Her Defined

In this episode, we're learning how to improve social media engagement and measure your success with Instagram.

Victoria D’ariano is the epitome of true strength and dedication. She is one of the hardest working people I know and is always trying to help others. 

An athlete all her life, Vic swam competitively for 12 years. When she decided to stop swimming she needed something to fulfill her passion for fitness so she started working out in the gym. Her ambitious spirit led her to train for bodybuilding competitions. As she trained and experienced the struggles of maintaining a demanding and meticulous physique she shared her journey through social media. 

Her following began to grow to the point she was able to financially support herself entirely through Instagram and brand partnerships. Today, Victoria has accumulated 775 thousand Instagram followers. 

https://www.instagram.com/victoriadariano/?hl=en

https://www.psychologytoday.com/ca

https://www.betterhelp.com

In this episode, we’re learning how to create a quality beauty product while protecting the planet. 

Linda Secondi started out within the fashion industry working in marketing for brands like Burberry. After 10 years of working she felt like her passion for the industry was diminishing and that she had to explore the beauty sphere. 

Her interest in lashes piqued when she was seeking a lash extension alternative for her wedding day. She couldn’t find a brand that’s philosophy aligned with its marketing. That is how Lithe Lashes came to be. With zero familiarity in starting a business, Linda set out to create a collection of lashes that would integrate seamlessly within everyday routines but that were also completely vegan, cruelty-free and sustainable. 

In its first two years, Lithe Lashes has received praise from news outlets like Vogue.com, The Daily Mail and Oprah Magazine. In addition to the brand achieving the highest form of beauty praise from Allure’s Best of Beauty in 2019. 

https://www.instagram.com/lithelashes/

In this episode, we’re learning how to go after our career while honouring and maintaining our health. 

 Sarah Dilys Cuddy founded Zsofi, a wellness test kit with physician-created tips and tricks customized to your own results. After her mom passed away from hormone-sensitive breast cancer, Sarah’s high-stress, work-driven, lawyer lifestyle drastically changed.

 It turns out she had had severe hormonal imbalances. She was overwhelmed, over-exercising but overweight, and had cystic acne. She wanted to balance her hormones without the steep price tag of hiring a naturopath. 

 Zsofi gives you the tools to be the CEO of your own health. Sarah says that each test reveals something new about your hormones and gets you one step closer to optimal hormonal health. Zsofi is made by women for women. They are 100% female funded and founded and Sarah’s team is made up of mostly women under 35!

 If Zsofi sounds like a right fit for you and your hormones, Sarah has so graciously given us a discount code to receive $25 off your testing kit. Use herdefined25 at checkout.

https://www.instagram.com/zsofisays/

https://zsofisays.com

https://drnatashaturner.com

https://www.ycombinator.com

In this episode, we’re figuring out how to follow your heart and pursue your passion. Bridget George is an Anishinaabe illustrator, mother and children's book author. Her first children's book "It's a Mitig!" is a dual language book written in her early days of motherhood, born from the desire to hold space for the ojibwe language in mainstream places and to fill representation gaps for anishinaabe children and their families. She is passionate about sparking a love for her language in her son and other families, and is currently working on various projects focusing on amplifying the voices and perspectives of indigenous youth and women. Bridget highlights her process of creating, editing, illustrating and publishing her first children's book. In addition to reconnecting with herself in order to set an example for her son.

https://www.instagram.com/bridgetsioln/
https://bridgetgeorge.com
https://www.amazon.ca/Its-Mitig-Bridget-George/dp/1771622733

In this episode, we’re figuring out how to thrive within a male-dominated industry. Kim Ziegner is nothing short of amazing! Kim owns her family business Eastown Barbershop in London, Ontario. She took over the shop when her uncle, Dieter, became ill. At the time, she had zero barbering abilities. She had to teach herself everything! She sought guidance and education from others in the industry but for the most part she just winged it. Over the course of her career, she’s guest barbered in Amsterdam to all over Ontario, has taught in Kelowna and is a “scumbassador” for men’s grooming brand, Reuzel. Kim highlights how she transitioned into the barbering, how she dealt with adverse reactions for being a female within a male dominated industry and how she prepares for opening a new barbershop. 

https://www.instagram.com/kimmi_z_thebarber/

https://www.instagram.com/eastownbarbershop/