asking for the number. Staying in your body when the room goes quiet. Doing it anyway.
🌟 What You'll Learn
✨ 'Tine's Moxie Highlights
📚 About 'Tine Zekis
'Tine Zekis is a TEDx speaker, software engineer, author, and founder and CEO of Getting Black Women Paid — a coaching practice built on one simple premise: Black women deserve to be paid what they're worth, and she's going to make sure they know how to get there. A former high school math teacher who taught herself to code in her late twenties, 'Tine more than tripled her salary in under five years through strategic career moves and salary negotiation, then turned those lessons into a movement. She's the author of Overcoming Imposter Syndrome at Work: The Black Woman's Guide to Conquer Perfectionism, Stop Overthinking & Thrive in Your Career, host of the Getting Black Women Paid Podcast, and currently works as a Full Stack Engineer III at Calendly.
🔗 Connect with 'Tine Zekis
🧠 Favorite Quote
"Courage is not the absence of fear — it's the doing it anyway. Moxie is audacity. Having the audacity to ask for more, to show up as yourself."
Share your thoughts and questions
Join the Community — Become a member to stay up to date on the latest from Hello Moxie, plus get access to exclusive bonus content from our guests with every episode: hellomoxie.us/member-registration
Share your thoughts and questions
If this episode moved you, we'd love for you to pass it along to a friend who needs to hear it — and if you've got 30 seconds, leaving a review helps way more women find their way to these conversations. It genuinely matters more than you'd think.
Learn More About Hello Moxie
Say hello Moxie. 💜
Host: Nicole Donnelly
Guest: Rupali Kumbhani — Global Executive in Digital Transformation, AI Strategy Leader, and Champion of Human-Centered Leadership
In this powerful and reframing episode, host Nicole Donnelly is joined by Rupali Kumbhani, a global executive who has spent two decades leading digital transformation across real estate tech, healthcare tech, and fintech. Rupali is the woman C-suite leaders bring in when AI strategy is on the table — and her thesis on this episode is that most of them are getting it wrong.
Rupali shares the boardroom moment that defines her approach: a CEO asked her which AI tool to buy, and she told him the question was wrong. The conversation explores what it actually takes to lead in the AI era — not by chasing tools, but by asking better questions, prioritizing ruthlessly, and trusting the skills women have been undervalued for the past thirty years.
🌟 Rupali and Nicole dive into:
🔥 Highlights
💼 About Rupali Kumbhani
Rupali is a global executive leading digital strategic transformation across real estate tech, healthcare tech, and fintech. With over two decades of experience driving change through COVID, political shifts, and now the AI scramble, she has built governance models for AI adoption, parallel training programs for employees, and a personal framework for sustainable leadership. She is a member of the Executive Club of Chicago and a passionate advocate for human-centered AI.
📬 Connect with Rupali
💬 Memorable Quote
"Don't keep 10 as your high priorities. You are asking for failure."
🎧 Listen Now
Wherever you are in your career — whether you are surviving AI panic, leading a team through transformation, or rebuilding what success means after burnout — this episode will hand you the language and the framework to do the work differently. The system was not built for you. The skills you already have are exactly what this era requires.
Share your thoughts and questions
Join the Community Become a member to stay up to date on the latest and greatest from Hello Moxie, plus get access to exclusive bonus content from our guests with every episode → https://hellomoxie.us/member-registration/
Share your thoughts and questions
If this episode moved you, we'd love for you to pass it along to a friend who needs to hear it — and if you've got 30 seconds, leaving a review helps way more women find their way to these conversations. It genuinely matters more than you'd think.
Learn More About Hello Moxie
Say hello Moxie. 💜
From the publisher's feed
What would a business world where everyone can thrive actually take?
I'm Nicole Donnelly, and that's the question behind Hello Moxie with Nicole Donnelly. I walked away from a…
So this leadership development podcast takes the challenges shaping today's workplaces and asks a different question: what changes when we address trust first?
In Hello Moxie Trust Lab, organizational psychologist Dr. Carylynn Larson and I sit down with experts on employee engagement, retention, resilience, strategic thinking, and AI and leadership, and look at real data on what trust does across an organization. In Hello Moxie Trust Notes, I go solo, with personal stories and practical tools for building trust on the brink of something new.
If you're a high-performer who's successful on paper but second-guessing yourself before a promotion, a new role or a career pivot, this is for you. If you're in L&D or talent, responsible for professional development and building a stronger leadership pipeline, this is for you too.
Because untapped potential plagues our organizations. Women hold 29% of C-suite roles, and that number hasn't moved. This isn’t a skills problem or an ambition problem. It's a support problem, and support is how trust gets built. Self-trust, not just confidence, and the discernment to make the call when the answer isn't obvious yet are what let people use the leadership skills they already have.
The show is produced by Hello Moxie, the leadership development company behind the Moxie Method.
You'll leave every episode with a new way to think about leadership and something you can actually use.
New episodes, events and our free leadership pipeline diagnostic at hellomoxie.us/trust.