Brain Hurt Scale = 7/10. Henry Innis, founder of MMM platform Mutinex has caused a stir in APAC and more recently overseas. But with media headlines aside, what was the real growth story behind their success? What are the dynamics of the MMM industry and as we both peer into the future of AI, measurement and marketing in general - how should we be preparing for the future? Full episode Season 5, Episode 14 of the Champagne Strategy Show.This could be a bit businessey/technical for non-business owners and those who aren't involved in product or business models, but all the same it should be an interesting north star episode that reveals where we're all heading in the future regardless.